Chapter 253: First Arrival at the Brand Experience Store
Sure enough, the Federal Reserve’s action brought a lot of confidence to the stock market.
The stock market on October 5th was all red.
Of course, except technology stocks!
Especially the listed companies in the semiconductor industry, except Intel, are still falling.
Some shareholders of Intel finally couldn't bear the temptation, and five shareholders holding more than 1% of the shares chose to sell their shares.
After all, Intel, with a market value of US$180 million today, is worth US$1.8 million even if it is 1%.
The current US$1.8 million is very valuable, and it can instantly make you one of the richest people.
So, it is normal for them to take action.
No one knows whether Intel’s stock price can really remain that stable.
Running away now is a very good time for many people.
Among these five shareholders, the one with the largest shareholding even reached 8.2%.
This shareholder was very optimistic about Intel's future when Intel went public, so over the years, every time Intel was at its lowest point, he secretly bought shares.
Now, choosing to sell out all the stocks he has held over the years during this time period and making a profit of more than ten times can be regarded as a reward for his optimism about Intel.
So, almost 15% more Intel stocks suddenly appeared on the market.
These sold stocks were snapped up by many speculators, which greatly stimulated Intel's stock price, and the total market value once exceeded US$200 million.
However, after this wave of looting ended, the total market value finally dropped from US$200 million to between US$170 million and US$180 million, and finally stabilized.
Su Cheng’s investment of almost 3 million US dollars is now worth 100 million US dollars if the market value of the stock market is calculated secretly.
From three million US dollars to one hundred million US dollars, that is an increase of more than thirty times.
In the afternoon, Su Cheng came to a building over 200 meters high near Times Square.
The brand experience store is on the first floor of this building. The area is not very large, only more than 200 square meters, but for an experience store, this area is enough.
What's more, when it becomes stable in the future, experience stores will definitely be spread all over the place. Many of them can be opened in New York City alone.
Now this company is just a pioneer, used by Yang Chaoye to test whether this model is really effective.
The reputation of the experience store has already spread throughout New York, so even if the experience store has not opened yet, there are still people wandering outside the store from time to time.
Some people even tried to enter by force, but they were stopped by security guards.
The store name sign is now covered by a piece of red cloth, and a ribbon-cutting ceremony will be held when it opens tomorrow.
When Su Cheng arrived, he was about to go in when he was stopped by the security guard.
Fortunately, Yang Chaoye happened to see him and quickly came out to greet Su Cheng.
"Boss, come on, come and visit. Speaking of which, this is your first time here!" Yang Chaoye said with a smile as he walked.
Indeed, the location of the experience store has already been determined. Su Cheng has been in Meiguo for 10 days, but he has never been to this store.
Previously, the store had been undergoing renovations.
While waiting for the decoration to be completed, Su Cheng’s mind was entirely on the stock market and he didn’t pay much attention to the experience store.
Now, it is indeed the first time to visit this store.
Su Cheng walked into this store and saw that the decoration inside the store was very simple, but not out of style.
Su Cheng looked around, and the first impression this store gave people was that it was simple, neat and clean.
The layout of the store is clear and clear, and the placement of each product has been reasonably designed. The clear layout gives people a clear feeling. The bright light and wood-colored counter bring a very perfect visual experience to customers. Washing machines, televisions, refrigerators, fans, air conditioners, rice cookers, desk lamps, watches, computers, etc. are all available.
These products are all products of Su Group and Hutchison Whampoa.
At this time, they are neatly placed in the designated area, very neat, and not at all cluttered like the products in supermarkets or electrical appliance stores.
In the innermost part of the store, there are two doors. One door says warehouse, and the other door says maintenance room.
In other words, the experience store can also take care of product warranty work in the future.
This can be said to be a very common pattern in later generations.
But now in the late 1970s, it is definitely an innovation!
In this era, if a product wants to be repaired, the only option is to go to a repair shop for repair.
As for the warranty?
If it breaks, you can either take it to an ordinary repair shop to repair it yourself, or find a cooperative repair shop to repair it.
However, it is not easy to find this merchant-operated repair shop.
In this era, there is no express delivery as convenient as in later generations. It does not mean that you just want to mail it back to the manufacturer.
Therefore, it is the first time in this era to set up maintenance points in experience stores.
Su Cheng nodded while visiting.
Yang Chaoye did not disappoint him. Even if it was his first time doing this thing, he could do it so well.
Of course, Su Cheng gave a lot of suggestions in advance.
For example, on the decoration style, furnishings, etc., Su Cheng, Yang Chaoye and Wei Li all discussed it in detail.
Later generations of Apple experience stores, Huawei experience stores, Xiaomi experience stores and other styles were used as a reference by him.
After many designs, Yang Chaoye and Wei Li finally decided on the current plan together.
Their vision is still very good. Even Su City recognizes this style very much.
The most important area in the experience store is of course the computer area.
Here, a full quarter of the area is designated.
In other words, the reason why experience stores are known to everyone is because of the existence of Oracle computers.
Everyone must have come here for it at the beginning.
Therefore, it is natural to place it in the best and largest position.
Here, five Oracle computers are placed.
Each computer is ready to welcome customers with a brand new look.
"After the opening, there will definitely be a very large passenger flow. How to receive it well? Do you have a plan here?" Su Cheng stood in front of a computer, trying it out, and asked the person next to him Yang Chaoye.
“Of course we have a plan. When the flow of people is too large, we will implement a queue-limiting model. Those who insist on queuing can naturally enter the experience store. Those who cannot persist will naturally give up midway.< br>
Moreover, we have invited the Mayor of New York to attend the opening ceremony. He will attend our ribbon-cutting ceremony as a guest at that time. Therefore, the police department will also send people here to maintain order. In the first few days, The passenger flow will definitely be very high. After this peak period, the flow of people will naturally become normal. Only then can we truly relax. Yang Chaoye replied.
The reputation of Oracle Computer is really too great now.
And there are only four experience stores in the entire America, so they are destined to be crowded.
In the future, when there are more and more experience stores, there will naturally be no such worries.
(End of this chapter)