"The Lion King" was able to sell so well mainly because Yang Ye endorsed it with his own credibility.
For so many years, film producers from all over the world have placed great trust in Yang Ye. All you need to do is grab his movies.
What's more, Yang Ye was so confident this time that he directly stated that he would spend 20 million US dollars to promote the movie.
It’s a huge amount of money to spread to all major business owners.
What else is there to say? Just rush and that's it.
There are still four months until "The Lion King" is released, and various places have begun to intensively produce dubbing and launch promotions.
Yang Ye is not familiar with Whitney Houston, but it is not difficult to invite her to sing the theme song.
United Artists is very powerful in Hollywood, and the two theme songs for "The Lion King" are also very classic. She had no reason to refuse.
In Hong Kong, major film companies did not underestimate their rivals after they found out that Yang Kee's summer hit movie was actually a cartoon.
Because Yang Ye is so grand, this cartoon must have something special about it.
Before leaving Hong Kong, Spielberg said to Yang Ye: "Yang, this trip to Hong Kong gave me a lot of surprises, especially the "Lion King". You created an animated film that is completely different from Disney. ! "
"The Lion King" is a transformational work for Disney. Before this, Disney's animated films were all adapted from fairy tales.
Like "Snow White" and "Cinderella", they are all made for children. Each movie has a comedic happy ending.
Even Andersen's "The Little Mermaid" originally had a poignant ending, but Disney changed it into a comedy with a happy ending.
"The Lion King" is completely different. Although it borrows from "Hamlet", it can still be regarded as an original script.
Although it talks about "responsibility" and "growth", it is still based on the ancient theme of "revenge".
Even if Simba finally defeated Scar and regained the throne, the country was devastated and his father could not come back. It was a disappointing ending.
Yang Ye said: "Steven, as you said, "The Lion King" does have a very serious and adult core, but I don't think this is a shortcoming.
Children Living in the same world as adults, I think animation with a mature mind is respectful to children in a way!"
"That's great, I also think it's a masterpiece! , congratulations! ”
...
During the "Hong Kong International Film Festival", everyone who watched "The Lion King" was amazed by its exquisite art, magnificent scenes and touching plot.
After learning that Yang Kee’s summer movie was a cartoon, the major film companies in Hong Kong did not dare to underestimate their rivals.
Because this movie has been confirmed to be released in more than 60 markets around the world.
After receiving the news, Huang Baiming couldn't help but sigh: "Even a cartoon can make such a big splash, Yang Ye has already cast a golden body!"
......
"Boss, Cha Xiaoxin is here!"
"Please come in!"
Cha Xiaoxin and Lu Muchue are the most famous celebrities in Hong Kong and even the Chinese world. Paparazzi Godmother.
Lu Mixue mainly works for Fei Li's "Yi Weekly" and the flour horse "East Weekly"!
She was the first person to bring the Western paparazzi culture of close tracking and digging into the truth into the Hong Kong media and the Chinese societies on both sides of the Taiwan Strait.
For the entertainment industry, it is deeply disgusting.
But for the general public, it is welcome.
However, in the late 1990s, Lu Mixue suddenly regretted it and raised many questions and criticisms about the paparazzi reporting style of the media in Hong Kong and across the Taiwan Strait, believing that this chaotic situation was not her original intention.
Cha Xiaoxin is an authentic Hong Kong local. She was born in "Ming Pao" and worked as an entertainment reporter in "Hong Kong Weekly" in the early 1980s.
In order to catch the news, she went to the disco every night and met a large number of celebrities such as Anita Mui, Liang Caowei, Chen Long, Liu Hua and so on.
At that time, celebrities did not have agents or assistants, and they were all paid, so they were not very rich.
They also hope to be reported by newspapers so that there will not be so much grudge between them and entertainment reporters.
Zha Xiaoxin seized the opportunity, mingled with the celebrities and became friends.
After getting to know more people, Cha Xiaoxin began to care about these celebrities.
She set a task for herself, that is, she must talk to two celebrities on the phone every night.
She called one by one according to the order in the phone book. After getting through, she would chat for a few words, then start all over again after the round.
At first, the celebrities might just talk about trivial matters like being injured during filming today, and Cha Xiaoxin would be concerned.
Afterwards, we talked a lot, and the celebrities felt that she could be trusted, so they took the initiative to share their concerns with her.
After getting closer, she got a lot of exclusive news.
Later, many celebrities would take the initiative to break the news to her, because... rather than being photographed by the paparazzi, it would be better to tell Cha Xiaoxin directly.
Many shocking news in the Hong Kong entertainment industry were revealed by Cha Xiaoxin.
In addition to taking the initiative to maintain good relationships with celebrities, Cha Xiaoxin also has many other tricks.
For example, she once arranged for two reporters to disguise themselves as staff and sneak into the backstage of the "Miss Hong Kong" talent show. They took a lot of first-hand information, which greatly increased the magazine's sales.
The next year, TVB stepped up its efforts and strengthened staff review. Cha Xiaoxin went even further and directly selected two beauties to participate in the competition, arranged recommenders and sponsors for them, and sent They work as undercover agents.
The two undercover agents quickly became familiar with others, and also discovered Zhang Manyu, the seeded player of the year.
So, Cha Xiaoxin took the lead in asking a photographer to take a set of photos of Zhang Manyu.
Soon, Zhang Manyu became very popular in the competition, and Cha Xiaoxin took the opportunity to publish a cover story, and the magazine was sold out.
Relatively speaking, Cha Xiaoxin is more principled and bottom-line, because all her information comes from acquaintances. If an acquaintance says she can't tell, she won't tell anyone.
In her own words: "I know a lot of things, but I have principles for what can and cannot be said."
...
Cha Xiaoxin, who is thin and has short, capable hair, walked into Yang Ye's office.
Yang Ye said familiarly: "Xiao Xin, I heard that you have a good relationship with Qingxia?"
Cha Xiaoxin said "ah" and said: "It's okay, Lin The lady doesn’t like to interact with the media, but she likes to read my columns, so I can be considered a Hong Kong media reporter who can talk to her!”
“Sit down!”
"Thank you!"
Li Zhi brought the coffee and went out. Yang Ye asked: "What do you think of the new weekly magazine?"
Zha Xiaoxin thought for a while. , said: "Personally, I don't like their style very much. I think their reports are too straightforward, negative, and biased.
They like to stand on the moral high ground and deliberately belittle celebrities and artists. However, this This magazine will definitely change the ecology of entertainment news.”
“So what do you think of entertainment news?”
"Entertainment news may not be as important as political or financial news, but more than 80% of readers read the entertainment section first in an issue of a newspaper. This shows that everyone is very interested in entertainment stars, and entertainment stars have a great impact on society. , especially for their fans, it has a certain guiding role.”
“Hong Kong likes to divide professions into three, six or nine levels. For example, lawyers are elites, and entertainment journalists are relegated to paparazzi, hiding in other people’s beds. What do you think about the dirty work of exposing people’s privacy?”
“I don’t think entertainment journalism is a bad profession. Our work satisfies people’s curiosity, and the so-called elite lawyers are just those who know the law and break the law. , He is just a so-called litigator who specializes in getting rid of criminals for money!"
Yang Ye applauded and laughed: "That's right! If a so-called elite from the upper class talks to you, would you say the same thing?”
Zha Xiaoxin said: "If they provoke, of course. I can tolerate anything, but I will not give in to discrimination. I vow to defend the dignity of individuals and the industry."
"Yes, how about we cooperate? How?"
Zha Xiaoxin was stunned: "How to cooperate?"
"I am planning to start an entertainment weekly, and I hope you can come over and be the editor-in-chief."
"Ah? You don't like the money for running a magazine!" After Zha Xiaoxin said this, he suddenly understood something and said again: "Is it because of "One Weekly"?"
Yang Ye nodded: "Fei Li broke the established rules, and he will definitely benefit from it. When people who are interested find business opportunities, they will follow suit. As you said, Hong Kong's entertainment news section is about to change."
"Then what are you going to do?"
"For many things, instead of waiting for others to break the news, it is better to say it yourself. I know that you have good relationships with many stars in the entertainment industry. If they have something to do, I’m willing to tell you.
In this case, why not go one step further and publish a professional entertainment magazine directly? After the magazine is established, all the popular stars of our company can cooperate with you to do exclusive interviews.”
< br>"Including you?"
Yang Ye hesitated for a moment and said, "Including."
"Then I'll do it!" Cha Xiaoxin agreed immediately.
"Very good, then you take care of your own affairs and start preparations. You make the decision on how to do it. I am a layman, so I won't interfere. You report the progress regularly to my secretary, Miss Li. That’s it, just ask her for money.”
“What’s the name of our magazine?”
“I don’t know, you have to think about it yourself!”
"You've gone too far in being a cashier, haven't you? You're not afraid that I'll take the money and run away or something!"
"How much money can you take?"
Cha Xiaoxin was speechless. , thought for a while and said: "We are reporting on celebrities in the entertainment industry. How about calling it Red Weekly?"
"The name is quite straightforward."
" We serve the general public, we just have to be straightforward, right?”
"Okay!"
......
Yang Ye didn't take it seriously and let Cha Xiaoxin make the decision on his own.
When Cha Xiaoxin was about to leave, Yang Ye thought of something else. He said, "Xiaoxin, if you are free, help me investigate a person."
"Who?"
"Yu Pinhai!"
Zha Xiaoxin's eyes lit up: "That person who has been very close to Mr. Cha recently?"
"Do you know him?"
"Of course, he plays chess, drinks tea, eats crabs, watches theaters, and talks about life ideals with Mr. Cha all day long... Anyone with a discerning eye can tell at a glance that he is plotting against "Ming Pao", but Mr. Cha is kept in the dark. "Li, Cha Sheng is such a shrewd person, it's incredible."
Yang Ye thought of those who sold counterfeit medicines in later generations, who organized a team to defraud empty nests under the guise of free medicines and free medical treatment. The old man’s money shook his head and said:
"It's not unbelievable. When people get old, they become lonely and need companionship. Children have their own affairs, so it's impossible to accompany them every day.
Besides, there is a gap between Mr. Cha and his children because of the divorce and the fact that he married a young wife. It's even less possible to stay with him every day.
At this time, having such a good boy come to his bedside to show his filial piety is more dear to Cha Sheng than his own son or daughter.
< br>Whenever I feel happy, I may not give him Ming Pao.”
Zha Xiaoxin worked as a reporter under Jin Yong. Hearing this, he said, “Isn’t it possible? Is Zha Sheng stingy?” ”
"Don't worry about whether it is possible or not. Just go and investigate. This person named Yu has a very interesting rise to fame. He will definitely be able to dig up a lot of interesting things. You will be interested."
"Okay. ! "
......
"Ming Pao" is a good asset.
It would be fine if Yang Ye did not interfere in the media industry. Since he has intervened, it is naturally a good deal to win Ming Pao.
"Ming Pao" is so popular that as soon as the news came out that Jin Yong intended to sell "Ming Pao", more than a dozen financial groups came to take over.
For example, the acquisition partners formed by acquisition expert Liang Botao and publishing wizard Cheng Jinghan, Li Huanggua, Hong Kong's chief foreign banker Cha Wo, and Australian media king and "South China Morning Post" major shareholder Murdoch Murdoch...
Yu Pinhai and the boss of Japan's Tokuma Bookstore are also among them, with Yu Pinhai playing a consultant role.
Although no consortium reached an agreement in the end, Yu Pinhai left a deep impression on Jin Yong.
Yu Pinhai's method of approaching Jin Yong was very cunning. He studied the information of Jin Yong's eldest son Zha Chuanxia.
In the process of communicating with Jin Yong, he often inadvertently revealed similarities with Cha Chuanxia.
The death of Cha Chuanxia was the pain of Jin Yong's life, and Jin Yong had "unknowingly a close feeling towards Pin Hai".
The quotation marks are Jin Yong’s original words.
In the next few years, Yu Pinhai seemed to become the incarnation of Cha Chuanxia, greeting Jin Yong and showing filial piety before his bedside.
His efforts were not in vain. After being Jin Yong’s eldest son for several years, Jin Yong decided to hand over Ming Pao to him.
At that time, if Yu Pinhai wanted to acquire 50% of the equity of "Ming Pao", he would have to pay HK$453 million, but Yu Pinhai simply could not afford that much money.
Jin Yong spent 343 million of his own money to invest in Yu Pinhai's Hainan Development Company.
In this way, Yu Pinhai only needs to invest HK$110 million to buy "Ming Pao" and become the second generation successor.
Yu Pinhai said that he had no money and needed to purchase the equity of "Ming Pao" in installments, and Jin Yong generously agreed.
In the end, after some operations, Yu Pinhai not only did not spend a penny on the acquisition of "Ming Pao", but also had 90 million more cash in his hand.
You're giving it for free, but you're still paying for it? A serious pig-killing plate.
After Yu Pinhai got "Ming Pao", Jin Yong also publicly issued an article to express his support:
"In the past 10 years or so, I have been keen to seek someone who is smart, capable, enthusiastic about journalism, and sincerely hardworking. Young people, you can entrust "Ming Pao" to him.
If I hadn't been lucky, I wouldn't have met Mr. Yu Pinhai, who seemed to be tailor-made and more exciting than I imagined and asked for. Talent."
What did Yu Pinhai do after he got "Ming Pao"?
This guy mortgaged Ming Pao, spent a lot of money to open a casino, and founded a satellite TV station.
After losing more than 100 million US dollars, he sold Ming Pao.
It was easy for Yang Ye to get Yu Pinhai. While studying in Canada, this guy committed 7 crimes including theft, counterfeiting of checks, illegal use of other people's credit cards, and concealing guns, and was sentenced to two years in prison.
As long as Jin Yong is told about this in advance, he can go away.
Yang Ye knew everything, but he didn't say anything. Instead, he asked Cha Xiaoxin to investigate, just to make the evidence appear "justifiable". (End of chapter)