Chapter 379 No one knows how to tell stories better than me
"Speaking of telling stories, I really have a story to tell." Qin Shaoyan pondered for two seconds and said slowly.
Xiong Xiaoge was a little surprised when he heard this. I just said that the stock market needs stories, and you immediately said that you have a story to tell. You had planned it a long time ago, right?
“Are you just waiting to draw cakes for me?” Xiong Xiaoge looked at Qin Shaoyan with suspicion.
Qin Shaoyan retorted unhappily, "Why do you ask me to draw a cake for you? Don't you want to hear a story?"
"If you want to hear it, I'll tell you. If you say I'm just painting a cake before I even start talking, then I won't talk about it at all."
"Wait a minute." Xiong Xiaoge thought for a while, "You'd better tell me That story."
"What are you talking about?" Qin Shaoyan replied very dissatisfied, "My train of thought was interrupted just now. I have to finish it again. I'll make it up later. "
"Hmm, think about it slowly, don't be in a hurry," Xiong Xiaoge said perfunctorily.
“To tell a story, you must have a good story, content is the core, and marketing is the starting point...” Qin Shaoyan was wandering around and talking nonsense, “To tell a Chinese story well, you don’t have to tell a Chinese story. The key is It is the internal logic of culture. The external appearance can be Eastern or Western, it can be martial arts or science fiction..."
"Well, we have it, IP!" Qin Shaoyan suddenly became energetic, "We can develop the IP industry chain, starting from the upstream content control, extending to the mid-stream and downstream industries, and completing the entire chain."
"IP ?" Xiong Xiaoge looked confused, "What IP? IP address?" "No, no, no." Qin Shaoyan waved, "I'm not talking about IP address, which is the abbreviation of IntellectualProperty. The meaning of property rights. "
"This is a big story. With a brand as the core, it can be extended to develop literary works, comic works, TV works, film works, and even music, drama, or games, or even Physical products. "
"With the creation of classic IP as the core of the pan-entertainment ecosystem, the IP industry chain extends in a circular manner and releases value in multiple dimensions." Qin Shaoyan became more and more excited as he spoke, "IP can cultivate a large number of fans in a targeted manner. for the audience.”
"IP fans have high loyalty, long life cycle, cross-border linkage, and strong willingness to pay. They can be said to be perfect leeks."
"Build the entire IP industry chain, covering online literature, film and television, animation, and games , music, physical derivatives and other categories, using any aspect of the IP core to expand to other forms.”
“Every expansion of cross-border linkage can harvest the leeks of fans, so that it can be sustained again and again. A classic IP can be harvested for ten or even decades.”
“For example, Disney, Harry Potter, and Star Wars.”
Qin Shaoyan said a little. After a moment, Xiong Xiaoge understood immediately.
The development of copyrighted peripherals is not a new thing. It is all leftover from the United States. For example, Disney is the No. 1 in this field.
One IP can last for a hundred years. No one can do this better than it does. In terms of IP operation capabilities, it is far ahead of others.
The best-selling comics in the United States will also be extended to develop animations and toys, as well as a rich variety of peripherals.
Hot movie IPs will also be extended to comics, animations, and toy peripherals, such as "Star Wars", "Terminator", "Alien", etc.
On the one hand, you can make money, on the other hand, you can enrich the world view and maintain the vitality and popularity of IP.
Compared with the IP concept hyped by the Internet ten years later, it is just old wine in a new bottle with a new skin.
Xiong Xiaoge is not an ignorant ordinary person, nor is he a fool. She was beautiful in the 1980s and has never seen anything like this.
Qin Shaoyan’s name of “IP industry” is deceptive. In fact, the things inside are not complicated and there is nothing new.
But it’s not easy to care about the capital market, because the business model has evolved over thousands of years and there are just a few routines, and nothing too new has emerged.
What has evolved is just the tool, and the internal logic has not changed.
The Internet is developing rapidly, and various concepts are emerging one after another. It seems very innovative and high-tech.
But apart from the Internet as a tool, many things are just covered by the Internet.
For example, online e-commerce, such as Internet finance.
The essence of Internet platforms is to collect protection fees and eat from a few people. They have not achieved much in terms of technological innovation.
But capital doesn’t care, they only care about profits.
What the capital market wants to hear is the story, and it doesn’t matter what the core of the story is.
The new gimmick of "IP industry chain" proposed by Qin Shaoyan is somewhat new.
Xiong Xiaoge frowned and thought for a moment, "The concept of IP industry chain is not bad, but..."
"It is not feasible to do this domestically. The United States can do it because of its The economy is developed, the income level is high, and there is money to spend on culture and entertainment."
"As for the domestic situation, you know better than me. The box office of a movie is only a few dollars a year."
"Let's talk about IP, it still needs to be maintained by copyright." Xiong Xiaoge smiled, "The situation in China...isn't it."
Culture is ultimately an accessory to the economy, and Canglin knows etiquette. You can only do it when you have enough food and money.
Qin Shaoyan nodded and said seriously: "The situations you mentioned do exist objectively."
"But, let's put aside the facts, you just talk about my IP Is there any problem with the idea of the concept? "
"..." Xiong Xiaoge felt that his mind was a little confused, "There is indeed no problem with the idea, but..."
"No need for buts." Qin Shaoyan interrupted Xiong Xiaoge, "The market can be cultivated, and users can also be cultivated."
"The domestic market has huge potential and a lot of room for improvement. The domestic economy is also developing rapidly.”
“I believe that there will be earth-shaking changes in five or ten years.”
“Take the Internet as an example. It became popular in the United States in the 1990s. , What was the income level of the Chinese people at that time, and what was the price of computers? "
"Can you imagine Chinese Internet companies making money at that time? "
"What now? The number of Internet users in China has reached 100 million, and it is growing rapidly every year. I dare to assert that the number of domestic Internet users will reach one-third of the population in five years."
Xiong Xiaoge was silent. , he originally subconsciously wanted to say that this was impossible, but when he thought about it carefully, China's Internet was indeed growing at a high speed, like a rocket.
The United States has only a small population and only a little over 200 million Internet users. This has already reached its peak.
According to the development speed of China's Internet, it will definitely surpass the United States within five years and become the world's largest Internet market. And China has a population of 1.3 billion, and the market still has huge potential and room for improvement.
China's economy is indeed not as good as that of the United States, which is also among the top in the world. The most important thing is that it has a population of 1.3 billion.
With this population base, any industry can have a huge market. Xiong Xiaoge thought for a while and found that there was indeed nothing wrong with Qin Shaoyan's thinking. Telling stories to the capital market meant looking at the future.
As for now?
That’s not important!
Really put aside the facts.
"IP development is not easy to do." Xiong Xiaoge has already begun to discuss the specific details, "Do you have any ideas?"
"IP depends on marketing, and of course the core content must be excellent. Qin Shaoyan smiled slightly, "Domestic IP development is actually quite good, and there are many successful cases."
"For example, there are adaptations of famous works such as "Journey to the West", "The Romance of the Three Kingdoms" and "Water Margin". There are animations, comics, and toys, and "Romance of the Three Kingdoms" and games are very popular in Japan."
"Does this count?" Xiong Xiaoge was stunned.
“Why doesn’t it count?” Qin Shaoyan asked plausibly, “Just tell me, is this the IP industry chain?”
"Well, it is indeed." Xiong Xiaoge had to admit that the four famous works are indeed classic IPs, including literary works, operas, music, movies, TV series, animations, comics, and toys.
It’s just that this IP is shared and anyone can use it.
“There are also Jin Yong’s martial arts series, which have been remade several times in the two places, and there are even games and comics.” Qin Shaoyan continued, “These are all successful cases, and the model is very mature. "
"We just need to find a good story and buy it for IP industry operation."
"By extending peripheral development and multi-dimensional linkage, we can realize the development of IP resources across the entire industry chain. To become a pan-entertainment industry, let it become the development trend of the industry and build a new ecosystem of intellectual property. ”
"Look at Star Wars, it was just a few pages of outline written by George Lucas at first, but now it has extended to so many benefits."
"Telling stories is what I am best at." Qin Shaoyan said Here, I suddenly emphasized again, "No one knows how to tell stories better than me!"
Xiong Xiaoge smiled speechlessly, and said teasingly: "Telling stories and painting cakes are not the same thing, you It's...a cross-border, right?"
Qin Shaoyan suddenly became angry, "You don't believe it, do you? Give me a few minutes and I will make up a story for you on the spot. How about a science fiction story?" br>
“Let me think about it, how about I grow potatoes on Mars?”
Qin Shaoyan quickly picked up the pen and wrote while talking. Soon a detailed outline of a few hundred words came out and passed it to Xiong Xiaoge, "Do you believe that I can win an award for this story?"
"Yes. Xiong Xiaoge glanced at it and said, "Your story is interesting, but when it comes to winning... it's not that interesting."
Qin Shaoyan slapped the table, "I'll go back and optimize it, and submit it to a science fiction magazine immediately." I'll make another online short drama and let you see how I work on the IP industry chain!"
"Huh?" Xiong Xiaoge asked in surprise when he saw that Qin Shaoyan's expression didn't look like he was joking. "Are you serious?"
"Of course you are serious!" Qin Shaoyan said confidently, "Otherwise, why do you think I want to set up a film and television company and infiltrate film and television production!"
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"I also have an animation studio. As long as I give you a call, they will start the project immediately."
"It only costs a few dollars to make animation now, but it only costs a few hundred thousand for me to make a 3D animation. "
Xiong Xiaoge looked at Qin Shaoyan and said, "You have thought about it for a long time, right?"
"Not really." Qin Shaoyan suddenly asked, "You know what Boss Chen of Shanda does. What? He acquired an online novel website, guess why he acquired that website?"
Xiong Xiaoge was startled. He recalled that he had heard this news before, and he didn't care at that time.
However, Shanda’s actions are really hard to understand. For an online game player to cross over into online novels, the steps are a bit big.
"Boss Chen must be thinking the same as me. He wants to build China's Disney." Qin Shaoyan said seriously, "Online novels are the upstream source of the entire IP industry chain. They are cultivated through novels. Original IP."
"Oh, I just came too late and didn't catch up, otherwise I would have grabbed it."
Xiong Xiaoge was a little confused, "Online novels... this thing. Is there a leader?"
"Of course there is a leader, there is a leader," Qin Shaoyan said firmly, "How the best products are produced is, of course, through quantity. Talented people do. It exists, but it is very rare, and high-quality content still needs to be released in large quantities.”
"As long as we can make a hit, the next step is to adapt TV series and movies. It doesn't matter how much money we can make. The main thing is to expand the influence of the IP and the fan base. After that, we will develop the extension of the IP and peripheral development. The next step is to continue cutting leeks. "
"The upstream is literary works, the midstream is movies, TV series, and self-made online short plays, which continue to increase the value of IP. The downstream derivatives market mainly includes games, animation derivatives, real-life entertainment theme parks, Toys, etc."
"The novel "Harry Potter" is based on this approach. Mr. Xiong, think about it for yourself, is this the idea?"
Xiong Xiaoge waved his hand. , "Okay, I understand."
"Your IP industry chain does have something, but what does this have to do with Qvod.com?"
"Of course it does matter. Kuaibo.com is the most important link in the industry chain and plays an important role in IP development and appreciation." Qin Shaoyan became more and more excited as he spoke, "Our next step is to produce self-made online short dramas through Kuaibo.com To enhance the influence of IP."
"At the same time, we will promote the copyright protection of online videos and create a purified online video industry."
"End disordered competition and corruption in the online video industry. The chaos of rampant piracy should actively guide everyone to get on the right track and cultivate users' awareness of authenticity. "Only when awareness of authenticity is popularized can members pay."
Xiong Xiaoge was stunned for a moment. Then he asked: "Are you going to start fighting against piracy?"
"You can't say that." Qin Shaoyan pondered for two seconds, "I decided to promote a copyright sharing plan within the industry, and I decided to open the copyrights of film and television dramas to peers for free."
"Pfft!" Xiong Xiaoge's mouth was full of tea. Spewed out, he looked at Qin Shaoyan in shock, "Are you crazy?!"
Buying so many copyrights and then sharing them with peers for free, what kind of spirit is this?
This is mental illness!
"Free sharing has a time limit." Qin Shaoyan said lightly, "It can take three months and a half. The main thing is to let them all use genuine resources."
"Let's talk after the sharing time is over."
At this point, Xiong Xiaoge immediately understood Qin Shaoyan's operation.
The free ones are the most expensive.
(End of this chapter)