Chapter 350 The Internet succeeds and the Internet fails.
“Maoyan has cultivated the habit of online ticket purchasing among audiences, and has had an unprecedented impact on the sinking market. With the growth of the economy, the intensity of piracy, changes in people’s consumption, and the increasing rate of screens in the sinking market , in at most three years, the sinking market will usher in a big explosion."
"The total box office of the domestic film market will continue to set new records, surpassing Sakura, and even surpassing the North American market."
" The biggest ticket subsidy is the sinking market.”
“For a long time, domestic movie audiences have been mainly concentrated in Beijing, Shanghai, Guangzhou, and provincial capital cities in developed areas.”
"With the advent of ticket subsidy, movie audiences will slowly sink and become younger, the movie market will also slowly sink, and second-, third- and fourth-tier cities will become the main audience."
"Small town youth For the mainstream of movie viewing. ”
“The changes in the mainstream of movie viewing also affect the creation of movies to a certain extent. We filmmakers should change our creative ideas and think about what young people in small towns need and cannot conquer. The market will be swallowed up by the market."
After speaking, Li Mingyang glanced at Feng's pants, causing laughter in the audience.
"Director Li, don't get into so many personal grievances and continue talking." The deputy minister smiled and picked up the teacup.
Li Mingyang took a sip of water and continued: "Using the Internet to accurately target audiences and intervene in movie promotions, no one here will doubt the impact of online public opinion on the movie box office, right?"
"Whether it is Weibo, Tieba, and Douban will have an increasing impact on movie-watching groups. In the future, the most worrying thing about the release of movies is word-of-mouth. "
"If You Are the One 2's reputation collapsed, Director Feng Yong said. The reputation of my life will collapse if I support it, and it cannot be copied! If it had been anyone else, it would have been shattered to pieces."
The crowd laughed again, and Jiang Wen laughed the loudest.
Only Feng Pants crossed his arms over his chest and tilted his head, looking very impatient.
The General Administration's symposium was once an honor that great directors sought after.
But for today’s symposium, Feng Pants really didn’t want to come, but he didn’t dare not to come.
It’s not Feng Pants’ style not to retaliate when scolded.
But the attitude of the leaders was obviously biased towards Li Mingyang, especially as soon as the young people from the small town came out, all the leaders started writing.
Even he couldn't help but pick up a pen and write down the four words "small town youth"...
It’s so insightful!
……
“Through the video platform, a new export and broadcast platform has been opened up for the screening of movies. Such as Youku, iQiyi, and Penguin Video, which will be launched this year.”< br>
“By holding shares, acquiring traditional film companies, establishing a production team with its own brand, and entering film production.”
“Some things are happening, and some things are about to happen. This is the general trend. ”
"The impact of the domestic film market on the sinking market exactly caters to the impact of the Internet on the sinking market."
"As time goes by, there will be a high degree of overlap between Internet users and movie audiences."
“Internet companies intervene in the film industry, box office comes second. What they need most is for film products to form a linkage effect with the Internet company’s own products, so that movie audiences will be more attached to the Internet company’s products, thereby creating greater business benefits. "
"Movie and game interaction is the most typical."
"Of course, TV series are more economical than the film industry, but in terms of influence, there is no doubt that it is the film industry. .”
"So, how to improve the influence of movies is the key to attracting Internet capital."
Li Mingyang finished speaking in one breath, and the scene was completely silent.
Although Li Mingyang said it very simply.
But in 2011, the direction of domestic films was unclear and they were developing blindly, calling for the era of film industrialization.
The analysis of the trend of Internet + movies is so simple, straightforward and easy to understand.
Everyone present was shocked.
When the leaders saw that Li Mingyang had stopped talking, someone immediately spoke up and asked Li Mingyang to analyze the feasibility of Internet + movies.
Li Mingyang didn't want to talk anymore and declined quickly. He was afraid that if he continued to talk, his superiors would attack Internet Capital.
Domestic film market.
The Internet succeeds and the Internet fails.
The world's most chaotic and most full of jokes, bar none.
......
The five great directors have finished speaking.
Then it was the turn of the four major film companies, Huayi, Guangguang, Bernard, and Yinghuang.
Bernard announced this year's film plans in January. In terms of commercial films, Bernard Pictures has launched films such as "Flying Swords of Dragon Gate", "Fortune Inn", "Life is Beautiful", "The Magician", "Overheard 2" and "Far Cry 2".
In terms of literary films, Bernard Films has released films such as "Sister Peach", "HELLO! Mr. Tree", and "Snow in Taipei".
Huayi held the "2011 'H' Project New Film Press Conference" in Beijing yesterday afternoon.
It is expected to release "Detective Dee Prequel" and "Twelve Zodiac Signs" in 2011 , "Painted Skin 2", "Tai Chi", "The Yang Family" and more than ten films, the production lineup includes Feng Pants, Jackie Chan, Xu Laoguai, Huang Baiming, Chen Guofu, Feng Delun and other major directors from the two sides of the Taiwan Strait.
On February 11, the day after Your Name was released, Ray announced the film list, which includes Li Mingyang's "Weathering with You", "Lingya's Journey", and Chen Jiashang's "Painting on the Wall" , "Four Famous Catchers", Xu Zheng's "On the Road 2", Yan Zi's "To Our Fading Youth", Zhao Linshan's "Tongque Terrace", Guo Fan and Li Yang's "The Adventures of Li Xianji".
Yinghuang is the strongest among the four in terms of overall strength and funds.
In 2011, Yinghuang invested 500 million in 4 co-productions, The Magician and The King's Feast. Li Mingyang has never heard of the other two films...
Maybe they were halfway through filming. It's gone...
Yinghuang's biggest move this year is to acquire land in Yuhang District, Hangzhou, to build Yinghuang Film and Television Culture Village, with a total investment of 6 billion, and it is planned to be completed in 5-6 years.
The construction content of the Yinghuang Film and Television Cultural Village project includes the Yinghuang Film and Television Academy, a film and television production center, a conference and performing arts center, and a resort that can provide 2,200 guest rooms.
It aims to build a cultural and creative industry complex that cultivates senior film and television professionals, has high-end film and television production capabilities, hosts large-scale events and celebrations, and has high-end reception capabilities. It will also develop the copyright trading market for Chinese film and television works in a timely manner.
The Film and Television Cultural Village is the highlight of Yinghuang this year.
The chairman of the four major film companies finished talking about their respective companies’ plans.
The main leaders made concluding remarks and the meeting ended.
Everyone came to the banquet hall to dine.
Except for the main table, there are no names posted on the other tables, so you can sit wherever you want.
But in this circle, everyone knows who is with whom.
Soon everyone was seated.
Huayi and Yinghuang share the same table, Guangguang and Bernard share the same table.
Although not many people could speak at the General Administration symposium, there were many people present.
Zhao Dashan and Dapeng also came.
Zhao Dashan is quite active in all matters in the entertainment industry!
Internal entertainment conferences and small gatherings, large gatherings and small gatherings.
You can always see him at symposiums, press conferences, birthday parties, celebration banquets, award ceremonies... you can always see him.
"Mr. Wang, has your name been finalized at Xiaoli?" Yu Dong asked, holding up his wine glass.
"March 22."
"So long? It's quite dark over there. We have to pay for the sharing and publicity fees ourselves. You have to be careful and don't get ripped off."
< br>"It doesn't matter. As long as the film schedule can be arranged well, the publicity expenses will be paid. If Dongbao dares to be the first grader, I dare to be the 15th grader. They also have movies released in China."
Yu Dong He laughed and glanced at Li Mingyang, who was looking down at his phone. Said: "That's right. Director Li is so competitive that if he attacks directly, Dongbao will suffer even greater losses."
Wang Changtian picked up the wine glass and touched one with Yu Dong, and whispered: "Yinghuang, the film and television culture How much do you know about the village plan? ”
"The resort... It's located at Xixi Science and Technology Island. It's all about real estate... Mr. Wang, do you think we should also buy a piece of land? With the partnership between our two companies and Brother Zhao's two-person transfer, this can be done."
"I think something is going on." Zhao Dashan interjected.
Yu Dong and Zhao Dashan also want to engage in real estate. As long as the film and television city is in a good location, they can make a fortune even if they do not build residential buildings but resorts.
The piece of land that Yinghuang took is surrounded by two major 5A-level scenic spots, the West Lake Scenic Area and Xixi National Wetland Park
There are also many small scenic spots.
Building a resort is like making money with your eyes closed. If you manage it well in the later stage and get the approval to build a residence, it will be a huge profit!
“I can’t do it.” Li Mingyang raised his head, put down his phone, and poured cold water on it.
"How could it not be possible?" Yu Dong came to Li Mingyang excitedly. Dapeng quickly stood up and gave up his position to Yu Dong.
Yu Dong took his mobile phone to show Li Mingyang the surrounding area of the land.
The geographical location is unique, coupled with Hangzhou’s support for film and television.
There is a lot of potential, and it is definitely a good deal with guaranteed profits and no losses.
But Li Mingyang didn’t remember that Yinghuang had any film and television culture city in Hangzhou.
(End of this chapter)