Chapter 229: The premiere ceremony is fierce
Zhang Chen has returned to China, and the premiere of "Manslaughter" will be held on April 26. At the same time, there is only one film that can be called a rival, "Sanchakou", which is Works directed by Chen Musheng.
No one at Star Entertainment paid much attention to this film.
It’s really because there really haven’t been any promising works in Hong Kong films in recent years. Even Cheng Long’s films have been bombarded one after another, let alone others.
It seems that all of a sudden, everyone no longer likes watching Hong Kong movies.
Very strange~
"Manslaughter" follows the traditional model, premiering in Beijing on April 26th, Shanghai on the 27th, Guangzhou on the 28th, and officially released nationwide on the 29th.
Zhang Chen only participated in the capital city, so his time is precious.
"Sanchakou" is promoted to be released simultaneously across Asia on April 28. It sounds more high-end than "Manslaughter", but in fact it is just that.
Zhang Chen had seen this film in his previous life, starring Ekin Cheng, Aaron Kwok, and Daniel Wu. The cast was pretty good.
They are all handsome guys~
Not to mention Ekin Cheng, the vague fifth king, Daniel Wu rose to prominence in "New Police Story" last year. Many people's first impression of him was 'that guy is so handsome', Kwok The King of Heaven is almost there. He has been undergoing a transformation in the past two years. He is eager to get rid of the baggage of the idol group and wants to become a powerful person.
The actors are okay, but the whole movie is really not that good, and the plot is too awkward.
After watching it, I felt that I couldn’t find the main point. I felt that the director had made a lot of coincidences and tried to rely on fatalism, but he made it nondescript.
What can I say, this film is not the type that Chen Musheng is good at.
If it's a police and gangster movie, with Chen Musheng and Li Zhongzhi, they should be able to get above the passing mark.
But if "Sanchakou" wants to play with depth, it is destined to fail.
By the way, Li Zhongzhi is the action director of this film and came from the family class.
Later generations said that Hong Jinbao loved to flatter his subordinates, but Cheng Long did not.
It’s all nonsense.
Li Zhongzhi was recommended by Cheng Long to direct films independently. He was the action director for "New Police Story", "Baby Project", "A Better Day" and "Wolf Warrior".
There is also another one, the action director of "Drunken Master 3".
At that time, Cheng Long and Liu Jialiang couldn't get along in "Drunken Master 2", so Liu Jialiang made his own "Drunken Master 3", and the action director was from the married class.
Originally "Drunken Master 2" was called "Drunken Master 2". In order for the brothers' debut film to be released smoothly, the name was changed to "Drunken Master 2".
It’s not that he doesn’t let others get ahead, but his personal style in movies is too strong and it’s really difficult to get ahead.
Over the years, there seems to be only one Lu Huiguang, and that's because his leg skills are really good.
……
Stars gathered at the premiere.
The industry is actually very concerned about Zhang Chen's "Manslaughter".
After all, Zhang Chen is too young, and there was only one "Dark Invasion" before "Shark Beach".
Everyone is waiting to see if the second work of the youngest billionaire director can continue to be brilliant.
If he fails, the value of the title of Billionaire Director may be greatly reduced.
Star Entertainment is full of confidence in "Manslaughter".
This movie is actually a typical strong story movie. To put it bluntly, the success of the movie mainly depends on the plot.
As for the plot of "Manslaughter", everyone who has watched it thinks it is exciting enough.
Zhang Chen's own attention is high enough. In addition, "Shark Beach" and "Eden Lake" have recently been released in North America, and the popularity of "Manslaughter" has also increased a lot, which has given Star Entertainment a lot less publicity. fee.
The main distributor of "Manslaughter" is China Film Group. It spent almost 10 million on promotion expenses. Posters were laid out, trailers were released, online and offline, everything that needed to be done was basically done!
But we still have to grab what we have to grab.
What to grab?
Of course it’s film arranging.
There are four movies released at the same time, but except for "Sanchakou", the others can be ignored.
Although "Sanchakou" doesn't look like it will be a big hit, after all, there are three handsome guys starring in it, and the star cast is strong enough, so there are still people who will take this trick. There was a strange phenomenon in China in the past few years. Although the box office of Hong Kong movies was no longer good, the popularity of Hong Kong stars was higher than that of mainland stars.
Just like female celebrities, those from Hong Kong are all pretty girls, while those from the mainland are all hot chicks.
But is Jade Girl really Jade Girl?
A few years later, Photographer Chen's photography exhibition completely tore off the fig leaf of Hong Kong's female stars, and from then on, the image of beautiful women became history.
How to grab a movie?
There are many ways to go here.
Increase publicity, increase exposure, and maintain a good reputation, all of which will cause theaters to increase your film schedule.
Last year's "Shark Beach" was able to earn 150 million in one fell swoop. Afterwards, the industry analyzed that there were two main reasons.
First, the publicity was in place, Fan Binbin showed off her long legs, and the sharks that appeared from time to time aroused people's curiosity.
Second, it is to dominate the schedule.
November is originally an unpopular month, and "Shark Beach" was released at this time, with basically no competition.
In other words, as long as his publicity is in place, all the movie schedules in theaters belong to him.
There is definitely no such good thing in May 1st.
So grab it~
The method Zhang Chen chose was to create a topic.
Do you think you are riding on the popularity of "Shark Beach" and "Eden Lake"?
Wrong~
Rising popularity is not as exciting as creating discord. Chinese people love to read gossip, especially gossip about celebrities.
Why does Feng Xiaogang start to criticize every time a movie is released? Isn’t it just to gain popularity?
So at the premiere, Zhang Chen took the initiative to break the news to the media: "When we first decided on the role, we were hesitant between Jiang Wenli and Xu Qing. At that time, someone suggested why not Xu Qing and Jiang Wenli to star in the movie.
The two are classmates, and they are recognized as two golden flowers in the 88th grade. This is a very topical idea.
, and this is how the current "Manslaughter" came to be..."
Jiang Wenli next to her echoed: "Yes, the character I was interested in at first was actually my mother Ayu. Later, in order to increase the conflict, I added Zhang On the advice of his supervisor, he was replaced by a more challenging police chief.”
Xu Qing: "The role of mother Ayu is also very challenging..."
Jiang Wenli: "Yes, but not as good as the police chief..."
Xu Qing: "The hysterical explosive power is visually It’s more impactful, but Ayu’s restraint makes it more difficult to perform..."
Jiang Wenli: "But Director Zhang said that explosive performance can only be done by me..."
Xu Qing: "Director Zhang, did you say that?"
Zhang Chen: "Uh, no..."
Xu Qing: "Then I guess you are acting in your true colors..."
Jiang Wenli; "Director Zhang, do you think so?"
Zhang Chen: "Uh, no..."
Huh? What's going on?
With just a few words, the media below became excited.
What is this?
Female stars openly had sex at the premiere!
This kind of scene is so rare.
When Jiang Wenli and Xu Qing were talking, they kept smiling the whole time.
The two of them spoke slowly and slowly, but everyone could hear the murderous intent inside.
......
By the way, can anyone tell that this paragraph is based on that incident?
(End of this chapter)