Chapter 118 Multiplex Cinema
“Returning with great reputation, great contribution to the city!”
Yang Ye did what he said. As soon as he returned to Hong Kong, he spent 2 million Hong Kong dollars to promote it throughout the city. .
Many buses on mainstream routes are painted with posters of "Crouching Tiger, Hidden Dragon".
On roadside billboards, promotional posters for "Crouching Tiger, Hidden Dragon" will also appear from time to time.
News about "Crouching Tiger, Hidden Dragon" appears on TV from time to time.
The theme song "Moonlight Lover" sung by Teresa Teng also began to chart on Radio Hong Kong.
The reports in the newspapers were even more detailed. The news of winning the Palme d'Or at the Cannes Film Festival had just passed.
The news that the final box office of "Crouching Tiger, Hidden Dragon" in North America reached US$53.6 million shocked the Hong Kong audience even more.
“It’s amazing to me, “Crouching Tiger, Hidden Dragon” actually sold more than 50 million US dollars at the box office in the United States.”
On a double-decker bus painted with a poster of "Crouching Tiger, Hidden Dragon", a passenger sitting on the bus couldn't help but exclaimed while reading the newspaper.
Another passenger who was drowsy while holding on to the armrest heard this and suddenly woke up and asked: "How much is the box office?"
"Fifty-three million six hundred thousand, U.S. dollars!"
"Dui Lei Laomou, wouldn't it be 300 million Hong Kong dollars?"
"Yes, I can't spend that much money in eight lifetimes."
Opposite a young man with yellow hair couldn't help but said: "Yang Ye is crazy, "Crouching Tiger, Hidden Dragon" is from a Hong Kong movie, and it was actually released in the United States first."
He The red-haired friend next to him echoed: "Yes, yes, I heard that Lin Qingxia will have a passionate scene in this movie. I am impatient to wait."
"Isn't it true? Come on, go to Lan Kwai Fong to find a woman at night and take your time."
"Damn, how can those bitches compare to Lin Qingxia, Lin Qingxia is a pure and beautiful girl."
"No matter how beautiful a girl is, she still doesn't want to make passionate scenes with Young Master. Damn it, I really want to hang out with Young Master."
"You just scolded him for jumping on the street!"
In this hot summer, people are talking about "Crouching Tiger, Hidden Dragon" everywhere in the streets and alleys of Hong Kong.
......
Summer vacation has begun!
Early in the morning, Zhao Yazhen shouted: "Dad, hurry up, my brother and sister-in-law are all here. ”
Zhao Yangming just got up, glared at his youngest daughter, and scolded: "Why are you in a hurry? It's like you want to get married."
Zhao Yazhen blushed: "What, you still want to have both daughters?" Marry Yang Ye!"
"Ah this..." Zhao Yangming was speechless for a moment.
After finishing cleaning up, the family drove to Dong Lai Plaza in Mong Kok. As soon as they arrived, they saw a huge crowd of people outside the square and a long queue.
“So many people?” Zhao’s mother said.
Zhao Yazhi explained: "Today is the first day of opening. The whole store is 20% off. Of course there are many people. Daddy, let's go to the underground parking lot from here, and then take the staff elevator and go directly up. There is no need to queue up and wait for the door to open."
Zhao Yangming nodded, very satisfied with this arrangement.
The family parked their car and were led into the elevator by Zhao Yazhi. Yang Ye was already waiting on the first floor.
Zhao Yazhi stepped forward, stood beside Yang Ye, and said proactively: "Daddy, Mommy, this is my boyfriend Yang Ye."
Then he called all his family members Introduce it again.
"Hello uncles and aunts! Hello eldest brother, sister-in-law, second sister, second brother-in-law, third sister and third brother-in-law! Azhen, long time no see! There are also some children, hello!"
After returning to Hong Kong, Zhao Yazhi told Yang Ye , her parents wanted to see him and asked him if he could be a guest at home?
Yang Ye felt that he could not favor one over the other. After meeting Deng Lijun’s family, Zhao Yazhi’s family also wanted to meet.
It was just to meet my father-in-law. It was such a big deal, so I agreed wholeheartedly.
"Uncle and aunt, it won't open for business for half an hour, but the shops here are ready. Let me take you around first."
Zhao Yangming was very satisfied with Yang Ye's arrangement. There was no need to crowd around and he started shopping half an hour in advance.
In any shopping mall, the first floor must sell the most expensive things, such as gold shops, luxury goods, and big-name beauty products.
When Zhao Yangming and his family came to visit, they found that there were already many people shopping, some of whom Zhao Yangming had seen, and some who had not.
Zhao Yazhi introduced: "These are people from the film industry. "Crouching Tiger, Hidden Dragon" was released in Hong Kong today, and everyone is here to support it."
Zhao Yazhi said, Go up and say hello to some acquaintances.
Since they are here to support today, Lao Zhao's family is not shy about it, not to mention the 20% discount. The whole family comes together to buy the goods.
Yang Ye wanted to pay the bill, but was stopped by his father-in-law.
Zhao Yangming said: "Xiao Yang, I came to support you today, how can I make you spend money? I can still afford this amount of money."
After buying luxury goods on the first floor After buying some clothes, I started to buy clothes on the second floor. I scanned them again and saw 20% off. It was a good deal.
When we arrived on the third floor, several men, including Yang Ye, already had their hands full of shopping bags. At this time, the shopping mall had opened early, and a large number of people flocked in, spreading from the first floor to the second floor. Yang Ye and Lao Zhao went up to the third floor and entered the Liyuan Restaurant for morning tea.
The Cantonese-style morning tea is a must-have. Rice rolls, barbecued pork buns, shrimp dumplings, siomai...all kinds of exquisite snacks were set up on the table, and the whole family gathered around and enjoyed themselves.
Yang Ye said with a smile: "Zhizhi and I have been together for so long, and I should have paid a visit a long time ago. This time it happened to coincide with the opening of the shopping mall. I thought, why not invite my family over for a visit? It’s good to go shopping, have morning tea, and watch movies.”
Zhao Yangming was very satisfied with Yang Ye’s arrangement. He looked at the bustling crowd outside through the transparent floor-to-ceiling glass and said with a smile: "The business model of your shopping mall is very thoughtful."
Yang Ye said: "Actually, this kind of shopping mall has become popular in the United States. I am just copying other people's business models. Traditional department stores Buildings or large supermarkets have relatively single functions, while shopping malls are more multi-functional, integrating catering, movies, and entertainment.
Everything can be bought here. When people are tired from shopping, they can eat, watch movies, play arcade machines, and read books. It works the other way around too, people come over to watch a movie and have a meal. If you come over for dinner, you can watch a movie. In short, no matter what the purpose of coming, you have to spend some money and do something else. ”
Zhao Yangming nodded repeatedly after hearing this, secretly praising that this kid really has a business acumen, no wonder he has risen so quickly.
Zhao Yangming has been in business for many years, and the city is quite deep. Although he secretly praised it in his heart, on the surface he He didn’t say anything.
But Zhao Yazhen was already very happy after hearing this, and couldn’t help but ask: “Brother-in-law, can you manage so many shops? "
Yang Ye was amused and said with a smile: "Silly girl, I just provide the venue to collect rent. You just bought Chanel. I didn't drive it, right? ”
Zhao Yazhen slapped her forehead and laughed at herself: "Why am I so stupid?"
She then said to Zhao Yazhi: "Fourth sister, congratulations on becoming the local mother-in-law!"
Zhao Yazhi He laughed and scolded: "Bah, you are the landowner."
Seeing that the time was almost up, Yang Ye said: "The movie is about to start, let's go."
After that, he called the waiter When I came to pay the bill, the restaurant manager came over and said politely: "Young Master Yang, you are welcome to dine. Our boss has given us instructions. If you come, your order will be free of charge!"
"How embarrassing is this?"
"It's rare for you to come here. Today is a treat in our store."
Yang Ye is not a troubled person, so he said: "Okay, do it for me. Thank you, Boss Sun!"
"You're welcome!"
Yang Ye nodded to the restaurant manager, stood up and said, "Uncle and aunt, let's go!"
After saying that, he took Zhao Yazhi's hand and led the way.
Zhao Yazhen followed up and said: "Brother-in-law, you are so honorable!"
Yang Ye said with a smile: "Whoever dares to bully you in the future, tell me my name and I will interrupt him Legs!”
“That’s what you said!”
The group came to the cinema on the top floor, and Yang Ye took out a handful of movie tickets and handed them to the ticket inspector.
After checking the tickets, the ticket inspector respectfully handed the ticket stub back to Yang Ye and said: "Director Yang, turn left of the aisle and turn right."
"Okay, thank you! Talk to the salesperson and get us some. Come in with drinks and snacks."
Zhao Yazhen whispered to Zhao Yazhi: "Brother-in-law, do you still need to buy a ticket to watch a movie?"
Zhao Yazhi rolled her eyes and said, "It depends on the box office. , We can’t be special.”
The group of people walked into the cinema, only to find that it was like a maze. They followed Yang Ye for a while and came to a door marked 8. Opened the door and walked in.
As soon as he entered, Zhao Yangming was shocked. He was so small?
He has also seen big movies since he was a child, and has never seen such a small screening room.
There are three double sofas in each row, and there are only eight rows, which means there are only 48 seats.
Yang Ye explained: "This is a multiplex cinema. We have nine screening rooms with a total of 1,800 seats. It can show multiple different movies at the same time to meet the different needs of various audiences. Like ours now The hall we are sitting in is a VIP hall with relatively luxurious facilities, and the ticket price is twice as high as that of the ordinary hall, reaching 15 yuan a ticket.”
Now in 1977, due to rising prices, movie ticket prices have naturally increased. , the average price per ticket increased from 5 yuan to 7 yuan when Yang Yegang crossed over.
"Traditional single-hall cinemas have hundreds or even thousands of seats in a theater, and can only show one movie at a time.
This creates a very serious problem. Once the attendance rate is not good, the cinema will The film can only be released quickly and replaced with a new film. Therefore, the screening time of Hong Kong movies is very short, the longest is only a month, and the shortest time is a few days.
But in the United States, the screening time of a movie can be as short as two months or as long as more than half a year, so it can get sufficient time for word-of-mouth fermentation
And it is also more flexible. For example, a movie is relatively small. There are people watching, but not many, so we can show it in a small hall with dozens of people to save resources to the greatest extent
Furthermore, popular time slots are very rare, and prime screenings are difficult to allocate. Traditional single-hall cinemas can only watch one movie while watching other movies.
If the cinema makes a wrong bet and releases a blockbuster movie during a popular period, it will suffer heavy losses. Multiplex cinemas can perfectly solve this problem.
Our theater managers can count the box office and attendance rate of the previous day to decide the film schedule for the next day, increase or decrease the number of screenings of a certain movie according to the situation, and adjust the screening time period. "
After hearing this, Zhao Yangming was filled with admiration and said: "It turns out that the single hall was changed to multiple halls, and there are actually so many doorways in it. ”
At this time, the staff brought happy water and popcorn, and the movie started.
(End of this chapter)