Chapter 125 Investigation Report
At the same time, Xiangjiang started to become busy in the morning.
Xu Xu is an employee of a survey company in Xiangjiang. His job is to investigate the ratings of various TV stations in Xiangjiang every day.
Because in this era, there were no measuring instruments for measurement, so their survey methods were very primitive, but also very practical.
The survey method used by their company is the diary card method.
The so-called diary card method refers to a method in which all family members aged 4 and above in a sample household record the channels and time periods they watch every day on diary cards at any time to obtain TV audience viewing information.
Xu Xu is responsible for collecting data in the Tsim Sha Tsui area every day, and needs to collect data from about 50 households.
After working for several years, he was already very good at it, so he had finished collecting diary cards before noon.
Back at the company, he began to record the diary card data on a summary form.
Soon, a clear data table came out.
The table records the ratings of three TV stations in Hong Kong from 6 am to 12 am. Among them, TVB accounted for 58% of the ratings in the morning. At noon, Li TV took the lead, reaching 48% of the ratings. By 8 pm After 0:00, Jiayi TV began to take the lead, reaching the peak of 62% at 9:00.
"Huh? Why are there so many people watching Jiayi TV in the evening time? Is something wrong? Shouldn't we be watching more TVB at this time? "Boys and Girls Go Forward"? Is this program so good? "After Xu Xu copied the form, he looked at it with a shocked expression.
He naturally knows about the program "Boys and Girls Rushing Forward". After all, how could he not notice the overwhelming advertisements in Xiangjiang a few days ago? But he didn't watch TV last night, but went there with his brother. Went to the bar for a drink, and when we got home, it was already late at night.
According to his understanding, Jiashi’s performance in July was not good. At the beginning of the month, it was pretty good due to good publicity. However, after the middle of the month, the ratings began to gradually drop. By the end of the month, the ratings were so low. The proportion is no longer large.
After July 28, because Jiashi changed its boss, there were no changes in the program, so the ratings have always been at the bottom among the three TV stations.
Unexpectedly, a new program launched this month would have such an effect?
Xu Xu was surprised.
"Is it a coincidence? No, I'm going to look at other forms." Xu Xu stood up and decided to ask other colleagues about their situation.
After all, the data he had only included the TV viewing situation of fifty households. The base number was too small and could not represent the TV ratings of the entire Hong Kong.
Their company needs to summarize all the data collected to ultimately represent the ratings of the entire Xiangjiang TV station.
Other investigators in the company returned to the company one after another, so he approached a colleague who was very close to him and asked him about the specific situation there.
The colleague handed his form to Xu Xu. Xu Xu took it and read it immediately. What surprised him was that the colleague’s data was not much different from his. The overall data difference was also small. It's just a few hundred percent.
At this time, some colleagues were already talking about it.
“This "Boys and Girls Go Forward" is really a dark horse. It seems that Jiashi can be saved. It is indeed a TV station backed by a rich man like Sioux City. TVB and Li's TV stations are under pressure. "A colleague said with a smile.
“I have watched this variety show, and it is indeed very interesting. Although the program is not difficult to describe, the creativity is very good. Based on my understanding of so many TV station variety shows in the world, a national fitness campaign like this, It can be said that this is the first time it has appeared, and I have to say that the person who planned this program is really awesome," another colleague said.
"Let me analyze the reasons why it is popular:
First of all, the setting of this show is very interesting. It is a breakthrough type show, especially in the hot summer season, the water park they set up is very interesting;
Secondly, this program attracted a lot of attention by allowing contestants to participate in different levels to get the final gift, a color TV set;
And judging from the contestant selection rules, the program team The requirements for the selection of contestants are not high. As long as everyone can pass the interview, they can participate in this program, so it is very close to the people and has an amateur feel;
This program is also very interesting to watch. Boys and girls rush forward. The challenge is not very difficult, but it does require high physical fitness. When watching, everyone will be immersed in the scene and feel the same as the players, so it is very popular among the audience. "A middle-aged employee analyzed these clearly. , and also received approval from many people.
“I love this show so much. Let me tell you, there were 4 beauties and 2 handsome guys on the show last night. Those beauties were dressed so coolly that it made my blood boil. Moreover, the photographer also The shooting was very technical. If I knew anyone from Jiayi TV Station, I would have to suggest that the TV station should increase the salary of the photographer."
"Indeed, the second beauty, the 36D, came on stage from her on. Even when I fell into the water, I never took my eyes off her."
"The third beauty is my favorite, look at her slender thighs, sexy short skirt, and cute low waist. The bra, the looming feeling when the water washes into the red cabin when passing the fifth level, I don’t have this feeling when I watch TVB’s Hong Kong sister swimsuit.”
……
As everyone was chatting, the style of painting suddenly began to change.
At this time, Xu Xu suddenly understood why "Boys and Girls Rush" became popular overnight. In fact, although this program is simple, its creativity is so good and people-friendly.
Soon, the colleague responsible for summarizing all the data also calculated the ratings of the previous day.
From 8pm to 10pm, the ratings champion is Jiayi TV, with the highest ratings reaching 68% and the average ratings reaching 56%, making it the best performing TV station at night.
Xu Xu's company is a survey company approved by the Xiangjiang government and jointly recognized by the three TV stations. Their company's data is very authoritative in Xiangjiang.
Everyone in the investigation company feels that Jiashi can turn around with this program.
Because anyone with a discerning eye will know that this program has very good sustainability. As long as this program is available, the ratings of Jiayi TV will not be much worse.
Soon, the data from the survey company were sent to major media outlets. After receiving the data forms, newspapers and periodicals immediately found hot news topics.
Broadcasting Avenue, Jiayi TV Building, General Manager’s Office.
At this time, the six gentlemen of Jiashi were all in the office. Liang Shuyi looked at the form, and everyone smiled.
Sure enough, the show was a success.
Because by looking at the data, you can tell whether the program is popular or not.
"Boys and Girls Go Forward" is broadcast at eight o'clock in the evening. If it is really unpopular, the ratings between nine and ten o'clock will not continue to rise, but will only fall. .
But judging from the data table, the ratings between nine and ten o'clock reached the peak of all the programs of the three TV stations that day.
It can be seen that the program is very successful.
"Mr. Liang, let's call Director Yang and boss to report the good news." Liu Tianci, one of the senior executives, said to Liang Shuyi with a smile.
"Well, fight, report to them immediately, the boss is the biggest contributor to this show!" Liang Shuyi smiled happily.
(End of this chapter)