Chapter 25 Enlight Media
Enlight Media originally started out as a TV program.
Ordinary people may not know much about this company, but they must have seen the program he has done - "China Entertainment Report", known as the "News Network" in the entertainment industry.
At its most glorious time, it was broadcast on more than 100 TV channels, covering all regions in the country and 600 million viewers. It was the most famous entertainment program in the country and ranked among the most popular programs in the same period in most regions. Ranked first.
The rest of "Entertainment Live", "China People Weekly" and "Chinese Music Chart" are also familiar programs.
Ray has always been focused on television entertainment programming, but has also dabbled in film distribution.
Just this year, they have just established a wholly-owned subsidiary, Enlight Pictures, and officially entered the film market. Teacher Fu knows Manager Dong from the distribution department of Enlight Pictures.
Enlight Pictures has just been established, and its foundation in the film industry is still very weak. This is when performance is most needed.
So after learning that it was just a sophomore film and a new director, Manager Dong was still prepared to meet it, not to mention the reputation of Nortel.
Although the company has made it clear that its recent strategy is to focus on distributing Hong Kong and Taiwan movies, this is not a conflict.
Mosquito legs are also meat.
“Let’s watch the movie first.”
Nortel does have to give face, but the quality of the movie is more important.
Manager Dong has made up his mind that if the quality of the film is too poor, even Nortel’s reputation will be lost and nothing can affect his KPI.
Entering the small screening room, the lights dimmed. Manager Dong and several small employees from the distribution department looked at the Star Entertainment logo at the beginning of the movie. It was a bit crude, and it looked like a new company at first glance.
Several people were a little unimpressed. They had to watch countless movies from a new company like this in a month, and most of them were killed.
I heard that this is a horror film, and some people are already speculating whether there will be some erotic scenes. A reserved item for domestic horror films, there must be scenes of women taking a shower, and there must be breasts and underwear. close-up.
At the beginning of the film, several people were gradually attracted by the plot, and unknowingly they forgot all their messy thoughts.
Gradually, they put away their contempt and their expressions became serious.
As employees of the distribution department, each of them has read countless films, and it is impossible for them to be as fully immersed as ordinary audiences.
But precisely because they have read countless films, they know better what a good film is. You don’t need to watch the whole thing, just look at the rhythm and style of the story to determine whether the film is good or not.
Several people are very sure that this is a type of film that has never appeared in China, and it was shot quite well.
The rhythm is tense, the theme is clear, and it is not just a plasma film, there is something thought-provoking in it.
The video lasted 83 minutes. When the lights came back on, Manager Dong’s heart was by no means as peaceful as it appeared on his face.
I found a treasure.
"Director Zhang, Professor Fu, the quality of "Dark Invasion" is quite good. It's hard for me to imagine that he is the work of a new director."
"Manager Dong has received the award."
"Let's talk in the office."
Manager Dong led the two of them to the office and waited for his subordinates to serve tea before speaking: "We at Enlight Pictures have taken over its distribution work."
Manager Dong can’t wait to finalize the decision. The Ray Distribution Department currently has no director, only two managers, and the competition between them is fierce.
Whoever releases a movie that shines first will leave a lasting mark in President Wang's heart, and may be able to straighten things out.
“Have you brought all the information?”
“Yes, here is the filming permit, the list of expenses, the rental and loss of equipment, and the remuneration of the actors and crew.”
"Didn't you apply for the Long Label?" "I have submitted the materials and are still going through the process." The answer this time was Teacher Fu, who helped with the submission for review.
Manager Dong nodded, and seeing their expressions, he hurriedly greeted: "Don't be nervous, I'm just asking. Everyone has watched the finished film. There is nothing illegal. Longbiao should be fine. Drink tea, drink tea..."
Seeing the two men holding up teacups, he spoke again: "By the way, what do you think about the release date?"
Determining the release date is a very important node in the distribution, it has been confirmed Corresponding publicity work can only be arranged according to the release date, otherwise it will easily cause a waste of resources.
"What suggestions does Manager Dong have?"
"There are Hollywood blockbusters in April, May and June, "House of Flying Daggers" in July, and there is also a Hollywood blockbuster in August and September. , there are not too eye-catching movies released in October, I think October is quite suitable.”
Manager Dong said as he showed the screening schedule to the two of them.
At this stage, Hollywood movies have absolute dominance, and so do Zhang Yimou's movies. Manager Dong obviously wants to avoid these giants, which is also a normal distribution idea.
But Zhang Chen didn’t want to think that it was only March. If it was released in October and had to wait half a year, he felt that it would be too long.
"Manager Dong, the second half of the year is too far away. I want to try to release it in the first half of the year. How about May Day?"
Zhang Chen has already made a plan, but now it is 2004, and there are seven days on May Day. Well, it should be a big help to box office growth.
Hearing that Zhang Chen wanted a May 1st slot, Manager Dong frowned: "The May 1st slot is good. "The Day After Tomorrow" is released at the end of May, which has little impact on us, but there is also a Hollywood blockbuster "Anti-Terrorism SWAT" in April. , if you choose to release it on May Day, you will directly compete with it..."
"I don’t think it’s a big problem. The movie was released on the 23rd. When we released it, it had already been released for a week, so it should be We can fight it."
Zhang Chen insisted. Manager Dong looked at the movies released in May and June. It seemed that "Anti-Terrorism SWAT Team" was the weakest, so he agreed.
"In addition, I would like to know how your company is going to publicize it if it takes over the distribution work?"
Manager Dong knew that the other party was testing him, and found it a bit funny. The status of both parties Not equal at all.
But to be able to make a movie like this at such a young age is a talent. Talented people usually do things in their own way, and Manager Dong doesn't care, not to mention he is really optimistic about this movie.
"Your film can be said to have a completely new cast, so it is unlikely to be promoted on the show. Of course, we will increase investment in soft articles and hard advertising. In addition, this type of film Young people should be very interested, so I suggest that we hold a few preview screenings in several major universities to promote word-of-mouth, and the response should be better."
Zhang Chen nodded, what Manager Dong said. He is basically satisfied.
“Manager Dong, I have another idea that you can consider.”
“Oh, let’s hear it.” Manager Dong also wants to know what this sophomore student can do Taught him.
"Your company's "China Entertainment Report" is a flagship program. If you can mention it in this program before it is released, it will definitely have a significant effect on the box office growth of "Dark Invasion"."
"Uh, thank you. We will carefully consider Director Zhang’s proposal.”
Hearing the method proposed by Zhang Chen, Manager Dong was moved. The method is indeed a good one, but it is also difficult.
Within Enlight Media, the film business and the television business are two different business units. If he speaks directly, people may not give him the favor.
"China Entertainment Report" is Enlight Media's flagship program, and it is not something he can just add content to if he wants.
If you want to get this done, you can only go to CEO Wang Changtian.
But going up to Tianting requires courage. If the movie succeeds in the end, he will certainly have made a great contribution, but if it fails, it will be equivalent to leaving his opponents with something to attack him.
Manager Dong was a little confused and didn’t know how to make a decision.
(End of this chapter)