Chapter 192 IP Development
Li Mingyang walked along the corridor to the end, then turned right and came to an open double door.
The general manager’s office and the finance room are connected.
Li Mingyang opened the door of the general manager's room, took off his coat and sunglasses.
Then he sat on the boss's chair, thought about it, and called Li Ming to come in.
"Sit."
"I'll just stand."
"Bring me the company's financial statements for the most recent month."
The finance office doesn't It was just outside... and they asked me to take a ride in the elevator.
"Yeah." Li Ming smiled and nodded, but did not leave.
"Is there anything else?"
"Many people have been looking for you recently..."
"It doesn't matter if you don't call me. If you call me, I don't want to answer it. It's important. So I don't want to see anyone who comes to the company." Li Mingyang glanced at Li Ming, "Understood?" "But... Is Cai Yinong important? I came here yesterday to ask you when you would be back."
Li Mingyang raised his eyebrows and took out his mobile phone. Cai Yinong never called him!
"Let's talk about it when she comes. By the way, you call Xiaoyu. You are not smart and it takes too much effort to speak."
Growing up, no one has ever called me stupid...
< br>Li Ming was hit again, but she could only keep it in her heart and didn't dare to say it out.
After a while, Li Ming brought over the financial statements for the past month from the financial department.
Li Mingyang browsed for a while and found that the recent profits were not very good. There were more than 60 micro-movies, but none of them had a profit of more than 1,000.
After Youku goes public, it will change the click volume algorithm to effective click volume.
In other words, this is a problem of human beings, not Youku.
Li Mingyang took out his mobile phone and called Li Ming, "Li Ming, come back!"
Li Ming, who had just walked to the elevator, received a call from Li Mingyang and was busy I ran back in high heels, and then my foot sprained on the way, so I could only hold the high heels and limp back.
“I’m speechless. You can sprain your ankles whenever you walk...”
"..."
I am even more speechless, okay!
"Go to the company and inform everyone that there will be a meeting in the banquet hall on the sixth floor at six o'clock in the evening."
"Okay."
Li Ming limped away , Li Mingyang leaned back, and the backrest slowly pressed back.
In fact, micro-movies are the prototype of short plays.
However, the current market is not very receptive to micro-films.
Using the short drama method of the previous life, the profit is too little.
There is absolutely no comparison.
This is a market problem...
Mango and Qiyi.com's share of running man advertising will be called next week. The company needs to pay 25% corporate income tax on its income. After tax is deducted, there will still be more than 13 million.
In addition, there was more than 5 million in the box office share of the bouquet. Before I had time to do special effects, I kept the money, and later used part of it to buy the villa in Lanhua Yu'an.
In addition, Tan Songyun and Yang Mi’s brokerage contract share, female stars have great earning power,
especially Yang Mi, a real money printing machine.
Together, the two women can conservatively estimate to have a share of about 40 million this year.
Get through the pain of starting a business in the early stages, give up the dream of using Alibaba’s money, and maintain your shares in Youku.
Mingyang Entertainment is not short of money at all now...
Without the financial worries, Li Mingyang suddenly felt that all the pressure was gone and he felt very comfortable.
Right now, Ming Yang Entertainment is not short of money or resources.
What is bad is the talent, but what is bad is the team that allows him to consolidate his capital position!
It is not easy for film and television companies to raise people.
If you have a movie shooting, you can use the money from the crew to support the people in the company.
If there is no movie shooting, the labor expenses will be a huge expense.
Almost all film and television companies have a common problem.
That’s because there are too many people behind the scenes. Once the company is out of action for a long time, many people will be left without food.
And all these behind the scenes are with the director.
If the director doesn’t say anything, the company can’t open and the company can’t go behind the scenes.
As for the director leading the team to change jobs, it is difficult... On the one hand, the big director himself is a shareholder of the company.
On the other hand, there are very few film and television companies that can accept an entire team.
Film and television companies that can gain a foothold in the entertainment industry generally have their own teams to support,
The market is only so big. If you have a film to shoot, it means someone has nothing to film.
There is a lot of involvement behind it.
And all of this... will begin to change dramatically this year.
The first to be affected is the television industry, where many major directors have joined forces with capital to establish their own companies.
For example, Noon Sunshine, Huanyu Film and Television, Yaoke Media, and Lemon Pictures.
Many little-known TV drama companies suddenly had capital and took off.
For example, Xinli Media, Ciwen Media, Huanrui Century, and Huace Film and Television!
The root of all this is... the new market of video websites is so vast!
A TV series can be sold to both TV stations and video websites.
The production cost of the famous Ruyi's Royal Palace was 300 million yuan. The first round of TV broadcast rights was sold to Dragon TV and Jiangsu Satellite TV. Each episode was sold for 3 million yuan, with a total sales of 540 million yuan. .
The broadcast rights on the Internet were sold to Tencent Video, with each episode sold for 9 million yuan, for a total of 800 million yuan.
In the first round of the premiere, 1.34 billion in copyright fees were sold!
Make more than one billion. However, this is not the most outrageous thing.
The most outrageous thing is that this Ruyi's Royal Love in the Palace is known as the sequel to The Legend of Zhen Huan.
As soon as a project was established, Penguin became an investor, and the money was immediately available.
Joining video websites to produce homemade dramas will undoubtedly make a lot of money.
But now is not a good time to make a homemade drama.
The income is too low.
Originally it could be sold for 100 million, but now it is at most several million...
We have to wait for video websites to rush for copyrights, raise the copyrights to sky-high prices, and heat up the market.
Wait until the copyright is no longer available.
Start making your own drama again.
You don’t have to wait too long, it will be next year.
Li Mingyang was half asleep and half awake, thinking for more than two hours, and then suddenly opened his eyes.
He figured out what to do.
Bear-infested team-parallel production mode.
......
The success of the big IP "Bear Infested" is inseparable from the team's parallel production model.
Since 2017, the main creative team of "Bear Infestation" has been implementing a "team parallel" operation method
Two to three teams create at the same time, and the project is implemented on a rolling basis. The entire production team has more than 300 people, and the early creative team has about 40 people. The creation cycle of each film is about three years.
In this way, it will not only ensure that a film in the "Bear Bears" series will be released every year, but also allow the creative team to have sufficient time to deeply study the audio-visual narrative, ensuring the quality of the output and satisfying the audience Continuously improving aesthetic taste.
More importantly, the team-based creation model can ensure to the greatest extent that the formation of the work does not rely on the personal will of the director or screenwriter, but relies on collective efforts to form opinions.
To this end, the "Bear Infested" team has established a quality review mechanism, setting up a review mechanism for the film's early creative project, story outline, script and script.
The stability of the creative team is also what "Bear Haunted" has always been praised for.
Ding Liang, the "Father of Bears", has served as the film's chief director for seven consecutive years. While controlling the quality of output, he also tries to co-direct and train newcomers.
Animated movies are actually very complicated.
Although Bear Infestation cannot reach the top level, it is more stable, more productive, and can occasionally explode.
Domestic films have been promoting the industrialization of Hollywood, and it is the first company to truly meet the standards of Hollywood industrialized production.
Exactly, Huaqiang Fantawild, the production company of Bear Infestation!
Along the way, the "Bear Infested" series of movies has insisted on systematic and industrialized production.
During the creation process, there are relatively standardized models and higher standard requirements for when the story should reach its climax, when it should slow down, and how to shock the audience.
Intuitively reflected in the careful production and polishing of visual images, as well as the improvement of film technology and overall quality - character modeling continues to improve, hair special effects are becoming more and more realistic, and special effects are layered more and more... …
Relying on a complete set of production processes to continuously operate, it can not only generate high-level story texts, but also have certain narrative skills and emotional core, and can continuously maintain film visual effects and technical upgrades.
On the road to industrialization in Hollywood, Fantawild is ahead of many film and television companies.
The most awesome thing about Fantawild is that it is the film and television company closest to Disney in China.
The producer of "Bear Infested" is Fantawild, and Fantawild's main business is Fantawild Theme Park, followed by various animations and movies.
Of course, the difference between the two is not the slightest bit...Fantawild only has the IP of Bears, but Disney has too many...
Even if Bears does not come out now, there is no chance.
Because Fantawild Group was established long ago to develop theme parks.
This is a cultural tourism company that is not short of money, and the people it deals with the most are the government...
Bear Infested, Li Mingyang has only watched a few movies, but he can't figure it out.
But the Bear Haunting model is very good and is very suitable for creating IP.
As for IP, he has three bodies in his hand, which is a super big IP.
But Sanyi is very unpopular now, and it will have to wait until Liu wins the Hugo Award before it will become a global hit.
In addition, the three-body system is difficult to adapt and extremely difficult to develop.
The development of novel IP in China is not yet mature. It mainly depends on data. Best-selling novels have long been targeted by major majors or bought out.
For example, killing immortals and ghosts blowing out lanterns.
In the pursuit of capital, those that have not yet been bought are hard to crack.
The copyright of Tomb Robbery Notes is still in the hands of Third Uncle Nanpai. The copyright fee is not expensive, one million a year.
But this guy is too demanding on the development of IP, requiring personal participation in casting, screenwriting, production, etc.
More than the producer’s full strength.
No one is willing to buy it until now.
After thinking for a while, Li Mingyang decided to make a fuss around 'One Punch Man'.
Actually, he wants to do Under One Person more... But Under One Person hasn't been released yet, and he doesn't remember much about it...
There are too many elements under one person.
One Punch Man is relatively simple.
I have to say that Teacher One’s character design and story are really great!
Easy to understand, and very exciting.
One Punch Man started serialization on the Internet in July 2009.
It's just a practice work, and the painting is quite sloppy, very sloppy.
However, because the content of this ghost painting was so excellent, it was later spotted by the book artist Murata, and the two parties communicated.
Yusuke Murata created "One Punch Man - Heavy" based on the original. Platemaking".
One Punch Man's success was largely attributed to Murata. However, this guy let himself go later and magically changed the original painting, making it impossible to justify it.
Other cartoonists could no longer draw, so they stopped publishing and went out to draw materials.
Murata would turn around when he couldn't continue drawing, and continue to make magic changes. He changed so much that he didn't even know how to change it.
However, there is no need to worry about Murata's messing around now.
Because the copyright of One Punch Man is in his hands.
(End of this chapter)