January 2, 2006.
A sitcom called "Wulin Gaiden" was quietly broadcast on CCTV-8.
At first, no one cared about this small-budget TV series.
This is just a comedy.
A bunch of jokes.
Excellent performances by several actors.
Two episodes fill up the prime time "make up the numbers" program.
Until his ratings exceeded 9%!
What is the concept of getting 9% ratings on CCTV?
The average ratings of "Xinwen Lianbo" is 6%.
Generally, within CCTV, as long as the ratings of a film or television drama exceed that of "News Network", it will be regarded as a "drama king" level masterpiece.
In fact, on January 2, the first day "Wulin Gaiden" was broadcast, the person in charge of CCTV-8 did not take it seriously.
The ratings on the first day were 1.95%.
This result is actually quite good.
But Zhuyu is ahead. "Story of the Cooking Class" aired in 2002 broke the 2 number on the first day.
In fact, "Story of the Cooking Class", in addition to its good content, can also be regarded as catching up with a good time.
Because starting from 2002, Radio and Television issued two important policies to protect domestic dramas.
One: Extend the prime time period from 7:00 to 9:30 to 10:00.
In this way, the number of TV series that can be broadcast will be increased.
Second: Imported TV series are not allowed to be broadcast during prime time!
As soon as these two policies came out, the entire Chinese TV drama market began to take off. From then on, a large number of film and television companies, including Hua Yi, began to pay attention to and pour into the TV drama market.
Era creates heroes. It is precisely because of the country’s protection policy for domestically produced films and TV series that a large number of male and female movie stars have emerged that are unparalleled in their era and are almost impossible to be copied by future generations.
"The Story of the Cooking Class", a small-budget sitcom with an investment of only 1 million, was able to be broadcast on CCTV's prime time slot between other major dramas because of these two policies.
So, when the program manager saw that the ratings on the first day of "Wulin Gaiden" were "less than 2%", they felt that this so-called comedy that combines ancient costumes should take a big step forward. .
It is the sitcoms with military and modern themes that are more popular with the audience.
"I Love My Family", "Sister Ma, the Idle Man", and "The Story of the Editorial Department" are not all modern themes.
Your sitcom is all about martial arts, and then...
The people on the station got the ratings report for the next day.
4.26%!
Only one day after the broadcast, the ratings increased by 218%!
Obviously, this was the first day for the audience who watched the show to get a taste of it.
Next, "Wulin Gaiden" reached a ratings rating of 9% within a week.
One of the two pinnacles of Chinese sitcoms was born.
But it is a pity that "Wulin Gaiden" actually closed the door to late comers of domestic sitcoms in a sense.
Not only is it so excellent that it overshadows other works.
What’s even more terrifying is that because the show’s broadcast performance was so good, it caused “public outrage.”
How much money does it cost to invest in a sitcom?
Other dramas, big dramas, require an investment of 30 to 40 million, but the cost triples or four times, but the ratings are only 20 to 30% of yours.
It’s a trivial matter to lose face. Who will invest in serious dramas in the future?
Besides, because of the low cost, TV stations charge very low prices for sitcoms.
Who wouldn’t be happy spending a small amount of money to do big things?
After that, in addition to the "underground traffic station" masterpiece, "Love Apartment", which has been controversial in later generations, only took advantage of the rise of the Internet platform.
It is no exaggeration to say that "Wulin Gaiden" is the last highlight moment of Chinese sitcoms.
At this time, Hua Yi was in the president’s office.
The shiny black leather sofa is covered with tiny bits of pale white.
It’s not that the sofa has been used for a long time and the leather is worn.
These scattered white objects are all dandruff dropped by the Wang brothers when they scratched their heads...
The two brothers scratched their scalps with the ratings report of "Wulin Gaiden" It's broken, and I don't understand why this broken thing can achieve such exaggerated results.
"So, he succeeded again?"
After a long while, Wang Zhonglei said.
The elder brother Wang Zhongjun who was sitting on the opposite side looked a little nervous and nodded slightly.
“It’s strange, why is it that this guy only submitted small-budget works with small budgets, but the results are so good?”
“In the previous "Bright Sword", the newcomers were lucky, so In this "Wulin Gaiden", is it because the luck has not faded yet and it has improved again?"
"I don't think so." Wang Zhongjun disagreed with his brother's statement.
“I don’t think it’s that coincidental, he must have seen something.”
"This kid is such a thief. His ability to get to where he is today must be more than just luck."
Wang Zhongjun was dumbfounded now.
The average ratings of "Bright Sword" exceeded 10%, and it has been confirmed to be the first in CCTV's annual ratings in 2005!
The copyrights for the second, third and even fourth broadcasts have been sold, and all the major TV stations are going crazy.
Hua Yi's people roughly estimated that the broadcast copyright income of "Bright Sword" alone has reached 30 million.
Zhang Yuan accounts for 1/3 of the investment share, which can generate at least tens of millions in revenue.
This is still the first wave of copyrights, and there will definitely be many more in the following ten or eight years.
Now there is another "Wulin Gaiden". Judging from the momentum, even if it is not as good as "Bright Sword", it is not far behind.
Taken together, these two dramas alone can provide Zhang Yuan with at least 20 million yuan in revenue from the gambling agreement in the first year.
The revenue of 40 million in the first year is more than half completed.
"The Lotus Lantern will be next." Wang Zhonglei thought: "This drama is a big production, and the cast is also very strong. It must be good."
The two brothers suddenly felt.
I clearly set a target for the other party that was absolutely impossible to achieve, but now I see, how can it be achieved so easily?
At first I thought he was messing around, digging around with a hoe.
Who knows that one hoe is a gold mine, and one hoe is an oil field.
These dramas should make everyone greedy!
“And you must have read the reports, this kid was also invited by Zhang Weiping to audition for “The Golden Armor”.”
“In addition to our Huayi resources, he himself We can also find other ways out."
"Well, then we can no longer do such things as casting for "The Night Banquet". What Wang Zhonglei said was that he gave the role originally promised to Zhang Yuan to Huang Xiaoming: "Otherwise, the wealth will really flow into the fields of outsiders."
"If you don't act in our films, it will only help your competitors."
This is the purpose of Zhang Yuan's intention to participate in the audition of "Golden Armor", to remind the other party that he does not only get resources from Hua Yi without breaking up.
“Okay, we must be praised when we should be praised, and we must be given the resources that should be given.”
“Now among the younger generation of male stars in Huayi, the most outstanding one is He is dead."
"Huang Xiaoming is still a little behind, even behind Zhang Yuan in the online voting..." Wang Zhongjun said, suddenly thinking of something.
“The video that has been popular on the Internet recently is called “A Murder Case Caused by a Steamed Bun”. Have you seen it?”
"Hahaha, I saw it." Xiao Wang grinned: "Kaige, Kaige, I didn't expect to be so miserable by an online video."
"Now when everyone mentions "The Promise", everything comes to mind. It’s not a movie, it’s this spoof video.”
“I heard that Kaige has found a lawyer and plans to sue the video author.” Wang Zhongjun also laughed.
"It's really his style, pretending to be domineering."
In fact, after the release of "The Promise", Poet Chen did more than this domineering thing.
The couple was in trouble everywhere.
Tse Tingfeng did not rush to the film press conference of "The Promise" because of the announcement. As a result, Chen Hong threatened to ban Mr. Xie because of this incident.
When Sandra Ng was helping her boyfriend Peter Chan to promote "If Love", she mentioned "The Promise" and said that the film was not good-looking and that Cheung Pok-chi's big breasts in the film were too fake and were computer-generated.
Chen Hong angrily announced that she would ban Sandra Ng.
Whether Zhang Bozhi's breasts are big or not, not only Ting Fung and Edison know, but everyone later knows.
Some of the effects in the film are indeed a bit strange.
In addition, Chen Hong also requested the distributor Xingmei not to release negative reports after the screening.
As a result, Xingmei was criticized, saying, "Good works need to pass the audience's test, and it is illogical to not allow negative reports."
Later, the film received a lot of bad reviews, and Chen Hong even criticized it directly.
He said that the movie he spent three to four billion to make has been attacked by so many people, and it is people with ulterior motives who are disrupting the situation.
Do you also know that three to four billion were spent on this film?
Your thing still needs someone with ulterior motives to disrupt the situation?
The audience is not blind.
Bangguo and Island countries combined, the box office did not exceed 2 million US dollars.
The North American distributor was so angry that the box office was less than 500,000 US dollars after one week of airing.
When Poet Chen and his wife went to Enlight Media for an interview and promotion, Liu Yan, who was still a young host at the time, asked questions according to the script.
"If the results of "The Promise" do not meet expectations, will it hurt your self-esteem?"
Poet Chen stood up and slapped the table on the spot, scolding Liu Yan.
“Your words are called a nuisance in our imperial capital!”
Director Chen felt that the host was cursing himself.
Liu Yan was so frightened that he had nightmares for a month, thinking that he was going to be banned from the imperial circle.
Director Chen and his wife worked hard enough. When making a movie, there were more people to block than the audience...
Of course, in the end, Liu Yan was fine, and the company did not punish her. The light does not catch the poet at all.
It can be said that the couple broke through the defense all the way, but it was this short film called "A Murder Case Caused by a Steamed Bun" that finally allowed them to break through the defense.
Because this 20-minute short film has more online downloads than the spoof target "The Promise"!
The pirated resources of the movie are not as good as the spoof videos... which makes Chen Shi angry.
To say that the magnanimity of this couple is really not that of a wealthy family, they are not as big as the eye of a needle.
However, "The Promise" is actually quite good. At least someone recorded a pirated version.
In later generations of Lu Sang's "638 Game", there was even a situation where the pirate just took away the machine and left after seeing half of it.
Everyone who steals records knows that no one is watching this stuff!
Moreover, Lu Sang also broke through various defenses on the Internet.
Co-author You, the veteran directors of the imperial circle, all have the same temper.
"This also reminds us." The brothers laughed for a while and came back to their senses.
After all, "Jing Ke's Assassination of the King of Qin" cost Hua Yi a lot of money, and these two brothers and Poet Chen couldn't deal with it.
“Now that the Internet is becoming more and more powerful, a short film can ruin a masterpiece.” “We must also pay attention to online publicity.”
"Yes...hiss." Wang Zhonglei nodded in response, but then thought: "Zhang Yuan has become very popular on the Internet recently, and his reputation is very good."
"It's true! "Wang Zhongjun also reacted.
Since Zhang Yuan came back from Singapore, his reputation on the Internet has been overwhelmingly good.
“This kid is really one step ahead of others in everything, he has already taken advantage of the power of the Internet.”
The two brothers thought about Zhang Yuan's recent popularity on the Internet, and thought that Hua Yi should be more cautious towards Zhang Yuan in the future...
On the other side, in a cafe, Zhang Yuan and Yao Cheng were opposite each other. And sit.
Today, Yao Cheng was wearing a long black windbreaker with a high collar and a pair of large black sunglasses on the bridge of his nose.
This outfit makes him look like a spy.
It’s not that she is grandiose.
But she discovered that after "Wulin Gaiden" was aired, she suddenly became popular.
I always get recognized when I walk on the street.
"Hey, Mr. Li."
"I would like to introduce someone to "Dance Forest Conference"."
"A new actor, an artist from our company."
Zhang Yuan is fulfilling his promise and helping Yao Cheng to attract business.
"Your artist?" Li Ruigang frowned.
Zhang Yuan is an actor himself, so the people he recruits must be young actors.
"Dance Forest" aims to attract the audience through celebrities. If it is an unknown person, it will be detrimental to the program.
But Zhang Yuan is the planner of the show, so it wouldn’t be good if he doesn’t give him face.
"Yao Cheng is Guo Furong in "Wulin Gaiden"." Zhang Yuan returned.
"That's okay..." Mr. Li's sadness gradually disappeared.
This movie is a hit, and several actors are currently famous.
“She is your artist, when did you sign a contract with her?”
“Just before the film was broadcast.”
"Oh..." Li Ruigangxin said, this guy has a really vicious vision. If he signed Yao Cheng on the eve of his fame, he would definitely make a lot of money.
"Okay, this program has been finalized. The time and place for the competition will be notified then."
Yao Cheng opened his mouth, not knowing what to say.
"Wait a minute, I'll make another call."
"Hey, Yi Weiwei..."
"Yes, Xu Zheng told me that you are going to film "Love Call Transfer" and I will make a guest appearance if I have time."
"By the way, I heard that your crew will use more than ten women. Actor, I have a female artist here, please see if you can make room for me."
Liu Yiwei's reaction was similar to Li Ruigang.
He naturally welcomes Zhang Yuanneng as a guest star.
With his current popularity, it will definitely be a big boost to his film.
To be honest, he wasn't too happy to have someone come in while making a cameo. After all, every carrot is a pit, and every one who comes has to go.
However, after hearing that this person was Guo Furong in "Wulin Gaiden", his reaction was consistent with Li Ruigang again, very welcome!
In fact, the routines of "Love Call Transfer" and "Dancing Show" are similar. They are both so-called "star bombing", where a bunch of celebrities are invited to participate to dazzle the audience.
As soon as "Wulin Gaiden" aired, Yao Cheng became quite popular.
Liu Yiwei thought that not only could he sell a favor to Zhang Yuan, but he could also gain a popular actress. Not only would he not lose money, he would also make a profit.
"Speaking of "Wulin Gaiden", you have good vision. You should make a lot of money if you participate in the investment." Liu Yiwei said with a smile.
"It's okay, but not as good as Brother Liu."
"Don't be humble, but you are happy, but some people are depressed."
This hehehe is straight happy.
Liu Yiwei is known to many viewers because of a column called "Everyday Diet".
The producer of this program is China Audiovisual.
This company is very powerful and farsighted. As early as 1990, it collected and purchased a large number of novel copyrights.
From the trilogy of "Yongzheng", "Kangxi" and "Qianlong" by Er Erhe.
Go to Yi Shu's trilogy "Xi Bao", "Golden Years" and "The Story of Roses".
The copyright of these works belongs to this company.
The masterpiece "Pink Lady" that made Cheng Hao shine is also their work.
In the later period, it almost monopolized the copyrights of several popular IPs in Jin Yong Universe.
A few years ago, China Audio-Visual acquired the copyright of Mr. Lin Yutang’s masterpiece, "Beijing Smoke and Clouds".
Mr. Lin was nominated for the Nobel Prize in Literature for this work.
A full investment of 30 million!
The leading actors, Chen Baoguo, Pan Yueming, Pan Hong, Kou Zhenhai, Wang Gang, Li Qinqin, Hu Ke...even Brother Qian played a small cameo role.
CCTV even offered a sky-high filming fee of RMB 730,000 per episode, totaling over RMB 35 million!
This novel has been adapted before, starring Zhao Yazhi, and the image is extremely classic.
It was shot because I wanted to defeat the seniors and at the same time rely on my drama to dominate the annual broadcast list.
Because of the blessing of famous books, CCTV’s light patch advertisements have sold more than 60 million before it started broadcasting!
"Beijing Yanyun" was originally planned to be broadcast in October.
And he made bold promises to surpass "The Punisher of the Song Dynasty", which is scheduled to be the drama king of the year.
But just a week before he was going to broadcast, "Bright Sword" was launched.
China Audio and Video took a look, it was wrong!
What the hell is the average 11% ratings?
When we meet on a narrow road, the brave wins...the opponent is obviously braver than us!
Hurry up and adjust your schedule to avoid accidental injuries.
Furthermore, Huaxia Audio-Visual is a bit of a bastard, and they deliberately adjusted it to December.
The advantage of this is that it will be broadcast in 2005 and end in 2006.
If I can't beat "Bright Sword", then I will count myself as a TV series in 2006 and compete for the drama king in 2006.
This one was secretly proud, but just over a week after it started airing, there were bursts of singing over there.
"Hey, brother, we haven't seen you for a long time."
"Hey, friend, if it's really you, please say hello!"
"Beijing Yanyun" Means, I don’t want to say hello to you!
There is a wolf in front of this and a tiger in the back.
The crew of "Beijing Smoke and Clouds" felt like they were walking down a night alley and met gangsters from both ends. They were being attacked from both sides!
China Audio and Video checked and found that Zhang Yuan invested in both films.
The company is thinking that this guy is here just to fuck us, right?
His name was registered with China Audiovisual and Zhao Wei.
“You are now unable to compete with the CCTV drama kings in the two years before and after "Beijing Smoke and Clouds", which is a worry for China Audiovisual..."
Zhang Yuan scratched his head, just don't hate me.
“It is estimated that among the people who will amend the rules to prevent sitcoms from appearing on prime time in the future, China Audiovisual will participate...”
“The investment is so big, and I found this first-line one, but If you can't win the drama king, you will probably go crazy."
"And CCTV will definitely consider the cost issue."
"In this comparison, "Bright Sword" and "Wulin Gaiden". 》The price/performance ratio is too high!”
"Okay, you don't have to worry. I'll go say hello for you. I'm familiar with the people from Huaxia Audio-Visual. We might be able to cooperate with you in the future." Liu Yiwei saw Zhang Yuan's initiative to make a guest appearance and was willing to be a peacemaker. guy.
"Thank you Viagra."
"Can you please stop calling me so aphrodisiac..."
Hang up the phone, Zhang Yuan smiled and said to Yao Cheng .
“Okay, now I have secured my role in the movie. Although it is a small role, it is not easy to star in a commercial film.”
"Yes..." Yao Cheng didn't know what to say, so he just nodded vigorously.
She didn’t expect that her young boss would secure her two jobs for next year with just a few phone calls.
And these two jobs, whether it is starring in a commercial film starring Xu Zheng, or going to a star-studded program in Shanghai, are things that I have never dreamed of before.
Although Zhang Yuan is younger than her, she is completely convinced now.
Of course, Zhang Yuan did all this deliberately.
He deliberately called her out and settled these things in front of her after "Wulin Gaiden" aired.
Just to plant a seed in her heart.
Even though "Wulin Gaiden" became popular, I still found your job!
Zhang Yuan took out another pile of documents that Cheng Hao had collected and prepared from his bag.
“There are four advertising endorsements and six business activities here.”
"A total of just over three million, it can be regarded as a meeting gift prepared by the company for you."
Yao Cheng was surprised to see these documents in his hand, and his originally huge mouth opened even wider now.
It has been five years since she debuted, and the total money she earned before was less than one million.
Now that she has just joined Zhang Yuan's company, she was given a novice gift package worth three million...
[Received a thank you from Yao Cheng, folk dance foundation +3! 】
Zhang Yuan glanced at the attributes given by the other party.
"Lion dance, dragon dance, and Yangko should all belong to folk dances..."
The dancing women I met before, whether it was Liu Xiaoli, Li Xiaoran or Liu Shishi, learned from them Either folk dance or classical dance, emphasizing elegance.
This guy is "unrestrained" and his dancing skills are also quite unrestrained.
According to her contract, the company can also get 30% of the revenue from these businesses, which is almost one million.
In the entertainment industry, as long as a movie or a character becomes popular, the money will come really fast!
It is not an exaggeration to make someone else’s lifetime money in one year.
Everyone adds fuel to the flames, but Zhang Yuan’s energy is always limited.
If the younger brother can take charge of his own role, the company can make more money.
“If you don’t have a good career, you have to be an actor, and you have to take care of these people, it’s obviously a bit overwhelming.”
"And she also wants to study in Chinese drama after her contract with Chengtian ends next year."
"She has worked so hard to help me, and I can't let her give up her career and future."
< br>"It seems that we have to find a suitable and professional candidate to replace her."
Zhang Yuan thought, it seems that it is time to consider starting a poaching operation. (End of this chapter)