Chapter 381 Jixiaobai
“The effect of natural enemy insects in Fujian Province is so good that the Provincial Academy of Forestry reported it to the higher authorities.”
Guo Yang also explained the causes and consequences.
Wu Jian, chief engineer of the Afforestation Department, was a member of the Chinese Academy of Forestry in the early 1980s. He was still an unknown figure at that time.
At that time, his leader was Xiao Gangrou, one of the first generation founders of forest protection in my country.
Xiao Gangrou graduated from the Agricultural College of Zhejiang University in 1941. He devoted his life to the research of pests and diseases, and made outstanding contributions to sawfly and swollen-legged wasp.
Wu Jian also participated in the research on swollen-legged wasps under the leadership of Mr. Xiao.
Swollen-legged Wasp can be said to be an important achievement of Wu Jian in his early days.
Now that Xiao Gangrou has passed away, the promotion of the swollen-legged bee is of special significance to Wu Jian.
Guo Yang said: "General Manager Wu said that this year is a year when forest pests are more likely to occur, and the total occurrence area is predicted to reach 170 million acres.
He communicated with Si Li and asked Jiahe to shoulder more responsibilities. The natural enemy insects have great potential. "
"Good thing! Xu Xuenong smiled and said: "The more orders, the better." ”
“Not just orders. "Guo Yang said:" Various localities are also gradually establishing natural enemy breeding farms for forestry pests, and people will continue to visit the natural enemy center in Jiahe.
So you have to come back quickly and leave the promotion to Yuan Wenwu. From now on, Denong Agricultural Materials will be fully responsible, and the Natural Enemy Center will be responsible for training. "
Xu Xuenong said: "Okay, I will come back after the matter in Fujian Province is settled. ”
"You just ignore the matter in Fujian Province. Denong will send someone right away." Guo Yang laughed and scolded:
"You haven't realized the seriousness yet. This is a nationwide matter. I have already given you the ticket." I’ve booked a flight for you in the evening.”
Xu Xuenong Eran, are you in such a hurry?
However, only two days after he rushed back to the Natural Enemy Center, he was thankful to have returned early.
There are so many people coming to visit and inspect.
In some places, the Forestry Academy even came directly with orders.
For example, the three northeastern provinces and Beijing-Tianjin-Hebei region had a mild winter last year, which provided favorable conditions for pests.
As a result, the American white moth is rampant in these two places, and the trees in some areas may even be eaten up.
This is an alien organism with extremely strong reproductive capacity. Its natural enemy is the white moth Zhou's wasp, which has been studied in our country for more than ten years.
The Natural Enemy Center also has this variety.
Another example is the cypress venomous moth in Sichuan Province. Its natural enemy is also the swollen-legged wasp, and Sichuan Agricultural University has also made great achievements in the application of swollen-legged wasps.
But if the combat power of Sichuan Farmer's Big Swollen-legged Bee is 6,000, then the combat power of Jiahe's Swallow-legged Bee is at least 10,000.
Another example is Jiahe’s velvet beetle, which is also the nemesis of 12 kinds of beetle pests.
There are also hunting insects such as chafers, ladybugs, and predatory mites that are also popular.
The main thing is that this thing is really inexpensive.
The cost of prevention and control is more than ten or twenty yuan per acre, which is not very friendly.
Xiang Jinsong, Academy of Forestry, Shennongjia Forest District, walked back and forth in the Jiahe Natural Enemy Center.
"Director Xiang, you are nodding your head now and shaking your head now. Do you like it or not?"
Xu Xuenong, who was receiving at the center, saw this scene and stepped forward to ask. got up.
This also attracted the attention of Guo Yang on the side.
After the meeting about Apple and Wenguanguo ended, Wu Jian called before the meeting ended.
So the Biomass Energy Department had just left, and the chief engineer of the Afforestation Department was coming again.
Moreover, with the expansion of the influence of "treating pests with insects" in Fujian Province, more and more people are interested, so a group activity was organized above.
Guo Yang also came to show his face.
Xiang Jinsong said: "Shennongjia longhorned beetles and pine wood nematodes are serious problems, and Jiahe's velvet beetles and swollen-legged wasps are both very useful.
But there are also problems that cannot be solved. "
Xu Xuenong asked: "What's the trouble? ”
“Huashan pine beetle and red fat beetle. "Xiang Jinsong said: "The Huashan pine beetle broke out in Shennongjia the year before last.
Currently, we can only cut down infected trees and spray chemicals to prevent and control the disease, but it is still spreading. "
Guo Yang also came over. He didn't know these two pests, "Is this beetle powerful? ”
"It's very difficult to deal with."
Xiang Jinsong said: "The red beetle is an invasive species from North America. It was discovered in Shanxi Province in 1998. In 1999, it broke out and caused disasters in the Taihang Mountains of Shanxi, Hebei, and Henan. In 2000, more than 6 million trees were killed.
As a native species, the Huashan pine beetle caused no less harm.”
Guo Yang nodded, this does sound a bit troublesome. , but it is an invasive species from the United States, which makes Guo Yang feel less and less guilty about having done bad things.
I even want to add some trouble to other countries.
After thinking for a while, Guo Yang asked again: "How many species of natural enemies of beetles have been discovered so far?"
Xiang Jinsong recalled, "There are 11 parasitic species, and 3 are newly discovered species. , but the highest parasitism rate is only about 40%.
There may be more than ten species of predators.”
From Xiang Jinsong’s tone, Guo Yang and Xu Xuenong knew that they had been tried locally. But no results were achieved.
Xu Xuenong didn’t know what to say for a while. It has always been difficult to deal with beetles, and the Natural Enemy Center does not have reserves in this area.
Xiang Jinsong didn't have any hope either.
Guo Yang thought for a while and said: "Old Xu, the Natural Enemy Center can jointly launch a project with Shennongjia to introduce existing natural enemy resources and jointly develop and cultivate them."
"Okay. !" Xiang Jinsong's eyes lit up, "With Jiahe's technology, it will definitely be possible!"
Jiahe can make achievements in natural enemy insects, and most people speculate that it has made a breakthrough in genetic technology.
It would be a good idea to establish cooperation with Jiahe.
Guo Yang smiled and patted Xu Xuenong on the shoulder, "Old Xu, I'll leave this matter to you as well. I can rest assured that you will handle the matter."
Xu Xuenong had a strange expression. He didn't know what was going on, so he just It was as if the insects in the laboratory suddenly mutated, becoming more ferocious.
So, although he is confident in the technology of the Natural Enemy Center, he is not that confident.
This time it’s a beetle again, what should I do?
He remembered that among the predatory natural enemies of beetles, several species were beetles.
Why don't you learn how to roar like Koushiro in the laboratory and super evolve Beetlemon?
…
Under the propaganda of Fujian Province and the Huaxia Forestry Bureau, Jiahe’s natural enemies, insects, suddenly became popular in the forestry industry.
A new track has been opened up.
Compared with aircraft and cannons, the Bug Squadron is obviously more cost-effective.
In just a week or two, the natural enemy factory ramped up its power, and a group of natural enemy death squads went out to various places.
As long as they arrive on the battlefield, they are brave and fearless warriors. Even the pests that burrow into the trees cannot escape.
They went to Fujian Province to conquer the pine caterpillars, to Jinmen to hunt down the gigantic beetles, and to Guizhou Province to defeat the pine beetles and kill the star beetles on the willow trees in the northwest.
In the future, we will also go to the vast jungles of Zhejiang, Shandong, Beijing, Jiangsu and other places to form forest special forces.
The same scene occurs in the farmland.
Rice, corn, soybeans, apples, citrus, bananas, vegetables...
As long as you dare to invade forests and farmland, the Bug Squadron will teach you how to be a beneficial insect in the next life. In just one spring, tens of billions of insect warriors go out to fight, making pests terrified.
It also made Yuan Wenwu and Xu Xuenong tired and happy.
The output value of natural enemy insects quickly exceeded hundreds of millions of yuan, and more than half of it was net profit.
——
In the office, the sound of typing on the keyboard was intermittent.
Guo Yang held the mouse in his right hand and flipped it back and forth, reviewing the finished manuscript, stopping from time to time to make revisions.
A month has passed, and Zhou Xiaomin, the editor-in-chief of Agricultural Economics Magazine, has urged the manuscript several times.
But as soon as he started writing, Guo Yang felt that there were too many things he wanted to write.
In addition to bioenergy and food, there are too many things to express about seeds, agricultural machinery, fallow land, overseas agriculture, international competition, etc.
But usually time is tight, so I can only write intermittently. After some struggle, the article never took shape.
The morning passed quickly, and Guo Yang, who was feeling a little tired, took out a soft-packed drink bag from the drawer under the table.
Gently unscrew the mouth of the bag and drink it in one gulp, and you suddenly wake up.
“Ha… everyone says this sea buckthorn puree tastes delicious, but I still feel it’s so sour!”
"You haven't tried other sea buckthorn puree, have you?" Bi Qiang walked in from the door, "Jiahe's sea buckthorn is so much better."
Guo Yang stood up and stretched. "I have never tasted other sea buckthorn puree."
Bi Qiang was a little surprised. Normally, most people in the arid and semi-arid areas of the north know the taste of sea buckthorn puree.
Few people can accept sea buckthorn puree, even though it has many benefits to the human body.
Jiahe’s sea buckthorn puree also tastes sour, but at least it can be drunk normally, which is a treat for people who are used to the taste of sea buckthorn.
Bi Qiang thought for a moment and said, "Then you must try it."
"Isn't it said that it tastes terrible?"
"Yes." Bi Qiang said matter-of-factly: " Only when you have tried other sea buckthorn puree can you know how delicious Jiahe's sea buckthorn juice is."
Guo Yang touched his chin and said, "That's right."
Bi Qiang handed over a portion. The research report on genetic breeding was placed on the table, and when he turned around, a smile appeared on his lips. Anyone who drank sea buckthorn puree for the first time will have extremely profound memories.
Although Guo Yang felt a little weird, he didn't know what Bi Qiang was thinking.
I said hello to Qi Ziwen, and when he was busy writing his article in the afternoon, the other party got the sea buckthorn puree that is available on the market.
“Boss, this is sea buckthorn puree produced by a small factory on the market, and its sales are only limited to a few small counties.”
Guo Yang did not realize the seriousness of the matter. .
Thinking that it was very different from Jiahe’s puree, I took a sip without warning, and then my face turned the color of bitter melon.
His stomach was churning even more, and his feet kept tapping the ground.
Qi Ziwen was a little panicked.
“Boss, what’s wrong?”
“Is this sea buckthorn puree?” The sour taste in Guo Yang’s mouth has not subsided, it’s so damn unpalatable!
It doesn’t matter if it tastes bad, it still smells like vomit after drinking alcohol.
In contrast, Jiahe's sea buckthorn puree is a bit sour at best, but the color and aroma are much better.
Qi Ziwen nodded, "That's right. I also specifically asked Dean Bi for advice. He said that this brand is sea buckthorn puree without any additives."
Guo Yang recalled what Bi Qiang had said. As he said, he gradually figured out the taste.
The taste of this puree is very different.
After thinking for a moment, Guo Yang asked: "When will Jiahe's sea buckthorn puree be launched?"
Previously, Hexi Dairy launched alfalfa juice, carrot juice and other beverages, but they have always been niche products.
Qi Ziwen said: “The product feedback of sea buckthorn puree and sea buckthorn juice drinks is very bright now.
Currently, the newly established company is operating independently, and the initial plan is to promote sea buckthorn juice in conjunction with Happy Farm Brand: Ji Xiaobai. "
"Oh? "
Guo Yang showed a very interested expression, the name 'Ji Xiaobai' is easy to remember.
Qi Ziwen obviously got into the role and said: "Ji Xiaobai took more than a year from research and development to launch.
As many as half of the year was spent testing the taste of the product.
But what Jixiaobai emphasizes most is its natural health care function, especially its whitening function.
It aims to build a barrier within the body that resists external damage and itself through the input of pure natural ingredients. The aging health barrier brings healthy vitality to the body from the inside out.
So the product focuses on high-end positioning, and the target group is urban white-collar workers aged 28 to 40.
After evaluation, it was found that the customer group was highly overlapped with the players of Happy Farm, so the final idea was to conduct initial promotion through Happy Farm. ”
Guo Yang nodded frequently. He never asked about this matter from beginning to end.
The beverage section has also been following the trend, and many products such as alfalfa juice and carrot juice have been launched.< br>
But if you really want to break the circle, there is no one around.
After listening to the plan for the Ji Xiaobai brand, Guo Yang felt that Jiahe’s management ecology has improved. This wave of planning. It's very targeted.
Sea buckthorn juice is a very unfamiliar product, and Jixiaobai is also a completely unfamiliar brand.
However, since the development of Happy Farm, due to its playability and the public welfare nature of saving energy to plant big trees, the daily user activity is still extremely terrifying.
Sea buckthorn and Haloxylon ammodendron have always been one of the most basic tree species in Kaixin Farm.
Almost everyone has planted it.
Promoting the juice brand ‘Jixiaobai’ from multiple angles in the Happy Farm game is a perfect match.
Qi Ziwen also introduced how to play the game.
Sea buckthorn only appears in the game as a free prop. After using the prop, the background of the farm changes and multiple Sea Buckthorn seeds are given as a gift.
Seeds using "Ji Xiaobai" have a higher price and faster growth period. 5 pounds of fruit can also be squeezed and sold for more money.
Giving juice to friends can directly obtain energy, and the energy can be used to plant trees...
In the process of planting trees and extracting juice, the popularity of the 'Jixiaobai' brand has increased. will continue to spread.
"It's more than that."
After listening to some of Qi Ziwen's analysis, Guo Yang gradually figured out more benefits.
“Because of sea buckthorn’s windproof and sand-fixing characteristics, many people are willing to pay for the sentiment.
And when Ji Xiaobai appears as a prop in the game, users will not be as disgusted as watching hard advertisements.
As long as users are willing to try it for the first time, they can retain customers with excellent taste and quality. ”
The sour feeling in Guo Yang's mouth has disappeared, but the taste of ordinary sea buckthorn puree will never be forgotten for the rest of his life.
Many people know the benefits of drinking sea buckthorn juice, but they are often deterred by the taste.
Ji Xiaobai solved this pain point.
Thinking of this, he opened Jixiaobai puree and drinks one after another.
Original pulp has better health and beauty effects and the taste is acceptable.
After more than half a year of taste testing, the drink contains various ingredients such as red maple honey and has been neutralized. It has a first-class taste and good health-care functions.
Jixiaobai’s positioning is also very clear: natural whitening.
Taking urban white-collar workers, especially female white-collar workers, as a breakthrough point, Guo Yangting is optimistic about Ji Xiaobai.
(End of this chapter)