Chapter 176 Maoyan Entertainment
"It's still early anyway, let's talk about it then. Stop wandering around recently and come to China Film and Television to write a script. I'll find some old gunmen for you." Zuo Shandiao said. Finally stood up.
Wang Changtian and Li Mingyang also stood up and followed the mountain eagle out of the conference room.
In the next few hours, Zuoshandiao took Li Mingyang around the China Film Group, and then went to the China Film Digital Production Base.
When it got dark, the three of them found a hot pot restaurant nearby and ate the authentic Lao Yanbei hot pot.
"Ming Yang! How's your drinking capacity?" Han Sanping asked, holding Maotai in his hand.
"Two bottles of Maotai..." Li Mingyang said.
"My drinking capacity is not good, I still need to practice."
Zuo Shandiao directly put the Moutai in Li Mingyang's hand, and then opened two more bottles of Moutai.
One bottle for three people.
The higher the position in the system, the higher the drinking capacity, not to mention that Zuo Shandiao is the chairman of China Film.
He simply drank wine as water.
Wang Changtian also has a good drinking capacity. Although his face is red, he can really drink.
After drinking a bottle of Maotai, although I was stumbling, my thinking was clear.
Li Mingyang finished a bottle of Maotai, and Zuoshandiao opened another bottle for him.
This is to make him tell the truth after drinking!
One cup after another, the two old drunkards took turns drinking him, and the second bottle of Maotai was quickly consumed.
Han Sanping did not bring any more liquor to Li Mingyang, but instead brought a bottle of beer. "You drink almost two and a half kilograms. You have to write a script tomorrow, so you drank here."
There is an old ghost at the wine table, and it is easy to tell how drunk he is.
“Thank you, Mr. Han, for your noble hand.”
"Do you think I'm going too far, not protecting you, and making so many demands on you?" said the mountain eagle.
"You must have your own considerations, and you must be in your position and seek your own government."
"Oh, don't say those nice things, they are all false. I can openly talk to you. He said, since I have the final say in domestic movies, they must follow my wishes! Domestic movies will not develop at all if you, the directors and bosses, only care about profit."
" Pay 5% of the special film fund. This money is taken from the film and used for the film... In addition to the special film fund, the General Administration also has a film and television mutual aid fund. "
Li Mingyang was a little confused about this thing. .
Zuo Shandiao smiled and explained to Li Mingyang,
The Film and Television Mutual Aid Fund transfers 3% of the advertising profits of national television stations, including CCTV and provincial television stations, to the film government departments at the same level.
Special film funds and film and television mutual aid funds are required above. The uses of these two funds should be detailed. The funding content of the two funds should not be repeated.
The "Film and Television Mutual Aid Fund" is all used for the front-end industry of the film, mainly subsidizing main theme films, including funding for major revolutionary themes and major historical themes, and hosting Huabiao Awards, Golden Rooster and Hundred Flowers Awards, etc.
Special funds for films are used more to encourage the back-end film screening industry.
“The higher-ups have spared no effort in supporting the film,” Li Mingyang said.
“The support is greater than you think...Although the number of domestic movie screens is growing rapidly and more and more people are entering cinemas, as of this year, we want to exceed 400 million At the box office, you must get the main theme bonus, and it must be a main theme movie, so don’t be too ambitious and think that you can achieve high box office with money. It is impossible.”
It’s not impossible... Tickets can be paid for. .
"I understand, I understand."
The mountain eagle shook his head, "You don't understand, I know you are trying to make up for the ticket. I have already said hello to you at the cinema. , Huayi and Guangguang only have a ticket reimbursement quota of 30 million this year. If they exceed the quota, they will be canceled directly next year.”
"No..."
"The film industry is not a playground for capital. Don't bring capital's tricks into the film industry." Zuo Shandiao suddenly changed his tone and chuckled: "Of course. , if you can bring Baidu, Penguin, and Alibaba into the film industry, I won’t care about anything else.”
In the end, it’s still about money and the market!
The film industry is too expensive!
It burns more money than the video industry...and burning money may not necessarily work...
The movie market is so mysterious.
All references are just references.
It is not uncommon for good movies to suck at the box office, and for bad movies to have high box office.
See the real story in the market.
After thinking about it, Li Mingyang knew the purpose of the mountain eagle.
He wants to get BAT into the movie industry!
In the Baiyou War, Baidu dominates, Penguin tests, Alibaba is Huayi’s major shareholder, and all three parties are actually at an end.
Seeing that Li Mingyang understood what he meant, Zuoshan Diao left with satisfaction.
“That’s nonsense.”
Wang Changtian said unhappily as soon as the mountain eagle left.
Li Mingyang put the beer given by Zuoshandiao in front of Wang Changtian, poured himself a cup of herbal tea, took a sip and said: "This is not just nonsense! What can we get by bringing them in? Isn't it cheap? Hua Art."
"We plot against them, they plot against us, you come and go..." Wang Changtian laughed.
“Following their ideas will lead to a dead end!” Li Mingyang put down his teacup and said, “Mr. Wang, how are your talks with Meituan going?”
From Maoyan Entertainment The online ticketing business originated from Meituan.
In 2010, Meituan launched an online group purchasing service for movie tickets;
In 2012, Meituan operated this business as its independent entertainment department and named it Maoyan; in 2013, Maoyan APP was officially launched;
Starting in 2014, Maoyan expanded its platform business to entertainment Content services;
In 2015, Tianjin Maoyan Culture Media Co., Ltd. was established, and Maoyan obtained an independent legal entity;
In 2016-2017, the company successively introduced strategic investors Guangxi and Tencent, and merged with Weiying It's called "cat's eye shadow".
Maoyan is the majority shareholder, over 160! There is only a thin line between Absolute Holdings 67.
2019, launched.
The door to the smartphone era in 2010 is about to open.
The emergence of online ticketing platforms has changed the traditional movie ticket sales model and impacted the traditional movie promotion and distribution model.
The online ticketing industry has entered a mature stage, with Maoyan Entertainment and Taopiaopiao forming a duopoly, with Maoyan Entertainment’s market share exceeding 60%.
Guangguang does not have a theater chain, but it can become the new king of the film industry because of Maoyan Entertainment.
"Meituan has the idea of cooperating. The question now is how to calculate the subsidy ratio between the two parties..."
Wang Changtian shook his head and said: "Stop worrying about these things and put your mind aside. In terms of movies, the road you are paving now can be enjoyed by others. If you don’t have good works, you will shoot yourself in the foot and lose more miserably.”
“This circle is more complicated than you think. , your bouquet is a ticket to make a comeback, declare victory, they will definitely let you go first, no matter how you operate, you can't escape the fate of being copied."
"I know you added 100 million, yes. If you want to sell tickets to make up for it, as long as you dare to buy it, others will follow suit. Don’t think about surpassing them in terms of promotion. All you can rely on is the movie itself.”
"You can listen to what I say if you like it. No matter if you don't, you don't need my teaching. Just like you said that if you follow their way, you will end up in a dead end. If you follow my way of thinking, it may not be right. ."
Li Mingyang grinned and glanced at Wang Changtian, the 'King of Ticket Subsidy'.
“I dare to open this road, so I have absolute confidence! Don’t worry, Mr. Wang, I will be responsible for my work. This hundred million... If you don’t want to pay, I will pay for it myself!”
When Wang Changtian heard this, he couldn't help but murmur in his heart.
He and the mountain eagle have made it so clear, why does Li Mingyang still want to invest an additional 100 million!
You don’t need to add your name to the ticket. If you get a box office of hundreds of millions, you can already operate it and go public. Two hundred million will take off immediately!
Four hundred million... I dare not think about it!
......
Ticket replacement is not just about throwing money at the box office...
There are too many interests involved behind this.
The concept of ticket reimbursement has been around for a long time. In 2010, there was group buying of movie tickets. In 2011, Meituan’s movie ticket business became a star business second only to “catering”.
Meituan Movies appeared in 2012 and was later renamed Maoyan Movies.
However, the real ticket subsidy will not start until 2014. Maoyan took the lead in investing hundreds of millions of yuan and launched ultra-low-priced tickets such as 3.8 yuan and 9.9 yuan to seize the market.
The reason why Maoyan took two years to fully launch the ticket reimbursement business is because it involves the interests of the three parties in the film industry.
Especially for the theater chain’s right to speak, it is a very terrible damage...
Once the ticketing platform is involved in distribution and theaters do not cooperate, they will really be uncompetitive.
It costs 19 yuan to watch a movie at another place, 50 yuan at your house... where is the competitiveness?
Of course there are other things involved behind this. The theater chain is not just a piece of cake that can be manipulated by others.
In the next period of time, Li Mingyang started to complete the real "Your Name" script at the China Film and Hotel.
The gunmen hired by China Film Group are all well-known screenwriters in the industry.
The framework of the script has already been prepared. Logically speaking, it is enough to insert it into it and expand the lines.
However, the lines written by these screenwriters are too routine and too bloody.
The long lines made Li Mingyang dizzy.
Of course, these people are very powerful, much better than the later screenwriters who were coerced by capital and copied with templates.
The routine lines often have some surprises, which are very charming...
However, such flashes of inspiration are too rare.
Li Mingyang originally just wanted to be lazy and use the script framework to derive a complete script. However, contrary to expectations, he started working as a script analyst and script doctor.
I have to read the draft again, revise the draft again, and have meetings to sort out the script...
Even busier.
There is no secretive thought, and I devote myself wholeheartedly to the script work.
With the collision of many thoughts and the influence of a large number of lines, Li Mingyang gradually grasped the context of the lines, and then retreated in a hotel to integrate and revise it for three days and three nights.
The first draft of the complete script is finally ready.
“It’s finally done.” Li Mingyang glanced at the countdown on the experience card. There were still more than forty hours left.
Less than two days.
Without the super physical strength given by the experience card, he would not be able to work at high intensity for three days and three nights in a row.
Without a professional screenwriter to provide a large number of templates, he could not grasp the context of the lines.
Movies are never about going it alone.
(End of this chapter)