Chapter 33: Touch
One day later, Zhang Chen was also interviewed by Guangguang’s "Entertainment People Weekly".
"Did you expect that "Dark Invasion" would be so popular at the box office?"
"Of course, I had thought about it before making this movie. The genre of thriller is actually very popular. It's popular, the audience base is not small, but it's nothing special."
"Thriller? I thought it was a horror movie."
"It's probably the same category, but the focus of the former is on shock. My positioning of "Dark Invasion" is a thriller. If you look carefully, you will find that there are actually no too bloody scenes in the film."
< br>There is nothing Zhang Chen can do about it. If he said it was a horror film, then those viewers who don’t like horror films might not even be interested in learning about it, so they would just skip it.
“Is this done for the sake of box office?”
“Yes, horror movies are a niche after all. I want better box office results, so I am more interested in thrillers. Now it seems that this The choice is right.”
“Speaking of box office, what are your expectations for the final box office?”
"One hundred million." Zhang Chen raised a finger.
“One hundred million?” The host was a little surprised. She didn’t expect Zhang Chen to really say it, let alone Zhang Chen to say it so boldly.
However, Zhang Chen’s behavior is undoubtedly a social disaster in the eyes of the host. With a box office of 100 million, aren’t you afraid of becoming a laughing stock?
But Zhang Chen doesn't care, he has the memory of future generations, and he knows that propaganda must be silent and shocking.
How can you stand out if you don’t say that.
If he can't stand out, people won't remember him, so this promotion is meaningless. Is he on the show just to waste time?
"I have to say that the goal of 100 million is indeed..."
The host was at a loss for words for a moment, and Zhang Chen immediately continued: "It is indeed difficult to achieve, "House of Flying Daggers" directed by Yimou is about to be released. Zhang Weiping said that I am a play-actor and do not overestimate my abilities. I think it is just right to give it a try. "Dark Invasion" is not without its ability to fight. "
'"Dark Invasion" openly declares war on "House of Flying Daggers", claiming that it is not without the power to fight...'
'The young director overestimates his capabilities...'
‘Is it because newborn calves are not afraid of tigers or is it just the arrogance of young people...’
Early the next morning, various shocking headlines appeared on the headlines of the entertainment pages of major newspapers.
Also appeared together with what Zhang Weiping said yesterday.
'College students play house...'
'"Dark Invasion", the sense of inferiority that hits you...'
‘How dare you call me a dark horse with 20 million? ’
‘A genius or a woodcutter? ’
The melon-eating crowd watched with great joy, and everyone could feel the aura that the storm was about to come.
The media is instigating a war of words between the two sides, and the audience is happy to see it happen. The usually boring life urgently needs something to spice it up.
Dong Jianqiang's phone call came immediately: "Zhang Chen, Zhang Weiping is a mad dog. Don't respond to his words. The media wants us to start a fight. We must not do what they want."
He thought that Zhang Chen was young and couldn't stand the excitement, so he fell into the trap set by the media.
Zhang Chen was having breakfast, reading news on the Internet with gusto.
He stuffed a small steamed bun into his mouth and then replied vaguely: "No, we must respond. Zhang Weiping is a good man. I was worried about how to tie up the marketing, so he stretched out his hand. "What is the publicity budget for "House of Flying Daggers"? What is our publicity budget? We can't fight head-on. What I have to do." It is to tie "House of Flying Daggers" and "Dark Invasion" together. Everyone compares the two movies. When "House of Flying Daggers" is mentioned, "Dark Invasion" will inevitably be mentioned, so we win."
"But ours is just a small production. "House of Flying Daggers" is a blockbuster of the year. How can it beat it at the box office?" He really strives for the quality of his movies, and we are not bad.”
Zhang Chen, who is familiar with all kinds of sexy tricks in later generations, knows how to promote his movies.
Word of mouth can only determine the upper limit, and publicity can determine the lower limit.
Promoting a movie and creating buzz is more important than the movie itself. After all, there are few screens at this stage and there are fewer viewers who are accustomed to watching movies. It is necessary to constantly refresh the topic to attract them to buy tickets.
"Okay, this is definitely the right thing to do when it comes to publicity. Is that why you called me to talk about this?"
"Uh, no, there are other things."
Dong Jianqiang changed Thoughts: "It's a shame that Fan Binbin continues to hype it up. We responded, but the other party didn't respond."
Zhang Chen hummed, as he had expected it.
They are not related to each other. The last interview was probably just a casual remark, and you were blackmailing them.
Dong Jianqiang continued: "Let me ask first, how is your health?"
"Huh? Not bad, why, you want to use a honey trap?" Zhang Chen thought Dong Jianqiang was going to use a honey trap against Fan Binbin, so he A little bit of excitement.
“As for the beauty trap, I have to do it myself.”
Manager Dong was very confident: “Our movie has reached the most critical moment. , we need to increase publicity. I will arrange for you and the main creative staff to conduct road shows in major ticket-rich cities across the country. You will be very busy next.”
"Oh, I know."
Zhang Chen couldn't hide the disappointment in his tone, why the promised beauty trap was gone.
Back to the topic, it’s not like I haven’t experienced a national roadshow before.
Well, it seems that I haven’t experienced it before.
Network universities don’t need roadshows.
However, he also understood why he did this. There was no road show at the beginning because both the director and the actors were newcomers, and no one watched the road show, so it was meaningless.
It’s different now. The early results of "Dark Invasion" were good. Whether it was him as a director, Che Xiao or Zeng Li, they all gained some popularity. It was the best period for road shows.
At this stage, theaters have not yet fully blossomed, and movie box office is mainly concentrated in those ticket warehouse cities.
The so-called road show means going to ticket warehouse cities to attend events and promote in person. This thing appeared in 2002 when "Hero" was released. Before that, there was basically no road show promotion for the movie.
But frankly speaking, the effect is completely different between having a road show and not having a road show.
...
North Fourth Ring Road, Wudaokou
Because there are many universities nearby and many international students, it has become a gathering place of multiculturalism, so it is called the center of the universe.
The neighborhood is filled with shops and restaurants of various styles. Among them, there is a Korean barbecue called 'Xiangzhufang' with a good reputation. It is an authentic Korean style. Many Bangzi international students will patronize this place. Find memories of your hometown in this store.
Of course, it may be just for fun. After all, prices in China are cheap. The first thing many foreign students do when they come to China is to show off fruits and barbecue like crazy. When they return home, they usually end up very fat. few.
This is the Xiangzhufang where Zeng Li and her sisters had a dinner date.
The time she set was quite special. When she went up to the second floor, there were not many people in the store.
Zeng Li found a table in the corner and sat down, taking off her sunglasses.
Seeing the sunglasses, Zeng Li thought of Zhang Chen again. It was a true prophecy.
He said that after the movie was released, he had to wear sunglasses when going out. He originally thought it was a joke, but he didn't expect it to come true.
Yesterday I was recognized by others when I went shopping in the supermarket. It felt good to be surrounded by others and have their photos taken.
"Lizi, you came so early." Ma Yili and Mei Ting came together.
The three women chatted together. The boss glanced here a few times, but he didn't seem to recognize them.
Zeng Li is the less transparent among the three. Ma Yili is better than her, but she is limited. She will not really become popular until next year's "Qiao Family Courtyard". The most famous one is Mei Ting, "Don't Be with Me" "Strangers Talk" directly made her famous, but she was wearing sunglasses.
This meal was arranged by Zeng Li. She was recognized while watching a movie the day before yesterday, which directly caused the cancellation of their originally planned dinner, so they made it up specifically today.
"Let's eat quickly. There are no private rooms in this restaurant, but I chose this time specifically so I won't be disturbed."
In order to have a peaceful meal, she specifically chose two o'clock in the afternoon. It was just past dinner time, so there shouldn't be anyone coming to dine again.
"Da Lizi, you are really popular~"
The sizzling barbecue was filled with oil. Ma Yili picked up a piece, dipped it in the seasoning and put it in her mouth. Maillard reaction occurred. The fragrance stimulates the taste buds and leaves a mouthful of fragrance.
"Yes, Lizi, there are a lot of discussions about you on the Internet now. Some people even send razors to the director because of you..."
The two were startled to discuss, and Zeng Li next to them said with a smile: "Yes, I was recognized when I went to the supermarket yesterday, and I was asked to take a photo."
"Hey, Dalizi You are so proud~"
"Hey, why are you blushing..."
Being teased by her best friend, Zeng Li reached out her little hand unconvinced and twisted their arms, causing There were bursts of exclamations and bell-like laughter.
"Hey, the great beauty Zeng wants to kill someone and silence her..."
Only when she is with her best friends can she be so open-minded. She is no longer the dignified and quiet beauty she once was.
The guests and hosts had a great meal. When they got home, Zeng Li remembered the jokes told by her best friends.
"Dalizi, it's not easy to come across a good script, and it's even more difficult to come across a good director. If you think the other person is pretty good, take the initiative."
"Yes, take the initiative It’s not embarrassing at all. As actresses, our status is very embarrassing. If we have a director boyfriend, it will be completely different.”
“Xu Fan can do it, Jiang Wenli can do it, Chen Hong can do it, why can’t you. OK?”
Yes, why can't I?
(End of this chapter)