Chapter 184 Brand Effect
Su Cheng's words seemed to open a door for Yang Chaoye and see a novel world.
In this era, there are not many brand experience stores.
According to the original world of Sioux City, the concept of brand experience stores would not sprout until the 1990s.
With the changes in consumer demands and the development of technology, brands have begun to realize the importance of opening experience stores in major cities.
In this era, no one would have thought of such a model.
As a former senior manager of a world-class enterprise, Yang Chaoye naturally has a unique and forward-looking vision.
So, as Su Cheng explained this concept in detail, Yang Chaoye quickly knew that this brand experience store could play an important role in building a major international brand.
"Brand experience store, this requires a lot of products, but even if we just develop Oracle computers, there is only one product, which is too monotonous and a waste of resources." Yang Chaoye is worthy of being a professional manager. Elite quickly saw the shortcomings.
“This is actually easy to solve. The Su Group also has an electrical appliance company, and it also produces more than a dozen electrical appliances. The quality of the products is good, but because the popularity is too low, the sales volume is not very good. Oracle This brand name is actually quite personal, and it is well-known in Chinese civilization
If all the electrical appliance brands of the electrical appliance company are changed to the Oracle brand, then the brand experience store we build will not only solve the problem of insufficient products, but also indirectly promote the products of other brands in our group.
Moreover, products are not limited to electrical products, even cars, medical equipment, magazines, etc. can be displayed. "Su Cheng solved this problem for Yang Chaoye with a few words.
Later, Huawei directly brought the car to their offline experience store, which greatly increased the sales of the start-up electric car brand. It is the brand effect.
Once a user becomes a loyal fan of this brand, when he needs to use a product, this brand happens to have this product, then this fan will give priority to this brand's product. < br>
No matter whether this product is new or not, because fans like this brand and because fans have a very good experience using other products of this brand, fans will not directly reject it just because it is new. < br>
"Boss, your words really enlightened me. They taught me a lesson. I know what to do next." Yang Chaoye admired Su Cheng so much.
Such a concept that has never appeared before was actually thought up by a young man in his early twenties. No one would believe it if he told it!
However, the facts are right in front of us.
“It is too difficult to open brand experience stores to major cities around the world, so we can cooperate with Hutchison Whampoa to spread this brand experience store around the world. Hutchison Whampoa’s strength is better than The Su Group is much stronger and can deploy faster.
That’s why I said, let you and Wei Li from Hutchison Whampoa discuss how to layout this matter. For example, you can open ten stores in the early stage. You Su Group and Hutchison Whampoa are each responsible for 5 stores. When the time comes, the products of both companies can be displayed in the experience stores, and the product types will naturally be more complete, and they will also be able to bring more products under your two groups. Big sales.
Taking advantage of the Oracle computer press conference, we can let everyone know the advanced nature of our product and attract many fans. At the press conference, we announced the plan of a brand experience store, which will naturally drive The popularity of brand experience stores.
After these ten brand experience stores become a big success, we will open more experience stores to increase the number of experience stores. Fifty, one hundred, or even thousands of them in the future are not a dream. I believe that, In the future, every big city in the world will be able to see our brand experience stores. In the future, if you each have the strength, you can also run your own brand experience stores separately. "Su Cheng continued.
Both Su Group and Hutchison Whampoa Group belong to him, and both of them are biological sons. Naturally, he will not care about it.
But Yang Chaoye and Wei Li Differently, the two groups are independent for them, and they also have conflicts on some products.
So, they can cooperate in the early stage and separate in the later stage.
They say don’t put all your eggs in one basket. Although Su City has Xiao Ai, it has full confidence in the future. But he felt that it would be better to separate. It would not be good to gather too many things together.
This is also the reason why he later wanted to separate cultural entertainment, cultural tourism and other companies to form a group.
In modern times, five generations of a family live together, but by the third generation, the families will actually gradually separate. This is good for everyone.
Living together, a small thing can become the beginning of a big conflict.
Although Sioux City is the head of the family of all groups.
But he didn't want to worry too much.
This is so tiring.
Why is it so tiring when his subordinates share these tasks for him? He only needs to take charge of the overall situation!
Whether it is Su Group, Hutchison Whampoa Group, or even companies such as Tianyuan Investment Company and Tianhe Bodyguard Company, he has not only deployed one informant.
If he wanted to, he could know everything about the company at any time, so what was there to worry about?
"Okay. Let me talk to Mr. Wei Li about this some time. Boss, your concept is simply too advanced. I need to sort it out." Yang Chaoye said with a smile.
What Su Cheng said today gave him a feeling of enlightenment.
The next development path of the group seems to have become much smoother all of a sudden.
"Well, Weili, you should also explain this concept to him in detail in the past. I think it will be beneficial to both of your groups. Now that both of your groups are developing, you must work together to develop. , Only then can each have a place in the world," Su Cheng nodded.
"I didn't notice, the tea has gone cold. I'll make another pot first." Yang Chaoye picked up the tea cup and took a sip, frowned and said.
On the chair over there, Guan Jiahui has already read the entire comic magazine.
Meow went to Brother Su Cheng and found that he was still chatting.
In desperation, Guan Jiahui started reading it again.
Just when Yang Chaoye picked up the kettle and was about to pour boiling water into the teapot, the phone on his desk rang.
"Mr. Yang, don't wait any longer. It should be a call from Chivalry Literature and Media Company." Su Cheng said with a smile.
"Well, I'll answer the phone right now." Yang Chaoye nodded, plugged the kettle, put it on the ground, and walked towards the landline.
Su Cheng also stood up and walked towards Guan Jiahui.
(End of this chapter)