Chapter 28 Released
At Enlight Media Headquarters, Dong Jianqiang walked to the office of President Wang Changtian.
“Dong, dong, dong!”
Dong Jianqiang knocked on the door gently, and after receiving a response, he pushed the door open and went in.
"Hello, Mr. Wang..."
"Jianqiang, why do you have to go there for something?" The person in the office was Enlight President Wang Changtian. He was not only the president of the group, but also the general manager of Enlight Pictures.
"Mr. Wang, I recently received a good movie and I would like your help to make an idea." Dong Jianqiang explained the purpose of his visit.
"Oh? What film has you couldn't make up your mind about?" Wang Changtian suddenly became interested. Dong Jianqiang is an old man who is engaged in distribution. This has never happened before.
“The genre of the film is very novel. It is a thriller that has never appeared in China. I think it has the potential to be a big hit. I would like to apply with you to use the platform of "China Entertainment Report" to help promote it... ..."
"Oh?" Wang Changtian didn't expect that his general had this idea.
He knows Dong Jianqiang's character very well. With such a strong promotion effort, the quality must be very good. Could it be that the film is the work of a famous director?
But I haven't heard of any major director's work being released recently. It seems that there is only one "House of Flying Daggers", but that is Zhang Weiping's dish. With Zhang Weiping's character of eating alone, it is unlikely to be handed over to him. Ray Release.
"Which company produced the film? Who is the director?" Wang Changtian asked subconsciously.
“The director is a new director, a student of Nortel’s directing department, but the quality of the film is very good, and it doesn’t look like it was directed by a newbie. Do you have time? I brought the master tape.”
Dong Jianqiang was afraid that Mr. Wang would look down on him because he was a new director, so he emphasized it.
Wang Changtian was indeed a little surprised, but he was even more surprised by Dong Jianqiang's attitude. He looked at his watch: "I still have some time, let's watch the film first."
After 90 minutes, Wang Changtian nodded with satisfaction:
"The film is okay. Jianqiang, you have a good vision. Just do it according to your ideas. Please discuss the specific matters with me."
Dong Jianqiang walked out of the screening room with a proud face. Fu is the producer of "China Entertainment Report". When Dong Jianqiang came to discuss with him before, he was turned away, saying that it might affect the quality of the program.
Now that he has an imperial edict, let’s see what else the old boy can say.
The president has agreed to his plan, and "China Entertainment Report" has to cooperate with the publicity even if it is not willing.
……
6.27, one week before its release, the online campaign for "Dark Invasion" has already begun.
The effects of spending money and not spending money are completely different. Publicity is never ‘tap water’.
Of course, it is definitely not as good as "House of Flying Daggers". The latter's publicity costs are probably higher than the cost of their entire movie.
A large number of posts about "Dark Invasion" have appeared in Tianya, Maopu, and Tieba. Some of them are from taps, but most of them are created by the navy.
The film began to be screened near several universities in the imperial capital. The effect was very good and word-of-mouth began to spread.
Feedback from the distribution staff shows that college students are very much looking forward to this film.
The Imperial City not only has eight major universities, but also various training academies, with a huge base of young people.
Young people who like gossip click on the entertainment section of major portal websites in Internet cafes, and they can always see stills and reports of "Dark Invasion".
At the same time, "China Entertainment Report" mentioned the relevant content of "Dark Invasion", gave it a full minute and a half, and played the trailer.
"China Entertainment Report" was broadcast daily for seven consecutive days. The popularity of "Dark Invasion" quickly increased. Almost all young people who follow the trends in the entertainment industry knew that such an alternative movie was about to be released.
Baidu Tieba has been established for just half a year, but it already has many users.
There are already a lot of posts about "Dark Invasion" in the movie bar. Many people share their experiences after watching the screening. Those who have not seen it feel even more itchy after seeing these comments. .
On June 30, Zhang’s father and Zhang’s mother began to call their relatives and friends one by one, and all the social relationships around them were mobilized. It was not only a helping hand from the parents, but also Chi Guoguo’s show off—— My son made a movie.
That month, the Zhang family’s phone bill skyrocketed.
On July 2, Friday, "Dark Invasion" was officially released. Lighting made a great effort this time and secured 19% of the first-day film schedule, which is already very good. After all, it is the work of a new director and does not have any reputation. .
In the dormitory of Beijing Jiaotong University, a boy is calling a girl:
“Baby, let’s go watch a movie later.”
“Okay, what movie? ”
"Darkness invades."
"Huh? That horror movie? Those monsters are so scary."
"It's okay, I won't be afraid when I hold you."
< br>"Come on, your hands are not honest every time you watch a movie..."
The boy is obviously a habitual offender. He is not embarrassed when his girlfriend exposes him. Instead, he feels a little proud: "Actually, you really don't blame me. My hand, it has a mind of its own..."...
Bei Electric Meter Guide Building
Listening to the ringing of the bell, Teacher Fu closed the lesson plan: "Okay, that's it for today. If you have nothing to do in the afternoon, you can go watch a movie." "Dark Invasion" is a very good work directed by your sophomore junior. You can pay more attention to the shots and the rhythm of the story. When you come back, everyone will write a note and give it to me tomorrow. "
Huh? ? ?
……
Nortel Dormitory
“Brothers, I’ll invite you all to watch a movie this afternoon, “Dark Invasion”.”
“Is it the one you participated in the filming of a few days ago?”
"Yes, it's very good. Please support me."
......
Wudaokou Cinema
A long queue has formed in front of the ticket office. This place is known as the center of the universe. There are many universities nearby, and most of the people lining up are students.
“Give me one of “Dark Invasion”.”
“I want two copies of “Dark Invasion”.”
“I’ll buy one of “Troy”… …”
"Two copies of "Dark Invasion", thank you."
Zeng Li, Ma Yili, and Mei Ting, three good friends, appeared at the door of the ticket office arm in arm. Ma Yili queued up, and after a while it was finally her turn.
"Please, I would like three tickets for "Dark Invasion" at 2:20."
"There are no tickets for the 2:20 show. Do you want the three o'clock one?"
< br>"Ah, no more tickets? Okay, three o'clock is fine too, here are three."
Ma Yili returned to the two of them with the tickets: "Dalizi, your movie is quite popular. The tickets for the latest show have been sold out. I bought the three-point ticket."
Mei Ting smiled and hugged her. Zeng Li: "It seems that our Dalizi is going to be popular?"
Zeng Li is embarrassed: "Go, go, go, I told you that I am not the protagonist."
"But didn't you say that? Did the director add a lot of scenes to you?”
“Yes, but they are also supporting roles.”
"Hee hee, there is no male protagonist in this movie, so the two people who play the most important roles are the protagonists. Why is our Dalizi not the protagonist."
......
Guang'anmen Cinema< br>
A Rolls-Royce with a Coal Province photo hanging on it slowly stopped at the door. Lao Li immediately opened the door first, and the richest man Li and Che Xiao got out of the car.
“Mr. Li, the tickets have been bought. These are Miss Che’s favorite drinks and snacks.”
"Okay, you park the car with them, and we will watch a movie together later."
Che Xiao glanced at her boyfriend speechlessly. This boyfriend is good at everything, even where he goes. A large number of people followed.
Watching a movie was originally a two-person affair, but at the beginning, they actually wanted to book the venue. After being rejected by me, it was changed to a lobby. Even so, there were bodyguards and people on the left and right.
……
Zhang Chen’s hometown, Ohara City
At noon, Lao Zhang was walking on the way to the canteen, greeting people along the way.
"Lao Li, are you going to eat? Don't forget to support my son's movie these two days."
"I will definitely."
"Lao Wang, still Remember the call I made to you two days ago, please."
"No problem, I have informed our entire workshop that we must support our son's movie."
"Master Chen, are you almost ready for your son's wedding?"
"It's almost there. It will be held on Saturday. Remember to come and join us. I exchanged all the gifts for Xiaochen's movie tickets."< br>
“Thank you!”
(End of this chapter)