In Hong Kong, the price of magazines is generally around HK$2 to HK$5.
The reason why "Oriental Fortune" magazine sets a minimum price is mainly because it hopes to have a good sales volume.
The income from selling magazines is actually not much. Even if one million copies are sold, it is only 2 million Hong Kong dollars.
Excluding the cost, the remaining profit is actually not very much.
In addition to the considerable income from advertising fees, the biggest benefit of creating this rich list is that it can completely establish the reputation of Oriental Newspaper Company.
The media needs reputation and influence.
Oriental Newspaper Company will continue to search in the business field, using the rich list and even more lists to gradually establish its own unique style, expand its influence, and gradually develop into A well-known international mainstream financial media group.
The rich list is enough to increase the influence of Oriental Newspaper Company overseas. As for Hong Kong, the influence of Oriental Newspaper Company itself is not small.
Although today's advertising fee of 10 million is not a lot, the list of the top 100 richest people in Hong Kong can only be published once a year.
Actually, there are many more lists that can be produced in the future, but now we only have the list for the small area of Xiangjiang.
For example, the Rich List of Beautiful Countries, the Rich List of Europe, the Rich List of Asia, the Rich List of the World, the Young Rich List of the World, the Top 500 World Companies, the Top 100 Hong Kong Companies, the Top 100 Companies of Beautiful Countries, the Strong Women List, etc. Many lists.
In the future, each region will be able to create a lot of lists. The most important thing now is to create a resounding reputation. When everyone thinks of the rankings, they will think of the Oriental list. Let the Oriental The brand is deeply rooted in people's hearts.
When it develops in the future, if every time a list is released, it can earn a considerable amount of income, then Oriental Newspaper Company can also make a lot of money relying on the list.
At that time, Oriental Newspaper Company will be able to earn a lot of income just by producing various lists every year.
So, despite the fact that the current income is not high, it is just the beginning. The most important thing now is to lay a solid foundation and make the list that everyone can believe, otherwise everything will be fake.
After completing the ranking list here in Hong Kong, we will then do the beautiful country's ranking, and then we will do the European, Japanese, and Singaporean rankings...
At this time, it may take several years to accumulate experience, but now, The most indispensable thing for Oriental Newspaper Company is time.
With the experience of ranking in Xiangjiang, Oriental Newspaper Company can naturally expand its layout in other regions faster.
In the future, there will definitely be imitators, but Oriental Newspaper Company is not worried about competition from other companies at all.
The world is so big that competitors are inevitable, but Oriental Newspaper Company has become a pioneer in this industry and will have greater innate advantages. In addition, as the world's richest man in Su City, The boss behind the scenes will only have greater influence. It is not easy for other companies to compete.
Last night's press conference has spread throughout Xiangjiang, Haojiang, and some Chinese circles in Southeast Asia.
And "Oriental Fortune" magazine also laid out all channels this morning.
Before the acquisition of Oriental Newspaper Company in Sioux City, overseas channels were already very good, especially in Southeast Asia. As long as there are Chinese people, they basically have their sales channels.
Therefore, when the morning of March 4th arrived, in addition to Xiangjiang, Haojiang, Wanwan, and even Southeast countries and other places, many people prepared to go out early in the morning to buy a copy of "Oriental" Fortune magazine came to see it.
The vast majority of people on this list are Chinese, and there are many Chinese in Southeast Asia. Of course, the Chinese pay attention to Chinese affairs. Therefore, even if the Hong Kong Rich List is not released this time, many Chinese in Southeast Asia actually know Su Cheng, Charter King, Li Zhaoji and others.
Although many people watched the entire press conference live through Jiayi TV last night, there are one hundred billionaires on the list, and everyone can only remember a few at most, such as No. 1 in Sioux City, Bao Bao Ship king second.
As for more lists, it is impossible to remember so many of them.
It seems that these rich lists have nothing to do with ordinary people. No matter how rich the rich are, it is still their business and has nothing to do with them.
However, everyone has a dream of getting rich.
This kind of wealth list is also a tool to stimulate people's desires. Greed is human nature, and the best way to stimulate greed is to let people see a bright future.
As for whether it can be realized or not, it seems to have nothing to do with what the list is. What matters is your ability. Driven by desire, people often forget about themselves and run towards their dreams regardless of the consequences.
The most important thing is that the rich list appears for the first time in this world, and everyone is curious enough to pay attention to it.
When various lists appear in the future, maybe everyone will be visually tired.
But that won’t happen now.
This is a world first.
In front of a newsstand on Taiyuan Street in Wan Chai, Xiao Wu, who was about to go to work, said directly to his boss: "Boss, give me a copy of "Oriental Fortune" magazine. Do you have it here?"
< br>"Of course, I bought fifty copies today. Before you came here, I had already sold more than twenty copies. If it is later, they will probably be sold out." The stall owner smiled and took out a copy from the stall. "Oriental Fortune" was handed to Xiao Wu.
“Are so many people buying it?” Xiao Wu asked in surprise as he handed over the two coins.
"Yeah, I didn't expect it. If I had known, I would have bought a hundred copies. Magazines are different from newspapers. Magazines can be sold for a long time, and newspapers sell one page a day. Speaking of which, I regret it very much." The stall owner took the two coins and sighed.
Last night, he also watched the press conference of the Rich List through Jiayi TV. He thought it would be good if this thing could sell more than ten or twenty copies on the first day, so the person in charge of channel laying at Oriental News Company contacted him to purchase it. At that time, the stall owner only dared to enter fifty copies.
Unexpectedly, more than 20 copies were sold out in less than an hour. It is estimated that these 50 copies will be sold out in another hour.
“This magazine is not expensive. It only costs 2 Hong Kong dollars per copy. You can see who are the super rich people in Hong Kong. It will give you a lot of insights. Why not? What if you talk about it with friends? When it comes to the wealth list, I don’t know anything about it and can’t speak at all. Doesn’t that look very ignorant?” Xiao Wu said with a smile, and then hurried to work.
The stall owner was stunned for a moment after hearing what Xiao Wu said. It seemed like this.
Hey, let’s wait until noon to see if we can get my family to buy more goods.
How many cents you earn from a magazine, if you sell an extra hundred copies a day, it will be tens of Hong Kong dollars. This is only the income of this magazine, and the income of other newspapers and magazines is not included.
As the sales of magazines continue to increase, there are more and more discussions about the rich list in society. Everyone has a deeper understanding of the rich in Hong Kong, and they no longer only know the top few.
Therefore, many of the richest people in Hong Kong, many of whom were originally unknown and not known to many people, have gradually become known through this list, and the influence of these rich people has also begun to skyrocket. (End of this chapter)