Chapter 119 119 [Land Adjustment Signal]
(This book will be on the shelves in the early morning of Monday the 19th. Please reserve a first order with everyone in advance. The first order is very important and is critical to the performance of the entire book. The role of sex, so I beg you to give me your first order. Thank you! In the jointly built commercial building, Yangtze River Industrial Company only made 50% of the profit, which was about 15 million, and the return rate was 14.3%."
"Luo Sheng, why did Paramount Company acquire it at a 10% premium. AXA Center Building? Is there anything special about AXA Center Building?" A reporter started to ask Luo Qihong.
Luo Qihong said with a smile, "The reason for the premium is of course that the AXA Center Building is worth the price. The AXA Center Building overlooks Victoria Harbor and is a large and medium-sized commercial building in Wan Chai"
"I personally think that the AXA Center Building is completely comparable to some small commercial buildings in Central. It is worth twice as much as it is now, at least 200 million. Now that Paramount Company has won it for 105 million, it is certainly a profit. . ”
These words are very watery, but in order to promote the AXA Center Building, Luo Qihong can do without his own reputation.
As soon as this report comes out, many people will definitely criticize it. They think that Luo Qihong is inflating the value of the AXA Center Building regardless of the facts, and is only seeking unfair benefits for his subsidiary Paramount Company. 'Benefit.
This is what Luo Qihong wants. After all, black and red are also red, otherwise he would not be able to make the expected profit from the AXA Center Building.
Hong Xiaolian turned her head and looked at Luo Qihong with a smile on her face. She didn't expect Luo Qihong to be so shameless. He behaved like a business veteran at such a young age. It was really surprising.
In the following visit, Luo Qihong touted the advantages of the AXA Center Building intentionally or unintentionally, turning the press conference into a personal speech.
"Luo Sheng's eloquence is really unexpected. The AXA Center Building should see a larger increase in the future." Hong Xiaolian smiled meaningfully, seeming to be sarcastic.
Luo Qihong pursed his lips and smiled and said, "I accept your good advice! I also hope that the AXA Center Building will have a big increase."
"I also agree with the bet between Luo Sheng and the Chinese Real Estate Company. After hearing about it, I have to say that Luo Sheng is so courageous. Most people would not dare to accept it like this." Hong Xiaolian's expression remained calm.
The two chatted for a while, and Hong Xiaolian's words inspired Luo Qihong to come up with some ideas for hyping Wan Chai commercial buildings.
Therefore, Luo Qihong immediately found several economic experts, bribed them, and asked them to write several favorable articles about the development of Wan Chai commercial buildings and the possibility of future rises.
These articles are not cheap. One article costs 10,000 yuan. Luo Qihong spent 170,000 yuan in just 3 hours to book the business volume of those experts for a week.
The next morning
The press conference and expert analysis articles were published in newspapers at the same time, causing quite a stir in Hong Kong.
Some people who hold Wan Chai commercial buildings, shops and other properties are happy to see the results, and even add fuel to the fire. After all, these news are very beneficial to them.
Although property prices in Wan Chai are not as high as those in Central, it is still relatively easy to achieve higher prices than those in Kowloon. Even if some owners do not intend to sell their Wan Chai properties, they can still increase their worth and even their status.
The price of property is not like the stock price, which can skyrocket in a very short period of time. Instead, quotations and transactions need to be carried out slowly to fix the price of the property.
However, there are also real estate developers who know how to strike first. Their sense of smell is very sensitive. They sense that the prices of some properties are about to skyrocket and are ready to strike first.
At around 11 o'clock in the morning, Kang Wenyi, the property manager of the first department, walked into Luo Qihong's office and reported, "Luo Sheng, there are real estate developers and speculators calling to inquire about the price of the AXA Center Building. They all want to The prices for properties on the 2nd and 3rd floors have increased by 1 million per floor. If we sell them now, we can make 25 million by selling them.”
This news is a bit unexpected, mainly. It was too early, several days earlier than Luo Qihong expected.
Luo Qihong thought about this matter for a while and felt that there was still room for increase. He said to Kang Wenyi, "We are not in a hurry to sell the AXA Center Building. You should reject these buyers properly. It is best to reveal in words that we want a higher price." . And you have to disclose this information to reporters, so we can continue to hype it up." Kang Wenyi nodded, "Okay, I'll arrange it right away."
Luo Qihongdun's time. Then I remembered the matter of raising funds. The down payment had not yet been received, so Zhao Kai needed to sell the Lifa Building on Bute Street in Mong Kok as soon as possible.
After urging Zhao Kai, Luo Qihong took the information about the southeast tenement buildings in Kowloon to HSBC Bank for a pledge loan. After all, the funds raised by Lifa Building were only more than 20 million, and there was still 31.5 million left. A larger gap.
Fortunately, Luo Qihong is an old customer of HSBC, and with a private guarantee, he successfully obtained a 60% pledge loan of 11 million yuan.
At about 2:30 in the afternoon, Luo Qihong received news: The Hong Kong government announced that it had reached an agreement with the developer Weicheng Company to take back the 488 hectares of land in Tin Shui Wai, Yuen Long, for NT$2.258 billion.
Weicheng Company was established by Cheung Kong Industrial Company, Wheelock Company, and Dabao Real Estate Company (a real estate company owned by the Wu Yingxiang family of Hopewell Industrial Company). This company only holds land in Tin Shui Wai, Yuen Long.
Today, the shareholders of Weicheng Company have changed. Huarun Group holds 51% of the shares and Cheung Kong Industrial Company holds 49%. The two companies jointly developed the new town of Tin Shui Wai in Yuen Long, but now they are being controlled by the Hong Kong Government Take it back, but the profit is huge.
On the occasion of 1979, Wheelock Company and Dabao Real Estate Company had a serious lack of confidence in the development of the Tin Shui Wai land in Yuen Long. They just wanted to get out as soon as possible, so they sold the equity of Weicheng Company to Hua Sheng Company at the original price. Leap Group and Cheung Kong Holdings.
These matters naturally have nothing to do with Luo Qihong. What he is concerned about is the adverse reactions caused by the Hong Kong government's announcement of this news. This is an obvious signal of land adjustment.
Although it will not have a big impact on commercial land prices for the time being, Luo Qihong remembers that the Hong Kong government will release other news in the future, pouring cold water on the prosperous city.
Then the growth rate of commercial buildings will not be as great as in the past, and the AXA Center Building held by Paramount Company will not be able to earn the expected profits.
Luo Qihong put his fingers crossed on the table, frowned, and sighed, "It seems that the AXA Center Building must be sold as soon as possible. If there is no big increase, keeping it in hand will just be a backlog of funds, so why not" "Everything is safe."
Actually, this news did not cause much commotion. Most real estate developers believed that this was because the Hong Kong government wanted to share the huge profits brought by Tin Shui Wai in Yuen Long or because of Wei. The city company did not have such great power to continue development and sold the land back to the Hong Kong government.
3 days later
Paramount Company and Huamei Real Estate Company reached an acquisition agreement. Huamei Real Estate Company acquired Lai Fat Building on Bute Street, Mong Kok, owned by Paramount Company, for NT$28 million.
According to Luo Qihong's request, Huamei Real Estate Company must pay the entire amount within 3 days.
However, Huamei Real Estate Company paid all the money on the same day, which made Luo Qihong very satisfied.
Luo Qihong also informed Hong Xiaolian non-stop that Paramount Company could pay the first payment of 31.5 million yuan for the AXA Center Building.
At the same time, Luo Qihong received news that Hua Xia Bank was negotiating with the Hong Kong government to acquire the parking lot site on Murray Road in Central. The negotiations seemed to be progressing smoothly.
Luo Qihong knew that Hua Xia Bank would definitely acquire this piece of land in the Central District. Once the news of the successful acquisition was announced, real estate adjustments would be inevitable.
Luo Qihong immediately called Su Qishan and Kang Wenyi to assign them some work.
(End of this chapter)