Late May, Great Magic City.
When the first ray of sunlight from the sky passes through the window and refracts into the room.
Chen Pingsheng stretched and climbed up from the big room.
What is different from living in a courtyard in the capital is that there is also a sense of tranquility over time.
A taste of nostalgia.
But it's different here in the Magic City. High-rise buildings, luxury cars and yachts, and psychedelic neon lights are everywhere revealing the luxurious life.
After completing the IPO of Tenghui Department Store in Xiangjiang, he rushed back from there.
After washing, I picked out a white 12 million dollar Michal de Miller from my watch cabinet.
Wear it on your hand.
Tie on the Hermès belt with the H buckle, and the black suit, which costs more than 600,000 yuan per piece, must be worn.
Pair it with a 50,000 white shirt that is never washed at home.
Look in the mirror.
A middle-aged man who is a bit handsome, but under the background of absolute money.
He also became a truly charming uncle.
My wife Song Yanxi has been up early. Their family has always lived in this large mansion of more than 120,500 square meters in Shanghai.
Of course, it has now risen to about 180 million.
The craziness of housing prices is evident from this.
A house in this location can also enjoy the incomparable night view, which is already very luxurious.
The only thing missing may be a family swimming pool.
Chen Pingsheng himself has 11.6 billion, and his wife has another 3.8 billion in equity capital.
Whenever the money on her card skyrockets, she pulls out her heirloom computer.
Then keep dialing.
You think she is settling accounts, but she is actually figuring out how to spend it.
The group has reached this point. Except for new projects, there is no need for them to use their own money to subsidize investment.
This is also the main reason why Chen Pingsheng dares to spend more than 10 billion to engage in new energy.
"Husband, what do you think I should do with these billions to make money?"
"You don't want to use the money to make money. You will allocate another 2.8 billion from your side to me, and you will have the remaining billion. Spend whatever you want!"
"Oh." Song Yanxi crossed out a big number and asked curiously: "You really want to work on new energy?"
"Must. Go ahead, hasn’t this been discussed with you a long time ago?”
Chen Pingsheng gave her a kiss. His sweet-smelling wife still smelled good when kissed.
He transferred another 2.8 billion from his wife's side, and finally collected 14.5 billion.
He is completely ready to start work.
Different from those Internet founders who have financial freedom and work on new energy on their own but are unwilling to pay too much capital.
If Chen Pingsheng wants to do this, he will definitely allocate sufficient funds to ensure that the project can far surpass the average new energy entrepreneurial team in the early stage.
Only when the money is in place, everything will fall into place naturally.
Among the four major super first-tier cities, the land resources of Shanghai are definitely the richest.
It is also one of the top ten super first-tier cities in the world.
The other domestic city on the list is of course Xiangjiang.
"Although you have discussed with me a long time ago, I still think the risk is too high."
In traditional industries, with their existing group resources, it is simply crushing them. past.
But new energy is different, this is a completely unfamiliar track.
It also gathers the best entrepreneurial players in the country, and its competition difficulty is undoubtedly world-class.
This is destined to be an extremely cruel knockout match.
Chen Pingsheng is full of confidence.
Whether it is for the future of the group or for himself, he has to do this.
2016.
With the strong support of the state, nearly 200 teams that want to work on new energy have emerged in this year alone.
How many of them are opportunistic people who defraud local government resources in the name of new energy.
No one can tell clearly.
No one can tell how many people really want to build a good car.
May twenty-fourth.
Tong Zelan introduced him to three people including Shen Nanpeng.
They are Yan Minghui, the former dean of Sany Heavy Industry Research Institute.
This is the leading company in their southern province, and the boss of Sany was once the richest man in the country.
It is also a world-class heavy industry group.
Another one is the vice president of Huawei's consumer division, and the other is the vice president of BMW's Greater China Automotive Division. It can be said that if these three people can join his team, then the original senior management team will be complete.
It is not that easy to recruit top talents with an annual salary of over 10 million.
Fortunately, Tengying Group has always had a good reputation.
At the beginning, the talk was not about changing the world.
No one comes here just to listen to you selling dreams. This kind of thing just fools young people.
It is simply impossible to fool such top talents.
Chen Pingsheng made his own conditions first, as long as he was willing to join his team.
First of all, each person will receive a set of Tomson Yipin with an area of 500 square meters.
They can choose luxury houses with a landing price of almost 100 million.
In addition, he will also take out 15% of option stocks in new energy vehicles.
After five years, you can cash out freely.
Each person is given 5% option shares.
Do you think this is a small sum of money?
You must know that he is really planning to invest 20 billion in new energy, not just considering the subsequent appreciation.
This is an original share worth more than 3 billion, but it will take five years to cash out.
With such conditions set out, if the capital market participated in the investment, they would definitely not agree to his conditions.
After all, he has spent more than three billion to poach three people before anything is done.
Who can bear this?
This is also the main reason why Chen Pingsheng only used his own money in the early stage of his life. To put it bluntly, he was still a layman in the automobile market.
I just invested in Guazi.com, which sells second-hand cars, although it is developing well.
But compared with the size of new energy, it is not on the same level at all.
"Mr. Chen, I want to know what your future plans are for new energy?"
The vice president of Huawei's consumer division asked him.
At this time, talking about being among the top three in the country and the top five in the world is basically nonsense.
Chen Pingsheng said honestly: "I have only one future plan, to build good cars and sell them at low prices. This is very consistent with my group's business philosophy. Let's not talk about what I can achieve in the future. Within five years , I personally will invest at least 20 billion in the field of new energy vehicles.”
“I don’t care how high the initial investment cost is, I only care about whether I can really build one. A car that satisfies customers and makes them feel that it is a good value for money.”
“Your idea sounds simple, but it is difficult to implement.”
Former Sany Heavy Industry Research. Yan Minghui, the president of the institute, said: “Today’s new energy vehicles start at RMB 30,000 to RMB 40,000. If they want to become popular, that is, compete with fuel vehicles in terms of market share, the price must be lowered to RMB 100,000 or RMB 100,000.” "If you want to achieve this level, let alone the raw materials for batteries, you must have your own super factory. Without your own factory, whether it is cost or other issues, it will Hard to control.”
An interesting aspect of current new energy sources is that most of them are manufactured by traditional car companies.
You said that a car produced by a traditional car company can be called a new energy vehicle?
Isn’t it just changing the fuel to battery, or using hybrid technology?
From a technical perspective, it’s not too difficult at all.
“If we need a super factory, we can build it ourselves.” Chen Pingsheng said calmly.
"Mr. Chen, do you know how much it will cost to build such a super factory?"
"How much?"
"Starting at eight billion."
This is not It’s a small amount, but the key is that you didn’t even get out of your car.
We spent 8 billion to build such a super factory when we didn’t know whether it would sell well or not.
This will undoubtedly increase the risk of starting a business.
Chen Pingsheng nodded, "Eight billion is nothing. Since I want to do this, I am naturally ready to invest heavily. I plan to spend 12 billion to build my own super mall in Shanghai. Factory. ”
Without a factory, the car must be manufactured by others. First, the cost cannot be grasped.
Second, product quality is also difficult to control.
After all, a car is not a mobile phone. If it is not built well, it can really kill people.
Whatever he said, we must control costs and future quality in our own hands.
Even if it costs more than 10 billion to build a factory by itself.
That’s okay.
In the long run, he always thinks who can control costs to the greatest extent.
Whoever is qualified to reach the end of this track.
As for those car companies that cannot even control costs, elimination is absolutely inevitable.
As long as you start a business in China, competition in any industry will not end with a naked price war.
Unless you are doing high-end or luxury goods.
He is a newcomer to the automobile industry, and he is determined to be a high-end one.
First use large capital to control the cost of car manufacturing, then you can truly take a step ahead.
(End of this chapter)