Use the resources of the entire Tengying Group to promote Shuiyunjian and Tengfei New Energy.
The effect should not be too exaggerated.
According to statistics from the Group’s Human Resources Department, Xin Teng Live + Teng You Media have a total of over 30,000 anchors.
Among them, there are no less than 200 big Internet celebrities with over one million fans, and there are even more countless small anchors.
Many people may not know what impact these 30,000 anchors can have.
If the execution power is sufficient, the group will issue an order.
The next day.
The news about Tengfei New Energy and Shuiyunjian can be covered on the entire network.
Use dense short videos for brainwashing bombardment.
This is influence, and the advertising effect achieved is simply not comparable to that of ordinary companies.
In addition to the three-month collaborative coverage of the entire network, a series of superstar concerts will also be held offline.
It also includes Jay Chou, Wang Fei, Jacky Cheung, Andy Lau and other influential stars.
This requires the resources of Tengying Entertainment to deploy.
Online and offline events are held at the same time, and the effect is undoubtedly amazing.
At least most people who like to watch short videos can watch related videos intentionally or unintentionally in the first place.
This is also the most important strategic deployment of the group in the next three months.
It’s the 25th.
Chen Pingsheng accompanied Xu Dong, Yan Donghui, and Zhang Qiming to visit the Tengfei Magic City Super Factory built at a cost of 12 billion.
The super factory, which covers an area of over 100 acres, started planning in June 2016 and started construction in July.
It took more than a year to complete in late August this year.
The super factory directly targets the foreign Tesla factory, and a series of standards are also based on foreign industrial production.
Currently, Zhang Qiming, the former BMW vice president, is mainly in charge.
After the super factory is completed, it does not mean that production will be available immediately.
It will take some time to conduct internal testing and complete the overall technology upgrade.
The vehicle technology they spent tens of billions to buy from abroad is still being digested with the joint efforts of nearly 10,000 R&D personnel.
The adjacent Ascendas Ecological Park headquarters will probably take half a year to be completed.
We are getting closer and closer to the mass production of Tengfei new energy vehicles.
Overseas promotion has also begun.
Everyone knows that in one year's time, Tengfei Motors will have a total investment of more than 80 billion.
It will definitely enter the stage of mass production.
At that time, whether it is a mule or a horse will be verified by the market.
Anyway, Chen Pingsheng has invested too much energy and time into this matter.
The capital sector is even more impressive, far surpassing domestic competitors in the same field.
If this doesn't work well, then he won't invest in the technology field anymore.
Just stay in the physical realm.
He has done his best in the new energy sector, and during this period he also studied the secrets of the success of major car companies, especially Japanese cars.
In addition to its own technology, the main reason for the success of Japanese cars in China is its stable quality.
Cars like the Accord basically don’t need repairs after being driven for seven or eight years.
In addition to brand power, the core secret of a car company’s success is stable quality.
In the field of technology, marketing is just a trail after all.
In the end, the core competition of brand power is customer reputation.
Chen Pingsheng has also repeatedly emphasized that the basic standards for Tengfei new energy vehicle production must be maintained without minor repairs for at least five years.
That is, within 100,000 kilometers, there is no need to go to a repair shop.
If this cannot be solved, we will still fall into the vicious circle of traditional domestically produced automobile development.
No matter how many advertisements there are, customers will end up choosing Japanese and German brands with their eyes closed.
To completely solve quality problems, the core is to control the supply chain.
Once shoddy products appear, the products produced will definitely be greatly discounted. In addition, we must also help those excellent supply chain manufacturers to complete the upgrade of their own products.
This series of work must be completed to truly build a good car with absolutely stable quality.
The road is long and long.
Automobiles are the world's largest industrial product, and it is definitely not an easy task to do it well.
And many automobile factories are the pillar industries of a place.
Future competition is destined to not be simple.
Chen Pingsheng visited here all afternoon and listened to reports all afternoon, and finally decided on a core development strategy.
Everything is product-based.
In order to build a truly good car, no effort is spared in manpower, material resources and financial investment.
It has even been emphasized repeatedly that marketing is only an auxiliary means.
Once the product is not strong enough, no matter how good the marketing is, it will be deception.
This is different from ordinary products. The minimum selling price of new energy vehicles will not be less than 200,000.
If ordinary families choose their products because of marketing, they will eventually regret it because the products are not strong enough.
Then every one of them sitting here is a fraudster.
That’s what he said, and he repeatedly emphasized that the quality of the car should be the main priority.
No one should put their mind on marketing.
If the car is not selling well, it will only be because the product is not good.
The product itself is solid enough, and people who use it will help you spread the word of mouth and make referrals.
He spent 90 billion to build cars, not to become a marketing company.
It’s really about building a world-class car.
Sometimes the founder's values can affect the core operation of the entire company to a great extent.
He emphasized again and again that everyone should focus all their attention on core technology and building good cars.
Relying on deceiving customers is bound to not last long.
Chen Pingsheng’s meeting also completely established the future development direction of Tengfei New Energy.
Everything is based on core technology and let products speak for themselves.
At the same time, they also officially established their own supply chain product research and development center in Shanghai.
To help its supply chain manufacturers carry out technology upgrades and product upgrades.
Cooperate with Tengfei New Energy to create a truly world-class car.
Chen Pingsheng also invested 5 billion in this research and development center.
The money is not enough for the time being, and he can withdraw it at any time.
Everything is centered on the development of Tengfei New Energy.
Five billion is definitely not enough to build a group of excellent supply chain manufacturers. This money is only invested in 17 years.
Another five to eight billion will be invested every year in the future.
Until Tengfei New Energy completes the entire industry chain coverage.
Should I say it or not, his investment is getting bigger and bigger.
It has also received more and more attention in the Magic City area, and Tengfei New Energy has even been included in strategic support targets.
Talent, funds, and various subsidy policies will be given priority to him.
After all, the development of new energy vehicles is characterized as a pillar industry in the future.
There is even a certain possibility of replacing real estate.
We can’t take it too seriously.
Chen Pingsheng himself also spared no effort to invest funds, and even sent people to those universities of science and technology to constantly poach people.
To make up for the continuous investment in R&D and technology development here.
It is no exaggeration to say that we are really waiting for the moment when Tengfei New Energy comes to fruition.
Chen Pingsheng believes that this is definitely a good car with great value for money.
His investment over the years alone will lead him to the top among his peers. (End of this chapter)