From this table, Sioux City can feel that the trial opening period of Hutchison Plaza was very successful!
“Boss, we have indeed accumulated a lot of experience in operation over the past month, which is priceless. We are the first to operate such a commercial plaza. We don’t have much experience to learn. It’s up to us to accumulate it bit by bit, this is a process,” Wen Yu replied from the side.
“Yes, experience is wealth.” Su Cheng smiled.
Continuing to read, he also discovered an interesting data.
The hotel in Hutchison Plaza is the Oriental International Hotel newly established by Hutchison Whampoa Group.
Moreover, Hutchison Plaza will continue to open more chain shopping malls in the future, and the hotels will be operated by Oriental International Hotel.
The Oriental International Hotel is not positioned as a luxury hotel. It is mainly a mid-to-high-end hotel, and the room prices are relatively affordable.
After all, the target group of Hutchison Plaza is mainly ordinary people.
The area of Xiangjiang is not large. Even if many tourists come here to play, they rarely spend the night here. They basically go back on the same day.
So, Su Cheng saw that the turnover of Oriental International Hotel was not high in the first few days.
Of the one hundred and fifty-eight rooms, only twelve were occupied on the first day.
The next day was better, with eighteen rooms opened.
On the third day it fell back to thirteen rooms.
In short, in the first week of trial operation, the occupancy rate of Oriental International Hotel was very low.
If we follow this occupancy rate, we will definitely be losing money all the time.
After all, the Oriental International Hotel occupies an entire building, with twelve floors, and has more than forty employees. The daily expenses are very large, and this does not include the rent cost!
Of course, the Oriental International Hotel and Hutchison Whampoa are 100% owned by Hutchison Whampoa, so they are all part of the same family, so the rent is definitely very beneficial.
But despite this, considering the daily expenses of the Oriental International Hotel, if it does not open thirty or forty rooms a day, it will be a loss.
If this continues, with this kind of passenger flow, the Oriental International Hotel will go bankrupt sooner or later.
When Kesu City took a closer look at the data of Oriental International Hotel, he was surprised to find that starting from the second week of trial operation, the hotel's passenger flow began to improve significantly.
After August 20th, the daily booking rate has exceeded 50%.
This month, more than 100 rooms were booked every day. On the highest day, the booking rate even reached 100%. This high room occupancy rate is especially obvious on weekends.
"Why did the booking rate of Oriental International Hotel gradually increase?" Su Cheng asked curiously.
Although Wen Yu is not from Oriental International Hotel, as the general manager of Hutchison Plaza, he must know the reason.
“Boss, when we first saw the increase in the occupancy rate of Oriental International Hotel, we were very surprised. After a period of investigation, we finally knew the reason.
It turns out that Xiangjiang is an international metropolis. A large number of people come to Xiangjiang every day for vacation or business trip. When these people arrive here, they often ask taxi drivers about where to live and where to have fun. Many taxis When drivers answer their questions, they will immediately think of us, Hutchison Plaza. Because Hutchison Plaza was very famous during this period. In addition, the distance between Kai Tak International Airport and our Hutchison Plaza is relatively long. Taxi drivers can earn more fares, so many drivers Recommended our Oriental International Hotel, resulting in increasing occupancy rate of Oriental International Hotel.
In addition, there are many universities and middle schools near Hutchison Plaza. Couples from these schools have become the best place for them to date since Hutchison Plaza’s trial opening. Many couples do not plan to go back to school after dating, but stay out to rent a room, especially on weekends, so this is another important reason for the increase in hotel occupancy rates.
Our Hutchison Plaza already has considerable influence in Kowloon Tong. It is equipped with a large commercial supermarket. Daily life can be basically done here in one stop. They no longer need to go to distant places. There are many places to buy, and students from middle and higher education institutions are frequent visitors to our Hutchison Plaza, so there are many students and couples. ”
Wen Yu quickly gave the answer.
After Su Cheng heard this, he understood.
In addition to the data of Oriental International Hotel, what Sioux City is most concerned about is not the Oracle brand experience store, but the PARKnSHOP commercial supermarket.
This commercial supermarket owned by Hutchison Whampoa, since Sioux City acquired Hutchison Whampoa, the supermarket has also followed Hutchison Whampoa and become a part of Sioux City's industry.
ParknShop Supermarket is very well-known in Xiangjiang. The supermarket in Hutchison Plaza is none other than ParknShop Supermarket.
Looking at the data, Sioux City was surprised to find that since its trial opening, the traffic flow of PARKnSHOP Supermarket was very similar to that of Hutchison Plaza.
For example, on September 1, which is Saturday, the passenger flow of the entire Hutchison Plaza reached 86,765 people, and the passenger flow of Parknshop Supermarket actually reached 82,000 More than one thousand three hundred and forty people.
In other words, those who come to Hutchison Plaza for shopping will basically go to PARKnSHOP Supermarket.
This is currently the most profitable store in Hutchison Plaza.
Those luxury jewelry stores, although the unit price of their products is high, the number of products sold every day is very low after all, so the amount of money they attract is not large. In many cases, it even depends on luck.
The flow of people in Parknshop Supermarket is so large, at least more than two-thirds of them will buy something after entering. Even if the product price is not high, but the quantity is large, the final turnover is also very scary.
Su Cheng was quite satisfied with this experience.
At least, in Hutchison Plaza, in addition to collecting rent, he can also make money through supermarkets, hotels, cinemas, Oracle brand experience stores, etc. In the end, the main profit is still in his hands.
"By the way, how is the progress of other Hutchison Plazas currently under construction?" Su Cheng put down the notebook in his hand and asked Wen Yu.
“Boss, there are currently two Hutchison Plazas that are progressing relatively quickly. With the current progress, Hutchison Plaza in Kwun Tong and Hutchison Plaza in Sheung Wan will be officially opened simultaneously in March next year. Each Hutchison Plaza, such as Haojiang Hutchison Plaza, Xinjiapo Hutchison Plaza, etc., will not be completed until a year at the earliest." Wen Yu once again took out a piece of information from the bookcase and handed it to Su Cheng.
After Su Cheng took it, he flipped through a few pages and stopped reading.
There is information on several Hutchison Plazas currently under construction. Sioux City did not expect that they would actually expand the market to Singapore. It was indeed very fast.
The market is to be captured as soon as possible.
Although latecomers may have a chance to surpass the former, those who plan ahead will always have a greater chance of success! (End of this chapter)