Chapter 338 The giant of Japanese entertainment, Toho!
The rights to adapt Love in a Bouquet are US$6 million. More than a year later, Toho has increased by US$1 million.
This money is in foreign exchange, and the foreign exchange can be tax refunded, so you will get six million US dollars.
A real deal of more than 40 million.
The right to adapt your name is US$3 million.
Another more than 20 million.
There is actually no objection to the fees for the adaptation rights of the two films.
The main conflict in the negotiation between the two parties is the right to show your name.
Toho wants a fixed price of US$3 million to buy it. This price seems low, but in fact this price is already the highest price for domestic films in recent years.
The protection of movies in Xiaoli is much stricter than that in China. Generally, they are bought out at a fixed price without any profit sharing.
In addition, the gameplay of movies in Xiaotian is very different from that in China.
The movies of my childhood are the Sakura Film Producers Alliance - Yinglian, the five major film companies dominate!
Yinglian is that black! Darker than a stick.
Looking around the world, there is nothing darker than the Little Days Movie Market.
Except for the film industry, in my childhood, everything in entertainment was pretty dark.
They all have a monopoly...it would be weird if they weren't black.
Li Mingyang has studied Netflix before. To what extent is Japanese entertainment monopolized? Even Netflix, which is booming around the world and has bombarded Hollywood, has collapsed in its small days.
The five major film companies all have TV backgrounds, or they are subsidiaries of TV stations themselves.
The film and television industry in my childhood was essentially dominated by television stations.
The TV station’s hegemony and monopoly are vividly displayed.
The production and distribution of Little Days movies are similar to cartoons, using a production committee model.
The origin of the production committee is a system initiated by television stations to revive the sluggish film and television industry.
The TV station took the lead and attracted advertisers, publishing houses, sponsors, video disc manufacturers, etc. to jointly fund film production. The film industry received additional funds, the TV station obtained the broadcast rights of the movie, and the video disc manufacturers obtained the production rights. DVD rights, sponsors get more exposure, it’s a win-win situation.
More than 90% of the films in Little Life are produced using the production committee model.
This model has indeed saved the small life film industry and animation industry.
But then it got twisted.
Capital monopoly, all production links are outsourced, no matter the production company or the stars, they are all wage earners, earning dead wages and squeezing them to death.
Take Your Name as an example, with a theater box office of 25 billion yen and a disc version that is sure to be a hit.
In fact, Shinkai Makoto did not earn a particularly large amount of money from this work. Under the production committee model, the director received a relatively fixed salary rather than a share of the box office.
It’s only about 20 million yen, almost one million yuan...
If foreign films want to be released and released in the small days, the conditions are very strict. First, they must have a company in Japan, secondly, they must cooperate with Yinglian Company, and finally, you have to pay for the distribution and promotion expenses yourself.
Without help from Yinglian Company.
Even if you recruit a hundred companies, you won’t get any film placements in your small days.
At present, there are less than 1,000 cinemas across the country, and the total number of screens is less than 3,000.
As for Dongbao, the largest film company in Xiaoli, it has 350 theaters all over the country. In terms of regional monopoly, Pinnacle Wanda is the younger brother to Dongbao.
In terms of cinema share, only China Film Group can rival Dongbao in China.
It is still China Film and Television.
In two or three years, China Film’s dominance will no longer be there.
Dongbao's unwillingness to engage in profit sharing has nothing to do with money, it just doesn't want to break this barrier.
The total investment in Chibi is 50 million US dollars, and Tian Cheng and Ai invested 20 million US dollars. In fact, all of this money was paid by the little people behind it.
If Xiaozi spent so much money, there was no hope that Dongda’s film market would be able to make a comeback. All Xiaozi wanted was Xiaozi’s copyright.
Xiaozizi didn’t want to contribute to the local box office in Dongdaita, so he invested money directly and bet on Xiaozizi’s box office.
In fact, Xiaoli’s bet was right, and Red Cliff made more than 10 billion yen at the box office.
Other producers of Red Cliff suffered huge losses, but Ai Hui made a profit, and Ying Lian also made a lot of money.
The box office share is a breakthrough. Once opened, the market will be gradually opened up by foreign films.
Just like Hollywood using diplomatic means to open up the domestic market bit by bit.
Hollywood was furious and finally opened the box office share to 25%.
Since then, Hollywood movies have begun to be released at the same time as domestic ones. Many movies have a sluggish box office in North America and rely entirely on domestic box office to make a comeback.
The impact on the domestic film market is outrageous.
That is to say, Hollywood itself has a problem. First, it encountered a double attack from Marvel Hero Movies and Netflix, and then various zzzqs.
Disney even officially announced that Disney movies can do well without the Dongda Market.
The negotiations with Toho have been going on for almost a week. Your Name will be released on February 10, a full ten days later than the original release date.
It is the result of negotiations between Li Mingyang and Zuo Shandiao.
He did not use the three-body chip...
The ladder is about to change...
He has to wait for the situation to stabilize. By that time, the special effects technology has almost been iterated.
Zuo Shandiao is concerned about the film market, and wants to attract Internet capital such as BAT to enter the film industry and support the domestic film market.
That’s how the box office war started.
This is how everyone tries to figure out the mountain eagle's thoughts, and so does Li Mingyang.
But he sees further than others and thinks more.
The biggest headache for Zuoshandiao now is not the problem of the domestic film market. The domestic film market is supplemented by Maoyan tickets, and it is only a matter of time before it grows.
What worries him most is the impact of Hollywood on the domestic film market.
Without ticket reimbursement, domestic films were swept away by Hollywood in 2011, and domestic films were a complete failure.
It was from this year that the "Domestic Film Protection Month" verbally ordered by the Film Bureau began to be implemented seriously.
The mountain eagle is targeted by Hollywood, and the pressure is very high, and this year will be the year when Hollywood fires the most fiercely.
What the mountain eagle needs most is someone who can share his firepower.
The country is powerful enough and willing to help him share the firepower.
No!
It was too late for Yu Dong to hide in the U.S. stock market when Berna was listed.
Shanghai Film is the most enthusiastic about cooperating with Hollywood, and is also preparing for Disney.
Huayi and Guangguang are fighting at each other. It would be good if they could hold up the banner of domestic films.
Other companies are even worse.
In addition to film and television companies, big directors can also share the firepower.
Zuo Shandiao actually doesn’t want to drag the great director into trouble. It is not easy to cultivate a great director in China.
Li Mingyang is willing to take the initiative to bear the firepower.
Zuo Shandiaoxinxin has taken the lead, but Li Mingyang’s fame is limited to the country, and he is far behind Jiang Wen, Zhang Yimou, and Chen Kaizi.
Unexpectedly, Li Mingyang had a great idea.
It is to expand its international influence through the Little Life Film Market.
This is quite difficult, but Toho is very committed to "Love in a Bouquet". A big director took a fancy to this script and wanted to adapt it.
For this reason, Zuo Shandiao made a special trip to Xiaotian during the Chinese New Year to communicate with Dongbao.
You don’t know if you don’t communicate. Once you communicate, you realize that Dongbao has taken a liking to your name again.
I want love like a bouquet, and I want your name too!
The price offered is very high and very reasonable.
Dongbao is very sincere.
However, Li Mingyang refused to pay a flat price for the screening rights of Your Name and insisted on getting a share of the box office.
Toho refused to give a share of the box office and would rather increase the money, from US$2 million to US$3 million.
As far as the market in my childhood was concerned, it was not Journey to the West or Three Kingdoms. It was a bit of a gamble to get such a high screening rights price for a purely original film.
Although Dongbao, like China Film Group, is a one-stop company, importing films are packaged, and they can get 100% profit.
However, it is extremely difficult to recoup the capital of 3 million U.S. dollars. The Japanese box office of Promise in 2006 must reach 430 million yen to guarantee the repayment of the capital.
According to the box office share of imported films in my childhood, which is more than ten percent, you can only get a share of 3 million US dollars unless your name can hit the Chibi-level 5 billion yen.
Is it possible?
Absolutely impossible!
Lao Mouzi’s hero only has 4 billion yen, House of Flying Daggers has 2.2 billion yen, and Zhou Xingxing’s Kung Fu only has 1.7 billion yen.
The mountain eagle tilted its head and took a puff of cigarette, then glanced at Li Mingyang who was silent.
Li Mingyang didn't go there for money at all, but for the box office system of Xiaoli.
To tear apart other people’s film market!
Your Name is only one part of the Disaster Love Trilogy, and there are two more to come.
As long as your name can enter the mainland of Xiaoli in the name of imported film, the box office will only exceed one billion yen.
There is no need for Li Mingyang to mention the remaining two films entering the Xiaoli market. Dongbao will be in a hurry to sign the contract.
International influence is here!
In China, a box office of over 100 million is considered a box office hit.
The limit for small days is one billion yen.
The so-called big selling line.
(End of this chapter)