Chapter 177 Bid 10 million!
"Mr. Su, your question is so sudden that I am not mentally prepared. As far as I know, compared with the real estate industry, the film industry makes money much slower. Why? Mr. Su is also planning to get involved in the film industry?" Lin Boxin said with surprise.
"Mr. Lin should know that I acquired Jiayi TV Station at the end of July. Over the past month, I have made plans for film and television. In addition to the TV station, I also established a film department. Both Shaw Brothers and Golden Harvest Film Company have their own theater chains, and when I get involved in this industry, I naturally need to have my own theater chain," Su Cheng explained.
In the film industry, making money is not very fast. Last year, the highest-grossing film in Hong Kong was the imported film "007: The Spy Who", with a box office of only HK$5.26 million.
The highest-grossing local film is "Fa Qianhan" produced by Golden Harvest, with a box office of HK$5.05 million.
The population of Xiangjiang is only so small, and the movie market is so big, so the box office cannot be high.
Throughout the 1970s, the highest-grossing film in Hong Kong was "Half a Category" released in 1976. It became very popular after its release and defeated the imported blockbuster "Jaws", and finally achieved a box office success of 8.53 million. .
Of course, these are just the box office in Xiangjiang. Nowadays, Xiangjiang has many important markets overseas, such as Bay Area, Singapore, etc., almost all of which are targeted at the Chinese community, especially Bay Area. Bay is the most important ticket warehouse for Hong Kong movies.
Even so, the box office of a champion movie, including overseas box office, is only tens of millions of Hong Kong dollars.
The movie does not mean that you can get as much as you get at the box office, but accounts must be divided.
For example, those independent producers who do not have their own theaters only get 30% to 45% of the box office share in Hong Kong, and even less in overseas markets, with the share only between 20% and 30%. .
Of course, for companies like Shaw Brothers and Golden Harvest, which own an integrated film industry, the profits will be much higher. Basically, after excluding the shooting costs and remuneration, the rest belongs to the company.
The actors' remuneration in Xiangjiang is not like that in mainland China in later generations, where a star actor will be paid tens of millions for each movie. The actors' remuneration in Xiangjiang is very low. Basically, the salary system is implemented, so filming The cost is not too high.
This is probably the reason why so many people in Xiangjiang invest in movies. The investment is small.
Why did Su Cheng enter the film industry, which is not very profitable?
Of course there is a reason.
First of all, he has many high-box-office movies in his hands. If he manages them properly, it will not be difficult for him to earn hundreds of millions a year.
Secondly, when his film career develops to a certain level, he can also shoot high-box office movies internationally.
Chinese movies are not suitable for European and American markets? He has a suitable script, and besides, there is no shortage of foreigners in Hong Kong.
Since Western movies are not suitable to be shot by Chinese, then they can be shot by foreigners.
When the time comes, if these popular Western movies are made and then sent to Europe and the United States to grab the box office, then it will not just be as simple as hundreds of millions of profits a year.
It feels like Chinese people can’t make Western movies?
Then dig talents in Hollywood and hire good producers and directors. Anyway, he has a lot of scripts.
It is not difficult to cultivate foreign actors who belong to Hong Kong.
Moreover, movies are only one aspect.
A movie with high box office can make many actors popular.
These actors are naturally contracted artists under Su City.
When an artist becomes popular, he can naturally make more money for him.
Fans’ money is the best way to make money.
So, film companies can actually stimulate a lot of development. It is not just movies that make money, but also a lot of added value.
Lin Boxin thought about it for a long time, looked at Lin Jianming, and then said: "Mr. Su, it's not impossible to sell the cinemas under our group to you. After all, this is just our side business. I just don't know what price Mr. Su can offer." ?”
The investment in movie theaters is just an experiment for Lai Sun Group. They now pay more attention to the real estate industry.
As for the textile industry, it is their fortune and cannot be lost.
But the film industry is indeed dispensable to them at the moment.
And if they can sell the cinemas and collect some of the funds, they can continue to develop in the real estate industry this year.
It’s just that, in this way, if they sell it, even though they have a certain background in the film industry, they will completely leave the film industry.
So, if they decide to sell, there will definitely be pros and cons, but for them, the pros outweigh the cons.
In the world, almost anything can be bought and sold. The reason for failure to make a deal may be that the price has not been agreed upon.
So, Lin Boxin naturally did not refuse.
Cinemas are not an important investment direction for Lixin Group, and they cannot contribute much profit to their group in a year.
If the cinema is sold to Suzhou City, it can also gain the favor of Suzhou City and lay a stronger foundation for subsequent cooperation.
Hearing what Lin Boxin said, Su Cheng knew that there was a chance of buying one of their cinemas.
Su City directly proposed to acquire their movie theater because Lin Boxin said before that their investment in the movie theater was purely for fun.
In other words, movie theaters are not an important industry to them.
"Mr. Lin, I would like to ask how much your cinema is currently worth? I have a good idea." Su Cheng asked again.
Actually, before Su Cheng came here, he had already learned about the cinema market in Xiangjiang and knew their general situation.
Moreover, he has naturally investigated the situation of the six cinemas owned by Lixin Group, otherwise he would not have made up his mind to acquire these cinemas.
However, since you are actively asking for the acquisition, you should first ask them about their desired price before negotiating.
“It’s really hard to say. Refer to the transfer prices of other cinemas. The selling price ranges from hundreds of thousands to two to three million. This depends on the size of the theater, profitability, location, etc. To judge its value, although the six theaters under our umbrella are not the most profitable in Hong Kong, they are not bad either. Three of them ranked among the top ten theaters in Hong Kong in terms of attendance last year, and the other three were also in the top ten. They are all in the top 20. It is not a problem to transfer such a theater in Xiangjiang for more than one or two million
It can be said that our theater has a very good reputation among the public. This is also the reputation and reputation we have managed to build after three years of operation. Many films by independent producers in Hong Kong are shown in our cinema. In addition, , even Jiahe's movies are our sources of film production. On weekends and holidays, our shows are basically full every time, so our profits are very good! ”
In Xiangjiang, movie theaters are always called theaters, so the names of many movie theaters are named after a certain theater.
Obviously, knowing that Sioux City is going to buy Lixin After thinking about the movie theater owned by the group, Lin Boxin decided to sell the movie theater.
Only on the price issue, he did not want to make a bid himself, but left the issue to Su Cheng. Sioux City's economic strength was discovered by everyone in just a few months
There is no doubt that this is really a businessman one or two levels higher than Lin Boxin.
Therefore, Lin Boxin also hopes to take advantage of this opportunity to establish a good relationship with Su Cheng, so that there will be more opportunities to cooperate in the future.
"I offer 10 million Hong Kong dollars to purchase the ownership of six of your theaters. I wonder what Mr. Lin thinks?" Su Cheng gave a relatively reliable amount.
(End of this chapter)