Chapter 120 The Advantages of Multiple Rooms
Jiang Zhiqiang made a lot of money with Yang Ye in Cannes this time.
With the establishment of Yang Ye's cinema chain, Jiang Zhiqiang finally decided to leave Anle and help Yang Ye manage the cinema chain after much thought.
Also serves as the distribution manager of Baiyang Pictures.
For this reason, Yangye offered 5% of the shares of Baiyang Cinema Line.
To put it bluntly, the future heir to Anle's movie theaters can only be his brother Jiang Zhiwen.
Jiang Zhiqiang can only help his brother with his business. In this case, he might as well go it alone.
In the original time and space, Jiang Zhiqiang also ran out to be a producer for this reason. In the end, he used his understanding of the European and American markets to become the number one film producer in Asia.
Now, the prospects of Baiyang Pictures are visible to the naked eye to be much greater than those of Anle's cinemas.
In Cannes, Yang Ye had a long talk with Jiang Zhiqiang. At that time, Yang Ye told Jiang Zhiqiang: "My ambition has never been in a small puddle like Hong Kong. In the future, Baiyang Cinemas will spread throughout Southeast Asia, becoming the largest cinema chain in Asia, and even extend its tentacles to Europe, America and the Mainland. .”
To be awesome depends on who will brag:
It is unrealistic and brainless fantasy for a loser to brag, wake up!
The sound of poplar leaves blowing is a grand goal that is ambitious and desirable!
Yang Ye drew a cake for Jiang Zhiqiang and actually gave him 5% of the cinema shares. He was not stupid, so he naturally left the family business in a matter of minutes and came out to follow Yang Ye.
In fact, Yang Ye’s 5% share was given a bit hastily, and many people couldn’t even understand it.
However, Yang Ye was too lazy to pay attention to these rumors. Yang Ye had a time traveler's thinking. Jiang Zhiqiang would be the most successful film producer in Asia in later generations, so he felt that the 5% share was worth it.
As for recruiting him first, letting him perform slowly, step by step, and then giving him shares or something... I don't have the time.
As a time traveler, Yang Ye can not only keep abreast of the pulse of the times, but also has incredible plug-ins. There is no need to work hard and waste time on such trivial matters.
In fact, the world is full of talents. Liu Bang and Zhu Yuanzhang unified the world, and the core team is just his fellow countrymen.
The eighteen Arhats who started Ali's career later became extremely wealthy. Is Lao Ma so good at finding eighteen kings at once?
Times make heroes!
Rebus once said that if you stand on the wind, a pig can fly into the sky!
As a time traveler, Yang Ye is the biggest trend in today's era. As long as you are not a fool, you can take off by following him.
It’s just that in order to save trouble, Yang Ye still chose talented people from later generations to assist him. This is equivalent to double insurance.
……
Baiyang Pictures Conference Room!
Hu Yinmeng handed out a bunch of information. After everyone got it, they started reading it on the spot.
Yang Ye waited for everyone to see it, and then asked: "What do you think of my schedule classification?"
Jiang Zhiqiang said happily: "It suddenly dawned on me that I will follow my father to do theater business. It has been more than ten years, and now I know that there is actually a concept of schedule. In the past, we only knew that tickets would be better sold during summer vacation, Christmas, and New Year, so we would try our best to arrange good movies in these times. time period. In order to compete for customers, Shaw Brothers and Golden Harvest will also arrange blockbuster movies to compete at this time."
Yang Ye said: "I divide the year into four major periods, namely the Lunar New Year period and the Spring Festival period. Resurrection time, summer time.
Let’s talk about the Lunar New Year first. This is the most important holiday of the year in Hong Kong. There are two days of holiday. Including the New Year’s Day, there are three days of holiday in total.
After the year is over, citizens generally choose to get together with their families. At this time, watching movies has become a good way of entertainment.
If you buy tickets, you can buy five or six tickets at a time, or even more. We operate theaters, so we should launch targeted movies at this time that are suitable for the whole family to watch together and suitable for all ages to stimulate customers to buy tickets.
For example, Aaron's action comedy has a healthy theme, is positive, humorous and interesting, and does not contain any pornographic scenes. It is the best choice for the Lunar New Year festival.
The following Spring Festival holiday will also have a three-day holiday, which is similar to the Lunar New Year holiday, and a similar strategy should be adopted. However, there should be a certain difference between the type of film and the Lunar New Year film to avoid audience fatigue.
Then there is the Easter slot, which is the smallest of the four major slots. Because although there is a three-day holiday, it is a damn bank holiday, and ordinary blue-collar workers cannot enjoy it. We can launch some art films or introduce some English films during this period to attract the Kochi crowd to watch.
The last is the summer season. Since students have a long vacation and are the main group of people watching movies, it is the hottest time in the world. Various blockbusters should be released at this time to promote their release. The department must also cooperate with the corresponding work...
Finally, our film company must also make a production plan according to the schedule. Let’s take Aaron as an example. I said before that your movie is suitable for the New Year. When it is released, your movie must be completed around November every year to allow enough time for promotional planning. ”
(Author’s note: Hong Kong’s statutory holidays are divided into bank holidays and labor holidays. Since 1967, bank holidays have increased to 17 days, including various Chinese and Western holidays. As for labor holidays, in 1961 the British Hong Kong Government It is stipulated that workers are entitled to six days of paid leave, namely two days on Christmas Day, one day on New Year's Day, and three days during the Spring Festival. After Hong Kong's return, Tomb Sweeping Day, Labor Day, Dragon Boat Festival, Mid-Autumn Festival, National Day, and the Anniversary of the Handover will be included in the holiday range, and labor leave will be increased to 12 days. . )
Yang Ye’s plan for everyone is to divide the year into popular schedules and ordinary schedules according to the common method of later generations. In the corresponding popular schedules, suitable movies will be launched in a targeted manner with appropriate coordination. The best publicity techniques can maximize the box office
Everyone was enlightened after seeing this plan, and they all expressed their opinions and suggestions. The meeting room suddenly aroused a pleasant atmosphere of discussion.
After the discussion, Xia Meng raised a key question: "Our company's production volume is limited, which is not enough to support the theater chain's year-round release demand.
In this case, only If we can seek other film companies to release movies here, we will inevitably be in direct competition with Jiahe due to film source issues.
So we should come up with specific and feasible plans on how to compete with Jiahe for film sources. "
Yang Ye nodded and said, "What Manager Yang said makes sense. What do you think?"
Everyone started discussing this. Hong Jingbao has been in the industry for more than ten years and has many connections and resources. His idea is to invite some friends to come to Baiyang Cinema to screen the film.
Xia Meng believes that we can learn from Jiahe and invest in some satellite companies.
Hu Jinquan believes that some discounts can be given in the early stage to attract more people to come to Baiyang Pictures to screen films.
Chiang Chi-keung believes that some foreign films can be purchased and released in Hong Kong.
After listening, Yang Ye said: "Everyone's methods are feasible, but the results are not fast. Jiahe's film sources have long been stable, and we want to get enough film sources in a short time. The most effective method is It’s just...drawing fire from the bottom of the cauldron.”
Everyone looked at Yang Ye and wanted to know how to draw out the firewood from under the cauldron.
Yang Ye said: "Cancel the guarantee system!"
Hearing this, everyone was shocked. That is the most stable income for the theater chain!
Since the early theater chains were controlled by several large film companies, small film companies had to accept the exploitation of large film companies if they wanted to release their films.
In other words, if your movie wants to be screened in my theaters, you must pay a monthly rental fee based on the theater's seats, equipment, and expenses. No matter how much the box office revenue is, the rental fee will be According to.
Such an approach would cause the theater to maintain its income due to drought and floods, and the production company may lose all its money. It is simply an overlord clause.
In the United States, the "Paramount Act" has long been repealed after it was enacted.
However, it is still popular in today's Hong Kong and Taiwan. It was not gradually abolished until the first multiplex cinema "UA Cinema Line" was built in 1985. "UA Cinema Line" later became the largest cinema in Hong Kong. One of the lines.
Under the "guarantee system", after many films were produced, due to lack of confidence in the quality of the films, they would rather rot in the film library than dare to release them for release.
Because once the box office fails, not only will the film production fees not be recovered, but a guaranteed fee will also be lost.
In the original time and space, Chen Long followed Luo Wei to make movies, and he continuously hit the streets and became a box office poison, leading to a backlog of several movies that he dared not release. Later, Chen Long turned around with "Drunken Master", so Luo Wei dared to release these films. As a result, relying on Chen Long's fame, these bad films all had box office of over one million, which was a huge profit.
But what if Chen Long didn’t turn around later?
I don’t know how many more movies like this are backlogged in the warehouses of major film companies!
In Hong Kong, the bottom-line fee is still relatively light, but in Taiwan it is even more serious. The theater chains are making money, but the small and medium-sized film companies are being tortured to death.
This is one of the reasons why Taiwanese films have a larger market than Hong Kong, but they have always been beaten by Hong Kong films.
As soon as Yang Ye said his plan to abolish the "bottom guarantee system", everyone understood why Yang Ye said he wanted to eliminate the bottom line.
As long as Baiyang Cinema announces the cancellation of the "guarantee system" today, a large number of film companies will come to Jiang Zhiqiang with copies the next day, vying to show it in Baiyang Cinema.
As for whether this will offend Jiahe? Go to hell! I don't care if you die.
After all, Jiang Zhiqiang’s family is in the theater chain business, and his ideas are deeply ingrained. He questioned: “In this case, the risk of distribution is passed on to our theater chain. Isn’t it too cost-effective?”
Yang Ye smiled and said: "Don't forget, we are a multiplex cinema. At present, we are mainly composed of six self-built multiplex cinemas, supplemented by six acquired single-room cinemas. In addition, during the peak season, Anle and Lisheng will also join in temporarily to form the largest cinema chain in Hong Kong.
Each of our multiplex cinemas has 6-9 screening rooms. These screening rooms are large and small. It can accommodate 300 to 400 people, or 300 to 40 people in smaller ones. In this way, we can form a flexible distribution system.
Every movie that wants to be released in our theaters can be quality-checked first. Evaluation, so as to give the corresponding distribution scale. If the quality is good, we can arrange a large number of films.
On the contrary, we can arrange a small amount of films and assign them to some small halls and unimportant time periods. >It doesn’t matter if the assessment is wrong, because there are many theaters, we can flexibly increase or decrease the number of screenings and adjust the screening time
In this way, we can try our best to let each movie get the box office it deserves and maximize profits. A win-win situation for us and the production company! "
" Bang bang bang bang! ”
Yang Ye’s wonderful discussion won warm applause from everyone present.
This is just a routine operation of later generations of theaters, but for this era, it is simply genius
Everyone thinks that following Yang Yeqian has a bright future.
...
"Crouching Tiger, Hidden Dragon" was delayed for seven months and won a lot of awards in Europe and the United States.
There was no premiere. After a lot of publicity, it was released directly across the board, instantly detonating the box office.
With the huge theater scale and rising ticket prices, it only took half a month for the film to reach a box office of over 10 million, breaking the Hong Kong box office record.
And the large number of people watching movies has brought sufficient customers to Donglai Shopping Center. The major stores in the shopping mall are making a lot of money and are smiling.
These days, the media has a monopoly on public opinion. With the Oscar and Palme d'Or awards for "Crouching Tiger, Hidden Dragon", no newspaper will say that "Crouching Tiger, Hidden Dragon" is not good to watch, but will instead boast about it.
Otherwise, how tasteless would it look like?
In particular, some female writers in Hong Kong, such as Yi Shu, Liang Yanni, and Li Bihua, have made "Crouching Tiger, Hidden Dragon" popular in the world.
In their writing, Yu Jiaolong has surpassed Jin Yanzi and become the number one heroine in martial arts movies.
Yu Jiaolong!
Li Mubai took her to Wudang to discipline her character, Yu Xiulian took her back to BJ to settle the feud, Blue Eyed Fox took her to live and indulge outside the customs, and Luo Xiaohu took her back to XJ to wander around the world.
But she didn’t follow anyone. She held a jade comb, a sword, a touch of blood of love and hatred and a ray of free wind in her heart.
The grudges are over and the love affair is over.
Why waste this talent? She has wasted her whole life for this kindness.
What if she jumped down from this valley? She had fled into the rivers and lakes for this freedom.
What's funny is that even though I praised Yu Jiaolong all the time, I also praised Lin Qingxia all the time. In the end, it was Yang Ye who they all agreed on.
They praised Yang Ye for being as open-minded as a valley, high-spirited and upright, willing to be a green leaf, and giving all the light to Lin Qingxia to bloom.
Yang Ye was completely confused when he saw this comment.
Is this okay?
This is a good angle to lick me!
Sure enough, as long as the person is awesome, the poop will taste delicious!
……
After Crouching Tiger, Hidden Dragon broke box office records. Start reducing the number of games.
Golden Harvest also launched its own summer blockbuster at this time. The comedy film "Fa Qian Han" is directed by John Woo and stars Xu Guanying and Zhao Yazhi.
Fa Qianhan means loving money very much in Mandarin. The movie is about a group of people who want to get rich overnight and get together and create a farce.
This movie received a box office of 5.05 million in the original time and space. It was the box office champion of Hong Kong movies in 1977 and the runner-up of the year, second only to "007 Undersea City".
However, the newly established Baiyang Cinemas suddenly released the Hollywood blockbuster "Star Wars".
Although this movie did not shake "Fa Qian Han". But it also earned more than 3 million Hong Kong dollars at the box office.
Furthermore, since Baiyang Cinema Line is a multiplex theater, it can support the release of two blockbusters at the same time.
So, "Crouching Tiger, Hidden Dragon" was not released, and "Fa Qianhan" was one-on-two, which greatly affected the box office, and finally barely exceeded 4 million.
At this time, the box office of "Crouching Tiger, Hidden Dragon" has reached 12.3 million, once again consolidating its championship status.
Up until the end of the summer season, "Crouching Tiger, Hidden Dragon" was still being released sporadically. This is the advantage of multiplex theaters. As long as there are people watching, you can build a few screens every day, set up some small halls, schedule some garbage shows, and keep showing them.
After the summer season ended, Jiahe breathed a sigh of relief because Baiyang Cinema had no more movies to show.
Unexpectedly, Baiyang Cinema announced a ground-breaking news at this time...
Cancel the guarantee system!
Today’s family gathering, only one chapter, sorry.
(End of this chapter)