Chapter 93 The imagination is wide open and the box office takes off
“The theater chain’s control over theaters is not as strong as you think. Many of them are franchises. Wanda may be better, but do you think Wanda will still do it? Are you wasting so much manpower and material resources? You have done your best. Wanda is willing to help and pay the difference when buying box office. I feel annoyed myself, let alone Wanda."
"I have never thought about doing business nationwide, in Shanghai and Guangzhou. Find a big theater in Beijing, book the venue first, and then sell the tickets online at a low price. "
"Which platform should I use to sell tickets online?"
" That’s right!”
Wang Changtian thought for a while, "Your method is feasible, but the specific operation is very troublesome. How to hand over the tickets to the customers? The theater does not have a coded ticket redemption service."
"The most important thing is that you use Encoding, how to prevent it from being resold? Encoding requires the distributor and the theater to check each other, which means the theater also has the encoding, so don’t underestimate the ethics of those people."
Wang Changtian waved his hand, "I. The last time I did a local promotion, people were watching, and I used coupons, and they were tricked by the theater people. I printed a total of 10,000 copies, and when I checked, it turned out to be more than 20,000. Are you right? They put the used receipts in front of you and asked you to count them one by one."
"Well...it's too dark!"
"So don't. It’s so whimsical. It’s better to cooperate with theater chains and buy box office.”
Wang Changtian was cheated when he used coupons, mainly because it was too cheap to print.
The power of interpretation rests with the cinema, and the supervisors and ticket sellers are in the same group.
Li Mingyang feels like he should just give away T-shirts honestly.
After greeting Wang Changtian, Li Mingyang reached for the door and prepared to leave.
Suddenly, his hand stopped in mid-air, and a flash of light flashed through his mind like lightning!
"Mr. Wang, I've come up with a way. No coding is needed. We use this." Li Mingyang took out a hundred yuan note from his wallet and pointed to the code on the money.
Wang Changtian was stunned for a moment, then realized what he was doing and took a deep breath, convinced by Li Mingyang’s idea!
Making up the price difference of movie tickets allows audiences to buy affordable tickets, which will naturally greatly stimulate the box office.
However, cinema chains generally use movie viewing cards. God knows when and what movies customers watch.
Precise orientation is impossible!
Accurate targeting requires skipping theater lines and cooperating with theaters. The biggest problem is write-off!
The coupons are so stupid...
The theater secretly copies them.
But money is different!
Who dares to copy! Tired of living!
...
Li Mingyang’s original intention was to engage in group buying.
But maybe it’s too ahead of its time.
Online shopping has not yet become popular, and there are also problems with the basis for write-offs between theaters and distributors.
Wang Changtian accepted his suggestion and offered ticket reimbursement, but he did not use online shopping, but the local website!
There are no reserved seats, because there are only so many good seats in a screening hall, and moviegoers have requirements for seats, so it is easy to leave seats empty, and the gain outweighs the loss.
At noon the next day, three major theaters in Beijing, Shanghai and Guangzhou tried ticket reimbursement.
Use the dime with the same code and the coupon with the same code to buy a 50% discount on the bouquet.
It is more cost-effective than buying a box office. Buying a box office costs 100, but Li Mingyang only gets about 30, a loss of 70%.
As for the ticket reimbursement, as long as it can attract enough people to watch and arouse enthusiasm for watching the movie, it will not be a loss.
After three days of trial operation, the number of people in the three major theaters increased dramatically, almost all of them came to see the bouquets. The three major theaters even stopped showing Wolverine and filled up the bouquets.
In this way, under the impact of piracy, the box office of Bouquet has been floating around one million.
Then...then it was reported, and the superiors directly stopped this method of ticket replenishment using money codes.
The goal has been achieved, Wang Changtian and Li Mingyang are preparing to withdraw, arrange a celebration banquet for breaking 10 million, and wait for the final box office.
But the three major theaters are unwilling!
Under normal accounting, if a movie ticket is sold, the theater can only get less than 50%.
With this subsidy method of Raytheon, the theater sells a bouquet of movie tickets, which is almost pure profit!
Never underestimate people’s intelligence when faced with interests. Since the money can no longer be used.
The three major theaters together directly proposed to use the official seals of both parties to knock the ticket stubs.
This is a small company that doesn't have that many official seals, but Guangguang has many subsidiaries!
This kind of gameplay has directly confused other theaters in Shangguangbei and wants to join, but others will not let you play.
I can only stare.
On May 15, Flower Bouquet was released for half a month, and the total box office in Mainland China and Hong Kong exceeded 20 million.
On this day, Li Mingyang stopped his road show in Shanghai and took a group of creatives to the Ritz-Carlton Hotel in Pudong to attend the celebration banquet prepared for him by Guangguang.
For this celebration banquet, Wang Changtian also took great pains to call all the company bosses who had friendship with Li Mingyang and had no dealings with Huayi.
Cai Yinong from Sugar Man, Boss Zhao from Huace, Vice President of Shanghai Film Studio, and Zhang Ruoyun’s dad.
There are also some people in charge of Xiangjiang Cinemas, the vice president of Broadway, the person in charge of Yinghuang Theater...
Reporters from various media, Mango Channel also sent people.
In addition, Xie Nan also came to co-host with Liu Yan, and the scene was very lively.
When it came to the ice knocking ceremony, Li Mingyang was holding a hammer and couldn't wait to knock 20 million ice sculptures. Wang Changtian suddenly took his raised hand and said, "Don't be busy yet, there is still one person who is not here."
"Who is it?" Li Mingyang turned around and glanced at the creator.
Wang Changtian glanced at Xie Nan, and Xie Nan understood, "It's about to hit the ice, how can the heroine not be here?"
The whole place suddenly darkened, and then a A beam of light shoots down from above, illuminating the left arch of the stage.
The next moment, Liu Yifei appeared on the stage wearing a white sportswear with a ponytail.
The applause was sparse and not enthusiastic, and all the guests in the audience frowned.
Liu Yifei came to Li Mingyang and showed a playful smile, "Are you surprised?"
"Quite unexpected."
Li Mingyang said and glanced at the table The guests who left the room looked back at Wang Changtian who was smiling.
"You don't seem to be happy?" Liu Yifei said.
"Happy, of course I'm happy, why are you standing there in a daze! The music starts! Hammers hit!"
As the men's style composed by Li Mingyang played, Li Mingyang and Wang Changtian smashed ice cubes.
Tianxian held the hammer. When he saw that the others were holding the hammer, he smashed the air with the hammer. His eyes stayed on Li Mingyang for a long time.
It wasn't until Xie Nan patted her back that she realized that she had been looking at it for too long.
She didn’t expect that she could come back.
Unexpectedly, it was Guang Guang who took the initiative to ask her to come back.
The thing that suppressed her and threatened her most was not Yinghuang... but the light.
Li Mingyang guessed the result correctly, but not who it was... Hong Kong circles really wanted her as a vase, but Guangguang wanted her management contract.
After smashing the ice sculptures, the celebration party came to an end, and the next step was the cocktail party for making connections.
Wang Changtian, Cai Yinong, and Boss Zhao gathered together and chatted happily.
Li Mingyang really wants to smoke!
He doesn’t really want to see the immortal...
(End of this chapter)