Chapter 144 TVB changes broadcast time
TVB Building, Chairman of the Board of Directors Li Xiaoha immediately received the report from the investigation company.
Looking at the data in front of him, he still didn't want to believe it.
All shareholders and management of TVB have great expectations for "Little Li Fei Dao II: The Love of the Demon Swordsman". The original cost of purchasing the copyright and filming this TV series was very high.
However, what is before them now is that the ratings of all TVB channels during the time period from 7 to 9 pm are only 22%?
Even from 9 to 12 o'clock, the ratings are quite different from Jiashi.
In other words, during the five hours between 7:00 and 12:00 on weekends, Jiashi has the highest ratings of Xiangjiang TV.
If this continues, let alone making money, it will simply be a loss of blood!
The most important thing for advertisers when placing advertisements is to look at the ratings. If the ratings are not high, why should others pay high advertising fees?
So, there are only two ways to go before them.
Either continue to compete with Jiashi, let "Little Li Fei Dao II: The Love of the Demon Swordsman" and "Xun Qin Ji" continue to compete at the same time, maybe there will be a chance to win in the future; "Flying Knife II: The Love of the Demonic Swordsman" will be played at another time.
Choose the first one, and there is a high probability that you will continue to lose blood.
If you choose the second one, it would be equivalent to indirectly announcing that they had failed in this competition in just one night.
But if you choose the second one, at least you won’t lose money, and you should even make money.
In this situation, how to choose?
If Li Xiaohe is not stupid, he also knows how to make a choice. It is impossible to choose the first one for the so-called face and continue to compete with "Looking for Qin".
They are big guys, and of course they care about their own face, but to be able to achieve their current status, they are not stupid at all.
However, he still called Shao Yifu and did not make his own decision.
"Mr. Li, let's get out of the way. The trend is on their side now. Even if we choose to give it a try, we will lose even more face in the end. The ratings from 8pm to 9pm last night It can be seen from the ratings. If "Looking for Qin" did not do well, they should have given up watching the first episode from 7 to 8 o'clock. However, from 8 to 9 o'clock, the ratings not only did not fall, but actually increased. Some.
It can be seen that we should not confront them head-on. It is better to give up in advance. This is only the first competition and there is still a lot of time. I suggest that the broadcast time of "Xiao Li Fei Dao II: The Demon Sword Hero" be changed to Monday to Sunday. From 7 pm to 9 pm on Friday, although there is a one-hour time conflict with their flagship program "Boys and Girls Go Forward", we can at least compare "Boys and Girls Go Forward" with more confidence. "
After clearly understanding what happened and the results, Shao Yifu directly suggested.
"Mr. Shao, your idea coincides with mine, then, do this. Bar! "After listening to Shao Yifu's words, Li Xiaohe replied with a smile.
In business, it is normal to make profits and losses, and it is also normal to fail in competition with others. They have worked hard for so many years, and there is no shortage of such experience.< br>
So, in the afternoon of that day, TVB Jade Channel directly announced the change of broadcast time of "Little Li Fei Dao II: The Love of the Magic Sword" through news
"This station has temporarily decided that the broadcast time of "Xiao Li Fei Dao II: The Magic Sword Hero" will be changed from the originally planned broadcast time of every Saturday and Sunday from 7 to 9 pm to Monday to Friday from 7 to 9 pm. Hope everyone knows!”
This news spread quickly through the TV station.
Everyone was very surprised when they found out about this.
Didn’t you just compete with Jiashi last night? Why do you suddenly want to stop competing in the ring?
In fact, Saturday and Sunday from 7 to 9 pm can be said to be the time when the most people watch TV programs.
Because at this time, everyone happens to be having dinner, watching TV has become an indispensable thing for many families. Although 7 pm to 9 pm from Monday to Friday is also a prime time period, it is actually incomparable with 7 pm to 9 pm on weekends.
Because during this time period, some people work overtime and have not yet finished get off work, so naturally there are not that many viewers.
The news reached Jiayi TV Building, and everyone cheered.
What does this news announced by TVB mean? It shows that they think they have failed!
And the winner is their Jiayi TV station!
Liang Shuyi also held an emergency management meeting: "I believe everyone knows the news, right?"
"Of course, we at Jiashi are very happy!"
"We won the first battle. ! ”
“This is really good news!”
"Our "Xun Qin Ji" is still great!"
......
There was a lot of discussion in the conference room.
“Everyone, don’t get too happy yet!” Seeing the chaos at the scene, Liang Shuyi stopped her.
Seeing that the conference room became quiet, Liang Shuyi continued: "We currently only have three trump cards: "Looking for Qin", "Boys and Girls Rush Forward", and "Hello Night Returns". Other time periods , and can only play TV series that have been broadcast before. In this situation, it is impossible to compete with TVB and Li TV stations in other time periods, so we have to change this situation.”
In July, Jiashi invested heavily in broadcasting many major TV series, such as "Vanguard" and "The Golden Sword". Unfortunately, the results did not meet expectations.
Today, in addition to "Looking for Qin" and "Boys and Girls Rush Forward", Jiashi also has the legacy TV series "Celebrity Love History" and the adult talk show "Hello" pioneered by Xiangjiang TV Media Returning at Night".
The TV series "Celebrity Love" is a TV series where Jiashi went to Hawaii regardless of the cost. It was originally planned to shoot 100 episodes. Unfortunately, only more than 30 episodes were broadcast, and the filming was stopped due to financial problems. Sioux City After the acquisition of Jiashi, "Celebrity Love" was able to resume filming, but the filming location was also changed from Hawaii to the South Bay of Xiangjiang Island, because Su Cheng felt that the ratings of "Celebrity Love" were not worth spending so much money to shoot in Hawaii.
Although Su Cheng has a lot of money, his money does not come from strong winds. He does not do loss-making business.
As for the program "Hello Night Returns", it can be said that it is currently Jiashi's most popular program besides "Qin Qin Ji" and "Boys and Girls Rush Forward".
At the beginning, Jiashi's "July Offensive" produced a series of self-produced and outsourced programs, such as "301 Unit", "Mystery Theater", "Celebrity Love Story", "Golden Sword Lovers" and more than ten programs were launched at once , as a result, the ratings were almost wiped out, and only "Hello Night Returns" was considered the most successful.
This program is hosted by Lu Yuan, Yi Jia, Chen Weiying, and Liu Shuyi. It can be regarded as the first romantic and light program in the history of Hong Kong TV. It refreshed the TV audience as soon as it was launched. The program was broadcast late at night and the ratings were extremely high. , became the talk of the city, but it is a pity that one program cannot save the entire TV station.
Nowadays, "Hello Night Returns" is broadcast from 11 o'clock to 12:30 late at night. This program, in this time period, TVB and Li's simply cannot compete with it. program.
Liang Shuyi has great ambitions. She not only wants to seize the ratings with "Looking for the Qin", "Boys and Girls Go Forward" and "Hello Night Returns", but she also wants to win in more time periods. Grab the ratings!
“So, I hope that "I Have a Date with a Zombie" can speed up the filming process. Next, the resources of all TV stations will be given priority to "I Have a Date with a Zombie". I hope that in September, this This TV series can be officially launched on the screen!" Liang Shuyi said seriously to everyone present.
This is the advantage of broadcasting while shooting. As soon as the shooting starts, it can be played back quickly.
More than one hundred episodes of "My Date with a Zombie" can be played for a long time.
(End of this chapter)