629. Chapter 629 The downtrodden Li’s TV station


After arranging Yang Chaoye's work, Su Cheng went to find Wei Li again.

For the next two days, Su City waited for their treatment.

In addition, he also used his own identity to ask his subordinates to invite mainstream media from all over the world.

In addition to Xiangjiang, these media include Associated Press, United Press International, Reuters, AFP, ANSA, Middle East News Agency, NBC TV, ABC TV, BBC, Italian RAI TV, etc. wait.

This time, Suzhou City invited more than 100 mainstream international media.

Since these media are all international news media, most of them have offices in Hong Kong.

Even if they are not available in Xiangjiang, they are available in Singapore, so it does not take much time to call them over.

As for the mainstream media in Xiangjiang, it is even simpler. You only need to tell them, and these Xiangjiang media will come running over.

Needless to say, Jiayi TV, "Oriental Daily", and "Chivalry News" are their own media.

In addition, TVB, Li's TV, "Wen Wei Po", "Ta Kung Pao", "Economic Daily", "Ming Pao", "Sing Tao Daily", etc. have also notified.

In short, the scene is definitely big enough!

Su Cheng is now the famous richest man in the world. With an invitation issued in his name, basically no media will refuse the invitation. They will only participate very actively.

After all, Sioux City is not just the richest man in the world, he is also the boss behind the famous Oracle computer and the world's first mobile phone. In addition, he is also the mastermind of Meiguo Semiconductor Company. Enterprise Intel is all in his pocket.

Not only that, during the oil crisis, Sioux City became the only businessman to stockpile a large amount of crude oil in advance, allowing him to make huge profits in this crisis that was obviously an economic disaster. earn.

The richest individual in the world is none other than Sioux City.

They wanted to interview Su City before, but failed to do so. Now that there is such a good opportunity, these media will certainly seize the opportunity, but they will just send some people here on a business trip.

It is worth mentioning that due to the declining ratings of Lai's TV Station for the past six months, the parent company, Lai's Voice Company, has decided to sell Lai's TV Station and is currently looking for a buyer.

Liang Shuyi originally suggested that Su City buy Li’s TV station. Su City also had this idea. After all, it doesn’t cost much to buy a loss-making TV station.

However, what is surprising is that this idea was aborted before it was realized, because when Liang Shuyi applied to the relevant departments in Hong Kong, she was directly rejected by the government.

The TV station itself has a very powerful ability to control public opinion. The government naturally does not want the broadcast news media in Xiangjiang to be completely controlled by Suzhou City. After all, although Suzhou City has been awarded the title of KBE Sir, it is considered half of it in the UK. Although he is a noble, Su Cheng is only a Chinese after all.

Su Cheng didn't care much about the fact that he couldn't acquire Li's TV station.

Li’s TV station has it, Jiayi TV station has it, and Li’s TV station doesn’t have it, Jiayi TV station also has it.

The reason why we plan to annex him is just to annex his resources.

As for a TV station with serious losses, to be honest, Su City really doesn’t like it.

So, this matter is over.

At present, Jiayi TV's ratings in Xiangjiang have stably accounted for between 60% and 70% of the entire Xiangjiang.

As for the remaining share, it will naturally be divided between TVB and Li's TV Station.

Among them, TVB has filmed many good dramas due to the injection of funds, and its share has been able to remain above 20%, and sometimes it can even soar to 30%.

In other words, Li's TV station's ratings are only between a few points and a dozen points.

This is because Lai’s TV station is a British-funded TV station and mainly broadcasts English programs. There are still many foreigners in Hong Kong, so the ratings of Lai’s TV station now depend entirely on the contribution of these foreigners. . With a viewership rating of a few points, businesses cannot charge too high a price for advertising. Not to mention making money, they can't even pay their employees' wages.

As the parent company of Li's TV, it is impossible for Li's Voice Company to inject capital and advance money into Li's TV every month.

British Voice Company is a British listed company. They need to consider the views of market shareholders, so it is certain to sell this subsidiary that has been losing money continuously.

However, given the current market economy, it is not easy to find a successor in Xiangjiang.

Su City would like it, but the government doesn’t agree.

Therefore, they cannot sell Li's TV station in a short period of time, so they can only continue to lose money.

Unless Li's TV Station files for bankruptcy, they, as the parent company, will continue to inject capital into the company, otherwise they will not be able to continue to operate.

The monthly expenditure of the TV station is not a small amount.

Liang Shuyi also heard a rumor that TVB is also interested in purchasing Li's TV station, hoping to compete with Jiayi TV station on the same stage.

Unsurprisingly, the government did not allow TVB to acquire Li TV Station.

So Britain's Voice Company is also quite miserable. There are two potential buyers, but neither of them can sell it.

So, although the British company Li's Voice needs to continue to inject capital into Li's TV station, it has been reducing its capital investment.

The result is that the quality of Li's TV programs is getting worse and worse, and the ratings are naturally getting lower and lower.

There is even news that Li’s TV station plans to temporarily lay off most of its employees.

What about the TV programs being broadcast?

Their parent company figured out a way to rebroadcast programs from other TV stations owned by the company, so that they could reduce costs to the greatest extent and even eliminate the need for the parent company to pay.

Just like this, it will completely give up the competition for ratings compared to Li's TV station.

Both TVB and Jiayi TV are happy to hear such gossip.

With one less competitor, they can gain more ratings.

It can be said that Li’s TV station has ended up in this situation entirely because of the rise of Jiayi TV station.

If Su City hadn't built up Jiayi TV Station, only Jiayi TV Station would have declined, and in the end it even went bankrupt.

As for Li’s TV station, it will continue to compete with TVB.

But in this world, Sioux City has changed the pattern of Hong Kong’s TV industry.

The market in Xiangjiang itself is so big. There are three TV stations too many, and some TV stations are destined to go downhill.

Times and fate, Li's TV station is in such a situation that no one can save it.

It is not easy for the British company to find a takeover person to take advantage of.

As a result, Xiangjiang TV Station changed from a three-legged situation to a two-powerful competition.

Of course, Jiayi TV Station is currently steadily and significantly ahead of TVB. (End of this chapter)

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