In the era of great entertainment, that is, since 2012, before the intervention of major online platforms and several major real estate groups, including Tencent, Alibaba, LeTV, Youku, Tudou, Wanda, Evergrande and other super giants, China’s film and television drama theaters have always presented A state of accumulating momentum.
This carnival of giants did not come to an end until the top executives came down for tax inspection in 2018.
Before 2012, the previous wave of explosive growth in the Chinese film and television drama market mainly started in 1998.
Because that year, the masterpiece "Huanzhugege" came out, marking the era of national idols and the arrival of the Four Dans Double Ice era.
From 1998 to 2018, twenty years of crazy development, the three most important nodes were a woman and three ancient costumes.
Among the three costume dramas, in addition to the first "Huan Zhu Ge Ge", there is also the masterpiece "The Legend of Zhen Huan", which was broadcast at the end of 2011 and led to the end of the capital tycoon's carnival.
At the same time, this drama also started an era of great investment in domestic entertainment TV dramas.
At the end of 2018, the debut of "Ruyi's Royal Love in the Palace" announced that the era of omnipotent capital has passed.
And in these twenty years, the most important woman is Fan Bingbing!
From Jin Suo in 1998 to Fan Bayi in 2018, her growth history is the history of the expansion and growth of the Chinese entertainment industry. From end to end, looking from a distance, it is all her.
This can be regarded as a certain destiny, and what you get will eventually be returned.
Of course, at these important points, there is another person who can be called a funny "clown"... Zhou Xun, who is also one of the four double skaters.
This lady’s psychedelic operations include, but are not limited to, refusing to buy shares in Huayi before going public, refusing to star in "The Legend of Zhen Huan", buying shares in LeTV, and participating in "Ruyi's Royal Love in the Palace".
If you were to write a book on how actresses in the entertainment industry fainted, she would have to be on the first page.
The second page is Liu Tao...
I can only say that it is terrible to be uneducated. At the same time, I can only say that this lady is really blessed by God. After so many psychedelic operations, twenty years later, she is still top-notch.
At the time of several major changes in the Chinese entertainment industry, especially the TV drama industry, an iconic costume drama appeared.
It can be seen that costume dramas play an important role in the film and television industry.
Before the second outbreak, there were three well-known private costume drama production companies in the mainland TV drama circle.
Sugar Man, Book of Changes, joy.
Unlike Big Beard, these three companies have strong official backgrounds and support from large investment companies and film and television companies.
But it has also taken its own unique route.
In the first ten years of the 21st century, second-tier costume dramas other than super large-scale productions and costume dramas were basically two companies, Tangren and Zhouyi, fighting each other passionately.
Until the decline of the Book of Changes and the rise of Huanxuan, it turned into a fight between sugar and Huanxuan.
Anyway, Sugar Man only has a strong life and can survive.
At this moment, Happy Film and Television does not exist yet.
And now, the future boss of this non-existent company is talking to Zhang Yuan.
"Zhang Yuan, you have been in a lot of news recently, I can hardly watch it anymore."
A voice that was not in harmony with yin and yang came from the other side of the phone, and his smile sounded like a male duck quacking. .
"Screenwriter Yu, long time no see. How are you lately?" Zhang Yuan smiled and rubbed his chin.
The caller is none other than Yu Zheng!
The last "prey" in this farce that started on the crew of "Little Fish and Flowers" finally took the bait.
Zhang Yuanyong is an air force and must fill his bucket before he can go home.
When filming "Kung Fu" before, Cheng Hao came to visit the cast and interviewed the new crew by the way, allowing him to get acquainted with Yu Zheng.
After that, he proposed to establish a company together.
After all, Yu Zheng was preparing to go to war with his teacher Li Huiming at this time.
But the cooperation he initiated has never received a response.
Yu Zheng is very ambitious. In his eyes, Zhang Yuan is just a young actor. Working with him will not bring him any of the three things: resources, connections, and funds.
Then why do we want to open a company together?
It’s okay to look for him for filming in the future. After all, he is handsome and has a good image.
Yu Zheng didn't take it seriously.
Zhang Yuan was not in a hurry and did not take the initiative to contact him.
As the saying goes, rushing is not a business.
Zhang Yuan knew very well that instead of looking for him himself, it was better to let him come to him.
After all, he knew very well that apart from his ability in film and television production, Yu Zheng's most outstanding thing was his ability to hype.
Now, in terms of hype, at this time, who can compare to Zhang Yuan who is lying on the hospital bed!
Yu Zheng has continued to pay attention to this matter in the past few days. After learning that Zhang Yuan not only escaped unscathed, but also received support from organizations such as the Film Association, he could not sit still.
Resources, these association companies are resources.
Connections, these people who speak out for him are connections.
As for funds... With resources and connections, will there still be a shortage of funds?
Yu Zheng discovered that all the conditions he needed were gathered in an instant!
That’s a long time to wait!
"You mentioned before that you have the idea of cooperating with me to establish a film and television company."
"Now, do you still have this idea?"
Chat for a while. , Yu Zheng asked very politely.
"Of course, I have admired Screenwriter Yu for a long time and am very happy to cooperate with you."
"But I am afraid that my strength and funds alone are not enough to start a film and television company of sufficient scale."
< br>"So I think, what do you think about bringing in another person who can provide funds to cooperate?"
"Well..." Yu Zheng hesitated.
"You can rest assured, I guarantee that you are the largest shareholder of the company, but you cannot absolutely control it." Zhang Yuan explained his long-awaited idea.
Yu Zheng has a big appetite. It is impossible for him to become a small shareholder, help others make money, and drink soup himself.
Zhang Yuan had already figured out his psychology, so he first threw out a bait, which was the largest shareholder.
Rather than allow him to have absolute control, that is, the equity cannot exceed 50%. At the same time, it restricts the company from becoming his voice, and he can contribute money and efforts but stand aside.
"Okay, let's find time to talk in detail!"
After saying goodbye to him, Zhang Yuan immediately broadcast a number and went out.
"Hey, Mr. Zhao, long time no see."
The partner he is looking for is his earliest financial backer, Zhao Decai.
If you are developed, you cannot forget your old brother, let alone you are not developed yet.
"Hey, there's construction going on here. It's very noisy. I'm going to find a quiet place."
As soon as I heard it, I knew that this person was on the construction site.
"I see you have been in the news lately, how are you?"
"Are you feeling better? Do you want me to bring some female models to see you?"
Boss Coal's Visiting gifts are so down-to-earth... Oh yes, they have now begun to transform into general contractors.
From digging underground to building above ground.
But he is still rich, and he has become a rich man from a rich man.
Zhang Yuan would ask him to invest in Yu Zheng together, mainly because he was trustworthy.
If anything happens, he will definitely help himself, not Yu Zheng.
Zhao Decai is a straight man. He likes the face of a snake with big breasts, big hips and long legs. He is the kind who has no taste for high-end things.
Do you think he has any affection for a gay guy like Yu Zheng?
Besides, this guy has no foundation in the entertainment industry except himself, so he will never be instigated by Yu Zheng.
Coming from a coal boss and contractor background, he knows one thing best.
That is to leave professional matters to professional people, and don't mix it up blindly, which will kill people.
So it is perfect to work with him to restrain Yu Zheng.
"Mr. Zhao, the copyright of "Legend of Sword and Fairy" that we have invested in will be broadcast by more than ten TV stations."
"It should be possible to recover the money in the near future, and produce To make profits, just wait for the production company to find you.”
"Okay, that's a good thing." Zhao Decai doesn't care about millions of "small money", but successful investment can bring a lot of satisfaction.
"There is one more thing..." Zhang Yuan explained everything about Yu Zheng in detail.
“Start a company?”
“Sure, how much will it cost to start a company with you and a screenwriter?”
“Let’s agree first, I’ll work in engineering now , the payment is slow, the cash is small, don’t contact me if it exceeds 50 million,” the wealthy man replied angrily and cautiously.
Zhang Yuan: ...
You always use tens of millions as the unit, who can stand this?
50 million is enough to make a blockbuster movie. "If not that much, a few million will be enough. When the time comes, four, three, three, we will each get 30%."
"Okay, just a little money, let's give it a try. .”
Zhao Decai still trusted him, after all, Zhang Yuan had never let him lose money.
"By the way, there is one more good thing." Zhang Yuan said mysteriously: "Recently, I will get you a business."
"What business?"
“If you don’t do engineering, it’s just engineering work.”
“What’s wrong?”
"Not small." Zhang Yuan thought for a while: "And this job is quite special. It's not a residence, nor an office building or a shopping mall."
"Ah, what is that?"
"You will know when the time comes, but you can't say it now."
Things can be accomplished with secrets, and failure can be revealed with words.
Zhang Yuan was afraid that Zhao Decai would vomit after drinking, so he deliberately did not elaborate.
"Anyway, I will give you an answer in these few weeks."
"Okay!" Zhao Decai was as cheerful as ever.
As soon as this person agreed, the phone started ringing like before.
However, the reason for this fatal serial call is somewhat different from before.
“Hello, are you Mr. Zhang Yuan?”
"We are Magic Beer here, and we would like to ask you to shoot an advertisement for us. Are you interested?"
"We are Pierce Clothing, and we would like to ask you to be our spokesperson..."< br>
"I am the general manager of Aojia Leather Shoes, and I would like to ask you to be the image ambassador of our company..."
...
Dozens of large and small companies in a row , formal, informal, famous, and copycat brands of all kinds, all of which blew up his mobile phone.
He's tired.
The poor live in the busy city and no one cares about them, the rich live in the mountains and have distant relatives.
Now that he is famous, people naturally come to him to give him money.
But...
He called Cheng Hao directly.
"Do you miss me?" My good sister answered the phone and asked gently.
"Of course I want to, but I'm still in Hengdian and can't go back."
"Okay, let's get down to business, why are you looking for me?" Cheng Hao replied very soberly.
“I plan to leave my business activities to you.”
“What do you mean?”
"You are responsible for supervising and arranging my advertising, business performances and other methods of making money."
"Really!" Cheng Hao said excitedly.
Doesn’t this mean that half of the most profitable work is left to your own management?
“Hey, that’s not right!” But she reacted quickly.
"You have just become famous recently. There must be a lot of advertisements for you. You don't care about it. You want to throw them to me!"
She was smart after all, she figured it out in a few seconds.
"Are you having any drama recently?"
"No." Cheng Hao replied frustrated.
I eat, drink and sleep with you, and now you want me to help you with your work, what a shameless man.
“We have just established a brokerage company together, and Wang Baoqiang does not have so many activities for you to handle.”
"Just in time, you can practice with me, Boss Cheng."
Seeing that he gave a suitable reason, Cheng Hao no longer resisted.
"Then I'm doing the job of an agent, and I want a commission!"
"Holy shit." Zhang Yuan deliberately shouted angrily: "I talk to you about a few things every night It’s a big business worth hundreds of millions, but you actually care about this little money.”
“I have no use for your hundreds of millions. I throw them away every time,” Cheng Hao replied with his lips curled.
At the same time, talking about this topic and listening to his voice, Cheng Hao's lower abdomen felt a little hot.
"I have used all these advertising fees. Let's do this. After the New Year, I will help you find a few movies to subsidize you."
"Okay, how many companies are there now? Looking for you?”
Zhang Yuan gave an overview of the matter.
“So many companies!”
"If you were to take this role, you wouldn't be able to earn tens of millions at once!"
Cheng Hao was astonished. He originally thought that he was making a lot. One movie was the salary of an ordinary person for more than ten years.
But compared with Zhang Yuan, the money he receives from one advertisement is enough to film movies for ten years.
"I'll help you, hurry up and take pictures!" The money-obsessed side of Cheng Hao's suppressed heart was completely aroused.
“No.” Unexpectedly, Zhang Yuan flatly refused.
"You have finally gained some fame now. If you don't cash it out quickly, you won't be able to earn it when your fame goes away!" Cheng Hao said anxiously.
“Making fame is a science.” Zhang Yuan explained to her patiently.
“How to accept and when to accept are very particular.”
“Advertising endorsement is also an important part of shaping a celebrity’s personal image and cannot be done randomly.”
Top luxury, Luxury, high-end, mid-range, low-end, fast-selling... these endorsement levels correspond to the artist's fame and market appeal.
If you don't get good endorsements, or if you get a brand that goes against the country, you will easily get scolded, which will affect your personal acting career.
“If I want to accept it, I can only accept it from a regular brand.”
“And it has to be a big name in the same category, a brand with the highest market positioning. I can only accept one from the same category.”
Cheng Hao sighed, at least 90% of the endorsements would have to be screened out.
It’s all free money...
"Also, you should contact these brands first and choose them. Don't sign a contract with any of them. Just delay."
"Why is this?" the good sister asked puzzledly.
"In a month or two, "A World Without Thieves" will be released."
"Early next year, "Kung Fu" will also be released, do you understand?"
“Got it!”
The net worth of TV drama actors and movie actors is naturally different!
Coupled with the support of two blockbusters, even if it is only a supporting role, the endorsement fee will increase significantly.
"In short, quality is more important than quantity."
"Things are rare and valuable, and the same is true for endorsements."
"I understand."
Cheng Hao felt peaceful in his heart.
This kind of tranquility comes from a sense of peace of mind.
“He always arranges things properly so that I don’t have to worry.”
“Although he is busy, he doesn’t bother or consumes his energy.”
Thinking of this, This tranquility also gave birth to a hint of warmth.
"I will take care of everything for you. You are on the set and take care of yourself."
"When you come to the Imperial Capital, I will cook for you."
"Okay." Zhang Thinking about it from far away can't tire her out.
There is no need for complicated dishes, just give me food...
Two days later, Zhang Yuan completed the discharge procedures, dressed up a little, avoided reporters, and returned to the set alone , shooting several days of scenes that have not yet been completed.
I'm back again! (End of this chapter)