Chapter 136 TVB’s Counterattack
While Su Cheng and Yang Chaoye were chatting at the Su Group, the top management gathered together at the Wireless Building on Broadcasting Road.
TVB shareholders and executives such as Li Xiaohe and Shao Yifu were all sitting in the conference room, and the scene was a bit solemn.
Originally, among the three major TV stations, TVB and Li's TV station were neck and neck, while Jiashi began to lose.
With this situation, TVB executives are naturally happy. After all, there is one less TV station to compete with them for traffic.
Over the years, TVB has worked hard to become the top brother of Xiangjiang TV Station.
Even the famous beauty pageant "Miss Xiangjiang" was acquired by TVB and became TVB's most watched program for decades.
But now, TVB is under pressure.
Recently, Jiayi TV has become the ratings champion at 8 or 9pm with a national fitness variety show.
Eight or nine o'clock in the evening is the prime time period of the TV station. TVB channels whose ratings have dropped significantly will naturally see their advertising fees drop as well.
In particular, Jiayi TV Station also announced that it will soon broadcast the TV series version of "Looking for Qin", which gave TVB a sense of crisis.
In itself, TVB and Li's TV station are at war with each other. Now Jiashi has suddenly turned around from a situation that was about to go bankrupt to grab the viewing traffic. If there is no way, TVB may enter The previous way of Jiashi.
If the ratings are occupied by Jiashi for more time, then their TVB ratings will definitely go downhill. Such a situation will naturally cause TVB's advertising fees to drop, and eventually TVB's revenue will plummet.
"Please tell me what countermeasures you have to change this situation. We cannot continue to develop passively like this." Li Xiaohe, chairman of the board of directors, broke the tranquility of the conference room.
Li Xiaohe hated Jiayi TV Station very much because it poached all the former top executives of TVB, causing TVB to lose a lot of talents.
In the past few months, Liang Shuyi joined Jiashi from TVB, triggering a wave of poaching. Important TVB staff who came with Liang Shuyi include Liu Tianci (assistant general manager and creative supervisor), Shi Shaoming (program director), Lu Guozhan (program promotion director), Ye Jiexin (Production Director), Lin Xuhua (Data Collection Manager).
Many famous actors and directors changed jobs together, and most of the actors in the long-running TV series "Family Change" also moved places.
After they changed jobs, Li Xiaohe had to personally take charge of the overall situation and spend a lot of money on development, so that the situation at TVB slowly calmed down.
Everyone, look at me, I look at you, the conference room is as quiet as death.
At present, TVB is implementing a diversified program strategy, which has allowed it to have a slight advantage over Li TV in ratings in the past two years.
This strategy still has disadvantages, that is, the investment is large.
With such a large investment, if the ratings do not perform as expected, we will face a big loss.
At this point, whether it is Li Xiaohe or Shao Yifu and other shareholders, naturally they do not want to see this situation.
In the end, it was Shao Yifu who came out to speak: "I suggest that we release "Xiao Li Fei Dao II: The Devil's Swordsman" and "Enemies on the Narrow Road" in advance, and speed up the production of "Xiao Shiyilang" and "Yijian". The shooting speed of "Zhen Shenzhou" is to be broadcast in September;
As for variety shows, I know that there is a very popular program in the beautiful country called "SOULTRAIN", which is what we colloquially call it. It is a program called Soul Train. This program is very popular among young people in beautiful countries. I think if it is introduced to Xiangjiang, it should be able to steal some of the ratings. ”
"I agree with Mr. Shao's idea."
"I agree too."
As soon as Shao Yifu finished speaking, the meeting that had been quiet just now suddenly became lively.
"A bunch of pustules!" Li Xiaohe thought helplessly as he looked at the people below. The atmosphere is even better when Liang Shuyi and others are around!
Originally, TVB's program arrangement has basically been completed. Currently, TVB is broadcasting a program called "Youth Craze - Discofever". Since the audience is not high, the ratings are average.
Although the filming of "Xiao Li Fei Dao II: The Love of the Demon Swordsman" has been completed, the broadcast time is set in September.
As for "Xiao Shiyilang" and "One Sword of China", they are still filming, and the original broadcast plan was scheduled to November.
These all have fan bases, especially Li Fei Dao, who has a large number of fans in Xiangjiang. If it is released, many fans will naturally watch it.
But if this happens, it will completely disrupt TVB's plan, and subsequent programs will have to be rescheduled, and the time is very tight.
As for the street dance program "SOULTRAIN", no one is sure whether it will be suitable for Hong Kong.
Although it is very popular in the West, no one can be sure whether Easterners will like it or not.
So even though everyone knew that it was very popular in the beautiful country, they never had the idea of introducing it.
Because it is too easy to lose money.
However, now that I can’t think of a better variety show, I can only take a gamble.
"Since everyone agrees, let's plan this way first. The program director will hand over the planning document to me as soon as possible and let the meeting adjourn." Li Xiaohe said directly.
Instead of having a meeting and discussing with a bunch of pustules, it is better to discuss it with Shao Yifu alone.
"Mr. Shao, let's go to the office and sit down." Li Xiaohe said to Shao Yifu as he looked at the people who were starting to leave.
"Okay, let's go." Shao Yifu nodded.
The two returned to the office. Li Xiaohe personally poured a cup of tea for Shao Yifu, and then asked: "Mr. Shao, what do you think of Su Cheng?"
Shao Yifu thought for a while and then said: "Although he is young, I have to say that he is really a very talented businessman. When I was at the Governor's Mansion, I talked with him about his suggestions for the development of film and television. , has a unique perspective, and I even have the idea of cooperating with him. This young man is so talented!”
Shao Yifu’s current focus is actually not on TVB, but on Shaw Brothers.
Today's Shaw Brothers Film Company can be said to be gradually declining.
Since Zou Wenhuai left Shaw Brothers and established Golden Harvest Film Company, Golden Harvest Films has almost all taken away the top box office movies in Hong Kong in recent years.
This makes Shaw, the entertainment tycoon, really embarrassed.
After meeting Su Cheng last time, the two chatted happily, and Shao Yifu came up with the idea of cooperating with Su Cheng, hoping to take this opportunity to step on Shaw Brothers' movies.
Unexpectedly, in the blink of an eye, Suzhou City bought Jiashi and became a competitor of TVB.
“Then do you think TVB can defeat Jiashi again?” Li Xiaohe asked again.
"If we just rely on the program "Boys and Girls Go Forward" and the TV series "Qin Qin Ji", of course we don't have to worry, but we just don't know if they will have any big moves in the future." Shao Yifu sighed.
“No matter what, we cannot be the bottom among the three major TV stations!” Li Xiaohe’s eyes flashed fiercely.
Investing in the establishment of a wireless TV station has brought him great fame, and he does not want to lose this honor!
Everyone, please vote for me~
(End of this chapter)