Chapter 404 A fate changed by a dish
Huang Fen is one of the intangible inheritors of Yushan Chickpea Flower.
She has appeared on TV, been interviewed by reporters, and has been published in various magazines and books.
But these did not change her life situation much.
She still runs a small shop in an ordinary way, and what she sells is naturally not chickpea puddings, but ordinary Sichuan home-cooked dishes. The per capita price is about 20, and a portion of twice-cooked pork rice with garlic sprouts can satisfy everyone. All you can eat.
There is no way, the dish of chickpea pudding is too expensive, too high-end, and too unrelatable.
When she learned it from her biological father, she couldn’t help but complain -
Such a dish requires using an old hen that has been free-range for two years, and only the breasts are cut off That little bit of meat;
20 free-range eggs, using only egg whites without yolks;
Put all the remaining bones and meat of the hen into the soup and cook for at least 5 hours, and the essence will be gone. Concentrated in chickpea flowers;
The rest is waste and will not be eaten by diners.
In this way, Lin Lin finally settled down, and the cost of materials alone was 200 yuan.
The common gross profit margin standard in the catering industry is 50%.
In other words, she has to sell these materials for at least 400 yuan to make a profit.
One pot of chickpea pudding can produce almost four bowls, which means one bowl costs 100 yuan.
…Who would be stupid enough to spend 100 yuan on a bowl of chickpea pudding?
Still looking at the chickpea pudding that looks no different from the plain tofu pudding made from soybeans!
Actually, people around me have advised me over the years -
Just use a hen to stew several times the soup, add some chicken fat at most to add flavor, and then buy the kind from the supermarket A few yuan of iced chicken breast, and 1 yuan of ordinary eggs...
The chicken bean curd made in this way sells for 2 or 30 a piece, and is labeled as a state banquet delicacy, plus her non-genetic With Cheng’s reputation, there will definitely be many people willing to pay for it!
But Huang Fen didn't want to.
There are several brothers and sisters in the family, but she was the only one who learned chickpea flower from her father and embarked on this path.
She has her own persistence and is absolutely unwilling to cut corners or do the kind of thing that involves selling sheep over others.
Of course.
Occasionally, she would regret it when she dreamed back in the middle of the night and saw the house with bare walls and the shop carrying heavy rent.
I thought that if I was willing to be more evil and not adhere to any ancestral principles, maybe my family would be better off. I could have my own house, open a shop that is entirely my own, and my daughter would not have to work outside to earn tuition. ...
In this way, she regretted day by day and persisted day by day.
Until a sunny and ordinary day.
An old friend she hadn’t contacted for a long time called and told her that Chickpea Flowers was going to be popular, and asked her to seize this opportunity quickly and make her Chickpea Flowers bigger and stronger!
This is not outrageous, because in recent years, there have been too many special delicacies that have become popular accidentally.
What XX barbecue, what XX Malatang...
That is a trend. As long as you catch the tail, you can make a lot of money. There are also many bosses who have become rich overnight!
This has also led to the birth of catering industry owners who specialize in following the trend of food, and then switch to other food when the popularity subsides.
Huang Fen listened to her heartbeat at first, but slowly she calmed down and said with a wry smile:
"How can there be so many good things that fall from the sky? I still sell my goods honestly. The rice bowl is ready.”
Her old friend knew her concerns and was afraid that a sudden decision would put her family in jeopardy.
So he sighed and comforted him, saying that it didn’t matter and selling rice bowls was fine.
But Huang Fen couldn't help but think about it after hanging up the phone.
At this moment, her daughter came back from school and expressed the same thoughts as her old friend.
My daughter is majoring in business administration, so the suggestions she makes should be more reliable and feasible.
Now not only Huang Fen's husband, but also her father, who couldn't hold a spoon in his hometown, heard the news and called her to tell her to seize the opportunity and do a good job!
Huang Fen finally made up her mind!
Without investing too much, just buy a batch of old free-range hens and free-range eggs from your hometown. The investment only costs a few thousand yuan. As for the store, simply paint and clean it to make it cleaner, because my daughter said that the environment should match the price.
Finally, switch to Huangjia Chicken Bean Curd - the signature intangible cultural heritage delicacy.
In this way, Huang Fen endured her excitement and made her first pot of chickpea pudding.
She had been prepared to have no customers for several days. Unexpectedly, one hour after opening the store, a young man surfing 8G saw a chickpea flower shop here and walked in.
Young man: "Is the Sichuan chicken and bean curd sold here? The one that eats chicken but doesn't see the chicken?"
Huang Fen nodded repeatedly, then rubbed her hands nervously and asked the other party what they wanted. don't want.
“How much does it cost?”
"1...128."
When Huang Fen said this, her face turned red, for fear of being scolded.
As a result, the young man opened his eyes wide in surprise:
"So cheap?"
Huang Fen felt dizzy after hearing this.
Is 128 yuan for a bowl of chickpea pudding still cheap?
Are young people’s perception of prices today so outrageous?
Huang Fen doesn’t know that this is because the 588 yuan chickpea pudding sold by Nanzhi in the variety show is too popular.
So much so that her chickpea pudding, which is several times cheaper, makes people accept it easily.
Out of a conservative mentality, the young man only ordered one portion of chickpea pudding.
Soon, a large bowl of chicken bean curd was brought out.
The young man was so happy that he couldn't see his eyes:
"Oh, this is more substantial than Sister Zhi's! Hey, after all, he is a substitute, and he can't compare with Bai Yueguang..."
< br>Huang Fen couldn't understand the young man's strange words and just stared at his expression intently.
The young man quickly scooped up a spoonful of chickpea pudding and put it into his mouth.
His eyes widened:
"Holy crap! It's so fresh and delicious!"
Huang Fen quietly breathed a sigh of relief.
I feel that at least I don’t have to withdraw the 128 yuan I just received.
Hmm, is this a good start?
Huang Fen still doesn’t know that this is not just a good start, but a turning point in her life!
The young man who came to her shop happened to be a well-known shop blogger. After eating her chickpeas, he casually posted a post on the Internet——
"Although Bai Yueguang is irreplaceable, you can still find a substitute occasionally!" 》
Such a "scumbag" speech quickly attracted a large number of echoes.
Soon, Huang Fen’s Huangjia Chicken Beans became popular.
It is not an exaggeration to describe the place as full of customers and bustling crowds!
Just because the threshold for the dish of chickpea pudding is so high, even if someone wants to follow the trend, they will only overturn.
There are probably only a handful of people who can really do well, and they are as inconspicuous as a drop in the ocean in such a huge country.
Huang Fen happens to be one of them.
After that, Huangjia Chicken Douhua became a local Internet celebrity gourmet restaurant, and Huang Fen’s story became well known.
Taste + story, this combination is unrivaled in the catering world!
Huang Fen's store is also constantly expanding and opening branches...
Many years later, Huang Fen has realized the fantasy she had in her midnight dream, and even far exceeded it.
But looking back on today, she will still be grateful for the turnaround that Nanzhi brought to her life.