After hearing what Su Cheng said, Wayne agreed to sign.
Soon, all four contracts were signed by Wayne and stamped with the company's seal.
From this moment on, this contract has a legal effect.
In other words, starting from today, Oracle Computer Company under the name of Sioux City officially controls 30% of Apple's shares and becomes Apple's major shareholder.
Before the signing of this contract, Apple’s equity structure was very simple. Markkula obtained one-third of Apple’s equity with a credit loan of US$250,000. After private equity financing, Apple’s The ownership structure is that Markkula, Jobs and Wozniak each hold 26% of the shares, with the rest reserved to attract future investors.
At that time, Markkula dared to invest $250,000 in Apple, which was nothing. It can be said that he was very courageous.
Because of this, even Apple CEO Steve Jobs believed that Markkula would never see the $250,000 again. The money was frozen. He admired Markkula’s behavior. The courage to take risks.
That is to say, in addition to the 26% equity of the three people, there is still 22% of the equity, which they have always retained.
Today, if they want to give 30% of their equity to Oracle Computer, they will naturally not take all of their equity.
Furthermore, they believe that if Apple is close to the towering tree of Oracle Computers, Apple's prospects will only be better. They also made a lot of profits last year, so they will not be able to do anything in a short period of time. No external financing is required.
Therefore, in the end, 21% of the 22% equity was directly given to Oracle Computers, while Markkula, Jobs, and Wozniak each contributed 3% of the equity, and together they collected 9%. Adding 21% is just enough for 30% equity.
From this moment on, Oracle Computer Company holds 30% of Apple's shares and becomes Apple's largest shareholder.
Markkula, Jobs, and Wozniak each hold 23% of Apple's shares, ranking as the second largest shareholder.
The remaining 1% equity will continue to be retained.
"Mr. Jobs, from now on, we are our own people." Su Cheng stood up, stretched out his hand to shake Jobs's hand and said with a smile.
"It's my honor!" After signing the contract, Jobs actually breathed a sigh of relief.
Especially with Sioux City’s promise that Apple’s products will have the opportunity to be featured in Oracle brand experience stores in the future, which is even more great news for Apple.
At present, there are nearly 1,000 Oracle brand experience store chain stores around the world, and most of them are concentrated in Japan, the United Kingdom, France and other places.
Among them, Meili Country is the country with the most Oracle brand experience stores, nearly 200.
The number of Oracle brand experience stores in Japan also exceeded 100 as early as the first two months.
Developed countries such as the United Kingdom and France also have dozens of Oracle brand experience stores.
As the home base of Oracle brand experience stores, Xiangjiang certainly has many, but Xiangjiang is too small, so there are only 12 in the entire Xiangjiang.
Despite this, Xiangjiang already has the highest urban density of Oracle brand experience stores in the world.
There are also many places like Singapore and Wanwan.
However, due to the influence of population and space, it is easy to reach the bottleneck of opening a store.
Small Singapore like Singapore now has 8 Oracle brand experience stores. If there are more, there will be no need.
At the beginning, the plan was to open 1,000 stores within a year, and now we are close to completing the task.
So, the current Oracle brand experience store is a very powerful sales channel. Once the product enters the Oracle brand experience store and the quality is passed, there is no need to worry about sales.
Of course, because Oracle computers already exist in Oracle brand experience stores, even if Apple computers enter Oracle brand experience stores, it is impossible to compete with Oracle computers.
Despite this, Apple's sales and influence can be greatly improved.
After all, Apple, which has been developing for three years, already has its own sales channels. However, because the technology could not keep up, sales were greatly affected.
Once the technology catches up, even if it is still inferior to Oracle's computer technology, Apple's innovation ability and the price they can afford will be enough to be able to compete in the mid- to low-end market. Grab a piece of the market.
For Sioux City, the global computer market is huge.
Even if Apple does not develop due to the influence of Sioux City, the entire computer market cannot be monopolized by Oracle computers, nor can other governments allow it to be monopolized, especially European and American countries.
Therefore, in Su Cheng's view, the competition from another Apple company is not a bad thing. Anyway, he is now the biggest boss of Apple.
The contract is signed and everyone is our own.
So, the conversation that followed was very harmonious.
“Mr. Su, in your opinion, how can we make our products more popular in the market?” Jobs asked humbly.
“Observing the market, it is not difficult to find that successful products must resonate with the hearts of customers. Consumers must achieve value recognition through product consumption. The most common way is to provide spiritual benefits in addition to functions. "Pleasure." Su Cheng said with a calm smile.
Such a small problem can't trouble him.
Of course Sioux City knew that Jobs asked deliberately. In fact, his own understanding of the market was much better than Sioux City.
During the chat with Jobs, Su Cheng had already felt the difference between this business wizard and other young people.
It is no wonder that the future Steve Jobs can achieve such great achievements. Such a person, even if he does not have Apple, will sooner or later be able to create other new business empires.
Although Jobs was still very young at this time, only 24 years old, he had many ideas about business operations.
Sioux City owns Xiao Ai, and whenever he encounters a problem, he directly asks Ai to find the most suitable solution. Therefore, even Steve Jobs, a business wizard, was quickly impressed by Sioux City.
People classify Jobs as an innovation wizard and a management wizard, using Kai-fu Lee's comment: "Jobs can:
The source of the gap.
Predict industry trends.
Bold use of state-of-the-art technology.
Create a new business model.
Gather first-class talents.
Looking forward to the needs of users that are not yet conscious.
Never-ending self-transcendence.
Design products that are nearly perfect in every detail.
He eloquently convinces users that they can’t help but love his product.
Generally, if you can master two or three of the above points, you may be very successful, but Steve Jobs was able to achieve 8 points. ”
It can be seen that Jobs’ success is not accidental, but is closely related to himself!
“Mr. Su, if you hadn’t just returned from Japan, I would be afraid of disturbing you. Rest, I can’t wait to chat with you at night. Through chatting with you, I have learned a lot. "Jobs said with emotion. (End of Chapter)