Chapter 90 Su Cheng’s Plan
Now that we have reached an agreement with Shen Bi, all we have to do is wait for him to give us the news.
After saying goodbye to Shen Bi, Su Cheng went directly to the Su Group headquarters building.
After not coming for a few days, Su Cheng found that the mental outlook of Su Group employees seemed to be changing all the time.
They seem to be more diligent and energetic.
He is no longer as lazy as he used to be, not looking like an employee of a large group.
It seems that Yang Chaoye's appointment has indeed brought about great changes to the Su Group.
As expected of a senior executive of a large international company.
When I found Yang Chaoye, he was not in his president's office, but in the office of a subsidiary company, discussing something with the subsidiary's management.
"It seems that the boss is very free today, and he actually has time to come to the company!" Yang Chaoye greeted Su Cheng with a smile.
"Well, it seems that Mr. Yang manages the group well." Su Cheng also smiled.
"Let's go back to the office." Yang Chaoye said to Su Cheng after giving a few instructions to the executives.
"Yeah."
Su Group President's Office.
"How is the construction of the computer department going?" Su Cheng asked.
This was something he cared deeply about.
Computer R&D laboratories and production bases must be set up before he can use the computer technology he has mastered.
Otherwise, the information and drawings are completely useless.
“We are already stepping up the construction of the R&D laboratory and production base in an industrial area south of North Point. The property there originally belonged to the Su Group, and now exactly half of the space is unrented. Go out and let us use it," Yang Chaoye said.
"Well, how's the talent recruitment going?" Su Cheng continued to ask.
Without relevant professional talents, even if it is built, there is no way to start. Therefore, talents are very important.
“Through my personal connections, I have hired 6 professional experts for our company from the beautiful country. They are experts in chips, microcomputer systems, complete machine design, etc. They all have more than 30 years of experience in the industry.
In addition, I have also recruited many Chinese technicians in the computer industry. These should be able to cultivate many of our own talents for us in the future. These people, Some have already submitted their resignations and can come to Xiangjiang within a month at most, and some are unemployed and can come to Xiangjiang at any time," Yang Chaoye replied.
"Very good. Thank you for your hard work, Mr. Yang. When the framework is built, I will give you a mysterious gift that will make you famous all over the world." Su Cheng said with a smile.
Of course what he was talking about was the new technology of computers. When Yang Chaoye takes charge of this matter, it will be difficult for him not to become famous all over the world.
As for Su Cheng, he has no intention of showing up, he just needs to be a boss.
Speaking of talents, I contacted a headhunting company last time, hoping to buy their company. Almost a month has passed, and there is no news yet. I wonder what their boss is thinking about it?
Thinking of this, Su Cheng decided to find a time to call Mr. Liu of the headhunting company.
"Isn't the company short of funds now?" Su Cheng asked.
The Su Group was given 100 million Hong Kong dollars before. According to the current development speed of the Su Group, it should not run out of funds so quickly. "There is no shortage for the time being. Our Su Group is now making a profit. These funds will continue to be invested in the development of the group. When there is a gap in funds, I will apply for funds from the boss." Yang Chaoye said with a smile.
"Well, that's good." Su Cheng nodded.
"By the way, boss, with your current status, you should know some big stars, right?" Yang Chaoye said suddenly.
"Why do you ask that?" Su Cheng asked curiously.
“The boss of our Su Group, Su’s Electrical Appliance Company, should know about it, right?” Yang Chaoye asked.
"Of course, Su's Electric Company mainly produces and sells small household appliances such as electric fans, water heaters, and rice cookers. I still know these." Su Cheng said with a smile.
Su's Group has nearly a hundred subsidiaries. During his previous temporary management, he still had a rough understanding of the businesses of its subsidiaries. Su's Electrical Appliance Company is one of the more profitable subsidiaries. .
However, because Xiangjiang’s industrial strength is very strong, especially in the area of small home appliances, it has many copycat brands and small and medium-sized brands, among which Su’s Electrical Appliances brand is not outstanding.
“I found that the quality of our own products is actually very good, but because our reputation at Su’s Electric Co., Ltd. is too small, sales have been unable to increase. Advertising is a good choice, such as in "Chivalry" We ran several advertisements in the Literary Journal, and the results were pretty good. Our sales increased several times, but soon the sales dropped again.
This was not a solution for a long time, because in the Advertising in newspapers and periodicals has great limitations. Readers are generally not responsible for buying things at home. It is far less effective than advertising on TV. However, if you find a big star to endorse you and then advertise during prime time on TV, the effect will be certain. It will be better, we are currently trying to make everyone familiar with our Su family brand," Yang Chaoye said.
Since Hutchison Whampoa was acquired by Sioux City, Hutchison Whampoa Group and Su's Group have also cooperated. For example, Su's brand electrical appliances have appeared on the shelves of PARKnSHOP supermarkets. However, due to the popularity of Su's brand electrical products, Small, even if it is placed in a very obvious position, it rarely achieves results.
Such a situation has to be changed, otherwise it will remain the same as before.
"Do you want to advertise on TV? Speaking of which, I plan to buy a TV station. Let's do this. After I buy the TV station, the TV station will also belong to the Su Group, and you will be in charge of it!" Su Cheng smiled.
The matter with Jiayi TV Station is almost settled.
Today is July 21st. If Su City does not interfere, Jiayi TV Station will close down on August 21st. In other words, there will be exactly one month left.
If you want to buy Jiayi TV, one thing must change, and that is to cancel Jiayi TV's broadcast of educational programs during prime time.
One of the original licensing conditions for Jiayi TV was that Jiayi needed to spend part of its time broadcasting educational programs. This was one of the reasons why Jiayi failed to break even, and it was also the reason for Jiashi's collapse. one.
Whether it is TVB or Li TV, in fact they all need to broadcast educational programs, but they have an advantage, that is, they have more than one TV channel. In this case, educational programs will Placing it on a channel with low ratings will solve this problem perfectly.
Jiayi TV is different. At the beginning, the government only approved them to set up one channel and broadcast it during prime time. In this situation, the disadvantage was huge and losses were normal.
However, with the current status of Sioux City, if you find Governor Mailihao, there is still a great chance to make changes for Jiashi.
After all, Sioux City can be said to be a very key figure in MacLehose's construction of Hong Kong's economy. If he disagrees with even this small matter, it will be unjustifiable.
At most, if it really doesn’t change, Su City will have to watch Jiashi go bankrupt, and then turn around and invest in TVB or Li’s TV station.
This is Sioux City’s plan.
"If that's the case, that would be great. Then it will be easier for us to promote our own products." Yang Chaoye's eyes lit up.
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(End of this chapter)