After hearing Chen Zhibai's question, Su Cheng was stunned for a moment, but then he didn't rush to answer, but thought about it carefully.
Chen Zhibai was not in a hurry. He just held the phone and waited quietly for Su Cheng without disturbing him.
After a minute, Su Cheng said: "I will talk about a few key points. You can write them down and understand their meaning. In this way, our rich list will not be afraid of any company, even if others are the first to do so. The beautiful country has created a rich list, and we are not worried about not being able to compete with each other."
After hearing this, Chen Zhibai's eyes lit up and he said hurriedly: "Boss, wait a minute, I'll get a pen. Wash paper first."
After hearing this, Su Cheng smiled and didn't say anything, just said "hmm".
Soon, Chen Zhibai prepared paper and pen, then picked up the phone again and said: "Boss, please tell me, I am ready."
"I will just say a few points, please remember: First, be forward-looking; second, be uncompromising; third, be clear-cut; fourth, be anti-traditional and eclectic; fifth, have the power to influence the market; sixth, be concise and to the point!
< br>On these points, as long as you can do it, our Eastern Rich List will definitely convince the vast majority of people. Otherwise, no matter how fast we make it, others will not believe in the ranking, and no matter how much we spend, it will be in vain. "Su Cheng said directly.
Su City is actually telling the characteristics of the Forbes Group in his previous life. As long as Chen Zhibai can do this, Su City believes that Oriental Newspaper Company can definitely replace the Forbes Rich List and become the most authoritative list in the world. Single production company.
After Su Cheng finished speaking these key points, Chen Zhibai was there and also wrote down what Su Cheng said.
These key points are actually easy to understand from the literal meaning.
As a senior media person, Chen Zhibai has a solid literary foundation and naturally does not need Su Cheng to explain everything.
Therefore, he did not continue to ask, but after Su Cheng finished speaking, he said: "Okay, boss, I know what to do!"
"Do it well, The media industry has many extended small directions, all of which can make a lot of money. News media is just a small direction in the media industry. Oriental Newspaper Company must develop comprehensively in the media industry and expand its influence around the world, he said. Maybe he will become a giant in the media industry in the future," Su Cheng encouraged with a smile.
For Oriental Newspaper Company, Su Cheng does not intend to interfere too much.
After all, a company with a market value of hundreds of millions of Hong Kong dollars, to be honest, with Su Cheng's current worth, is not worth spending too much effort on its layout. It relies more on the person in charge of the company, Chen Zhibai, for management.
However, if Chen Zhibai asks a question, Su Cheng will naturally answer it if he can answer it.
After all, the reason why Su City bought Oriental Newspaper Company was more because as a media company, its influence in Hong Kong is strong enough!
A sufficiently powerful media company can control public opinion.
If something unfavorable to Su City happens in Xiangjiang, he can control public opinion through his media companies such as Oriental Newspaper Company, Jiayi TV, Xiayi Media Company, etc.
Therefore, taking down Oriental Newspaper Company is also a very important plan.
After all, his territory is also in Xiangjiang. If he cannot even control the public opinion in Xiangjiang, it is Su City's failure.
Just when Su Cheng was about to hang up the phone, Chen Zhibai spoke again.
"By the way, boss, I have one more thing to tell you." Chen Zhibai said.
“You tell me.”
"I think our company should change its name. The current Oriental Newspaper Company is obviously no longer suitable for the company's name. After all, our company's current products are not just news newspapers." Chen Zhibai spoke quickly soon. "Okay, what name do you plan to change the company to? It's really not suitable for the newspaper industry to continue to use it. How about calling it Oriental Media Group? What do you think?" Su Cheng said nonchalantly.
The newspaper industry is one of the traditional media industries with a long history. Unlike other enterprises that are purely for profit, the newspaper industry often has unique ideological attributes.
In the West, newspapers are even called "social instruments" and have become the fourth force in addition to legislation, administration, and justice. This is why Eastern Newspaper Company can control public opinion.
Although Oriental Newspaper Company was developed from "Oriental Daily News", the current Oriental Newspaper Company does not only have the business of "Oriental Daily News".
Of course, the name is just a title. From Su Cheng's point of view, it doesn't matter what it is called. Since Chen Zhibai wants to change it, then change it.
"Oriental Media Group, this name is domineering. Boss, if you have any ideas, then change this name. From now on, boss, you will be the chairman of the group!" Chen Zhibai flattered him a little.
In fact, he himself had thought of such a name. Since the boss said it himself, he naturally stopped saying it.
The establishment of a group is enough to illustrate Chen Zhibai's ambition.
"Okay, you just have to take charge and do it well. I will call the financial director of the company later to explain her matter." Su Cheng said nonchalantly.
"Okay, I'll bother you, boss. That's it for today. I won't disturb your rest, boss." Chen Zhibai said with a smile.
Although the call was from the boss, even if Su Cheng didn't look for him, he still had plans to look for Su Cheng, mainly for these two reasons. The first was to report to Su Cheng the situation after the release of the Hong Kong Rich List. , the second is the matter of changing the name of the company. Su Cheng took the initiative to call him today, and his plan was completed.
With the current scale of Oriental Newspaper Company, it already has enough strength to become a group-level enterprise.
Like the Su Group, before Su City took over, its strength was actually not much stronger than the current Oriental Newspaper Company.
Even the Oriental Newspaper Company is much more famous and influential than the previous Su Group.
After hanging up Chen Zhibai's phone, Su Cheng called the financial director of Oriental Newspaper Company and told her about the company's name change.
Although Chen Zhibai is the general manager of the company, he cannot make the decision on such a major matter as changing the company's name. Only Su Cheng can speak up and this matter can be accomplished.
Oriental Newspaper Company is not outstanding among the many industries under Sioux City.
But Su City has high hopes for it.
If Chiayi Media Company had not developed bit by bit within the Su Group, Su City would have even wanted to merge Chiayi Media Company with Oriental Newspaper Company.
After all, strictly speaking, the two companies belong to the same type of industry.
Of course, there are advantages to not merging. At least the two of them can compete healthily. (End of this chapter)