Chapter 17 Asking for help from Youku
“Director Li! Director Li!”
Li Guoli heard someone calling him, followed the sound and saw that it was Manager Qiao from the Youku Project Department, showing a hint of Smiled and greeted him.
Unexpectedly, Manager Qiao ignored him, crossed him and the crowd, rushed to the stage, and held Li Mingyang's hand tightly.
"What's going on?" Cai Yinong looked at this scene in confusion.
As one of the leaders in the video industry, Youku is one of the largest buyers of the online broadcast rights of Fairy Sword 3.
Cai Yinong has been negotiating with Manager Qiao recently.
The rise of the video industry has opened up a new way of making money for film and television companies, and this way of making money is developing extremely rapidly, and more and more money is being given.
Especially Youku, in order to catch up with Tudou, they are really willing to spend money and often charge a premium for their movies.
Seeing everyone else looking at him and Manager Qiao, Li Mingyang touched his nose and said, "I'm very busy now, let's talk about it later."
"Director Li! Stop playing with me. I know you are in Hengdian, so I came here by plane! I came with great sincerity."
When he heard this, Li Mingyang I'm very angry. You're willing to give me a fucking plane ticket, but you're not willing to give me extra money.
"I'm really busy. If you don't leave, I'll leave!"
After saying that, Li Mingyang shook off Manager Qiao's hand, took three steps and two steps, and left the scene.
When Manager Qiao saw this, he quickly chased after him.
"Ruoyun, what's going on? Why is Youku's Manager Qiao calling Li Mingyang, Director Li." Cai Yinong asked.
“We collaborated with Youku a while ago to make a self-produced drama, and Li Mingyang is the director.”
“Will he also make online dramas?”
“Of course he will, he will He also shoots short movies. "Goodbye Jinhua Station?"
"Yes!"
"It's a good shot, very thoughtful." Director Li expressed his opinion, then he didn't care about Li Mingyang anymore, and invited everyone to take the car to the opening banquet.
The startup banquet at this time is a real meal.
Cai Yinong stared at the direction where Li Mingyang disappeared, thinking about how to use the relationship between Li Mingyang and Youku to sell his drama series at a high price.
……
The sun is blazing in the sky, it’s a scorching summer day.
While wiping his sweat, Manager Qiao followed Li Mingyang and begged him to quickly make the hanging silk man.
Li Mingyang remained silent, but did not chase anyone away.
Manager Qiao knew in his heart that Li Mingyang wanted to increase the money.
But the price really cannot be increased! Not even a dime more can be given, as this will affect the KPIs of hundreds of people!
He didn't agree with it at first, but he changed his mind midway, and who knew other people's various tricks.
As the filming was about to be completed, I snatched the filming materials and asked the company to do the post-production in-house. I saved the final payment and regarded it as performance.
Who knew...those materials are comparable to codes!
The company’s editors didn’t dare to edit.
There is no other choice but to find a professional editor.
Producer Dong found an editor who had been in the industry for ten years. The editor reviewed the material and script and quoted a price of 100,000, which was acceptable.
After working for two days, the other party took the advance payment of 50,000 yuan and disappeared.
The company decided to produce a self-produced drama, so naturally it has to train its own people, and some setbacks are inevitable.
It’s just that everyone underestimated how bad Li Mingyang was.
Editors came in waves, and the quotes were either too high or too young.
It was hard to find an old editor from Hong Kong who had worked with Johnnie To and Wang Jing.
After reading the materials, the other party did not make a quotation. They only said that the person who untied the bells needed to tie the bells.
After so many days of hard work, the company has internally understood the difficulty and cost of post-production of the hanging man, as well as the sinkhole caused by Li Mingyang.
Can the man who hangs the silk thread be able to complete it with quality and quantity before the big boss returns to China? He can only turn around and find Li Mingyang.
But this heavy burden did not fall on the vice-president uncle, Producer Dong, nor on the producer Zhang Wei, but finally fell on Manager Qiao.
Ten minutes later, Li Mingyang found a restaurant that looked expensive and threw the menu to Manager Qiao.
Manager Qiao ordered a table of dishes and a bottle of red wine.
After having a full meal, Li Mingyang finally understood the reason why Manager Qiao would rather eat and drink and order red wine worth thousands of yuan than add money.
A common problem of large companies, KPI! "Cooperation is based on trust. Since there is no trust between us, we can only talk about money."
"It is impossible to spend a penny more on the production cost, but there is a lot to talk about in the later period! I have a plan here. According to the number of clicks on the web drama, I will get a share of the advertising."
"The ratio is How much? ”
Advertising share is the main source of income for online dramas.
“The total number of clicks exceeds one million, one thousandth, exceeds ten million, one percent, and for each additional ten million, add one percent. What do you think?”
When Li Mingyang heard this plan, he didn't know what to choose for a while.
If it is the future, a popular TV series will earn at least 100 million in advertising revenue. This share ratio is indeed very good.
However, in today's market, the advertising revenue of a popular TV series can reach two to three million, which is already overwhelming...
In order to make the data beautiful, the video website went public and raised funds, click There are various quantitative algorithms and they are generally inflated.
It is not uncommon to see TV series with tens of billions of views, including ones with over 50 billion views.
In the future, self-media and short video platforms will become very popular, because the number of views is related to the remuneration to the up owner, and the algorithm of the website will be greatly changed to become more realistic.
Long-form video websites also followed the trend and changed their algorithms because of the problem of advertising sharing, and proposed the "effective playback volume".
Since the algorithm has been changed, a drama with over one billion views is considered a hit, a drama with over two billion views is considered a hit, a drama with over three billion views is considered a hit, and a drama that exceeds tens of billions is considered a hit.
So Kuangbiao is a truly phenomenal TV series.
The flowers blew loudly, and after blowing for almost a month, the number of effective views exceeded one billion.
Li Mingyang understood the trend of video websites and quickly found a solution that suited his own interests during the negotiation.
Who cares how much your investment and advertising fees are.
“If the total number of clicks exceeds one million, I will give you ten thousand, if you exceed ten million you will receive one hundred thousand, and if you exceed one hundred million you will receive one million.”
When Manager Qiao heard this plan, he waved his hands repeatedly to express his disapproval. possible.
“We on Youku are also the leaders in the industry. The ten episodes of the online series have a total of over 100 million views, and the average number of views per episode is only 10 million. We will promote the man with hanging silk for a month, and it is very likely to exceed 100 million. , I can’t give you this price.”
“Manager Qiao, you can buy horse bones for a thousand dollars!”
"Your horse bones are too expensive! Let's each give in, two hundred thousand!"
"Two hundred thousand is two hundred thousand."
Li Mingyang agreed uncharacteristically. , Manager Qiao was obviously taken aback.
“Let’s talk now about how much money should be given to me if the total number of clicks exceeds one billion.”
“How is it possible.”
"What if it really breaks the bank? I don't want to be paid thousands of dollars by the boss of Youku. I only believe in black and white words."
Breaking one billion?
Manager Qiao absolutely does not believe it. Even if the number of clicks is large, in the domestic piracy market, it is impossible for a single website to have a billion-level clicks.
His authority is only 200,000. If it is higher, he has to apply for it from above.
Manager Qiao called Mr. Chen, the marketing director.
Mr. Chen liked Li Mingyang's ambition and attitude very much. Without waiting for Manager Qiao to speak, he said: "Tell Li Mingyang that if the total number of clicks on the man with hanging silk can exceed one billion, the company will reward him with one million and write it into the contract."
Youku is a layman in the entertainment industry, but he is very keen on interests.
The reward contract Youku finally gave him was that if the total number of clicks exceeded one million, the reward would be 50,000; if the total number of clicks would exceed 10 million, the reward would be 80,000; if the total number of clicks would exceed 100 million, the reward would be 200,000; if the total number of clicks would exceed one billion, the reward would be 1 million.
Cannot be accumulated, easy first and then difficult, and there is a time limit.
That’s one month.
Failed to steal the chicken...
Just because one billion cannot be reached now does not mean that it cannot be reached in the future.
Once a ten-minute short drama like the Man in Silk becomes popular, the number of clicks will increase very quickly!
If you break one million, the fifty thousand is just picking up money.
Breaking tens of millions is easy and not a big problem.
To break through 100 million, not only does it have to explode, but it also has to take time. Is one month enough?
Break one billion? Unless all piracy websites are dead...
Capital money is not easy to make!
……
(End of this chapter)