Chapter 377 It’s really heartless
A thing that goes against common sense is that the market for certain industries in mainland China was much larger in the 1980s than in the 1990s.
As far as the film industry is concerned, in the 1980s, the total annual box office has remained at around 3 billion, including many movies with box office exceeding 100 million.
In the 1990s, it fell below 1 billion, and in 1999 it fell to only 800 million.
It was not until 2007 that it returned to the level of 1987.
Although the impact of piracy is a big factor, other markets around the world are also affected by piracy. How come the box office hits new highs repeatedly?
Especially in Hollywood, technology is advancing by leaps and bounds, and masterpieces are constantly being produced, setting off wave after wave of box office frenzy!
So the impact of piracy is only secondary, the main reason is the mistakes in film policy.
In the 1980s, that incident had just ended, and the entertainment industry was in desperate need of development. People's enthusiasm for consumption was unprecedentedly high. As long as your products were good, they would be willing to pay frugally.
But China Film has formulated a shitty policy at this time:
The film industry is stipulated as an enterprise, with independent accounting and responsibility for its own profits and losses. It raises funds through bank loans, realizes production profits, and pays more than ten types of taxes.
This reform sounds very good. There is nothing wrong with it. You are responsible for your own profits and losses. If the movie is good, you will make more money. If the movie is bad, you will be hungry.
But, that is not the case.
China Film also stipulates that films produced by film studios will be purchased by China Film at a price of 900,000 a piece.
In other words, no matter how much profit your movie creates, whether it is 10 million or 100 million, the film studio can only get 900,000.
If you invest too much during movie shooting and cause losses, that is your own business and China Film Group will not care about it.
How to distribute the money earned?
70% belongs to China Film and Television, and 30% belongs to provincial distribution companies.
In accordance with the 28th policy, 20% of the money received by provincial distribution companies will go to local finance, and 80% will be used for the reconstruction of distribution and screening.
And it is expressly stipulated that it shall not be used in areas such as film studio infrastructure reconstruction.
All in all, it’s like: Distribution is a waste, production is a waste.
This policy caused huge conflicts between distribution, screening and studios.
The film studio can only passively slow down the work, because no matter what kind of movie I make, you will only give me 900,000 yuan, so I will just do it casually.
My studio also needs to eat!
As a result, the films became worse and worse, and the audience did not like to watch them. Naturally, they could not make money from distribution and screening.
So China Film began to refuse to acquire it again. If you deliberately make bad movies, then I will not acquire it.
What should the studio do? Tired, destroy it, the factory will be closed down!
The two sides had a game and internal friction. Later, China Film made a compromise and raised the purchase price of the film in the later stage.
This is still useless, because after the reform, people's living standards have improved by leaps and bounds, film production costs have skyrocketed, and adding more money is of no use at all.
The final result is that the common people are enthusiastic about watching movies, but China Film Group does not have a few quality films for everyone to watch.
Coupled with the impact of piracy, in just a few years, the total box office has dropped from more than 3 billion per year to less than 1 billion.
What is even more horrifying is that the number of annual moviegoers has dropped from a high of 28 billion to less than 1 billion in ten years, which is a drop to the center of the earth.
Another thing is that there are basically no prospects for talented filmmakers in this period.
If you want to survive, you must accept foreign investment, then make movies and win awards at foreign film festivals.
After winning the award, I can make money by selling copyrights around the world.
For example, the films of Zhang Yimou and Kai Zige in the 1980s and 1990s were basically funded by Hollywood, Hong Kong, and Japan.
So, if Yang Ye chose to enter the mainland in the 1980s, he could reap a wave of dividends.
If you wait ten years, the policy will naturally change and then come in, you will have to start from scratch!
On the other hand, Yang Ye is a stickler. He has transferred technology to the mainland, which will advance the rise of the mainland. This is the main reason why he is starting to enter the market now.
……
Yang Ye spent a month in contact with major film companies in Hong Kong and communicated with major media.
In the end, as soon as the issue of "Hong Kong's film rating system" was raised, it was shocking and caused an uproar on Hong Kong Island in an instant.
Major media outlets in Hong Kong came out to express their opinions, and newspaper sales naturally increased in response!
Everyone is afraid of falling behind in this kind of thing.
Hong Kong's two major TV stations also rarely follow the same pace, inviting celebrities from all walks of life to talk on the TV station about the benefits of the rating system.
The establishment of a film rating system is a general consensus among the film industry around the world.
Hong Kong films have been developing for decades, and now they dominate Asia and even have the strength to compete with Hollywood. The need to establish a classification system is urgent.
If Yang Ye does not launch it now, it will be officially established in three years.
The earlier the classification system is established, the better it will be for the development of the film industry.
Because, after the classification system was established, the inspection standards naturally began to become looser.
Although, this will lead to the proliferation of a large number of videos that exaggerate violence and pornography.
However, Hong Kong filmmakers have also gained freer creative space and have continued to produce excellent works.
Original time and space, the real prosperity of Hong Kong films was during the period from 1989 to 1995 after the classification system was established.
It’s just that... the fire is cooking the oil, the flowers are blooming, and the Hong Kong filmmakers are floating.
All kinds of movie gimmicks, deceiving investors, finally angered Taiwan and lost the largest market for Hong Kong movies.
Coupled with the appearance of Big Dinosaur, the studio model of Hong Kong movies is simply vulnerable to the heavy industry of Hollywood.
So, he died suddenly!
In fact, Hong Kong movies are not without opportunities.
At that time, Hong Kong films were also developing their own special effects. "The Storm" and "Heroes of China" were both blockbusters with excellent special effects.
However... without strategic depth and no local market, it simply cannot support the crazy money-burning special effects.
...
The establishment of a grading system has been a hot topic, but Yang Ye, the initiator, has disappeared.
He was waiting for his wife at home, and Lijun Teng was pregnant.
After a man reaches the age of thirty, the quality of his sperm will decline rapidly. After that, it will not be so easy for a woman to conceive.
For women after thirty years of age, the risk of childbirth will also increase sharply, so Yang Ye wants to let several older wives have babies while they are young. He is too busy and has too many women to stay with a certain woman every day.
So if you want to maintain your relationship, the best way is...baby!
Once a woman has his child, everything will be different.
First of all, women will feel less lonely because they have a baby to take care of.
Secondly, Yang Ye's family has a "throne" to inherit, and for the sake of the child's future, the woman will not leave him easily.
This is a good thing that kills two birds with one stone, so Yang Ye is committed to sowing seeds for his women and strives to achieve it, one person and one child, without any failure!
When Yang Ye came back from get off work, he cooked for Deng Lijun with his own hands.
The house that Teresa Teng lives in now is actually the house that she lived in in Hong Kong in the original time and space.
This is a two-story Western-style building with a semicircular terrace.
The original time and space Deng Lijun liked it very much, so she bought it and decorated it in 1988.
It's a pity that she later moved to France and eventually died in a foreign country.
Yang Ye would not let this kind of tragedy happen, because he knew that Deng Lijun liked this house, so he bought it early, decorated it, and gave it to her as a gift.
The interior decoration and furniture are mainly in the pink and purple colors that Lijun Teng loves. This move makes the beauty very happy because she feels that Yang Ye understands her and is attentive.
“Honey, let’s eat!”
Teng Lijun was half lying on the bed reading a book, and what she was reading was the manuscript of Duras’s “China Lover”.
Teresa Teng is a language genius. When there was a fire in Yang Ye’s backyard, Teresa Teng and Lin Qingxia traveled to France together.
Later, Lin Qingxia went to Hawaii, while Deng Lijun still stayed in Paris. In half a year, she learned French.
Now we have reached the point where we can directly understand Duras’s manuscript, awesome!
Hearing Yang Ye calling for dinner, he put down the manuscript, pouted and said: "You are so slow, I am almost starving to death."
Yang Ye explained: "I stewed you today My favorite is pig’s trotters, so slow down!”
"Oh!" Deng Lijun sat up and stretched out her arms towards Yang Ye.
Yang Ye had no choice but to sit over and hug her up.
The two got tired of each other for a while, and Yang Ye hugged her and walked out. When going down the stairs, Yang Ye carefully looked at the stairs under his feet.
Deng Lijun suddenly said: "I want to remove the stairs between the first and second floors!"
Yang Ye was confused and asked; "Why?"
< br>
"This way, as soon as you call for dinner, I can fall from the sky and sit directly at the dinner table!"
"Hahaha!" Yang Ye laughed and complained: "Falling directly like this, even if you can bear it, The chair can stand it, but our son can’t.”
“Humph, you care about your son, not me!”
Damn it, you said the wrong thing!
Yang Ye quickly changed the topic and said: "Do you smell the fragrance of pig's trotters? I stewed it for an hour."
Deng Lijun sniffed a few times, took a sip of fragrance on Yang Ye's face, and said: "I smell it, husband, you are awesome!"
Yang Ye carried Deng Lijun to the dining table and sat down like a baby. , Deng Lijun first showed off a piece of pig's trotters and praised: "It's delicious!"
Yang Ye said sternly: "That's a must!"
"It's a pity that there is no chili pepper!"< br>
Yang Ye was speechless and said: "We don't have chili peppers at home!"
"Then let the Filipino maid buy it!"
Yang Ye shook his head: "The Filipino maid can't buy it either, chili pepper is banned in our house."
"Oh...so you Preferring boys over girls."
"What's the mess?"
"People say sour girls are hot! If you don't let me eat chili, it means you want to have a son. And you said you are not patriarchal? ”
"Hey, I can understand your desire to eat chili peppers, but it's not good to rely on me, right?"
"Look, the doctor told me to stay in a good mood, but not only did you not obey Me, you even quarreled with me and made me angry!"
Yang Ye had two heads and said roguely: "There are no peppers anyway, you can make any other requests."
" Then I want to eat sauerkraut!”
“No sauerkraut, you can make any other requests!”
If Yang Ye didn't fall for this trick and gave her sauerkraut, then he would be guilty of favoring boys over girls.
Teresa Teng knew that it was hopeless to eat chili peppers, so she could only give up temporarily and continue to show off her pig trotters.
"Okay! Then tell me, why is there such a big difference in the image of the male protagonist in Duras's "The Chinese Lover" and the previous "The Lover"?"
"Oh , there was a French director named Jean Jacques. He wanted to make "The Lover" into a movie, and he needed a famous Chinese actor to be the leading actor, so he found me.
I saw that the leading actor was from the West. The stereotype of Chinese men is that they are thin, timid and weak. Doesn’t this harm my image? ”
Yang Ye lied, not saying that he asked to act, but that the director wanted him to act.
“What happened next?”
“Later I read the book, and I found that there was a large blank space in the book, and the image of the male protagonist was very blurry.
This shouldn't be a mistake that a good writer would make. The Duras woman is obviously hiding something.
In order to find out the hidden secret, I specially sent people to Vietnam to investigate this. thing, and then write to her and tell her some truth
Five months later, I received Duras's new book, which is now "The Chinese Lover".
Her first love changed from a buffoon to a tall, handsome and elegant Chinese man.
Now, I can act! "
Deng Lijun sighed: "You have really taken great pains to maintain the image of the Chinese people. Those people are really heartless to block you. "
"Okay, I'm not affected at all, let's eat! ”
(End of this chapter)