Imperial Capital, Pinggu Feilong Film and Television Base.
Director Lin Cong and Shang Jing, as well as Hao Yaning, the boss of Imperial Alliance Pictures, now feel that they seem a bit redundant.
Because even though they were sitting at the same table, Li Ruigang, the president of SMG with the highest status present, had been chatting happily with the young actor.
"I think that in addition to the misplaced competition of all-male drafts like 'Luohan Hall', there must be other new selling points."
Zhang Yuan's idea was firmly grasped Li Ruigang's curiosity.
"Oh, tell me if you have any other creative ideas."
Mr. Li was originally just here to inspect the site today.
After all, if you use SMG’s money to invest in films from other places, you must give an explanation to the other side of the city, and you can’t just be a hands-off shopkeeper.
Unexpectedly, there was an unexpected gain.
The all-male draft proposed by Zhang Yuan made him interested.
After all, this road is almost blank in the country, and it is still a blue ocean.
Just like what General Fan, who is also from Modu, said.
You must first understand the concept of football!
“I think we have to understand the concept of the draft first.” Zhang Yuan’s way of speaking gradually became “unbridled”.
Lin Cong, who came with him, felt scared when he heard what he said.
Good guy, you are planning to teach the president of SMG a lesson!
Zhang Yuan has always been so rude.
Show it when it’s time to show it.
After all, I am now a young man in his early twenties. What’s wrong with being so crazy?
Just like Wang Fei said, she likes it crazy.
Many leaders are the same. They dislike those young people who are submissive and feel incompetent.
Be more crazy. If you act and speak in a reasonable way, people will look down upon you.
Of course, the premise is that you have real ability.
Li Ruigang was a little surprised when he heard him speak like this, but he still smiled and answered gently, full of leadership.
“Okay, let me listen to your draft philosophy.”
"First of all, I think that whether the contestants are mainly girls, boys, or a mix of men and women."
"The audience must be women as the main consumer group."
"It's not that there are no male viewers, but the ratio is definitely very low. I estimate it is at least 28%."
"Oh." Li Ruigang made a hesitant sound.
Because Zhang Yuan’s guess was absolutely correct.
After the first "My Style Show" was broadcast, the TV station conducted a survey and found that the ratio of male to female viewers was around 37%, which is not far from 28%.
“So, whether it is a male player or a female player, most of the supporters are women.”
“And according to my observation, the female group should be between the ages of fifteen and thirty-five. "For the Lord."
Li Ruigang nodded, he was right again, it was completely consistent with Taili's investigation report.
The key is how did he know these data?
Guess?
Actually, there is no need to guess.
The ratio of male to female audiences on Mango Channel in later generations was so exaggerated.
Whether it is a satellite TV or an online platform, Mango Channel specializes in the young female market.
Their TV series, variety shows, and reality shows all have the primary goal of attracting young women.
Not only do they specialize in the female market, they are also screening and refining the audience through these programs.
Of course, the interior of Mango Station was not monolithic at the beginning. Everyone was determined to make money from women.
But a very extreme example will soon occur.
His name is "The Ming Dynasty 1566"!
The director of this film is Zhang Li, the hot-tempered camera director of "A World Without Thieves".
Mango TV and other investors spent 40 million on the production cost!
This film aims to surpass "Qianlong Dynasty" and "Kangxi Dynasty".
Regardless of the quality of the film, just like "Westward Journey", which suffered a box office failure, gold will always shine.
Teacher Chen Baoguo rejected more than a dozen film and television dramas that asked him to play the role of emperor after "Emperor of Han Dynasty" because he felt that playing the role of emperor was too tiring and hard, and most of them were of the same type.
As a performing artist, he doesn't like to play repetitive roles.
But after receiving the script of "Ming Dynasty 1566", he was attracted by this atypical emperor who was heavy-minded, conceited and suspicious.
In addition to him, there are Yan Song from Teacher Ni Dahong, Hai Rui from Huang Zhizhong, Xiaoge Lao from Zhang Zhijian, Yang Jinshui from Wang Jinsong, and Hu Zongxian from Wang Qingxiang.
There is no actor whose acting skills are too tight. Every character can withstand scrutiny and every character is performed vividly.
But after this film was broadcast on Mango Channel, it received an ultra-low ratings of 0.5%!
It’s terrible!
At the same time as him, "Another Dream" broadcast on Mango Channel received a ratings of nearly 5%, which was almost ten times that of his.
If you want to talk about the quality of the film, "The Ming Dynasty 1566" can definitely beat "Another Dream" with one hand. The two are not on the same level at all.
But there are many things in this world where bad money drives out good money.
With such a big investment, a lot of effort, and the gathering of so many good actors, it has achieved such a result.
The supporters of Mango Channel who prefer large-scale dramas have been completely exposed.
Since then, Mango Channel has completely embarked on the road of full entertainment.
The 2009 ratings champion "Let's Watch the Meteor Shower".
The 10-year ratings champion "Watching the Meteor Shower Together Again".
The 2011 ratings champion "The Temptation of Going Home".
The 12-year ratings champion "Palace Lock Bead Curtain".
Except for "In the Name of the People" that appeared accidentally in 2017, there has never been a major drama on Mango Channel's annual ratings list.
So from the audience selection of Mango Channel, a TV station that is good at talent shows and hype, Zhang Yuan can roughly infer the composition of its audience.
The failure of "Ming Dynasty 1566" lies in its wrong choice of platform.
He broadcast a large-scale drama on a TV station with a majority of female viewers, focusing on anti-corruption, power schemes, and emperor's scheming. There is no young star or female idol. Who will die if he doesn't die? .
“So, audience positioning is very important.”
"I think that since we are doing a talent show, we should simply give up the love and preference of the male audience and focus on the female market."
Li Ruigang couldn't stop nodding his head after listening.
Clear thinking and decisive judgment.
This young man has an innate ruthless character.
“Then the question is, what do female viewers like to watch?”
"It's interesting, tell me." Mr. Li became more and more interested.
He found that this young actor's thinking was different from that of ordinary people.
"Mr. Li, Mr. Hao, we have all been in love. We should know that in relationships, men and women have different habitual thinking."
"Women are more willing to accompany men. Grow together.”
“Men prefer to get a female partner who perfectly meets their conditions at the first opportunity.”
"To sum up, women like to cultivate and transform men, while men like to get immediate rewards and don't like to wait."
"I call this a nurturing preference."
"I think this preference should come from the maternal part of women's genes. After all, mothers treat their children by constantly cultivating and transforming them."
"They are born to get happiness from it."< br>
This is the origin of “mom fans”.
And this is not something that has appeared in later generations. Groups of mother fans have already appeared as early as the period of the "Four Heavenly Kings".
“So I think that in talent shows, contestants should not only be cultivated as idols.”
“Training, growth, friendship, and common progress must also be included in the program. Finally, Complete the development process of transformation. ”
“In today’s results-oriented, competition-oriented draft, enhancing the experience of the process is the best way to break through.”
< br>Pa bang bang... After hearing this, Li Ruigang clapped his hands directly.
"Okay, okay, well said."
This person is from Fudan University, and he graduated from the Ace Journalism and Communication Department. He got a master's degree in journalism in 1994. He is a top-notch student.
You told him to invest 80 million to build the best set in the world, with the best special effects... He actually had only average interest, and even a little contempt.
Who doesn’t know how to spend money? Does it have any technical content?
Besides, you and I are here to withdraw money? GDP ranks first in the country for more than 40 consecutive years.
At its highest level after the founding of the People’s Republic of China, it accounted for 1/6 of the country’s GDP.
Even if you are not an emperor, you will not know that you are a young official, and if you are not a demon, you will not know that you are short of money.
When it comes to throwing money, Li Ruigang is right wherever he goes across the country.
But if you have money, you can’t use it blindly.
But what he heard from Zhang Yuan was to analyze market positioning and future program development based on the behavioral psychology of the audience.
For this kind of high knowledge, it is very useful.
And the program format proposed by Zhang Yuan to enhance the "growth process" is indeed novel at the moment.
Mr. Li keenly saw the business opportunities and the opportunity for Modutai to regain a victory over Mango Platform.
“I think your talent show theory is worth studying.”
"In this case, if you have time, come to Magic City and come to our SMG to communicate."
"If you have the opportunity, you can plan a brand new talent show."
Li I was delighted to see Cai Cai and extended an invitation.
Lin Cong didn’t even dare to breathe.
This kid makes dangerous moves. Most young people would not dare to speak loudly when they see such a big shot.
But he just talked a lot and convinced the other party.
If he can reach a cooperation with SMG, he will have a career in Shanghai TV Station in the future.
"Okay, Mr. Li invited me to go." Zhang Yuan replied with a smile, but then quickly turned cold.
“However, if you want to plan the draft, you have to do it as soon as possible.”
Li Ruigang narrowed his eyes and said, “Why?”
"Because I think the two types of programs, TV dramas and talent shows, should become the focus of competition between TV stations."
"With the current chaotic scene of satellite TV wars across the country, I think that in the next few years, It will change drastically."
"In the end, only a few will emerge, and the others will disappear and will no longer be able to compete with the leading ones."
Mr. Li Ting. After saying this, my heart was pounding!
That’s right!
It coincides with my judgment!
Why should he take the lead in organizing SMG Group?
It is because we have seen a large amount of hot money pouring into the television industry, and we have foreseen the situation where a few companies will dominate in the future.
This is indeed the case.
Hunan Satellite TV, Dragon TV, Jiangsu Satellite TV, and Zhejiang Satellite TV are collectively known as the Four Satellite TVs, dominating the country.
Li Ruigang did not expect that this young man not only had unique insights in program production, but also had such an overall view of the TV media situation.
He almost stood up and held Zhang Yuan's hand.
"Please join our team..."
But the boss was still very personable, and we just chatted happily with him for a long time.
Zhang Yuan finally turned the topic back to "Wulin Gaiden".
"I think this script has its own uniqueness."
"Unlike previous sitcoms, which were more suitable for family fun, the target audience of "Wulin Gaiden" should be more towards young people, especially students. and intellectual groups."
"It should be somewhat similar to the audience of "Westward Journey""
"After all, there are a lot of prank elements."
"Yes. Yes, I think so too!" Ning Caishen said now: "This is actually a love letter I wrote to traditional martial arts."
"So you think this film should be shot for eighty episodes instead of shooting forty episodes first to test the waters." Li Ruigang looked at him.
"Yes, the cost of filming together is even lower. I think this film has great potential."
"At least as a young man, I like it very much." Zhang Yuan expressed his attitude .
Mr. Li touched his chin and looked at Hao Yaning.
"Personally, I still hold a conservative opinion." Mr. Li remained firm: "But after all, I am in my forties, and there is a generation gap with young audiences."
"Zhang Yuan, as a young man, should know more about the thoughts of young people."
"Mr. Hao, I think it is not necessarily a bad thing for multiple people to invest and bear risks together."
Hao Yaning understands , Zhang Yuan gained Li Ruigang's trust, and he now has the intention to cooperate with this young man.
Soon, several people signed a cooperation agreement.
Zhang Yuan will spend five million to obtain half of the copyright and broadcast revenue of this film.
Shang Jing and Ning Caishen were naturally extremely excited, after all, they could film all the scripts in one go.
After giving the money, Zhang Yuan completely emptied his pockets.
There is really not a drop left.
He almost wanted to go to Brother Qian’s house to make a living.
If Cheng Hao hadn't told her that a sum of hundreds of thousands of dollars for the snack commercial he shot before was about to arrive, he would have wanted to find a woman to feed her.
Return to the imperial city with Lin.
The female director kept looking at him along the way.
Zhang Yuan was a little scared.
Don’t live a harmonious life, just want to extract semen from me.
What Lin Cong thought was.
He can "fool" Li Ruigang, this kid will definitely have great achievements in the future!
How about we get him involved when we film the sequel to "Family with Children"?
After all, this investor is really stingy now!
Because it is a sitcom, the budget for one episode is only 80,000 yuan.
Moreover, the producer is the former director of CCTV, and he has everything to cover the sky, and the wages paid to the actors are even pitifully low.
Teacher Song Dandan only paid 1,000 yuan per episode and had to film for more than ten hours every day.
Lin Conghe, the screenwriter, and the actors actually wanted to rebel, but they didn't dare.
Now that the film is a hit, investors are making a lot of money.
I came to discuss making a sequel.
But the budget and staff salaries are not even willing to be increased at all!
The bearded man was also from CCTV, so you know the style of the people there.
They always think that it is me and the platform behind me that give you the opportunity to be famous.
If you want more money, or even ask me for money, you have forgotten your roots.
Isn’t it because of this that Chen Peisi had such a trouble with CCTV?
Lin Cong was thinking that filming the second part was about to start, everything had been arranged, but now it was too late.
If there is a third part, it would be a good choice to work with Zhang Yuan.
Not only is he generous with his money, but he also doesn’t dictate to the crew and creations. Where can I find such an investor?
The next day, while Zhang Yuan had secured all the contracts for "Wulin Gaiden", he also had to tell stories in Guangde Building.
After adding "Philosopher's Stone" and "Chamber of Secrets", half of the work is done.
According to the contract with Warner Bros., "Prisoner of Azkaban" and "Goblet of Fire" must be completed before the new film is released at the end of the year.
There are benefits to such busy work. After finishing "Philosopher's Stone" and "Chamber of Secrets" and recording and editing, Warner Bros. paid him two million in labor fees and let him return to work.
It brought him back to life.
After finishing this, he rushed to Hengdian without stopping.
I still have to participate in the filming of "New Liaozhai".
As a result, as soon as he arrived at the set that day, Liu Shishi came to him crying.
"Junior brother, I don't want to film anymore!"
Zhang Yuan thought something big had happened, so he hurried to find the chief director Wu Jingyuan.
But I got a dumbfounding answer...(End of Chapter)