Chapter 63 Advertising Placement
Half a month later, the crew finally welcomed a new member.
“I thought you weren’t coming.”
Xiao Jin finally joined the group half a month later than others.
“How come, as soon as you called me, I made a special reservation for you.”
Xiao Jin stepped forward to hug Zhang Chen, and then greeted Ning Hao, Lao Cao and others.
He is a slow-moving person who treats unfamiliar people with a sense of distance.
But if you are familiar with it, it will be the same as ordinary people.
During the last "Dark Invasion", everyone got along very happily and had a good relationship with each other.
“Wow, buddy, you are so prosperous~”
Lao Cao noticed at a glance that Xiao Jin's watch and mobile phone had been changed. He didn't recognize the watch, but it felt quite high-end. The mobile phone was the latest Nokia 7610, which was different from the last time they met.
"Haha, just average, third in the world, buddy, I have made some progress recently~"
Xiao Jin smiled, very proud.
“This is also thanks to our "Dark Invasion". After "Dark Invasion" became a hit, I don't know how many horror film projects of the same type were approved. The most I received was seven crew members in one day. "
One of the keys to the success of "Dark Invasion" is the realistic special effects makeup, so the first thing that the crews who followed the trend thought of was to invite the original special effects makeup artists of "Dark Invasion" to join.
There are too many crews to invite. What if there is competition?
It’s simple, just add money.
So Xiao Jin has made a lot of money during this period, and his entire wardrobe has been completely changed.
“Do you know who my last crew was?”
Xiao Jin suddenly became mysterious, arousing the curiosity of several people nearby, who all gathered around.
Zhang Chen guessed it right away: "The richest man, Li?"
"Yes, it's him, the rich man before our "Dark Invasion". He and Filmo made a movie together called " "Dark Crisis" is also a follow-up work, but I feel that he was hacked. "
"? "
He is not surprised that Li Shaofu is making a movie. What is strange to him is how Xiao Jin knows about him. Hacked.
Xiao Jin explained: "I heard that 7 million yuan was invested in his film. It seems that it was all invested by the richest man Li, but it was basically shoddy. The real cost was probably only 1 million yuan. Filmo's People just bully them as amateurs.”
Xiao Jin has worked with many film crews and is familiar with all the ways in the film crew. If he said that if the investment was hacked, then it was probably hacked.
Zhang Chen shook his head. It seemed that the richest man Li didn't listen to a single thing he said to Lao Li.
After making some money, I still jumped in.
According to the character of the other party, Zhang Chen estimated that the richest man Li must have invested in more than just this movie, but after this, he might have to lose all the money he earned from "Dark Invasion".
But this is his own choice. He should be reminded and he has been reminded. If Mr. Li insists on joining the circle, then he can just wait to pay the tuition.
"Here are the scripts and storyboards. Take a look at them when you have time. There are not many things that need to be made this time. These are probably the whale model, the shark model and the wounds on the protagonist's body."
Taking a moment, Zhang Chen told Xiao Jin about the special props needed for this shooting.
Of course, the whale model can also be synthesized with a green screen, but Zhang Chen doesn't think it is necessary. It would be better to use the saved money on the key shark special effects.
The wounds on the protagonist’s body were prepared for the scene of stitches.
There is a scene in "Shark Beach" where the heroine is attacked by a shark and her thigh is bitten. Then he hid on the rocks and used the jewelry on his body to get stitches.
But this is very simple for Xiao Jin. I don’t know how many similar things were done during "Dark Invasion".
......
Another day passed, and news came from the assistant director that a suitable location for filming was finally found.
The location is a bay in Sanya.
At this time, Sanya was still far from being as popular as it would be in later generations, and there were still many original ecological places.
What the assistant director found was such a bay. Near a small fishing village, there are few people and the scenery is beautiful. It is an excellent shooting location.
These beautiful scenery are too beautiful for city people, but in the eyes of locals, they are seen every day, and there is nothing strange about them.
Zhang Chen and Ning Hao gathered in front of the computer to look at the pictures sent back.
Ning Hao is a photographer.
The photographer is an extremely important position in the creative team. His importance is second only to the director and higher than other creative departments.
“How do you feel?”
“I think it’s okay.”
“Then let’s take a trip together tomorrow.”
The location scouting is divided into Preliminary survey and re-survey. The assistant director conducts the preliminary survey, finds suitable locations, sends back the filmed image data, and the director selects suitable scenic spots.
However, after the initial survey, the director must conduct a re-survey.
Because the director can only determine the composition of the shot and draw the storyboard after seeing the location. When you draw a storyboard, you cannot rely entirely on your imagination. For example, if you use a frame composition, you must find the elements that form the frame. If you finish the picture first, what should you do if you go to the scene and see something that does not form the frame? Unless the crew has money, they can set up scenes as needed.
And during the re-survey, relevant personnel such as photographers, lighting engineers, and sound engineers must also be present.
The photographer must choose the appropriate camera position according to the location scouting situation, and design the shooting techniques of some scenes in advance.
The lighting engineer also needs to check the light position, see if there is a power supply nearby, and whether a battery car can be driven in. If there is no power supply, a generator must be brought in, and then the lighting layout will be designed based on the scene scouting situation.
The sound recordist also needs to check the surrounding environment to see if there is any noise that may interfere with the recording, and whether the space is suitable for supporting the boom.
Artists also need to scout the scene to determine how to set the scene, what props are needed, and how to arrange the props. When the conditions for live shooting are not available, artificial scenery must be set up.
In short, it’s very complicated.
A few people bought their tickets and prepared to leave the next day, but before leaving, Chen Xi brought him good news.
“I’m done talking about advertising placement.”
"Hmm."
"Don't you ask me how much it is?"
"Huh? How much is the total?"
"The minimum is 4 million, the maximum is 20 million."
“How much?”
Several other people in the crew thought they heard wrongly.
Chen Xi's expression at this time was like a child waiting to be praised for doing something good. He raised his chin and raised his voice a few degrees: "The minimum is 4 million, the maximum is 20 million."
"Why is there a minimum and a maximum? How did you talk about it?"
Zhang Chen was confused by what he said.
“I told those advertisers that if you like it, vote, but if you don’t, they will vote.”
"Go away, you're telling me a story, hurry up~"
Zhang Chenxin said that master and apprentice are indeed the same blood, which is what Teacher Fu and I were bragging about at the beginning.
Chen Xi laughed loudly and didn't care. After a while, he said: "Actually, I didn't negotiate a fixed price with them, but a box office ladder contract. Didn't you swear that our movie "Shark" "Can Beach" exceed 100 million? That's what I discussed with them."
"How is the ladder?" Lao Cao asked curiously.
"It's very simple. I told them that if the box office is less than 20 million, they don't have to pay a penny for advertising costs. We will treat it as charity. If it reaches 20 million, we will pay it as 4 million, and 40 million will be Pay 6 million, pay 8 million for 60 million, pay 10 million for 80 million, and when the box office reaches 100 million, they will pay 20 million directly.”
"You... are such a genius!"
Zhang Chen didn't know how to describe this woman. It was the first time he was talking about advertising placement and he could think of this, and she even negotiated it.
(End of this chapter)