Chapter 43 is released
(The previous chapter is in, will be released later)
Half a day later, Zhang Chen came out of the shower room refreshed. Tao Zishui, who was in his 20s, was really big.
Zeng Li covered her face with a pillow and lay on the bed pretending to be dead.
Zhang Chen casually pulled the quilt and covered her with it.
Turning on the TV casually, Beijing Channel was playing entertainment news.
Only then did he learn that Zhang Weiping had set off a big firework at the premiere of "House of Flying Daggers" yesterday.
The premiere is not the same thing as the movie release. It is usually a separate event held before the release. It is for the media and is of a promotional nature.
Premières usually invite a lot of media to create topics, trigger discussions, attract attention, and then promote the release of the film and expand its influence...
The relationship between the organizer and the media is, I Create the news, you report the news, everyone wins.
"House of Flying Daggers" is released on Friday. It was originally scheduled to hold its premiere on Wednesday. In order to discourage Zhang Chen, Zhang Weiping moved it to Tuesday, the same day as the celebration party of "Dark Invasion", just to grab the popularity.
Zhang Weiping is indeed a talent. This guy is a big fan of hype. He actually organized a concert for the premiere of "House of Flying Daggers".
This is the first of its kind in the country.
Andy Lau, Han Hong, Kelly Chen, Pu Shu, Li Zongsheng, Adu, Daolang, a lot of stars came to help the celebration.
Tong Ange, Adu, Li Zongsheng and others acted as guest reporters, and their pre-prepared interview clips with the film's sound recordist and screenwriter were played live.
Among them, Daolang is making his debut on stage, which is full of gimmicks.
In short, the momentum is great.
It should be that the success of "Hero" gave him enough confidence. Zhang Weiping probably spent a lot of money on the premiere of "House of Flying Daggers".
He claimed that it was 20 million. It should be less than 10 million, but there must be 10 million.
The format is indeed unique, but the ending is a bit messed up.
American singer Katherine Bartel, who was specially invited to sing the film's theme song live, did not appear after two announcements. The China Philharmonic Orchestra, conductor Long Yu and others were forced to wait with the audience for nearly 10 minutes.
This incident has become the focus of media reports, even more than "House of Flying Daggers" itself.
Moreover, Zhang Weiping's goal of suppressing the celebration party for "Dark Invasion" was not achieved. After all, it was shortlisted for the Saturn Award for Best Director and Best Horror Film. The media will definitely write a big book about it.
At this stage, being recognized by the West is the mainstream of society. In the past few years, the International Chapter's nomination for the Golden Globe Award has attracted media enthusiasm. Although the Saturn Award is not as good as the Golden Globe Award, it is also an American award. There must be someone who cares.
In terms of media resources occupied, the ratio between the two companies is about three to two.
Although "House of Flying Daggers" occupies the mainstream, it has mixed praise and praise, but it is not as good as the unanimous praise of "Dark Invasion".
Originally, there were some negative voices in "Dark Invasion", but since the announcement of the Saturn Award nominations, these voices have disappeared, as if they had never appeared.
Zhang Weiping's attempt to suppress the film was in vain. The box office of "Dark Invasion" bucked the market trend and rose. Not only did the box office not fall, but it was higher than usual.
But the good luck stopped abruptly on the 16th.
"House of Flying Daggers" is terrible, but only Zhang Chen knows it. After all, it is Lao Mouzi's second blockbuster after the 250 million "Hero". Both the audience and the theaters are full of expectations. of.
The audience's expectations are reflected in their support by buying tickets.
The theater chain's expectations are reflected in the film schedule, and other movies have been taken off the production line to free up more theaters to screen "House of Flying Daggers".
This is the so-called blockbuster treatment.
No way, at this stage, the number of domestic screens is far from enough. What does "Far Not Enough" mean? It means that when a blockbuster is released, all other films have to make way, and "Dark Invasion" is no exception.
Under normal circumstances, the movie schedule is like this. There are 8 halls in a theater, about 4-5 halls that are currently showing, about 2-3 halls that are showing for 2-3 weeks, and there are some less popular ones produced by small companies. The videos share 1-2 halls.
But when it comes to blockbusters, this method of arranging films does not apply.
In his previous life, Chen Kexin encountered the same situation as Zhang Chen. His first movie after moving north was "If Love", a musical, but he ended up in "The Promise".
If you look at the quality purely, "If Love" is higher than "The Promise", but it is useless. "The Promise" is a blockbuster and a blockbuster with high hopes.
On the day "The Promise" was released, Chen Kexin thought that it was at most affected by some influence. Unexpectedly, the theater chain released all the movies during prime time and replaced them with "The Promise". Only garbage time can symbolize I arranged two plays for "If Love".
"If Love" was immediately disappointing.
This is the pattern when domestic blockbusters are released.
That day, Chen Kexin was taught a good lesson.
Today, Zhang Chen was also taught a lesson.
On the 16th, "House of Flying Daggers" will be officially released. Lighting has been notified that "Dark Invasion" will be released in various theaters one after another, no later than the 18th.
This is a unilateral notice, not a solicitation of opinions.
Zhang Chen actually expected this situation, but he felt that if "Dark Invasion" did well at the box office, it might be an exception.
Now that I think about it, I was overconfident.
Although "Dark Invasion" did well at the box office, it is a low-budget horror film after all, and its publicity cannot be compared with blockbusters.
Moreover, he is a new director and has never proven himself, so theaters cannot take risks for him.
"House of Flying Daggers" once again proves that Zhang Yimou is a golden sign, and he is the best at this stage.
Affected by "House of Flying Daggers", the box office of "Dark Invasion" in the third week was only 20.3 million, and the total box office stopped at 63.1 million by the end of the movie.
Dong Jianqiang was very unwilling and kept complaining about Zhang Chen. If he hadn't insisted on choosing such a schedule, the box office would have been at least 10 million more.
The movie was canceled and the final box office was 63.1 million, which is actually a very good result. It is currently ranked in the top four of the year, followed by "The Lord of the Rings Part III", "The Day After Tomorrow" and "Troy", but Zhang Chen knew that this was only temporary. "Kung Fu", "House of Flying Daggers" and "A World Without Thieves" were all monsters with box office sales exceeding 100 million.
The news of the release of "Dark Invasion" did not make any splash. Now the media's focus is on "House of Flying Daggers".
Zhang Chen urged Guangguang to settle the box office share in advance while taking the film to the movie channel.
Two days ago, the movie channel found him and wanted to buy the TV rights of "Dark Invasion", offering a price of 1 million.
The movie channel is very good. Even though it has the sign of CCTV 6, CCTV really has no control over it.
It is a public institution under the Propaganda Department of the Central Committee of the Communist Party of China and an agency directly affiliated with the State Administration of Radio, Film and Television. It is a legitimate son. In name, it is on the same level as CCTV.
Zhang Chen knows that the purchase price of movies and TV shows from movie channels is generally between 500,000 and 800,000. Some award winners can get more than 1 million. This time, 1 million is considered a high price. I guess It’s still a box office success and a Saturn Award nomination.
But Zhang Chen still felt it was cheap.
Because he remembers later generations, Lu Chuan's "Kekexili" released this year seems to have sold more than one million, and the quality is much worse than his "Dark Invasion".
However, Zhang Chen tried it several times, but the movie channel killed him. Even at the price of 1 million, Zhang Chen had no choice but to simply sell it.
(End of this chapter)