"Boss, the site is not finished yet and is quite messy. Please proceed with caution." The person in charge of the construction site warned carefully because he was afraid that the big boss from Su Cheng would trip over the construction materials on the ground.
"Don't worry, I know, I won't blame you if you fall." Su Cheng said with a smile.
“Mr. Wu, although we pursue speed, safety and quality must also be guaranteed.” Weili said to the person in charge of the construction site.
"Don't worry, Mr. President, we will strengthen safety training. As for quality, our Hutchison Real Estate team will work hard, so you can rest assured." The person in charge of the construction site replied seriously.
"Mr. Wei Li, Hutchison Plaza hasn't found a suitable person in charge to manage it yet? Do you want you to take charge of it yourself?" Su Cheng asked curiously.
It stands to reason that a project like Hutchison Plaza will definitely become an independent subsidiary next.
But currently it seems that they are all directly under the jurisdiction of Weili, and there is no other person in charge.
“Boss, I have asked Sanyo Headhunting Company to help pay attention to talents related to urban complex management. However, such talents are only found in Europe and the United States, and there are relatively few. I have not checked during this time. There is little information about urban complexes in Europe and the United States, and I found that their urban complexes are still very primitive in design, and are not as complete as the urban complexes we are building now. Even if we recruit people from them, it seems to be of no use, so I might as well manage it myself from the beginning, and since this is a new model after all, it might be more reliable for me to keep an eye on it. Once the project starts attracting investment, if it doesn’t work, I will transfer a person in charge from the group to specifically manage this project. "Weili replied helplessly.
Su Cheng nodded and understood what Wei Li was thinking.
The three of them were walking and chatting. The construction site was busy and all the workers were busy.
Su Cheng and others did not disturb any of the workers, and quickly walked past these people, passed through the side of the main business, and soon came to a temporary office.
This is the second floor of a double-story iron room. The three of them walked in. Su Cheng took a look and saw that it was an extremely ordinary office.
It is summer now, and the tin room is naturally very stuffy. However, the iron room is equipped with an air conditioner. After turning on the air conditioner, the office slowly becomes cooler.
"You have your say, I'll just watch from the sidelines, don't worry about me." Seeing that the person in charge of the construction site seemed a little uncomfortable with the big boss in Su Cheng, he said.
The person in charge of the construction site nodded, breathed a sigh of relief, and began to report to Weili some things that happened on the construction site during this period.
As the president of a large group, Wei Li has too many subsidiaries to be responsible for. Although he has been working on the investment promotion planning of Hutchison Plaza these days, he has not come here in person after all, and it is impossible to spare too much time. I came here just because it was almost finished, so I put more energy here.
Su Cheng listened quietly to their discussion about engineering issues and did not interrupt because these were not what he was good at.
After the discussion, Su Cheng asked: "Mr. Wu, has the completion time of the project here been confirmed?"
"Boss, it has been confirmed. We are currently on the In the final stage, since the apartments and office buildings only need to decorate the corridors, we do not need too much time to decorate. According to the determined time, we will officially complete the work on the 20th of this month. As long as the acceptance is passed, we will We can withdraw from this project and hand it over to the group for operation." The person in charge of the construction site hurriedly reported to Su Chenghui. Normally, middle and low-level leaders in a group like the construction site leader don't have much opportunity to talk directly with big bosses like Su Cheng, so the construction site leader was a little excited to be able to report work to the boss.
"Okay, thank you for your hard work." Su Cheng smiled and nodded.
"Boss, Mr. President, I have finished reporting on the work. I will go to work first and won't disturb you." The person in charge of the construction site looked at Wei Li.
"Okay, go ahead and do your work and supervise the safety and quality." Weili waved his hand and said.
Sitting by the window, Su Cheng looked out at the construction site where employees were constantly moving things and felt a little emotional.
Unconsciously, his subsidiaries also began to invest in Lao Wang’s path.
On this path, at least in the next forty years, we don’t have to worry about any glitches, just take it boldly.
“Boss, do you think Hutchison Plaza can really succeed? I am still a little worried. After all, this model is not very successful in Europe and the United States. It is our first time in Asia to try it. Kowloon Tong is a place with a small population. It’s too much. It’s a low-density living environment. Although there are schools nearby, they don’t come out at all on weekdays. They can only attract them on weekends. Although the investment in this project is not too large, it also cost the group a lot of manpower and material resources. I I don’t want to fail.” Weili said with some concern.
After all, it was a new attempt, and Wei Li didn’t really have any confidence.
“Although I can’t guarantee that it will definitely succeed, the probability of success will definitely be very high. Kowloon Tong is indeed relatively remote, but after the subway is opened, it will be more convenient for everyone to come here. Moreover, we We must attract enough big brands to settle in. This needs to be discussed by you.
Of course, we have many big brands ourselves. In addition, Hutchison Plaza is a new model that has just emerged. I am definitely very curious about this. As long as the promotion is done well and the popularity is high, the initial flow of people will not be a problem at all
What you have to think about is how to maintain the flow of people. If it is only popular during the first few days of opening, but becomes deserted after two or three days, this will easily cause a chain reaction and lead to the failure of this project. These are all your direction to be researched.
Of course, I can also give an example, such as reaching a cooperation with Jiayi Film and Television Group, allowing them to send one or two artists to participate in activities every weekend to attract fans of these artists. , or maybe there is a singer selection event here, etc.
You need to formulate a complete and sustainable marketing strategy, cooperate with main stores and different merchants, and regularly carry out some consumer participation and interesting marketing activities, which can be art exhibitions or parent-child study sessions. , normalized manufacturing influence.
In addition, you can also dig deeper into the theme of this urban complex to create an artistic scene that fits the project characteristics and customer groups, and create a prosperous commercial atmosphere in the future. When designing the commercial street atmosphere scene, designers can Use a variety of artistic expressions, such as interactive lighting installations, sculptures and other different forms to display, to enhance the experience of the scene. The scene must arouse the resonance and memory of young consumers, making this a must-visit check-in point. ”
Su Cheng gave some of his own opinions based on his understanding of urban complexes in his previous life. (End of this chapter)