Chapter 280 How to make money from literary films
At night, Zhang Chen and his group gathered in Guijie Street.
Guijie Street is actually Dongzhimen Inner Street. In the 1990s, people began to call it "Ghost Street" because it was open all night. Later, because "Ghost" was not very elegant, it was changed to "Gui".
In 2005, when boiled fish, gluttonous frogs, sheep and scorpions were still popular in other parts of the capital, Guijie Street had already set off a craze for 'spicy crayfish'.
There are three types of crayfish, divided into two yuan, three yuan, five yuan according to size...
A meal here is not cheap.
At this time in the capital, average restaurants cost around 60 per person, while Guijie’s average per capita was over 100.
But the food here is really delicious.
Guijie Street is one of the most famous food streets in Beijing.
The total length is only one kilometer, and 90% of the 150 stores are restaurants.
Here, if your food is not delicious, it will go bankrupt in a few days.
Zhang Chen and the others are here to eat mochi today, um, while waiting for the first day’s box office results.
Chen Xi is a frequent visitor here, and he took them to the small mountain city of Jingui with familiarity.
Jingui Xiaoshancheng is the most popular store on this street. There are three stores in a row on the same street, which shows how good the business is.
At this time, the status of Jingui Xiaoshan City was somewhat similar to that of Hu Da, which appeared after 2010 and dominated the entire street.
In today's terms, it is the most aggressive in the entire street.
"We need to wait to be seated, let's order first..."
Chen Xi came back with the number plate and menu, and handed the menu to everyone.
It is now 9 o'clock in the evening. Logically speaking, it is already past the meal time, but you still need to queue up when you arrive at Guijie Street.
This is the bad thing about Beijing.
No matter what restaurant here, as long as the food is slightly cooked and tastes good, you still have to queue up when it’s time to eat.
People who come to the capital for the first time will be very uncomfortable at first. Labor and management spend money to eat, so why do they have to queue up?
After waiting for a while, I slowly got used to it.
Not to mention restaurants, even the ones selling Daokou roast chicken at the intersection have to queue up.
“Listen to me, crayfish are only two yuan, which is the most cost-effective. For those of us, let’s get 100 first...”
Chen Xi is obviously a foodie with rich experience, and has already studied these thoroughly.
Crayfish have very few edible parts, only the tail.
The three-yuan and five-yuan ones look bigger than the two-yuan ones, but they are actually not much bigger when divided into the tail, so foodies all know that the two-yuan ones are the most cost-effective.
This is all experience!
Those foodies who often come to Guijie can tell who is a stranger and who is a regular customer just by taking a glance at the door.
For regular eaters, it doesn’t matter whether you order 100 or 200, it’s definitely two yuan.
Only those tourists will order five yuan. It looks bigger, but in fact it is a big deal.
The three restaurants turned tables together and quickly got a seat.
A group of people were sitting in the hall. There were no private rooms at all.
Eating here is all about the atmosphere.
It was noisy, every table was shouting, and the voices were so low that others could not hear them.
The food came out quickly, fried seafood, kebabs, and the rest was crayfish.
100 crayfish sounds like a lot, but it actually eats very quickly. It only takes about ten minutes. Beer, clams, crayfish...
The three treasures of summer are also a ventilated three-piece set.
The group of people exchanged cups and cups, noisily and dripping with juice.
Ning Hao talked about his feelings during this period:
“I found that making literary films and making commercial films are two completely different routines...”
“Why Different?" Everyone listened attentively.
“For example, this time "Stone" was filmed and sent for review, the schedule was set, and then we started promoting it.
During this time, Zhang Chen took me on variety shows, to do interviews, and to build momentum on the Internet, which was completely different from when I was making art films before.
I still remember when I was filming "Incense", after the filming and editing were completed, there was no publicity at all, and there were no resources to promote it. I just took the film to exhibitions, various exhibitions, domestic and foreign. of...
Do you know how many film festivals there are in the world? "
Without waiting for the people around him to answer, he gave the answer to himself: "More than 700, haha, you can't imagine it, there are more than 700."
Of course, the most famous ones are definitely the three major ones in Europe.
How to make money with artistic films is to take the films to film festivals around the world and sell the copyrights while participating in film festivals.
There are more than 700 film festivals. No matter how unlucky you are, you can still get into a few. If you win an award, you will get a bonus. Although it is not much, you can add up to a lot.
And regardless of the big prize or small prize, as long as you win the prize, your movie rights will be much easier to sell.
I remember my film "Incense". I took it to many film festivals at that time, including the three major European film festivals and Locarno. Of course, I won nothing.
Later, I won first place at the Tokyo FILMeX International Film Festival. You must have never heard of this film festival, and I haven’t heard of it either. I later learned that this film festival was only established in 2000. The level is very low. If he doesn’t award the award to me, there probably won’t be any other candidates. We can achieve mutual success..."
Ning Hao's words immediately caused a burst of laughter. Zhang Chen noticed that a young couple at the table next to them had obviously finished eating, but they refused to leave, craning their necks to listen to their conversation at the table.
Looking at the girl's appearance, she obviously recognized them. Maybe she had just watched "The Stone" in the afternoon.
Seeing that Zhang Chen noticed her, the girl was a little embarrassed, and immediately asked the boss to order thirty crayfish, which was regarded as payment for the gossip.
Ning Hao continued to share: "It doesn't matter that it is such a little-known film festival, but if you win an award, you will win. Someone will notice you immediately, and then they will come to you with funds to film. .
Later I started to understand why Wang Xiaoshuai’s group of directors who made art films made movies like that.
They don't consider the domestic box office at all.
The funds come from abroad, and the film is also made for foreign viewers. "
"So sometimes the General Administration's ban on them is not without purpose. You are using foreign funds and serving foreigners' jobs. How can you ensure that your butt is not crooked when making a movie..."
Zhang Chen added next to him, "That's why I never encouraged my younger brothers and sisters to start out by making art films. Compared with commercial films, the path of artistic films may not be easy. ”
Ning Haoshen nodded beside him with the same feeling.
"What I actually thought at the time was that in order to make "Incense", I invested a lot of money into it myself. I spent all the money I earned from advertising in those years. But whether the film can win or not depends entirely on the preferences of the judges. This is completely uncontrollable..."
"In the end, if the three majors can win some prizes, it will be okay, otherwise, relying on those pheasant prizes from outside, they will often be unable to make ends meet
Even if they do. If you win the prize, the bonus will be enough to cover the cost of flying back and forth every day to attend film festivals. You know, when film festivals are held in various places, local food and accommodation are very expensive, such as Cannes and the Palme d'Or. , the accommodation cost is 30 times the usual amount..."
The group ate and drank, and from time to time, people who recognized them came over to say hello.
Guijie is a very lively place. Everyone eats happily, and they don’t get too entangled when meeting celebrities. At most, they take a photo together and then leave without affecting each other.
(End of this chapter)