Times are developing rapidly.
From the mobile Internet era that began in 10 years, to short videos that can no longer be covered up in the limelight.
It has only been a few years.
For Chen Pingsheng, he has been committed to traffic layout since very early on.
It can be said that wherever there is traffic, there is his commercial company.
Yao Anni's current achievements are not bad, at least she is quite satisfied with it.
But for Chen Pingsheng, that's all.
You can earn tens of millions every month during the bonus period. Once the bonus period is over, you may only have a few million left.
Most young Internet celebrities are like this. After a while, they have to do whatever they want to do next.
So he had to make arrangements in advance to open up the dual-channel consumer market, both online and offline.
In any case, trade in services is the largest market for daily consumer goods in China.
Although under the impact of the Internet in recent years, the traditional clothing field is getting worse day by day.
But this does not mean that clothing stores are done with their business.
On the contrary, the rise of short videos still gives it an opportunity.
First of all, from a business perspective, the reason why Internet clothing stores can sell prices so low.
There are several main reasons. One is that there is no facade fee, and the other is that many source manufacturers directly connect with customers.
Without the middleman making a difference, the price is naturally low.
These two items alone can eliminate all information gaps and reduce those small or self-employed clothing stores to pieces.
Only small businesses can be eliminated by relying on these alone.
Every small businessman who has done a treasure hunt knows that it is absolutely a joke to make it easy to do business.
For example, if you want to sell a product, you must spend money on a through train.
That is, bidding ranking.
Only in this way can you display your product in front of the client, otherwise it will be among thousands of products.
If you don’t increase the unit price of your through train, others will not be able to see your products at all.
Not to mention sold.
However, Moubao's bidding ranking does not mean that you will be paid after the transaction is completed. Instead, as long as the customer clicks, you have to pay one or a few yuan in advertising costs.
This is undoubtedly a critical blow to small businesses. Many people sell for thousands of dollars a day.
As a result, the net loss was tens of thousands in one month, and this was the reason.
The through train can be said to be exactly the same as the bidding ranking of a certain degree.
Of course its capital benefits are of great significance. After all, as long as the customer orders it, he or she will be charged whether he buys it or not.
Calculated, this cost is already much higher than the average rent cost.
Through train is also the most profitable profit tool for a certain treasure.
It probably started in 2013. Without a starting capital of one million, it is not suitable for starting a business in a large category.
Because you can’t even afford the through train.
Offline stores have rent, and online operations also incur bidding and ranking fees.
Online, you can directly connect with the source factory, and offline, you can spend billions. Once the channel becomes large, you can directly get goods from those super large factories at the lowest price according to the order model.
Comparing the two items, the costs are actually about the same.
The key is still the battle for traffic.
This is also the main reason why Chen Pingsheng decided to invest one billion in Yao Anni. He grabbed Tengyou Media and Xin Teng Live Broadcast.
The traffic is definitely much larger than that of ordinary Internet stores.
Taking all the above factors into account, he can do this traditional clothing store.
Also, it works very well.
This is the influence of short videos, which will redefine traditional industries.
Perhaps it won’t be long before all physical stores have to incorporate short videos to survive.
Of course Yao Anni cannot give up on carrying goods online, she just has to walk on two legs.
It also needs to be developed together with offline stores.
Chen Pingsheng chatted with her for more than an hour. As long as she decided to take this path, he would not only give her money.
A very good offline physical store management team will also be transferred from within the group.
This is completely familiar to him. After all, his listed companies are basically chain models.
Yao Anni was quite excited after hearing this. Anyway, with one billion investment funds allocated, she became a super start-up in the clothing field.
Once it is done in the future, he can also be the president of a listed company.
From a social status perspective, this is far beyond what a current internet celebrity clothing blogger can compare to.
After much thought, she decided to do it.
Chen Pingsheng didn’t say much about specific business issues, because there would be a team to deal with her later.
The core strategy is just four words: high quality and low price.
If you can do these four words, most traditional businesses can basically succeed.
He is no exception, he just has higher requirements.
Like high quality, you need to compare all products of the same type.
The low price does not mean comparing with the clothing store next door, that would be meaningless. Compare prices online and offline through all channels.
Only in this way can we truly gain customer recognition.
Because when people buy things nowadays, they are accustomed to looking at prices online.
One billion is not too much, at least for Chen Pingsheng.
But these things are still quite novel to Zhou Ye and Meng Ziyi, who have just joined the group.
After all, it took just one meal to witness the birth of a very large project.
Can it be novel?
Celebrities, to a certain extent, are tools for capital to obtain traffic.
In the afternoon, Tong Zelan and Shen Nanpeng came over again.
Both of them are at the top of the Magic City, and any matter the three of them would discuss together would not be a trivial matter.
Shen Nanpeng is known as the God of Venture Capital in China, and he has also immigrated to Singapore.
Recently, I have been deliberately keeping a low profile in China, and I have the intention of withdrawing from the public eye.
Tong Zelan is different. She does not need to immigrate, but the investment companies are all established overseas.
The shares are held by overseas groups.
But Chen Pingsheng chose to follow the national strategy closely.
Three roads and three seemingly different directions are actually to avoid some unpleasant things.
The domestic economy is in a period of transformation, and housing prices are not at record highs, but they are not too far off.
Many rich people realize this.
So, there are more and more international news about Chinese aunties speculating on gold.
In fact, most of the wealthy class believe that it is no longer safe to put their money in the real estate reservoir.
This is the news about overseas aunts short-selling gold items on a certain bustling street.
And there is endless news like this.
Many wealthy people in China are preparing to transfer their money to gold hoarding, which will inevitably lead to a long-term rise in gold prices.
This is good money-making news for ordinary people, but not for them.
The gold price only accounts for a very small part of the overall funds, and there is also a large wave of rich people.
They are actually preparing to flock to Vietnam and use the existing real estate speculation model to join hands to speculate on the housing prices in that place.
As early as 2014, the Vietnamese Congress revised the housing law and removed restrictions on foreigners’ home purchases.
The only condition is that you can only buy one house in one community, and the property rights are only 50 years.
If you find a local wife, you can exchange it for permanent property rights.
Based on the wisdom of Chinese real estate speculators, these two restrictions are almost the same as none at all.
When Chinese houses cannot be used as a reservoir of funds, do you know how much impact it will have on neighboring countries?
Take Vietnam now as an example. Since the entry of Chinese real estate speculators, housing prices in local cities have started to skyrocket.
Over there in Ho Chi Minh City, the average price rose from 3,000 to 4,000 to more than 10,000 in only about a year.
And some luxury houses have even increased to 40,000 to 50,000 yuan per square meter.
You have to know that the average local salary is less than 2,000, but housing prices have suddenly risen to 15,000 to 20,000.
The result of working for a year without eating or drinking is that I can buy 1.5 square meters.
While the wealth of real estate speculators has skyrocketed, it has also led to the influx of more real estate speculators.
This is the influence that Huaxia Real Estate will have on some surrounding markets after it reaches an inflection point.
(End of this chapter)