Chapter 286 "Super Interview" 2
Whether a movie's reputation is important or not, of course it is.
But it’s not important either.
In the previous life, "Stone" was called a milestone in low-cost counterattack, because it earned 23 million at the box office.
Before this, it was not that there were no low-budget movies.
Horror films, comedies, and erotic films are the easiest genres for a small person to gain a lot of talent. Although this statement is not yet available, everyone knows the truth.
In movie theaters, there are a lot of low-budget horror films in unpopular schedules. They are shoddy and mysterious, but why are they always there? Because they make money.
Although I don’t earn much, I still earn.
Some companies specialize in making this kind of films, and even theater chains are involved, because theater chains also need to survive, and people also need profitable films to fill unpopular schedules.
What kind of money can you make from this kind of film? Of course it’s quick money.
It's been ten days since it was released, half a month ago, and the word-of-mouth has not yet come out, and it has already been taken offline.
The same goes for movies on popular schedules.
People at this time would not go online to check word-of-mouth reviews before watching a movie. Most of the time, their interest was aroused by the overwhelming publicity, so they simply walked into the cinema.
After watching it, I may feel that I have been fooled, so I may not write my review.
So, as long as the early promotion of a movie is done well, the box office will definitely be good.
Even if the movie is not good, the box office will not be bad. Otherwise, why would "The Promise" earn more than 100 million.
If movie theaters dare to change movie tickets to pay after watching half of the movie, the box office of "The Promise" may not even reach 10 million.
In this regard, foreign countries are doing better. As Chen Kexin said, "The Promise" sold poorly all over the world, but it was only good in China.
So in this era, publicity is king.
You are just a piece of shit, as long as you package it well, there will still be an endless stream of people eating it.
What Ning Hao said was tantamount to hype and creating a topic.
The higher the popularity of "Stone", the more frequently it appears in the media, the more people are interested in it, and the box office will be good.
“I have never understood that these film critics and experts have been advocating that we should make literary films and make literary films.
What is good about literary films?
Me I was making art films before.
Later, I gradually came to realize that they advocated artistic films because they only understood artistic films.
You make a commercial film and they don’t understand it. How can they guide you if they don’t understand it? How can you demonstrate his superiority without guidance? "
No one expected that Ning Hao would suddenly get angry. He dared to say anything.
Even Zhang Chen was surprised, buddy, are you not planning to work at Nortel? .
He had already thought about it. He would do the things that offended people, and Ning Hao would just say some decent words.
Unexpectedly, Ning Hao changed the script randomly.
But don’t say it, it’s really a relief.
To the point!
The two hosts opposite were very excited. The ratings for this episode were stable.
I really want to thank Xingchen Entertainment, but I am also curious, are every director in your company so stubborn?
Ning Hao Balabala said a lot, without naming anyone, but Zhang Chen knew who he was talking about, Huang Shixian~
Huang Shixian said that a director should make art films first and then commercial films.
Can this also be a reason for accusation?
Please, didn’t you check the information before speaking? Ning Hao made art films first and then commercial films.
No matter what Ning Hao thinks, Zhang Chen must support him at this time and take the initiative to take over the conversation: "Ning Hao just said something right. If you want me to make a movie in your way, you are considered an old man. How many?
I particularly agree with this sentence.
Those so-called experts, why should you let others do what you can’t do yourself?
"Stone" is a very ordinary entertainment movie, its only function is to make people laugh.
It makes people laugh, do you understand?
What we also say in the slogan is, make you laugh this summer.
What depth do you insist on talking to me about in a movie like this? Where does the depth come from?
Why, it’s just a movie, and you still expect to score 100 in Keke after watching it?
Or maybe the murderer became a good person after watching the movie?
I do not deny that movies have thought-provoking attributes, but that is not the responsibility of every filmmaker. It is just a function of movies. If you are willing to make it, you can make it. There is no need to morally kidnap others. people. ”
Zhang Chen Balabala talked for a long time, but felt that it took too long, so he gave the right to speak back to the host.
Li Jing wanted to make a summary: "It seems that you don't approve of those so-called experts~"
Zhang Chen immediately said: "Of course you don't approve, what kind of bullshit experts, what the hell experts, Chinese The reason why the movie cannot be released is because of these experts."
Zhang Chen was a little excited himself, and only then did he react: "Sorry, cut this part~"
Li Jing smiled slyly. : "Cut it off, cut it off~"
But in my heart, I was cursing: "It would be weird to cut it off~"
Zhang Chen continued: "Why do Hong Kong filmmakers always look down on our mainland movies? Their media has been advocating that mainlanders can't make commercial films, because they really can't. Look at those commercial films made in the mainland, what are they? ?
Let me put it this way, at this stage, except for Zhang Yimou and Feng Xiaogang, all mainland directors have no commercial awareness. Their thinking is still at the stage where movies are works of art. So they admire literary and artistic films...
But looking at the world, is there any other country whose film market is dominated by artistic films? Europe, where literary and artistic films originated, is the home base of the three major ones. The film market is still dominated by Hollywood. Conquer the city.
Don’t think Europeans are so elegant. What French audiences like is the same as ours. They are all Hollywood commercial movies.
The reason why commercial movies are called commercial movies. , because it has the lowest threshold and is most in line with the public's aesthetics. The public is the mainstream.
What's the use of your movie winning awards? What's the use of art? It's not just highbrow.
Can the domestic film market be supported by just a few people who like literary and artistic films?
When our filmmakers heard that Hollywood commercial films were coming, they shouted ‘Wolf is coming, wolf is coming’, but they couldn’t think of a way to change it.
Is it useful to shout?
You have to change with it, you have to adapt to the market.
Hollywood is, after all, an imported product, and he cannot be sure of the preferences of domestic audiences.
What we at Star Entertainment are currently doing is developing local commercial films, especially comedies.
You may not know that local comedy is a magic weapon against Hollywood, which has been proven in both the French market and the Indian market.
I have given you the answers, is it difficult to follow them? ”
Zhang Chen's mouth was dry as he spoke, so he opened the mineral water and took a sip to moisten his throat.
Dai Jun took the opportunity to ask: "I once saw a post on Tianya. The author should be an industry insider. He expressed a very pessimistic view, that is, domestic movies are at least dozens of years behind Hollywood movies. With a gap of 10 years, there is no possibility of catching up.
I actually have the same feeling. Every time I watch domestic movies and then watch Hollywood movies, I feel that the gap is huge. ”
Zhang Chen waved his hand when he heard this: "You are underestimating yourself. Hollywood movies are not that great?"
"No?"
"Of course not.
The reason why we feel that way is because the Hollywood movies we see are all high-quality Hollywood movies.
Think about it, the quota for domestically imported foreign films, Last year it was 8, this year it is 20.
And Hollywood produces at least hundreds of movies a year.
What kind of movies can be included in the introduction list? They must be the best. .
Put yourself in our shoes, if China selected 20 movies for export every year, what would we choose?
Choose the best for sure.
So the Hollywood movies that we can see are all carefully selected and top-notch in all aspects. Of course you will feel that we cannot compare to such movies. ”
Speaking of this, he knows this very well.
At this stage, the country can only rely on administrative intervention to ensure that Hollywood movies are not too bright for the domestic market. This is how Domestic Film Protection Month was born. .
But in a dozen years, it will be Hollywood that is protected.
Although Hollywood still dominates the world of movies, it is no longer so unattainable.
"So, in the final analysis, it is still the same sentence, you have to be strong yourself. If you are strong enough, you won't have so many messy things.
Look at my movies, what? Why do Hong Kong actors dare to put on a show? It’s not because I’m better at making commercial films than their Hong Kong directors. My box office is better than his, and my market is bigger than his, so I speak louder than him. It’s that simple.”
After Zhang Chen finished speaking, Li Jing and Dai Jun’s eyes were filled with little stars.
Every time Zhang Chen comes on the show, he can tell a lot of truths.
Obviously cynical, but very reasonable.
He is like a lone brave man who breaks through the darkness, walking alone on the right path that is not understood by others.
"Okay, let's not talk about these more controversial topics for the time being, and talk about other things, such as box office..."
Dai Jun immediately followed: "Yes, before Your prediction for "Stone" is a small goal, do you think it can still be achieved?"
Ever since Zhang Chen mentioned a small goal in an interview, it has become a hot word on the Internet in a few days.
“It seems a little difficult at the moment, but I believe we can achieve it in the end...”
Generally speaking, the first weekend box office is one-third of the total box office.
If the box office wants to exceed 100 million, the first weekend box office must be 35 million, but "Stone" only has 24 million.
This has something to do with the sudden release of "Seven Swords", and it also has something to do with "Super Girl". But Zhang Chen is not worried, he still has a backup plan.
Dai Jun asked with a smile: "I'm very curious. When asked about box office expectations, other directors we invited in the past were hesitant and shy about talking about box office, but you are different. Every time I ask you, you are generous. This Why?"
Zhang Chen spread his hands and said: "This is normal. I work in commercial films. The only basis for the success of commercial films is the box office.
Actually, I don't understand those directors either. Don't they hope that their movies will have high box office?
Perhaps they still feel that they are artists at heart, and feel that it is blasphemous to associate art with copper odor. Stand.
What's wrong with talking about box office? It's so generous. What's there to be embarrassed about? ”
“Both responsible and established? "Li Jing didn't react at first, but she suddenly realized it after hearing Dai Jun's reminder next to her. She covered her mouth in disbelief. Isn't it a bit too offensive to say this?
Our program will Won't you be banned?
(End of this chapter)