Chapter 273 "Seven Swords" is released
At the beginning of July, a bomb was suddenly thrown into the originally calm film market.
"Seven Swords" suddenly announced that it would be released on July 15th, the same day as "Crazy Stone". The deliberate targeting is very obvious.
A movie with an investment of 140 million yuan is forced to be released at the same time as a movie with an investment of 8 million yuan. It seems like there are signs of something happening.
The media have reported that this behavior of "Seven Swords" is regarded as a counterattack by the Hong Kong community.
After all, what Zhang Chen said before was too arrogant, pointing at the nose of the Hong Kong circle and scolding him for coming to fight if he refused.
In the conference room, Dong Jianqiang distributed the information one by one: "This is the situation. The "Seven Swords" comes with bad intentions. How should we respond?"
"We and Ciwen Is there a feud between the media? "
"Seven Swords" is produced by Ciwen Media, but Ciwen Media is not a Hong Kong company, it is a Beijing company. Chen Xi can't understand why it wants to stand up for the Hong Kong circle. .
“I can’t say I have any grudges, but I do feel a little unhappy~”
Dong Jianqiang explained: "The previous "Little Fish and Flowers" was produced by Ciwen Media. During the Bai Longma incident, Zhang Chen criticized this show..."
"Is it because of this?"
"I'm not sure, there may be other reasons, but it's certain that the person who came here is evil."
Chen Xi was a little aggrieved. You hit someone but didn't care, and then someone else took care of you and still held a grudge.
Besides, the Emperor is fine, but you won’t be able to survive.
"Okay, let's not talk about it anymore, let's get down to business. "Seven Swords" is scheduled to be released on the same day as us, so it will definitely compete with us to schedule the film. All the previous negotiations with the theaters must be invalid. We must immediately negotiate with the theaters. Let's talk again..."
"In addition, they will definitely compete with us for the publicity resources originally negotiated. We must ensure that they do not fall into their hands. We must ensure sufficient exposure..."< br>
On the eve of a movie's release, film schedule and exposure are the most important, directly determining the film's opening results.
As for word of mouth and so on, that is all a matter for the future.
In the past, the two movies were staggered by half a month, and the impact was not too big. Now that they suddenly become the same day, the two movies will definitely compete for media resources.
And competition means price increases. In market economy, prices are determined based on demand.
When there is no competition, the price is still hovering within a reasonable range. When competition appears, the original publicity expenses may not even achieve half of the effect.
These must be prepared in advance.
In short, Dong Jianqiang is very annoyed by the tactics of "Seven Swords", which disrupted many of their plans.
……
Ciwen Media
Ma Zhongjun is the chairman and founder of Ciwen Media.
Ma Zhongjun is a martial arts fan and likes martial arts very much. He was one of the investors in Zhang Bearded's "The Condor" before. This time, he personally contacted Xu Ke and made "Seven Swords".
"Seven Swords" is a novel by Liang Yusheng. It was originally called "Seven Swords Down Tianshan". The copyright was taken over by Ma Zhongjun, and he made a movie.
In the past two years, martial arts has been really popular, especially with Ah Mou Zhuyu in the forefront, and several other major directors have started to engage in martial arts.
The reporters did not encounter Ma Zhongjun at Ciwen Media, but unexpectedly bumped into Xu Ke downstairs, and the interview started immediately.
"Director Xu Ke, may I ask if the sudden release of "Seven Swords" is deliberately aimed at "Crazy Stone"?"
Old monster Xu pretended: ""Seven Swords" was released The schedule is completely considered from a commercial perspective. The cost of this film is too high, 140 million. We definitely hope to release it for a longer period of time, and the original date of July 29 is a bit too late, and the summer vacation is already halfway over...
As for "Crazy Stone" you mentioned, to be honest, I don't think a small-budget movie with a cost of only 8 million will pose a threat to "Seven Swords"..." Mr. Xu's tone was undisguised. His disdain for "The Stone" excited the reporters, and someone immediately continued to ask: "What Director Xu Ke means is that you think "Crazy Stone" cannot be the opponent of "Seven Swords"?"
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Xu Ke knew that this was the reporter digging a hole, but he didn't care: "It's true. In terms of volume, "Mr. and Mrs. Smith" is our biggest competitor. With such a small cost as "Crazy Stone", it is very likely that in The competition for blockbusters has been affected..."
Xu Ke said it very implicitly, but everyone could hear it - a situation that often occurs in business, the boss and the second child fight, and then the third child is Beaten to death.
He has his own pride. Hong Kong has always been the film center of Asia. In the past two years, Zhang Yimou suddenly appeared in the mainland. The box office is frightening, but the quality of the movies, to be honest, is just that.
He believes that the high box office of movies is mainly because the mainland market is large enough, and has little to do with the quality of the movies themselves.
So this time Ma Zhongjun came to him and said he wanted to make a martial arts film, and he immediately agreed.
Just after "New Shushan Swordsman" was screwed up, he couldn't find investors for a long time.
If anyone is willing to invest in him, it is still the martial arts field that he is best at. Xu Ke also wants to get his blood back.
As for "Stone", he really didn't worry about it.
He was originally not happy about the schedule adjustment. The veteran director used a big production with a cost of 140 million to bully the small-budget film directed by a new director. It was indeed suspected that the big one was bullying the small one.
But Hong Kong is a society of favors. If he hangs around in it, he will always have to pay back favors.
And it was mainly Ma Zhongjun who was driving this matter.
With Xu Ke's statement, the reporter immediately found Zhang Chen, and the original words were translated: "Director Zhang Chen, Xu Ke said that he has never regarded "Crazy Stone" as an opponent. He can be regarded as an opponent by him. , only the Hollywood blockbuster "Mr. and Mrs. Smith"..."
Hey, I am being despised.
Zhang Chen and Dong Jianqiang looked at each other, is Mr. Xu so tough?
But this is a good thing. "Seven Swords" is a large-scale production worth 140 million. If it is bound to "Seven Swords", "Stone" will be invincible.
You know, the cost of "Stone" was only 8 million.
"Since Director Xu Ke is so confident, let's wait and see, but I believe that he will regret his decision on the 15th..."
After Zhang said Chen felt that it was still not exciting enough and not topical enough, so he added: "In terms of cost, "Stone" only needs 24 million to recover the cost, but "Seven Swords" needs 420 million to recover the cost. Thinking about this, I think there should be Director Xu Ke is the one who is under pressure, right?”
Yes, the taste was right this time, and the reporters left with satisfaction.
Zhang Chen and Dong Jianqiang looked at each other and understood that the real competition had just begun.
Sure enough, in the next few days, the promotion of the two movies was overwhelming.
There is a lot of news about "Stone" and "Seven Swords" in various media. "Mr. and Mrs. Smith", which was released a week before them, has no news at all.
The consequence of the fierce competition for publicity resources is that money is wasted. In just a few days, Chen Xi went to Dong Jianqiang and cried: "The 3 million publicity expenses we have scheduled have not been released yet. We have already spent them." It’s almost there.”
“Additional, I will give you a note and I will add another 5 million immediately. I must not lose momentum...” Dong Jianqiang waved his hand vigorously.
There are only a few days until the release. This time is equivalent to seeing a red bayonet, and no one can take a step back.
If you withdraw, you will save publicity funds, but it will also give the audience and theaters the feeling that you are not as powerful as the other party, which will really affect the film schedule and attendance rate.
So we must not back down at this time.
At this time, everyone is desperately spending money to buy resources. They wish they could even print the name of the movie on the toilet paper in the toilet. It has only one purpose, to stimulate your desire to watch movies.
There must be attempts to smear each other, but not now. That must at least wait until the movie is released, otherwise it will be too fake.
(End of this chapter)