Chapter 95 Launch Release
Two days later, the launch conference of "Dark Invasion 2" was held.
Ning Hao’s original idea was not to hold any press conference, but Dong Jianqiang disagreed.
Dong Jianqiang is now Ning Hao’s immediate boss and the general manager of Xingchen Entertainment. He is fully responsible for all matters of Xingchen Entertainment.
Yes, he resigned from the Rays.
After having fun at the farmhouse that day, Zhang Chen revealed to him in private that he was about to go to the United States to discuss a film cooperation with New Line, and it was almost a certainty.
Then Dong Jianqiang resolutely resigned.
Wang Changtian was still trying to persuade him to stay, but when he heard that he had come to Zhang Chen’s place, it was hard to say.
He knew in his heart that Dong Jianqiang's departure must have something to do with Zhang Zhao, but he went to Zhang Chen's place.
Zhang Chen is now at the peak of his powers, and is in the honeymoon period with Guang Guang. It is difficult to fall out just by poaching Wang Changtian.
Besides, talent is not as important as the relationship with a great director.
Zhang Chen respects Dong Jianqiang’s decision. He is an old man in the industry and knows more than him.
He said that it is necessary to hold the launch conference, that is, it is necessary.
If you invite someone here and you don’t listen to them, then why did you invite them here?
Dong Jianqiang’s insistence on holding a launch conference is not because of any face issues, but because this thing can really play a publicity role.
The movie itself is a commodity, and the purpose of making it is to get the audience to buy tickets and go to the cinema.
And how to make the audience willing to buy tickets, you have to let the audience know you, this is publicity.
The role of publicity is crucial!
What's more, "Dark Invasion" is a hit in North America. Why not use such a good gimmick?
The launch conference of "Dark Invasion 2" was held at China Film Huairou Film and Television Base.
For this launch conference, the base management office arranged the largest hall.
This was not Zhang Chen’s request, nor was it the convenience provided by Han Sanping, but the base took the initiative to contract the layout of the conference site, and it was free of charge.
Huairou Film and Television Base has just been built, and not many groups can come in a year. There is no way, there are too many film and television bases now.
Hengdian, Xiangshan, Wuxi...
None of them are as famous as Huairou Film and Television Base. Why do people come to you?
This is just like the competition for tourism resources between cultural and tourism bureaus across the country in later generations.
Why does Taiyuan work so hard on concerts? Isn’t it because it can’t compare with other aspects?
In terms of ancient city style, it cannot compare to Xi'an.
When it comes to cultural tourism, it cannot compete with Beijing.
When it comes to food, it’s all about carbohydrates.
In terms of scenic spots, there are many, and many are famous, but they are too scattered to form a whole.
So in a back-and-forth manner, we can only overtake others in a roundabout way and find a new way to organize concerts.
Holding a concert
Fireworks are not allowed in other places, but we allow them.
You can’t use drones in other places, but we can.
It provides free bus transportation and various souvenirs, treating fans who come to the concert as grandpas, and finally earns a good reputation as a concert capital.
This is the situation now at Huairou Film and Television Base.
In terms of reputation, infrastructure, and rental costs, if there are no advantages in any aspect, then we should work hard on service.
Zhang Chen said he wanted to hold a launch conference here, so do it, we will provide you with everything you need.
In the backstage lounge, Zhang Chen comforted everyone:
"Everyone, don't be nervous. Just talk normally in a while."
Actually, this was his first time and he had a fart experience, so he was just pretending to be calm.
He only notified the media of this launch conference and did not call any friends in the industry.
He doesn’t have many friends in his circle.
The launch conference is mainly for the media and theaters.
It's publicity~
The media writes articles, and then people know that a movie called "Dark Invasion 2" has been launched, and it is expected to be released in theaters soon.
Won’t the publicity effect come out like this?
At the same time, the theaters are also aware of such a film, and theater arrangements are often based on the film's lineup and publicity efforts.
The bigger the lineup and the better promoted the movie, the more screenings will be arranged.
So publicity cannot be ignored.
Now we have long passed the era when the smell of wine is not afraid of the depth of the alley. Without publicity, you would have to kneel down and sing "Conquer" even if "Avatar" comes.
Not long after, Han Sanping appeared with one of his deputies. He is now a deputy, but his official position does not take care of anything. He is solely responsible for all matters.
"Director Han, please come and make a trip in person!" Zhang Chen didn't expect that Han Sanping would come in person. He didn't invite him at all.
“Hello, Dong Han, hello, Dong Han~”
Other members of the crew came up to say hello.
“Nonsense, you are holding a launch conference on my property, why don’t I come to support you?”
Han Sanping acted like he was very familiar with Zhang Chen, but asked Ning Hao to wait. The man was quite surprised, and then he secretly rejoiced. It seemed that he had followed the right person.
"Where will "Dark Invasion 2" be filmed?"
"Same as the previous film, the studio of Qingying Studio."
"It's okay for us to have a film and television base. We also have a studio."
"Uh, okay."
Considering that Han Sanping had spoken in person, Zhang Chen could only apologize to his alma mater for agreeing. .
“The cost is still 2 million?”
“It’s a little more than this, maybe 4 million including publicity.”
"When is it going to be released?"
"The initial plan is Valentine's Day next year."
While talking, Zhang Chen pulled Ning Hao over and said, "Let me introduce to you. This is Ning Hao, the director of "Dark Invasion 2". Please take good care of me in the future."
Han Sanping nodded: "Well, that's good. Young people should try more and seize the opportunity."
Ning Hao nodded in agreement, and Han Sanping looked at the two of them: "Then I wish you a smooth shooting, and hope to see an excellent work again on Valentine's Day next year!"
"I hope I can live up to Director Han's high expectations!"
A few people chatted for a while, and the director of the base market management office came over to inform them that it was time to start, and everyone walked to the press conference!
The venue is nearly 1,000 square meters, which is relatively large among the bases.
Everyone entered the venue, where rows of reporters were already sitting. Above their heads was a huge red banner saying "Dark Invasion 2 Launch Press Conference". More than a dozen camera crews were already prepared and gathering momentum. Ready to go.
Seeing Han Sanping taking the lead, the reporters started talking.
"Han Sanping came in person..."
"Zhang Chen is about to take off."
"Didn't I hear that China Film Group invested in this film?"
Discussion The buzz didn't last long. After everyone took their seats on the stage, Dong Jianqiang personally appeared as the host and pressed his hands, and the buzz gradually disappeared.
"Welcome all media friends to attend the launch conference of "Dark Invasion 2"..." After some remarks, Dong Jianqiang announced that he would enter the question session.
As usual, Zhang Xiaobei of the Beijing News was the first to be called upon.
"May I ask Director Zhang Chen, "Dark Invasion" is a hit in North America, what do you have to say?"
Since the news broke, Zhang Chen has not given an interview. , so Zhang Xiaobei asked this directly as the first question.
Zhang Chen looked around for a week, and then said to the camera below: "I am very fortunate. This shows that the taste of "Dark Invasion" is not only in line with the viewing habits of domestic audiences, but also in line with North American audiences, so it is Today’s sequel.”
Soon a second reporter was called.
"I heard that "Dark Invasion 2" will no longer be directed by you. Will this affect the quality of the film?"
Zhang Chen smiled: "Since I asked this question, Then I just want to announce that this is director Ning Hao, the director of "Dark Invasion 2"
Before this, Director Ning has already had works and won the Best Director Award at the Beijing University Student Film Festival. In terms of directing ability, he is very good
And he is also the cinematographer of the previous film, so he knows the style of the whole film very well. He also participated in the screenwriting work of the sequel. It can be said that he knows the sequel best. I believe that if he serves as the director of "Dark Invasion 2", he will definitely bring you a masterpiece."
After Zhang Chen finished speaking, the flashlight below kept flashing.
Zhang Chen took this opportunity to push Ning Hao out.
Ning Hao, what we need most now is visibility.
This kind of popularity is not the kind of so-called traffic stars later, which can only last for a while, and will disappear from everyone after the heat wears off.
What Zhang Chen is talking about is the real kind, the kind that is piled up one by one.
Lao Mouzi is the best example.
"Hero", "House of Flying Daggers" and "The Golden Jacket" have become hits one after another, making him the number one commercial film maker in China.
Later, even if he made bad movies like "Three Guns" and "Thirteen Hairpins", the box office was still a hit, because the audience had a high tolerance for him and believed that he would make good works again.
For ordinary people, it is easy to remember an actor, because the actor will keep showing his face in movies and TV series.
But it is quite difficult to remember a director.
The director is the person behind the scenes, and ordinary people don’t pay much attention to the director when watching movies.
But once you remember it, the audience will have a high tolerance for the director, because he recognizes the other person's work from the bottom of his heart.
As long as the other party is not shamelessly arrogant and wastes money, then even if one or two films fail, the audience will still support it.
Zhang Chen is taking this path now. He hopes Ning Hao will do the same, and all directors contracted by Star Entertainment must be the same in the future.
"Director Zhang Chen, what is your position in this film, producer?"
Zhang Chen waved his hand: "No, we at Star Entertainment do not have the position of supervisor. Producer originated from the TV drama era in Hong Kong.
In film and television production at that time, the supervisor was the largest and the core of the entire creative team. He takes charge of everything.
He chooses the director, he has the final say on the script, he decides the actors, and the editing is no exception. This is actually a combination of the director and the producer.
We at Star Entertainment don’t. I am at most the chief producer of “Dark Invasion 2.” Director Ning Hao has the final say on all specific matters. This is his movie.”
In fact, I can judge a movie. It’s easy to decide whether to have a producer or not, just look at whose work the show ends up being attributed to.
For example, Zhang Beard, the director of his Jin Yong dramas is not him, but he can decide everything about the series, including changing directors, so these dramas are basically regarded as the works of Zhang Beard, and the director is just a tool man.
The same goes for Hong Kong.
The director of "The Swordsman" is Cheng Xiaodong, and the director of "New Dragon Inn" is Li Huimin, but both of these films are considered to be Tsui Hark's works.
After asking some questions in a row, someone finally pointed the question at Han Sanping.
"Director Han, does "Dark Invasion 2" have investment from China Film Group?"
Han Sanping shook his head: ""Dark Invasion 2" has no investment from China Film, and distribution work has not yet been discussed. In fact, this film currently has nothing to do with China Film."
"Then you are today..."< br>
“I’m here specifically to support Director Zhang Chen. “Dark Invasion” has achieved good results and has successfully gone overseas, with good overseas box office.
Director Zhang Chen has explored the potential for Chinese films to go overseas. A new path, we no longer have to squeeze into the single track of costume martial arts movies
Although "Dark Invasion 2" has changed its director, it is still the same, and I believe it will still be an excellent movie. .”
Han Sanping's speech elicited bursts of applause.
As soon as he finished speaking, a reporter from the audience spoke up.
"Director Han, do you mean that you are no longer optimistic about costume martial arts movies?"
Han Sanping raised the microphone to his mouth, smiled and said, "No, I am still optimistic about it, but Our movies are too monotonous, and we should let a hundred flowers bloom.
Zhang Chen has opened up a new possibility for us. Horror movies can also go overseas. He even told me that his new movie "Shark" Monster movies like "Beach" can also go to sea
In recent years, the film industries of our neighbors South Korea and Japan have been developing rapidly. I think it is time for China to exert its efforts, and what Zhang Chen has done is just a useful attempt. "
In fact, there is not much to say about the launch conference. It mainly introduces the cast to give the public a preliminary impression.
At the end of the press conference, Zhang Chen also said in particular: "Today I borrow Taking advantage of the press conference of "Dark Invasion 2", I would also like to talk about the situation of another movie of our company, "Shark Beach". "
The reporters who were about to pack up their equipment and leave stopped when they heard this, and pointed their spears at Zhang Chen again.
"Because the special effects were produced in advance, and also to avoid "Dark Invasion 2" has been released, and "Shark Beach" has decided to be postponed to November 19th. It is still more than a month away. I hope you can help promote it more..."
Zhang Chen clasped his hands together and made a prayer gesture, which amused the reporters.
But the reporters would not let him go. Someone immediately asked: "Director Zhang, why did "Shark Beach" choose November as an unpopular schedule? Wouldn't it be better to put it on the Spring Festival schedule?"
Zhang Chen had known that he would ask this question, and deliberately waved his hand: "The Spring Festival schedule is too brutal. At the beginning of the month, there is "A World Without Thieves" directed by Feng, and at the end of the month there is "Kung Fu" directed by Zhou. "Shark Beach" is not dare to compete with the two of them. Let’s schedule the famous director’s competition honestly in November, maybe there will be a miracle?”
“Besides, don’t you think it’s too boring to have a good movie in November? If it is released, at least it will not make it look like it was raised by a stepmother.”
Zhang Chen’s joke once again caused laughter.
After the press conference ended, it didn't take long for Huayi to receive the news.
Wang Zhonglei hurriedly broke into Wang Zhongjun's office, and the latter gave him a disgusted look: "I have told you so many times, be more careful. You are already at the CEO level, and you are still so arrogant."
Wang Zhonglei didn't care when his brother scolded him: "Brother, Zhang Chen's new movie is scheduled to be released in September."
"Will it affect our "A World Without Thieves"?"
"The impact should not be big, we have three weeks to go."
"Well, we have to pay close attention to that. Zhang Weiping almost capsized in the gutter during "House of Flying Daggers". Why do you think he suddenly targeted "Dark Invasion" after all good things? Isn't it because it has become a trend? If it is allowed to continue, it will Affecting the premiere of "House of Flying Daggers""
"Okay, I will pay close attention"
......
After the press conference, Zhang Chen suddenly said. Then I received a call from Fan Binbin.
“I’m back to Beijing~”
""Little Fish and Flowers" has been completed?"
"Yes, do you want to make an appointment?"
Zhang Chen's heart skipped a beat, Dame Fan's words were full of I was tempted, and after some calculations, it was indeed a long time since I played ball.
But in the end, reason defeated impulse: "No, I have a plane in the early morning~"
"Plane? Where are you going?"
"America."
(End of Chapter)