Tengyou Media has gained a lot of weight in just half a month.
Secretary Zhang Wanyi’s work must be getting busier and busier.
Fortunately, Tengying Group has transferred many generals to her. It only takes a few months of integration to digest the No. 9 Garment Warehouse and the newly acquired Tenghui Department Store.
There is no one like Tenghui Department Store. When it was listed, it only existed in four cities: Beijing, Shanghai, Guangzhou and Shenzhen, and its valuation was more than 10 billion.
Later, another four to five billion were invested in Xiangjiang, and the stock price rose to more than 20 billion.
Then it continued to expand, and it took a few years for the stock price to rise from more than 20 billion to 22 billion.
Standing still, it can be seen that the capital market is not optimistic about the expansion path outside these first-tier cities.
It also reflects that traditional department stores and supermarkets are becoming increasingly difficult.
Except for a few like Fat Donglai, most supermarkets are in decline.
Either it is acquired by an Internet company, or it is bought out by other retail companies as the largest shareholder.
One sentence describes the current decline of department stores and supermarkets.
After Tenghui Department Store completed its weight loss, its stock price soared.
This also further confirms the future strategic goal of Tenghui Department Store, which is to only develop into first-tier cities.
Expansions in other cities will all be cancelled.
Tengyou Media renamed the 138 Tenghui supermarkets acquired by Tengyou Media to be Tengyou Selection.
On the day the news came out, Tenghui Department Store invested 1.5 billion in capital to acquire 30% of the shares of Tengyou Youyou.
And confirm that the two companies are still strategic partners.
This operation method seems very complicated, as if it is unnecessary.
But the fact is that it is a typical win-win situation.
First of all, after Tenghui Department Store got rid of more than a hundred supermarkets in outer cities, its core strategy was very obvious.
It does not take a national approach and only focuses on the field of mid-to-high-end quality department stores in first-tier cities.
After Tengyou Media has this asset, live broadcasts in the department store field can even achieve same-day delivery in many cities.
In this way, whether you are selling vegetables or other department store products, compared with other Internet celebrities selling goods, the advantages are very obvious.
Even the best of them all.
The renaming of these Tenghui department stores to Tenyou Youpin is also a new type of short video Internet supermarket that is different from traditional department stores.
In the future, we can also take the road of independent listing.
At that time, it was not a traditional supermarket, but a new department store economy in the field of short videos.
Although it is just a different concept, there are fundamental differences in the capital market.
It is like the traditional economy and the traditional economy blessed by the Internet.
To a certain extent, that is not the same concept at all, and the stock prices are also very different.
Tengyou Media spent 6 billion to complete this acquisition, and of course it would not just serve as an auxiliary.
It must also provide a higher return on the investment.
It is very necessary to separate No. 9 Clothing Warehouse, including the current Tengyou Youpin.
It can only be said that the capital gameplay seems complicated, but the essence is actually one point.
That is making money, also called appreciation.
After a series of complex exchanges in the group industry, the results are gratifying.
Tenghui Department Store received 4.5 billion in cash and a 30% stake in the newly established Tengyou Youpin.
In addition, the stock price quickly rose to 28 billion.
No.9 Clothing Store has just changed its aunt. It is still a member of Tengying Group. When it is listed independently in the future, it will be a physical clothing company in the short video field.
With the words short video, the market value must be at least double to five times higher.
As for Tengyou Media, although it spent 7.5 billion in cash.
But its valuation has jumped from the previous 45 billion to 80 billion.
It also owns more than 1,000 clothing stores and more than 100 Tengyou premium products.
Just by exchanging each other, it is obviously a win-win result. This is called capital integration, also called capital operation.
Nothing has changed, but the value has jumped by tens of billions.
As soon as news from all aspects comes out.
People who have a slight relationship with Chen Pingsheng want to immediately ask their grandfather and grandma to make an appointment with him.
Don’t just deal with your own business, why not pack mine as well.
Not to mention others, Song Shuiqing’s husband’s family, the Tang family, was completely confused by this series of operations.
I dare you to take your own company and swap it with each other like this, not only the valuation of Tengyou Media has increased by tens of billions.
Other assets have also risen sharply, and even brought the entire Tengying series of companies to skyrocket.
If this is all right, then why do you have to work so hard to become an entity?
Everything is done with capital operation.
Don’t tell me, building a house now is really capital operation.
You only need to spend the money to buy the land, and the rest is mostly bank loans and the down payment from the house buyer.
In this mode, once it crashes, it will be an avalanche.
No one is immune.
Chen Pingsheng didn't feel very clever about his operation, because no matter it was his group's Global Economic Research Institute, or people like Shen Nanpeng and Tong Zelan.
You can easily think of it.
The reason why outsiders think they are smart is simply because they have not yet entered the high-end capital circle.
When you look outside, naturally everything is mysterious.
When you get here, you will find that the core of capital is just to tell a good story.
Since the short video story is now popular, it would be good to replace these traditional enterprises that have declined or even declined sharply with a layer of short video.
The companies are still those companies, but after putting on a layer of short video skin, the story is completely different.
Of course, not all skins can be used.
It’s like a chili seller suddenly announcing the establishment of his own chip research institute.
Then he announced to the outside world that he was not selling chili peppers, but chip technology.
Such a combination is treating investors as fools.
Forcibly press everyone's IQ to the ground and rub it.
Who doesn’t know that the country has vigorously supported technology stocks in recent years, and many bosses have tried every means to make their companies rely on technology stocks.
The online seller said he was a technology company.
Those who develop games also say that they are technology companies.
From this aspect, we can see the importance of the nature of the enterprise.
That is to say, other companies are of little help to Tengyou Media, otherwise they can all use a layer of short video skin and come out.
Those who sell milk tea can say that they are short video milk tea.
The same can be said for coffee sellers.
It doesn’t make much sense.
In order to get rid of his bad habit of being right about everything, Chen Pingsheng made a right decision for himself.
That means working as an online ride-hailing driver for an hour between seven and eight o'clock every night.
This means that selling durians on the street is too shameful, otherwise he would want to start a tricycle to sell durians for an hour every day.
His wife is taking care of the children at home, so it would be nice for him to spend an hour working as an online ride-hailing driver.
As a human being, you should not forget your roots too much.
I think he didn’t do anything back then, that is, he doesn’t need to do these things anymore now that he has money.
(End of this chapter)