When Yang Ye met Yamaguchi Momoe many years ago, he and Yamaguchi Momoe once took over an advertisement in Japan, but they never did this again.
Yang Ye actually has an agent, and his agent is Hu Yinmeng. However, Hu Yinmeng never helps him take over jobs, and he is very incompetent.
Despite this, Hu Yinmeng still took Yang Ye's share.
Yang Ye actually gets paid to film the company's movies, and his director's fee, screenwriter's fee, and starring fee all have to be paid.
Because the company does not belong to him alone, if he does not collect money, it is equivalent to letting other shareholders take advantage of him.
He is embarrassed, and other shareholders are embarrassed.
But in this way, Hu Yinmeng collected hundreds of millions of dollars just from the withdrawal, which was so satisfying.
Of course, Yang Ye can really make her feel so happy.
How could she be willing to leave Yang Ye when she was both profitable and happy?
This time, Yang Ye actually agreed to endorse a brand for the first time, which surprised Hu Yinmeng.
...
When Representative Yang Ye came back from negotiating the cooperation agreement with Lindt & Sprüngli, Hu Yinmeng couldn't help but ask: "Why do you want to accept an endorsement on a whim?"
Yang Ye waved, and Hu Yinmeng came over and sat on Yang Ye's lap. Yang Ye touched her belly and said, "Earn money for milk powder for our baby!"
"What the hell, I don't even know if she is pregnant!"
"Why are you so anxious? This period of time is all yours, I have to make your belly bigger!”
"Rude!"
"I'm still rude!"
"Haha, I just like you to be rude!"
"Of course, I will never do it because of you I pity you for being a delicate flower!”
“Get out!”
The two had a bit of a fight, and Hu Yinmeng said sternly: "The signing conference will be held next Friday, and their president will come to Hong Kong in person."
Yang Ye nodded and said, "I will let you buy Switzerland. Did you buy Lian’s stock?”
“Yes, you profiteer, I’ve invested all my money, if it goes down, I’ll kill you!”
“ Don’t worry, we will definitely make this money.”
Lindt was just listed in Zurich this year, and each share is only worth a few hundred Swiss francs.
More than thirty years later, this stock will rise to 110,000 Swiss francs per share, equivalent to 800,000 RMB.
High-end candy companies like this that have been inherited for centuries will almost never go public because there is no need. Their performance is very stable and they are not short of money.
Lindt went public because it wanted to make money for global expansion.
Once this kind of company is listed, it is basically the most valuable stock and is very suitable for long-term holding.
Now that it is delivered to Yang Ye’s mouth, of course Yang Ye wants to take two bites, so he made an exception and became their spokesperson.
Hu Yinmeng said: "I like your confident look. But I still don't understand why you are so excited to cooperate with this chocolate seller?"
"It's just a coincidence. I just thought at first. Mosquito legs are meat, so they can earn some sponsorship fees.
Lindt and Sprüngli are setting up an Asia-Pacific office in Hong Kong this year, and they also want to make some business, so the two sides just make a deal.
Unexpectedly, the effect was so good. After the release of "God of Gamblers", the sales of Heiqiao, which is the same as God of Gamblers, have been sold out, and even Soft Heart has also seen a huge increase in sales."
Hu Yinmeng haha. Laughing: "Those chocolate brands that did not sponsor must regret it to death."
Yang Ye said: "Since the effect is so good, it's not surprising that they asked me to be their spokesperson, even though it's only for two years. But now that I'm on the bus, I won't get off easily. They will beg me to be their spokesperson in the future."
……
How to shoot a Lindt ad?
The staff around Yang Ye suggested bringing in elements of God of Gamblers, because many people eat this chocolate after watching "God of Gamblers"!
So it is best to bring advertising words related to gambling, luck, and other elements.
For example, Yang Ye read the advertisement while eating chocolate: "Eat Lindt Chocolate, good luck will be with you!"
After listening for a while, Yang Ye rejected all these plans.
Betting is not something that can be put on the table after all. The element of gambling is blatantly harmful to the brand image of Lindt and Sprüngli, and it is not qualified advertising.
This is different from Lindt implants in movies.
How to take pictures of poplar leaves?
Food advertisements in this era are actually too crude in Yang Ye's opinion.
As long as some shooting methods from later generations are used, it is basically a dimensionality reduction attack.
Yang Ye uses a high-speed camera to take special photography of cocoa bean milk.
In the thirty-second commercial, cocoa soy milk is as smooth as a ribbon.
Coupled with specific shooting angles, lighting, and post-processing, it feels not only delicious, but also very high-end.
Add a scene of a white master holding cocoa beans and roasting cocoa beans...
Simply showing the process of making chocolate gives people a very professional feeling.
After it’s done, the master breaks the chocolate open in front of the camera, and it’s crunchy!
Yang Ye only showed his face for two seconds at the end, eating a piece of chocolate and showing a gambling god smile!
“Lindt, the Swiss chocolate master, originated in 1845!”
The last narration emphasizes the long history of Lindt and Sprüngli, done!
Although I still used the God of Gamblers in the end, I did it in a very subtle way and still maintained a sense of high-end!
For such an advertisement, the production fee of five million Hong Kong dollars from Lindt is simply a reasonable price.
......
This advertisement was given to the president of Lindt and Sprüngli. After reading it, the old guy was filled with admiration.
"This is simply a work of art. Mr. Yang, you are indeed a world-class director. We at Lindt are so lucky to work with you!"
Yang Ye became the global spokesperson for Lindt and Sprüngli for a sky-high price of three million US dollars. The news immediately caused an uproar in Hong Kong. Today, Hong Kong movie stars, if they cannot break out of the Chinese world, will not receive more than 300,000 Hong Kong dollars for a movie.
For example, Chow Yun-fat is relatively famous among Hong Kong stars. After winning the Golden Horse Award, he continued to work in films and started a crazy filming mode.
How much does he get paid for making a movie? Two hundred thousand!
In the original time and space, after "A Better Tomorrow" was released, Chow Yun-fat's salary tripled immediately to HK$600,000.
Then the tide rose all the way, and it rose to eight million. No one could afford it, so I went to Hollywood.
Actually, two hundred thousand is a lot, enough to buy a house. He makes ten films a year and earns two million, making him a very wealthy man.
People like Liang Caowei are now well-known TV stars on TVB. They work hard filming all year round and still rent a house.
But as long as Yang Ye signs, he can earn three million US dollars, which is more than 10 million Hong Kong dollars!
The filming of "Terminator 2" started, Lindt was endorsed at a sky-high price, and two explosive news diverted a lot of attention.
It can be said that the gossip about Yang Ye’s “bank party” in the United States has been diluted a lot.
However, his nickname of "Condor Hero" spread like wildfire. Nowadays, when many Hong Kong citizens talk about Yang Ye, they call him the Condor Hero with a wretched look.
Yang Ye’s fans thought this nickname was too cool, so they changed his name to Yang Juxia.
After all, Yang Ye is already over 30 years old, and fans think it’s not good to always call him Yang Shao.
Now he is called Yang Juxia, which is a bit ridiculing, friendly, and inexplicably a bit proud.
This is just what fans think. The nickname Yang Juxia... is actually just as cool.
……
A few days later, Lindt’s advertisement was broadcast on ATV.
The lofty advertising images, coupled with Yang Ye’s last flash of the gambling god’s smile, quickly set off a wave of sales climax, making Lindt and Sprüngli smile.
As "God of Gamblers" was released in major overseas markets, Lindt's advertisements followed suit.
Everywhere we go, sales are bound to surge, causing Lindt's share price to rise accordingly.
Yang Ye is not only the box office king this time, he has also become the king of delivery.
The terrifying ability to carry goods is jaw-dropping.
Soon many brands came to her, hoping that Yang Ye could endorse their products, but they were all ruthlessly rejected.
...
Zhang Zhiming was carrying the takeout, took out the key and opened the door. On the wall in front of the door was a large wedding photo. It turned out that he was already married.
Lin Chunjiao was watching TV. When she saw Zhang Zhiming coming in, she frowned and complained: "Husband, why did you come back just now? I'm almost starving to death!"
Zhang Zhiming put the takeout box on the At the dining table, she smiled and said, "Excuse me, wife, dinner will be served immediately!"
Lin Chunjiao stood up from the sofa, holding her waist, and Zhang Zhiming hurriedly went to help her.
Lin Chunjiao was pregnant and had a big belly. She sat down at the dining table and said, "I'm having takeout today!"
Zhang Zhiming said, "I'll help you buy the album of Condor Heroes. It's out of stock everywhere." , I walked to many places and wasted a lot of time, so I had to eat takeout.”
Zhang Zhiming opened the takeout box and found a portion of roast goose, a portion of fried dace balls, and a portion of green vegetables, which were quite generous. .
Lin Chunjiao picked up a roasted goose leg and asked while nibbling: "It's so popular? Have you bought it?"
"Of course I did. Let's listen to it together after dinner!" ”
...
After dinner, Zhang Zhiming went to the kitchen to cut fruit. Lin Chunjiao was already reading the record.
The cover of the album is a photo overlooking Hong Kong from Victoria Peak.
On the back is a piece of copy:
If you don’t know yet, Hong Kong is the only metropolis in the world with eagles hovering in the sky...
For one hundred and fifty years, Hong Kong has grown up in abandonment, struggling to survive in the cracks between the East and the West.
Her history is the trajectory of a dream.
The strange thing is that anyone who comes here seems to gradually enter her dream and grow with her;
And miraculously find their dream, And don't want to leave.
Because they know that all the impossible difficulties have finally been resolved, and they continue to move forward like a dream.
...
So I know that between history and the future, we are dreaming, in her arms, moving towards a future that only she knows.
......
Zhang Zhiming walked in with fruits, Lin Chunjiao said: "It is so lyrical, like a poem."
Zhang Zhiming smiled and said: "I heard that God Diao Daxia is also a poet.”
"Can you please stop calling me this nickname? It's so unpleasant."
Zhang Zhiming smiled and didn't argue. Everything his pregnant wife said was right.
He opened the plastic package and put the record into the record player. The couple sat on the sofa and started listening.
……
Queen’s Road West and Queen’s Road East
Turn from Queen's Road East to Queen's Road Central
Why is there no palace on Queen's Road East?
Queen's Road is filled with people...
...
Excited In the sound of music, Yang Ye and Luo Dayou roared very energetically, but Zhang Zhiming and Lin Chunjiao looked confused.
The lyrics were so incomprehensible that the two parents-in-law stared at each other with questions in their eyes.
"What is this song about?" (End of Chapter)