Chapter 113 The topic is not enough
The host pointed the finger at Fan Binbin again: "So Teacher Fan, how did you think of cooperating with Director Zhang Chen at that time?"
Fan Binbin held the microphone. , adjusted his bangs, and said with a smile: "I watched "Dark Invasion" in the cinema. It was very shocking. At that time, I thought, when will such a powerful horror film be made in China? If it can be as good as this It would definitely be nice to work with a director.
We didn’t know each other at that time. Later, I met Director Zhang at a dinner organized by Sister Hua and talked about the movie. At that time, I volunteered. , and then Director Zhang agreed and wrote "Shark Beach" specifically for me."
Of course Fan Binbin never forgot to put gold on his face.
Zhang Chen is also happy for Fan Binbin to create topics. For publicity, the more topics there are, the wider the spread will be.
He is also afraid that the topic is not enough.
“It turns out there is such a story in this.” Jingwei sighed.
Zhang Chen continued to break the news: "I remember that I also approached Mr. Han of China Film Group Corporation and said that I would make a monster movie. There has never been a monster movie in the domestic market."
"Han What did you say?”
"Mr. Han was very supportive. China Film invested 2 million. He said, Zhang Chen, investing in you is not because of the good box office of "Dark Invasion", but because "Shark Beach" has filled the gap in this genre in China. You have explored opportunities for domestic films. Lu, the cost of trial and error should not be borne by you alone.
So I am very grateful to Mr. Han for supporting me and for understanding me. "
Zhang Chen said. After that, he bowed to where Han Sanping was, and the audience immediately burst into waves of applause.
The camera also turned to Han Sanping at the right time.
The third master smiled and waved his hand, and happily accepted Zhang Chen's thanks. Although there were some discrepancies in what Zhang Chen just said, it was generally correct and considered a fact.
It is good in itself that one's good intentions can be known to the public.
Everyone in politics cares about reputation, otherwise he wouldn’t be so furious when Zhang Weiping said he was a mountain eagle later.
Han Sanping nodded slightly, very pleased with Zhang Chen's behavior of giving him a face. The young man is sensible and worth cultivating.
Jingwei took over the topic again: "Now we will give the time to the media to see what they want to know?"
Soon the first reporter asked: "Director Zhang Hello, I am a reporter from Sohu Entertainment. What is your expectation for the box office of "Shark Beach"? ”
Zhang Chen was waiting for this question and announced confidently: "One hundred million yuan."
Forecasting the box office is a fixed column for premieres. The reporter needs a data...
In the past, producers didn't know much about gimmicks. When faced with this kind of question, they would usually answer, 'We're not looking for box office, but word of mouth,' or, 'Of course, the more, the better'...
Zhang Weiping was the first to shamelessly announce that he would break 100 million, 200 million, 300 million...
Zhang Chen was the second, it would be impossible to say otherwise.
When it comes to promotion, you must first show that you are confident in your movie.
If the producer is confident, the theater chain will be more confident and will arrange films for you.
Only when the audience sees this will they be willing to spend money to watch your movie.
The producers themselves lack confidence and are unwilling to promote it, so how can theaters arrange films for you?
The theater chain also needs to eat, and he only arranges movies based on the promotion.
Therefore, movie promotion and creating buzz are more important than the movie itself!
At this stage, there are only a few screens and a small number of moviegoers. If you want to get high box office, you must constantly create topics and attract people into the cinema.
As the saying goes, word-of-mouth is responsible for the upper limit, and publicity is responsible for the lower limit.
Oh~
There was an exclamation from below.
100 million box office?
Although there have been two movies with over 100 million yuan so far, it is still very rare to have a box office of over 100 million yuan.
Neither filmmakers nor ordinary viewers thought that anyone could compare with Zhang Yimou.
"So, I would like to ask Director Zhang, what is the basis for your prediction?"
The reason why "Hero" has a box office of over 100 million is because of the big-ticket stars joining the film, and the director is still Zhang Yimou.
The only protagonist in "Shark Beach" is Fan Binbin, who is not even remotely close to the main creator of Hero. The director is only Zhang Chen, who has one successful movie under his belt. Why would he dare to claim over 100 million?
These questions are all questions that are expected to be asked, and the answers have already been thought out.
Zhang Chen was familiar with all the treasures: "First of all, you have just watched the movie. You should know the quality of "Shark Beach" very well. I am not boasting. Even if it goes to Hollywood, it can be considered to be above average. The special effects Realistic, Teacher Fan Binbin also contributed outstanding acting skills
Secondly, we invited all 35 theaters in China to watch the film before its release, and everyone affirmed the quality of "Shark Beach". Promise to provide support during the filming
In addition, we have increased our efforts in preventing piracy. Not only have we set up a 'Special Fund to Combat Piracy', but we have also hired a large number of part-time staff to look after it, following the example of "Heroes". Security of film copies to avoid leakage
The last point is about movie fans. I rated "Shark Tank" at a 12-point level. It is only more exciting than "Dark Invasion". And because of the subject matter, "Shark Tank" will have a wider audience than "Dark Invasion". Being wider also means its box office will be higher. "It seems that Director Zhang Chen is very confident..."
Soon another reporter asked: "How do you evaluate Miss Fan Binbin's performance?" "
Hearing the question, Zhang Chen looked at Fan Binbin with a smile, and the latter smiled.
Zhang Chen looked at the reporter again: "I can answer you responsibly. The teacher's performance is very satisfactory. ”
He knew that this would definitely not satisfy the reporter, so he paused and continued: "You may not know that on the crew of "Shark Beach" at that time, I was just a small transparent person who had just completed a movie. In the entire crew, Teacher Fan Binbin was the biggest
It is no exaggeration to say that if Teacher Fan says you should shoot at a certain time, then if Teacher Fan says you are not in a good mood today, then you will not shoot.
But throughout the entire filming process, Teacher Fan Binbin behaved very professionally, without any pretentious behavior, and respected me as a new director. For this, I am actually very grateful
And also. One thing I can tell you is that before filming started, Teacher Fan Binbin actually didn’t know how to surf. She learned her surfing skills by herself after finishing work every day. If you look at the movie, can you tell that she is a beginner? "
Following Zhang Chen’s praise, there was a burst of applause from below.
Whether you mean it or not, it's polite.
Fan Binbin on the stage accepted Zhang Chen's compliment with a smile, thinking, that's not what you said in bed that night.
Zhang Chen still felt that there were not enough topics: "Isn't there anyone who wants to talk about those few minutes on the shark beach?"
His words immediately caused a burst of laughter, especially from the ordinary audience behind him. , at this moment, they felt that Zhang Chen was one of their own.
Jingwei was also covering her mouth and laughing. Zhang Chen's sudden antics made her not sure how to deal with it next.
Zhang Chen said to himself: "Actually, that's a little selfish of mine. I have always thought that Miss Fan Binbin's appearance is at the ceiling level for domestic entertainment, and the second half of this movie is a bit too intense, so I wanted to be in the front I would like to give you some benefits at the beginning.
Today I would like to take this opportunity to ask you about your feelings. Do you think Fan Binbin is beautiful in the movie? ”
“Beautiful~”< br>
A wave of cheers immediately came from the auditorium.
Fan Binbin on the stage was laughing so hard that the stars in the audience were also amused by this scene. This Zhang Chen is really good at making things happen.
"I think it's beautiful too, so I took a few minutes on Shark Beach and turned it into a photo album for Fan Binbin. You're welcome~"
"Hahaha~" The crowd burst into laughter again.
Now Zhang Chen felt that the topic was enough.
The premiere must set off hot topics, trigger discussions, attract attention, and then expand the influence of the movie.
But the reporters’ questions were too conservative and not exciting enough.
Then Zhang Chen can only do it by himself and teach you.
Enough with the gimmicks now!
Jingwei felt a little unable to control the scene, and quickly changed the subject: "Let's ask professional filmmakers what they think... Director Xiaogang, what do you think of "Shark Beach"?"
After some searching, Jingwei targeted Feng Xiaogang, who is also a director.
Feng Xiaogang has always been a big-mouthed person who is not easy to mess with. Jingwei asked this to find some topics for the premiere.
Feng Xiaogang did not refuse. After taking the microphone handed over by the staff, he said: "After watching the movie "Shark Beach", I felt that director Zhang Chen is quite awesome."
No one could tell that Feng Xiaogang was serious. To be honest, I can only wait quietly for the next step.
Jingwei: "Director Feng, can you tell me more specifically?"
Feng Xiaogang raised the microphone: "Director Zhang, then I will tell the truth?"
Zhang Chen signaled Please do so.
Feng Xiaogang continued: "First of all, this story is quite simple, but it can play so many tricks.
The performance is quite satisfactory, and the use of mirrors and colors are okay, not outstanding, but the rhythm of the movie is really good. It's so awesome that I can't stop watching it.
To be honest, I'm still holding back my urine. I don't have time to go to the bathroom. The most eye-catching part is the ending. It's really mind-blowing. I finally learned something. I think it’s worth not going to the bathroom.”
Wow~
Feng Xiaogang’s rough words immediately won a round of applause from the audience, and many people who knew him laughed out loud.
But everyone also knows that Director Feng is just such a person, a rough guy.
(End of this chapter)