Chapter 149 A heart-wrenching speech
The previous one went in
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The next day, Zhang Chen appeared in the Nortel auditorium.
Because today is the day to deliver on your speech.
Winter vacation is coming soon, and students will leave school one after another. Zhang Chen promised the school to give a speech about "Shark Beach" before the students' vacation, and it was scheduled for today.
"Okay, it's almost time, let's go there~"
Zhang Chen came early and stayed in the office of the tutor building first, chatting with a group of teachers. No one regarded him as an ordinary student.
When the time is almost up, everyone goes over together.
As soon as I entered the classroom, I was shocked by the number of people in the auditorium.
After the last "Dark Invasion", Teacher Fu also asked him to give a speech, but he refused and changed it to a question and answer session within the directing department.
But not this time.
This time it has been spread within Nortel that Zhang Chen will give a speech on the success of "Shark Beach", so a lot of people came.
Not only people from Nortel are there, but many people who are not from Nortel also sneak in early just to get a good position.
The appearance of a group of people immediately silenced the auditorium.
Zhang Chen walked up to the podium and looked at the dark crowd below. He looked back at the red banner on the wall behind him - "Shark Beach" Experience Sharing Conference.
"The school asked me to share my successful experience in "Shark Beach" with everyone. If I don't share it, I will fail my class this semester, so I'm here..."
Bottom There was a kind laughter, and this sentence made them realize that Zhang Chen was still a student like them.
"Since we want to share successful experiences, have you ever thought about why "Shark Beach" was successful?"
As soon as I finished speaking, several voices immediately responded.
The answers are varied and include anything.
Zhang Chen waved his hand to indicate silence, and then continued: "I just heard a classmate say that it was because of publicity and hype, which is actually very true.
Is "Shark Beach" excellent? No, it’s just a passable commercial movie. Then why did its box office exceed 100 million?”
Seeing no one say anything, Zhang Chen continued: “Or to ask a similar question, why did I Do you dare to say that the box office can exceed 100 million?
Why?
Has anyone thought about this problem? "
Zhang Chen continued to ask and answer himself: "Because of propaganda. "
"My debut film "Dark Invasion" has a box office of 60 million. It is a horror film with a limited audience. Logically speaking, it is impossible to get this box office.
Why, it was because of the scolding battle between me and Zhang Weiping, and teacher Fan Binbin’s assists. What are these, they are all propaganda.
Why does director Feng Xiaogang have to blast every time a new movie is released? Why, it’s not just for movie promotion. ”
"So this scolding battle was also carefully prepared by you?"
A woman wearing glasses suddenly asked from below.
Zhang Chen looked at the other person, but he didn’t look like a student.
"Excuse me, are you a student from Nortel?"
The other party was a little embarrassed and shook his head: "I am not, I am a reporter..."
Zhang Chen was speechless, and the teachers were also a little moved.
Students from other schools, such as the Chinese Opera, could just sneak in, but how could they even let reporters in?
Zhang Chen paused for a moment: "Today I am sharing my experience with my fellow students, not being interviewed. Let us try to leave the opportunity to ask questions to the students.
But this question I You can answer this, I believe the students also want to know, especially this classmate, I see the little stars in your eyes..."
Zhang Chen was talking about a boy wearing glasses in the front row. His words Once again it made everyone laugh.
"I did arrange the hype, but Lu Chuan's incident was an accident.
I originally arranged to work with film critics. After all, "Shark Beach" is a purely commercial film, and it will definitely not catch the eyes of those people. And I didn’t pay the protection fee.
Well, you can check it out when you come down.
Here I will focus on the fight with Lu Chuan. No, it was a scolding battle with Lu Chuan’s father.”
When it came to this, everyone laughed again and pretended to be listening. Even the teacher looked interested.
The gene of watching is deeply rooted in everyone’s DNA, regardless of education level or occupation, this is a universal attribute...
“If you have known about that scolding war, you should know, Lu Chuan commented in total I watched "Shark Beach" twice.
The first time, I endured it because I said before about "Kekexili" that it wouldn't do well at the box office, so I just gave it back.
But the second time, it didn’t work.
What he said was too outrageous and erotic. It was not just a comment on the movie, it was a slander of me as a person. I must fight back.
But what I didn't expect was that his father would end up personally and still rely on his old age to do his best.
Who are you bullying? Why do you think I don’t have a father? I can tolerate him?
What’s even more outrageous is that his dad also gathered a lot of friends from the writer’s circle to form a group to scold me.
Not just me, anyone who speaks to me, even if it is objective, will be scolded by these people.
Han Han just said that the movie was not bad, and was caught pointing at his nose and scolding him. Isn't this too much? ”
Zhang Chen paused here and took a sip of water.
"This is what you guys know, and what you don't know. I didn't give them a good look. These people saw that they couldn't get scolded in the media, so they resorted to outside tactics. They actually found the school and asked Give me a punishment. Fortunately, the school leaders did not listen to the slanders of these guys and stood firmly on my side. Here, I would like to thank the school leaders~"
At this point, Zhang Chenju said Bowing, the people in the row of school leaders waved their hands, and of course they had to ensure that Zhang Chen was now their living symbol of Nortel.
Having gained such a great reputation in school, he is the second billionaire director in China and is said to be about to collaborate with Hollywood.
Zhang Chen continued: "This scolding war is somewhat beyond my expectations, but it is also a good thing. I originally expected the box office to be just over 100 million, but the actual box office in the end reached 150 million. This is more The 50 million that came out is probably the result of the scolding." After saying this, there was an uproar immediately.
Students have never heard of this. These things about the market are never taught in school. What Zhang Chen said today is completely opening a new door for them.
The teachers did not deliberately maintain order. After the students had almost finished digesting, someone suddenly raised his hand to ask a question.
“Can you tell me more about the schedule?”
Zhang Chen: “Are you a student from Nortel?”
"Yes, I am a senior majoring in directing."
"Oh, it turns out to be my senior brother."
Zhang Chen's words of "senior brother" made the other party happy.
Then he spoke: "Actually, I'm very happy that someone asked about the schedule. This proves that we really consider the problem from a market perspective.
Speaking of schedules, currently in China, from Broadly speaking, there are only two periods: the Spring Festival period and the summer vacation period. Most of your blockbuster movies are concentrated in these two periods. There are many moviegoers, but the competition is also the fiercest.
If we talk about it from a young age, we can add the two periods of May Day and National Day, and Valentine's Day on February 14 can barely be considered a small period.
These three small periods can also have some effect on the box office, but after all, the time is short, and the effect is definitely not as good as the previous two large periods.
By the way, let’s talk about film arrangement.
The theater chain has a lot of knowledge about film arrangement.
There are definitely many movies that want to be included in the summer and Spring Festival schedules, but before arranging the films, theaters will watch the films first and decide the arranging ratio based on the quality of the films, 30%, 40%, 50%, and blockbusters may even give 80% %.
This mainly depends on the game, the game between publishers and publishers, the game between publishers and theaters, the most obvious example is "House of Flying Daggers".
Zhang Weiping said, if the theater chain does not provide a box office share ratio for "House of Flying Daggers", I will not provide you with the film.
Then the theater chain got scared.
This is the game between distributors and theaters.
Zhang Weiping said again that "House of Flying Daggers" will be released during the summer vacation.
For other movies, you can only adjust the schedule to avoid it, because you can't beat it, and even if you choose to release it at the same time, the theater chain will not schedule movies for you.
People also want to make money.
If you don’t make money by showing your film, your weight will be adjusted immediately, the film scheduling rate will be lowered, or the show will simply be moved to the morning or early morning.
Let’s talk about “Shark Beach”.
Why is "Shark Beach" different? The November I chose was a notoriously unpopular month. But just because of its unpopularity, theater chains could not make any money in November in previous years, so I was able to convince them to schedule more films.
This is why Lu Chuan attacked me, saying that "Shark Beach" is a monopoly on film arrangement.
But this is not illegal.
I can make money with the theater chain and help them open up new schedules. Of course they are willing to schedule more films for me.
Of course, the premise of all this is that the quality of "Shark Beach" is not bad, otherwise you won't even have a chance to convince them. ”
After Zhang Chen finished speaking, there was endless discussion below.
There were not only students in the auditorium, but also informants sent by many film and television companies. They understood the value of Zhang Chen's words better than the students in front of them.
It can be said that Zhang Chen was really sharing the secret of his success. He broke it open, crumbled it and fed it to his fellow apprentices.
Of course these companies have analyzed what Zhang Chen said in private, but they are not as convincing as what Zhang Chen said in person.
Someone raised their hand immediately, a girl: "Brother, I am from the acting department. I would like to ask if your company signs actors? Especially actresses."
Listen When asked this question, Zhang Chen was curious: "Why do you ask that?"
"Because there are rumors on the Internet that Xingchen Entertainment is the best at praising actresses. The two movies you have produced so far are both movies with female protagonists..."
Hearing this, Zhang Chen burst into laughter: "Sorry, junior sister, we The company does not have artist management business yet, nor does it plan to do so. Star Entertainment is just a production company."
The girl was a little disappointed after hearing this answer.
But immediately another person asked: "I am a screenwriter major. I would like to ask, does Star Entertainment accept scripts?"
Zhang Chen replied: "Yes, movie scripts. Both scripts and TV dramas will be accepted, and authorship rights will be given, but one thing I must state in advance is that it is best for movie scripts to have a Hollywood three-part structure.”
Zhang Chen's answer made the other party very excited, and his eyes sparkled behind his glasses.
Give me the right of signature~
The most important thing in the screenwriting profession is the right of signature. Having the right of signature means having a name, and having a name means profit.
Usually when the big screenwriters take over the work, they don’t leave it to their small screenwriters, but the remuneration the small screenwriters receive is less than a drop in the bucket.
This industry even requires more fame than actors.
As for the three-stage formula Zhang Chen mentioned, everyone who studies screenwriting knows this.
Why you can guess the ending of many Hollywood movies just by looking at the beginning is because Hollywood scripts use a large number of three-paragraph structures.
But many screenwriters persist in writing like this, thinking that this is just a formula, and the script produced in this way has no soul.
At this time, someone couldn't help but ask: "I am an acting major. I would like to ask, what do you think of Zhang Ziyi's resignation from "Eden Lake"?"
Zhang Chen was stunned. He didn't expect anyone to ask this.
After thinking for a while, I organized my words: "First of all, it is inevitable to resign or change roles.
Students in the acting department should encounter this the most. Many plays have fixed roles. I even signed a contract, and then suddenly I was replaced without any compensation.
But there is no place to argue. If you insist on arguing with the contract, then you don’t have to hang around in the industry anymore, no. No one dares to use you again."
After Zhang Chen said this, a lot of people from the performance department immediately nodded like chickens pecking at rice.
Zhang Chen shook his head: "There is no way to do this kind of thing, the general environment is like this. You didn't watch Zhang Ziyi's resignation, so I can only curse a few words at most, but there is nothing I can do about the other party?
This kind of thing mainly depends on your strength. If you are still weak, you can only endure it. If you are strong enough, you can make the other person kneel in front of you and call you daddy. ”
(End of this chapter)