Chapter 272 Yunfeng Fund, the rise of Internet giants
In the evening, Li Mingyang returned to Mingyang Entertainment and read and calculated all the financial ledgers.
Flower Entertainment now only has more than 40 million yuan left in its account.
And Mingyang Entertainment doesn’t have much money on its account, more than 6 million.
If you want to seize the market, you must burn money. If you don’t burn money, you will miss the opportunity.
In fact, there is still a very large amount of income.
This is the price that Boss Zhao paid for after he fell into a series of schemes and stabbed Huayi - the contracts that Wang Changtian helped him sign.
Running Brother’s money will be given by Huace upon listing, a total of 40 million, the chief director’s fee for the second season, and the chief director’s advance for the third season.
All at once... It looks like a lot, but in fact, after tax is deducted, it is only 22 million.
Li Mingyang can turn his personal income tax from 45 to 35.
But Boss Zhao did not recommend this. Instead, he asked him to open a company in Hangzhou and use the company in Hangzhou to pay taxes. He would pay more taxes and have unexpected benefits.
Boss Zhao is cruel and ruthless, but in terms of capital operation, he is really at the forefront of the times.
Have the confidence to have the support of local government.
Li Mingyang finally figured out that Huace's film remuneration was high, but in the end it had to go to the government.
The bank takes out the money, he pays part of it back through taxes, and the money goes back to the bank...
This large circle is really...indescribable.
"The money is still not enough..."
Li Mingyang looked up at the ceiling, wondering where to get another large sum of money.
He cannot sell the Rays shares.
Wang Changtian is heavily in debt and has not sold Youku shares. He has been borrowing money from the bank...
Jing Tian... she can't touch her money, lest her father-in-law comes out again.
Mimi? She was still thinking about borrowing money from him to buy a house.
Mimi only invests in one way, real estate speculation.
Master... forget it.
Tan Songyun also likes to buy a house, and he also wants to buy a house in Lanhua Yuan.
"Too poor..."
Li Mingyang took out his mobile phone and called Cai Chongxin to borrow money.
"Hey, Mr. Cai, I'm a little tight lately, can you help me get a loan."
"How much?"
"One hundred million."< br>
"Is it enough? I heard someone said that you spent a lot of money on live broadcasting, and even bought a hotel apartment in Shanghai with all the money."
"It should be enough."
" Don’t leave the bank for 100 million. The interest rate is not low. Do you have a company in Hangzhou?”
“I’m planning to register one.”
“Anyone in Magic City or Yanbei will do. , I used Yunfeng Fund to inject capital.”
"Then inject capital into Huabou Live Broadcast. I have moved the whole Huabou Live Broadcast to the Magic City."
"Well, if you need it urgently, you should do it in batches."
"All of them will arrive within three months. Just settle the account.”
After Cai Chongxin said there was no problem, he asked about the review status of your name.
Your name, Ali spent a lot of money in sponsorship fees.
Therefore, Taobao appears quite frequently, and even some of the male protagonist’s office scenes were filmed directly at Alibaba’s Hangzhou headquarters.
Li Mingyang said that it has been submitted for review and will be notified in the middle of next month.
The biggest fear when making a movie is not being able to pass the review.
However, Ali has no ability to settle this issue and can only wait for news.
“Ali’s God of Wealth is actually able to manage Jack Ma’s Yunfeng Fund... He is indeed Jack Ma’s most trusted person.”
Li Mingyang snapped his fingers and the money matter was settled.
Although the favor was used once, it is better to use it on Cai Chongxin than to borrow money from Jack Ma.
Jack Ma asked you to borrow 100 million, and he gave you 200 million, and then asked for shares in your company... You still have to listen to him.
When I think I understand, I will leave you alone and let Ali’s people come in.
Ali is not stingy, but if you want power, it’s all for nothing.
That's how Lao Gu was left to take care of his old age.
Even in the film industry where ‘content is king’, Ali is still arrogant.
Even trying to use big data to make movies.
Using big data statistics and analysis, it is indeed possible to be targeted and even tailor-made according to the preferences and habits of the audience.
According to this idea, movies produced based on this will not have to worry about the box office.
Not really.
A well-received and box office movie is far from a simple math problem.
Movies must not only be rooted in the public's expectations, allowing the public to find resonance in the film, but also transcend the public's imagination and provide the public with fresh perceptions. Only such films will be attractive and contagious.
What gives a movie its uniqueness is the combined effect of plot, performance, stunts and many other factors, which is difficult to achieve by relying solely on precise and efficient tools or calculations.
The movie is full of uncertainty.
Even the popular American TV series "House of Cards", which is recognized as benefiting from the accumulation and analysis of massive user data, is not purely original and needs to be remade from old works.
After Netflix got a taste of the sweetness of "House of Cards", another homemade drama "Hemlock Grove" launched by Netflix was met with a cold reception and was hailed as "the worst American drama of 2013."
Even if it is the same director, the same star, and the same type of story, the last one may be a box office hit and the next one may be a box office poison.
This is the uncertainty of movies, which not only troubles filmmakers around the world, but also contributes to the charm of movies to a certain extent.
Movies are always "this one", not "this batch", and it is even harder to guarantee the "next batch". Decision-making based on big data is indeed effective in improving investment efficiency, reducing costs, and reducing uncertainty, but it is not a magical mechanism for producing good films.
In other words, big data may bring commercial success, but it will not necessarily lead to the emergence of excellent films.
If the application of big data is only considered from a commercial perspective, and the success of the path is judged only by box office revenue, the entire film market will ultimately be harmed.
For example, "Where Are We Going, Dad" took less than a week to shoot and only invested millions of yuan, and easily achieved a box office of 700 million yuan.
Capital sees profit, just like a wolf seeing flesh.
Get together to shoot, get together to make money, there is no lower limit to make money.
Lower the production level of movies to the level of TV entertainment programs and mass-produce variety show movies that insult the audience’s IQ.
They all want to eat meat.
Audiences spend money to watch movies, not to be insulted. The end result is to question variety shows, domestic movies, and the entire film industry.
Movies are king, not just four words.
Behind this is the history of blood and tears of countless film and television companies.
Even Netflix and Disney are not immune.
……
Borrowed 100 million from Cai Chongxin.
The funding problem has been temporarily solved.
At least he doesn't have to worry about money until Your Name is released.
Currently, Mingyang Entertainment has four major projects.
Bouquet live broadcast is a long-term war.
Your name is being reviewed, so you won’t need to ask for it for a while.
The Legend of Zhen Huan only needs the funds to be in place.
The only one who needs his promotion, intervention and coordination is One Punch Man!
In the afternoon, Li Mingyang convened a meeting with people from the film department to promote One Punch Man's Internet expansion.
The micro-movie is no longer available.
Because he opened up the online major track in advance, iQiyi and Sohu Video have given up supporting micro-movies with weak monetization capabilities.
When everyone heard that Li Mingyang was going to be the online star of One Punch Man, they were very excited at first.
However, Li Mingyang was very angry and scolded everyone involved in the production of One Punch Man IP.
“You have made hundreds of short films, none of them have made money, all of them have lost money.”
“I really can’t understand what you are doing.”
“It’s been almost a year, what have you been filming? It’s a mess, there are no women, and there will be no filming without falling in love.”
“I copied Marvel, but I didn’t even understand it. ”
"Ye Xiangdong, there are more than a dozen of you, after all, you went to the crew of Your Name for further training. When you came back, you made two pieces of garbage, which didn't even get one million views."
"You are here every day. What are you thinking about?”
In mid-October last year, after the recording of Running Bar ended, Li Mingyang signed a contract with Youku to make a self-made micro movie and calculate the money based on the number of clicks.
It has been almost a year...
No one can produce a work that satisfies Li Mingyang.
There are hundreds of micro-movies, but not one has more than 10 million views.
The highest number is Saitama, with more than 7 million hits.
Wu Zhikui and Guo Fan were photographed together.
This is actually cheating. Qiao Shan played Qi Yu, and Zhang Ruojun was also hired... Others used amateurs to save costs, but he used celebrities.
Dimensionality reduction attack.
The filming was extremely bloody... Both of them were very fond of Qiong Yao...
After finishing cursing, Li Mingyang pulled out the filming materials of Hell Blowing Snow from the bookshelf.
Hell Fubuki made more than a dozen versions, and they were all perfect.
“Network University is filming Hell Blowing Snow, with a budget of 3 million, and a one-month period. Xiangdong, you are responsible for preparing the shooting. In five days, I will read the shooting plan.”
Ye Xiangdong He nodded in agreement, looking timid and unsure of himself at first glance.
No way, Lao Wu and Guo Fan are working on The Adventures of Li Xianji, which will be filmed next month.
Li Mingyang didn’t become an Internet major just because he was hot-headed.
But his agreement with Youku is only one year and is about to expire.
Youku is no longer planning to invest in micro-movies and will focus on online majors and TV series.
Li Mingyang met Lao Gu a while ago, and Lao Gu advised him not to waste money on online dramas.
Go directly to the Internet.
Microfilms have almost no monetization ability.
On the other hand, since the release of "Spy's House", Wangda has opened up the Internet, and all video websites have been promoting Wangda.
iQiyi is the first to pay to watch the Internet. You can watch the Internet for one dollar. You can’t suffer a loss or be fooled.
Sohu Video launches an Internet University Incentive Plan of up to 100 million to attract Internet University production companies and talents, with a maximum reward of 5 million.
Tudou, the largest micro-film video website in China. Now I have basically given up on the micro-film market and switched to the Internet. I have adopted a two-pronged incentive mechanism and marketing strategy to innovate, and it has actually done well.
After all, he is the boss of the original video website. Wang Wei is still very smart, and Tudou is also very large.
But Lao Gu is a financial barbarian. He is good at speculation but not good at running video websites.
My whole mind is focused on making news, making mergers, making market value, and attracting investments.
And then as the first to eat big meat on the Internet, now it is overtaken by Tudou, iQiyi, and Sohu...
Most of the other high-quality websites with over 100 million clicks have more than ten.
The only online games that Youku can take advantage of are Spy Playhouse 1 and 2.
(End of this chapter)