Chapter 59: The Expansion of Newspaper Offices
The media in Xiangjiang during this period was very lively.
There are too many hot news, one after another.
Hutchison Whampoa's acquisition case has slowly subsided, and the stock price has fallen back to around five yuan, sometimes even lower.
This is because Hutchison Whampoa was holding on to Huifeng Bank. Although the stock price was stable and did not rise, at least the company's development prospects were also optimistic.
Now, being acquired by a Chinese-owned enterprise was really exciting news at first. The protagonist of such a large-scale acquisition is still a Chinese-owned enterprise. As the majority of Xiangjiang citizens are Chinese, they naturally feel extremely proud.
But once the initial excitement passed, they soon gradually sobered up.
Can Tianyuan Investment Company compare with Huifeng Bank?
Naturally incomparable.
If it weren’t for the Wharf and Hutchison Whampoa incidents, no one would have heard of this company at all.
Therefore, apart from being good at buying stocks, Tianyuan Investment Company seems to have no other business record.
In other words, when Huifeng Bank controls Hutchison Whampoa, it can at least provide help to Hutchison Whampoa.
What can Tianyuan Investment Company provide?
More and more investors think so.
This has led to Hutchison Whampoa’s future becoming increasingly pessimistic.
As a result, the stock price will naturally slowly fall.
Moreover, Zhang Qizheng also deliberately controlled the editors of relevant financial media and wrote articles in financial newspapers to badmouth the future of Hutchison Whampoa.
As you can imagine, some investors took advantage of Hutchison Whampoa's stock price to sell quickly before the stock price plummeted.
In response, Tianyuan Company’s trading team naturally began to control many offshore company accounts to attract Hutchison Whampoa.
Since no one person is purchasing, people in the market just think that this is a normal sale and purchase.
Even if the stock price is only stable at around HK$5, it will be good for Tianyuan Company.
In this regard, Hutchison Whampoa's current chairman Wei Li wants to change this situation and has made many speeches to reporters and media to encourage investors to actively hold shares.
However, it is of no use.
As a professional manager, even if you are in charge of Hutchison Whampoa now, and even if Hutchison Whampoa is developing towards a good momentum, who knows when you will step down!
Contrary to Hutchison Whampoa, Wharf's stock price has always remained high, and even exceeded 60 Hong Kong dollars per share, but its actual market value is not worth that much at all.
Because, Jardine Matheson finally came to an end, and a war without gunpowder officially began.
Not long after Charter King announced its acquisition of 23% of the shares of Tianhe Company, Jardine Matheson also announced that it had acquired a total of 11.8% of the shares of three other shareholders.
Land, a subsidiary of Jardine Matheson, originally owned 10.4% of the stock. After this acquisition, Jardine controls 22.8% of Wharf's stock, which is not far from the charter king's 23%.
So, their battlefield has also turned to the stock market.
At this time, Li Chaoren, who had no involvement in the Hutchison Whampoa acquisition, finally came to an end.
Li Chaoren had known the chartering king for many years, so it was naturally impossible for him to offend the chartering king and sell about 10% of his stock to Jardine, so he secretly contacted the chartering king.
This 10% stock is particularly important at this time. If the charter king acquires it, it will exceed 33% of the stock and will take the lead again in this battle.
Since Hutchison Whampoa has no chance to win, Li Chaoren has set his sights on another British-owned company, Wheelock Group.
If the Wheelock Group follows the original trend of history, it will eventually be taken over by the charter king for his own use.
However, it is hard to say in this changing direction due to the emergence of Su City.
Zhang Qizheng looked at the increasingly chaotic Wharf and couldn't help but admire Su Cheng more and more.
Fortunately, I chose Hutchison Whampoa instead of Wharf. Otherwise, they would be the ones fighting Jardine Matheson now. For them, the cost is too high and simply not worth it.
Of course, owning the charter king of Global Shipping Group, no matter how high the price is, is worth it, because Wharf and Global Shipping Group can complement each other.
The other "Chivalry Literary Novel Newspaper", which not many big bosses pay attention to, is rising rapidly at this time.
After a 7-day free period, "Looking for Qin", a new martial arts work, has attracted great attention from fans of martial arts novels.
Sales are breaking records again and again.
In this era, "Oriental Daily" has become the best-selling newspaper in Hong Kong, with an average sales volume of 100,000 copies a day. At its peak, it could even sell 200,000 to 300,000 copies, which can be said to be inferior to other newspapers. Newspaper agency.
In this era of lack of entertainment, newspapers and television have become two important sources for everyone to obtain news.
Therefore, many people like to buy a newspaper and read it every day.
This is why competition among newspapers in Hong Kong is so fierce.
After the 7-day free period of "Chivalrous Literature Novel Newspaper", on the 8th day, Chivalrous Literature Media Co., Ltd. did not dare to directly print 100,000 copies, but only printed 50,000 copies. share.
The result was surprising. Even the paid "Chivalry Literary Novel Newspaper" had been sold out by crazy readers before noon.
On the 9th day, 80,000 copies were still sold out.
On the 10th day, 100,000 copies were printed directly, but they were still sold out.
On the 11th day, 120,000 copies were sold out.
......
It was not until about 200,000 copies of "Chivalry Literary Novel Newspaper" were printed that the sales stabilized.
Even when Jin Daxia and Gu Daxia published their books, newspapers were never so scary. It would be good if they could sell tens of thousands of copies a day.
The real reason is the terrifying intensity of "Xun Qin Ji".
In this day and age, which author can write thousands of words per day? No one at all!
Like Gu Daxia, he basically writes for a period of time, then submits the manuscript, and then writes for a period of time, and then submits the manuscript again. If the newspaper wants to maintain daily updates, it can only save some updates, one at a time. Two thousand words.
The amount of updates is gone before readers enjoy reading it. It’s not satisfying at all.
This has led many readers to be willing to wait for the physical book to come out before reading it.
But "Xun Qin Ji" is different. It is updated with thousands of words every day. Which one can beat it?
Therefore, the sales of "Chivalry Literary Novel Newspaper" are rising steadily, and the highest sales volume can even reach 230,000 copies.
If sales can be stabilized in the long term, it will only be a matter of time before "Chivalry Literary Novel Newspaper" becomes recognized as the number one newspaper in Hong Kong.
As newspaper sales continue to rise, advertisers are also coming to our door one after another.
For this reason, after discussions between Chiayi Literature Media Co., Ltd. and the senior management of Su Group, they decided to only accept one advertisement per day for the time being, and this advertisement also required bidding.
The bidding is extremely fierce every day, and more than 100,000 Hong Kong dollars in advertising fees can often be collected in one day.
In just half a month, Chiayi Literature Media Co., Ltd. made more than 1 million Hong Kong dollars in advertising fees.
Looking at the increasingly stable sales of "Chivalrous Literature Novel Newspaper", Chivalrous Literature Media Co., Ltd. decided to start expanding.
The literary newspaper has achieved initial results. Next, the company will set up new newspapers, sports newspapers, horse racing newspapers, entertainment newspapers and other newspapers, and magazines will also be launched again.
With the income support of "Chivalry Literary Novel Newspaper", even if the group no longer provides financial assistance, Chiayi Literature Media Co., Ltd. can build other newspapers.
The sign of "chivalry" will become more and more deeply rooted in people's hearts as time goes by.
(End of this chapter)