Chapter 246 Summary
The market will certainly react to the sudden downgrade of "Manslaughter".
First of all, it’s the audience. Many people are curious as to why it was so good that it was dropped, especially when there was news of double compensation.
The happiest thing is those small films. They were almost out of schedule because of "Manslaughter". As soon as "Manslaughter" was released, it directly vacated the blockbuster market, and for a while there were no other films to top it. Gave them a chance.
So small production companies are very humble and depend on big companies for food.
If the schedule is set and a blockbuster hits, it will be canceled when it is time to cancel it.
If you withdraw your files, you may still be able to make a living. If you don't withdraw your files and choose to be tough, you may become cannon fodder directly.
The media is very sensitive and will follow up the report immediately.
On the Internet, you can clearly feel that there are trolls who are steering the topic towards the persecution of film censorship. Obviously, they are not ready to give up even if "Manslaughter" is withdrawn.
But China Film Group is not a free-for-all, and he still has the basic ability to control and comment. Otherwise, how could he be the boss.
Inside Xingchen Entertainment, the group of people were listless, and the atmosphere in the entire company was very depressing.
This is the first crisis the company has encountered since its establishment.
Zhang Chen made the choice to survive with a broken arm, but the final result is still unknown.
Everyone seemed to be working very hard and did not dare to leave after get off work for fear of offending the boss.
The air pressure in the entire company is very low and suffocating.
Until Zhang Chen received a call from Han Sanping: "It should be okay."
Han Sanping said it was okay, which meant that the film bureau did not intend to pursue the case.
Everyone breathed a sigh of relief, and the atmosphere in the company also relaxed.
“Thank you, Third Master!”
But this has just begun for Zhang Chen and even Xingchen Entertainment.
Orange sky!
New screen!
This is not over yet.
Hehe~
Come on, let’s hurt each other.
"Red Cliff" and "Golden Breasts" have already been on Zhang Chen's blacklist.
Zhang Chen feels that he is still too kind and never takes the initiative to cause trouble, but this kindness is exchanged for being hurt by others again and again.
Perhaps, I should change my mind in the future.
The release of a movie is a business competition, a business war, either you die or I live, and you will do anything to win.
At the same time, the company also actively implements the tradition of our party and carries out post-event summaries.
A lesson learned.
When you are beaten, you must stand upright, learn lessons, and summarize the reasons, so as to avoid the next time.
"It may have something to do with the direction of the publicity. We have over-promoted the idea of a super-perfect crime, giving them an opportunity..."
This is Dong Jianqiang's point of view.
When "Manslaughter" was promoted, the main promotion was the perfect crime, not the suspense of the crime.
This is a matter of positioning.
Just like if a movie is promoted as a literary film, the first impression of the public will be that it is boring.
It would be even more boring if you win awards abroad.
The same is true for "Manslaughter". If they define "Manslaughter" as a crime suspense genre, then audiences who are not interested in suspense will really not buy tickets.
This is a fact.
What is publicity? It is not only to inform everyone that your movie is about to be released, but also to trick people into entering the cinema.
You read that right, it’s ‘cheating’. If it is a horror film, comedy, or romance film, then it is very important to screen the target customers, because this part of the audience is very fixed. If you like it, you will like it, and if you don't like it, you will not like it.
But dramas like "Manslaughter" are different.
The same story may be shot by different people, and the results may be very different.
Then when promoting, you can only choose the maximum coverage.
Super perfect crime, a great gimmick, and full of expectations. The key point is that you don’t know what this film is about after reading the promotion.
This creates curiosity. If you are curious, you can buy a ticket to watch the movie. This is a success.
“I think we still need allies. Look at China Film this time. Without them to help control the review, the situation would only be more serious than it is now. Although the lighting did not help much, at least it did not add insult to injury... ”
This is Li Kaiyu’s point of view. As the person in charge of publicity, his focus is also on publicity.
"The navy team should be further expanded, and a risk control team should be added at the same time. In the future, for movies produced and distributed by our company, the risk control team must always pay attention to the direction of public opinion to avoid such a thing from happening again..."
Zhang Chen comes from a later generation and has a clear understanding of the combat effectiveness of the navy, and pays special attention to this aspect.
In fact, he has always paid attention to this aspect and even set up a special network group, but now it seems that he is still too conservative.
“We should still maintain a good relationship with some paparazzi reporters. If we encounter similar things again, we must ensure that we have information in hand to break the news at any time...”
Dong Jianqiang has always been concerned about this incident. It has not succeeded in diverting people's attention from their worries. If there was an aniseed in hand, it would definitely not be like this.
"Manslaughter" was released ahead of schedule, and he was still in pain.
At least 10 million less at the box office.
That’s 10 million.
“By the way, contact Enlight and ask them to arrange our last exclusive interview to talk about "Manslaughter" and film censorship..."
Dong Jianqiang was surprised: "You want to say more?"
"It must be said that we have to take a stand, otherwise it is not what they say. We have taken a stand, and what they say cannot represent our attitude."
"Understood, I will contact Wang Changtian in a moment . ”
Dong Jianqiang’s relationship with Zhang Zhao is not good, so he always contacts Wang Changtian directly if anything happens.
I used to be Mr. Wang, but now I just call him Mr. Wang or by my first name.
Zhang Chen originally thought he would have to wait a few days, but he didn't expect to receive a reply from Wang Changtian that night. He could appear on the show tomorrow. The show's name is - "Dialogue".
"Old Wang, you are hiding too deep. Can you even talk about CCTV programs?"
Wang Changtian on the other end of the phone laughed and said: "It really wasn't me this time, it was someone who took the initiative to find me. Yes, you want me to help introduce you. Just as I was talking about this, the old director sent me a message. You two have a good understanding..."
He originally wanted to brag, but then he thought about it. I thought, it would be better not to brag about it as soon as we met and chatted for a few words.
As for Zhang Chen, he was really surprised.
I thought it was just an ordinary interview, but I didn't expect that he directly arranged "Dialogue".
Early the next morning, Zhang Chen got up early and looked for a suit.
Yesterday, he deliberately looked through the previous programs of "Dialogue" and found that the guests generally wore suits but no ties.
Zhang Chen is also planning to dress like this.
Wearing a suit, Zhang Chen looked left and right in the mirror, made gestures for a long time, carefully trimmed his nose hair and beard, and was finally satisfied with his image.
Although I am a time traveler and am used to defying authority, I still feel that CCTV is a more solemn place in my heart.
"Dialogue" is a CCTV program and its coverage is very wide. This is a great help invisibly. I believe that after the program is broadcast, no one will be able to set the pace.
In the morning, Zhang Chen took a company car to the CCTV building.
(End of this chapter)